#3: I'm a Copy Cat ft. Mike Schauer
Mike Schauer, founder of Swiped.co joined me to talk about:
-How writing copy is like sampling in hip-hop
-How Mike got started in design and started Swiped.co
-The ongoing frustration of trying to explain what a copywriter is
-The crazy world of sales letters
-Coming up with unique names for your mechanisms
-Are any women in the sales letter/promo writing Hall of Fame?
Kathryn Holland's "Break It Down" is the featured song in this show.
Her new "Check It! - EP" just released last week, check it out here: https://music.apple.com/us/album/check-it-ep/1466673499