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This is an episode from the Mondovo Agency 1 on 1 Interview Series. In this episode, we will be talking to Leonard Kim, Managing Partner, InfluenceTree. He is a brand strategist and has amassed over a quarter million social media followers. His content is read by millions, translated into multiple languages and featured in leading media publications. Here is an interview we did with him where he shares his secrets on why personal branding is important for agencies. Read more about this interview here - www.mondovo.com/blog/personal-branding-for-agencies/ To know more about Mondovo, visit www.mondovo.com Subscribe to Mondovo Podcast - @digital-marketing-simplified Like us on Facebook - facebook.com/Mondovo Follow us on Twitter - twitter.com/Mondovo Follow us on LinkedIn - www.linkedin.com/company/mondovo Add to your circle in G+ - plus.google.com/+MondovoSEO

In this episode of Agency 1on1, Bala interviews Casey Cobb, the Co-Founder of Project Ricochet. He talks about how he manages his Agency by understanding and decoding Accidental Evil. He also talks about what Accidental Evil is and how to avoid it. Casey Cobb helps organizations thrive by keeping founders focused on delivering value. Casey believes in testing assumptions early and often — and puts that theory in practice as a software engineer, inventor, angel investor, writer, and speaker. He has co-founded three companies, including web development agency Project Ricochet, and speaks regularly at conferences, accelerators, and companies on topics ranging from co-founder selection to his popular “Avoiding Accidental Evil” keynote. He’s written 30+ articles on the intersection of technology and management, and gives back as an entrepreneur by advising several software startups. Casey lives in the San Francisco Bay Area with his wife and 3-year old son. Read more about this interview here -https://www.mondovo.com/blog/avoid-accidental-evil/ To know more about Mondovo, visit https://www.mondovo.com Subscribe to Mondovo Podcast - https://soundcloud.com/digital-marketing-simplified Like us on Facebook - https://facebook.com/Mondovo Follow us on Twitter - https://twitter.com/Mondovo Follow us on LinkedIn - https://www.linkedin.com/company/mondovo Add to your circle in G+ - https://plus.google.com/+MondovoSEO Music: Majestic Casual - Kenny Segal - Procrastination: http://bit.ly/29CWdE2

In this episode of Agency 1on1, Bala interviews Josh Garofalo the founder and a Conversion SaaS Copywriter at Sway Copy. He talks about what it takes to be a SaaS Copywriter.Before starting Sway Copy, he led marketing at a VC-funded B2B SaaS startup that went through AngelPad, the #1 accelerator (Forbes, 2015).Today, he writes copy for SaaS companies and digital agencies with SaaS clients. Read more about this interview here -https://www.mondovo.com/blog/saas-copywriter/ To know more about Mondovo, visit https://www.mondovo.com Subscribe to Mondovo Podcast - @digital-marketing-simplified Like us on Facebook - https://facebook.com/Mondovo Follow us on Twitter - https://twitter.com/Mondovo Follow us on LinkedIn - https://www.linkedin.com/company/mondovo Add to your circle in G+ - https://plus.google.com/+MondovoSEO Music: Majestic Casual - Kenny Segal - Procrastination: http://bit.ly/29CWdE2

Content Promotion starts much before you publish a content. There are few steps you need to take in the Pre - Publishing Phase and few steps in the Post - Publishing stage. Sameer Panjwani talks in depth about all the steps where you can follow them easily. Here is the video summery. Pre - Publishing Phase Step 1 - Influencer Grooming Try to attract the attention of potential experts or influencers in the topic that you are writing about. - By Ego Bait - By Asking for Opinion - By Collaboration Step 2- Keyword Optimization Do Keyword Research and identify your potential target term Post - Publishing Phase Step 3 - Internal Linking Make sure that Internal Linking is done from the new post to old post and also from old post to the new post with right target terms. Step 4 - Outreach Do outreach to those whom you have listed in step 1 by letting them know the article is pusblished and so that they could also promote to their audience. Step 5 - Newsletter It is time to send a newsletter to your audience to let them know that you have published a new article and ask for comments and feedback. Step 6 - Social Channels Post your article in all the social channels you are present to leverage those set of audience. Step 7 - Content Curation Communities Submit the article in various Content Curation Communities of your industry for maximum upvotes and traction Step 8 - Comment on Other Blogs Comment on other blogs by letting the audience know that you have a diffrent opinion on the article or additional points to the post with a link. Don't make it look spammy. Step 9 - Q&A sites and Forums Engage in answering in Forums and Q&A sites where you have your audience asking for an answer to a specific question which you post can answer. Find opputunities where you can give value and link to your article. Step 10 - Paid Promotions Advertise on all social media paid channels and other promotion channels such as outbrain.com, taboola.com, stumbleupon.com etc,. to gain further traction. Step 11 - Backlink Analysis Analyze the backlinks of all the articles who are competing with target term you are ranking. Research on the reasons they are linking out and reach out to them for a backlink as you have similar and better content If you liked the video, do consider subscribing to our channel. A transcript of this video along with more videos is available at: https://www.mondovo.com/blog/11-ways-to-amplify-and-promote-your-content/ To know more about Mondovo, visit https://www.mondovo.com Subscribe to Mondovo Podcast - https://soundcloud.com/digital-marketing-simplified Like us on Facebook - https://facebook.com/Mondovo Follow us on Twitter - https://twitter.com/Mondovo Follow us on LinkedIn - https://www.linkedin.com/company/mondovo Add to your circle in G+ - https://plus.google.com/+MondovoSEO Music: Majestic Casual - Kenny Segal - Procrastination: http://bit.ly/29CWdE2

Is Page A out-ranking Page B for the same desired target term? If so, then you're dealing with keyword cannibalization. Out here, Sameer Panjwani talks about the 3 things you could do in dealing with keyword cannibalization issues. He also talks in brief about how you could go about "Page-Keyword Mapping" to prevent keyword cannibalization in the future. A transcript of this video along with more videos is available at: https://www.mondovo.com/blog/dealing-with-keyword-cannibalization/ If you liked the video, do consider subscribing to our channel. visit https://www.mondovo.com Subscribe to Mondovo Podcast - https://soundcloud.com/digital-marketing-simplified Like us on Facebook - https://facebook.com/Mondovo Follow us on Twitter - https://twitter.com/Mondovo Follow us on LinkedIn - https://www.linkedin.com/company/mondovo Add to your circle in G+ - https://plus.google.com/+MondovoSEO Music: Majestic Casual - Kenny Segal - Procrastination: http://bit.ly/29CWdE2

The Big Debate! Should you or shouldn't you bother with a blog, especially if you're a local business / service provider? Bala Ayya and Sameer Panjwani discuss whether local service providers like dentists, carpenters, lawyers, etc should even invest in a blog or not. Are there other better avenues for the time and effort put in? Will a blog be the best ROI for their time? During the course of the debate, Sameer and Bala arrive at what seems to be the best answer to this question. There is definitely a "smarter way" to approach marketing for your local business. Learn about the approach and strategy you should follow if you're a local business yourself or if you work with a lot of local business clients. We should always be smart about our time, resources and money and not necessarily do what everyone else is doing! If you liked this, then you will love the Rapid-fire episodes out here -https://www.youtube.com/playlist?list=PL-k2p9KuWLddQnYrzdldLaqlsCH4y5G1r A transcript of this video along with more videos is available at: https://www.mondovo.com/blog/should-a-local-business-service-provider-even-bother-with-a-blog/ Do subscribe to our channel for more such videos in the future. For latest updates on Mondovo, visit https://www.mondovo.com Subscribe to Mondovo Podcast - https://soundcloud.com/digital-marketing-simplified Like us on Facebook - https://facebook.com/Mondovo Follow us on Twitter - https://twitter.com/Mondovo Follow us on LinkedIn - https://www.linkedin.com/company/mondovo Add to your circle in G+ - https://plus.google.com/+MondovoSEO Music: Majestic Casual - Kenny Segal - Procrastination: http://bit.ly/29CWdE2

Are you looking to start a business venture online? If so, then this is the first video you should watch before you embark on your entrepreneurial business journey online. Sameer Panjwani, founder of Mondovo.com, covers 5 masterful tips that will help improve your chances of running a successful business online. There are so many people who start a business online everyday and yet only so few truly succeed. Learn from the quick and practical tips that Sameer shares. The video serves as a reminder to the common sense things that so many of us forget when we get too caught up with our idea. Be smart, play smart! Don't make the mistakes so many others have already made with their online businesses. If you liked the video, please do subscribe to our channel. A transcript of this video along with more videos is available at: https://www.mondovo.com/blog/be-a-successful-online-entrepreneur/ To know more about Mondovo, visit https://www.mondovo.com Subscribe to Mondovo Podcast - https://soundcloud.com/digital-marketing-simplified Like us on Facebook - https://facebook.com/Mondovo Follow us on Twitter - https://twitter.com/Mondovo Follow us on LinkedIn - https://www.linkedin.com/company/mondovo Add to your circle in G+ - https://plus.google.com/+MondovoSEO Music: Majestic Casual - Kenny Segal - Procrastination: http://bit.ly/29CWdE2

We all write content on a regular basis, or hopefully we do, and we don't necessarily get a direct ROI from all that content we publish on our blogs. Is there a smart and easy way to actually get leads from the content we develop? Sameer Panjwani covers some quick and practical tips that you can apply when writing your next few pieces of content. Do watch, learn and apply! Make your Blog work for you. Don't waste any opportunity to convert your visitors into email leads. If you have any follow up questions, do post them in the comments section below. Do subscribe to our channel for future updates on handy tips & tricks you can use to amplify your digital marketing efforts. A transcript of this video along with more videos is available at: https://www.mondovo.com/blog/generate-quality-email-leads-from-your-blog/ To know more about Mondovo, visit https://www.mondovo.com Subscribe to Mondovo Podcast - https://soundcloud.com/digital-marketing-simplified Like us on Facebook - https://facebook.com/Mondovo Follow us on Twitter - https://twitter.com/Mondovo Follow us on LinkedIn - https://www.linkedin.com/company/mondovo Add to your circle in G+ - https://plus.google.com/+MondovoSEO Music: Majestic Casual - Kenny Segal - Procrastination: http://bit.ly/29CWdE2

We all know that the keywords and phrases you use in a document can play a part in your Google Rankings. However, can having similar articles on the same topic add more value to your rankings? Sameer Panjwani discusses this possible theory in this short video. It might sometimes make more sense from an SEO perspective to develop similar themed content, establish an authority around a topic, than to focus on multiple differently themed topics. Learn about more such SEO tactics from the various SEO related videos that we publish on our channel. Do subscribe to our channel right away! A transcript of this video along with more videos is available at: https://www.mondovo.com/blog/topical-depth-google-ranking-factor/ To know more about Mondovo, visit https://www.mondovo.com Subscribe to Mondovo Podcast - https://soundcloud.com/digital-marketing-simplified Like us on Facebook - https://facebook.com/Mondovo Follow us on Twitter - https://twitter.com/Mondovo Follow us on LinkedIn - https://www.linkedin.com/company/mondovo Add to your circle in G+ - https://plus.google.com/+MondovoSEO Music: Majestic Casual - Kenny Segal - Procrastination: http://bit.ly/29CWdE2

What is the best way to format your urls when creating new pages on your site? Is there a best practice? Yes there are definitely a few things you should keep in mind. Sameer Panjwani covers all the pointers you should consider when structuring your URLs. There are so dos' and donts', if you follow them, your site will be better prepared for SEO. Do share and like the video if you appreciate what you see. We'd also love it if you subscribed. For latest updates on Mondovo, please make sure to like our page/follow us/Add to Google circles A transcript of this video along with more videos is available at: https://www.mondovo.com/blog/ideal-url-structure-for-seo/ To know more about Mondovo, visit https://www.mondovo.com Subscribe to Mondovo Podcast - https://soundcloud.com/digital-marketing-simplified Like us on Facebook - https://facebook.com/Mondovo Follow us on Twitter - https://twitter.com/Mondovo Follow us on LinkedIn - https://www.linkedin.com/company/mondovo Add to your circle in G+ - https://plus.google.com/+MondovoSEO Music: Majestic Casual - Kenny Segal - Procrastination: http://bit.ly/29CWdE2

Another rapid-fire episode where Bala Ayya shoots questions at Sameer Panjwani. This time the topics covered relate to blogging, content and making money from blogging. 0:30 - What are the various ways in which you can make money through a blog? 1:38 - If I have to start a blog, what is the first thing I need to do? 2:28 - What are some of the common mistakes people make when blogging? 3:30 - How do you make your content stand out from the rest? 4:00 - What is going to be the next thing in blogging 5:51 - Is SEO going to die? 6:55 - How to do blogging for a boring industry? 8:29 - Can I make a living through blogging View all the rapid-fire episodes out here -https://www.youtube.com/playlist?list=PL-k2p9KuWLddQnYrzdldLaqlsCH4y5G1r Do subscribe to our channel for future updates on handy tips & tricks you can use to amplify your digital marketing efforts. A transcript of this video along with more videos is available at: https://www.mondovo.com/blog/making-money-by-blogging/ To know more about Mondovo, visit https://www.mondovo.com Subscribe to Mondovo Podcast - https://soundcloud.com/digital-marketing-simplified Like us on Facebook - https://facebook.com/Mondovo Follow us on Twitter - https://twitter.com/Mondovo Follow us on LinkedIn - https://www.linkedin.com/company/mondovo Add to your circle in G+ - https://plus.google.com/+MondovoSEO Music: Majestic Casual - Kenny Segal - Procrastination: http://bit.ly/29CWdE2