32 minutes | Oct 8th 2020

Buying Your Donors

Figuring out who to reach out to and finding their current contact information may be one of the most important, yet hardest, aspects of building and cultivating your donor database. Grassroots Analytics offers campaigns a relatively straightforward answer to this problem - they will sell you the information. Sarah Elizabeth Pole is the Director of Marketing for Grassroots Analytics, which sells donor data to left-leaning campaigns. Sarah Elizabeth joins the Money in Politics podcast to discuss when purchasing a donor list may be a good fit for a campaign, how successful these lists are, and how a purchased list ties into an organically grown network.