34 minutes | Oct 13, 2020

How to Turn Sales Enablement Into Revenue With Andy Paul

Sales enablement is a term that is gaining traction in the corporate world and its definition varies greatly depending on who you ask.  To some, sales enablement means content management. To others, it means sales rep training or coaching. Some would venture even deeper into the concept of sales enablement and say it’s not a business strategy, but instead, a company vision. What’s for sure is, regardless of how you may define sales enablement, employing this strategy in your business won’t happen without buy-in from your company’s c-suite. And depending on their definition/perception of sales enablement, this could be a tough hurdle for you to overcome as a sales manager. We talk about the challenges of sales enablement with Andy Paul, Host of the Sales Enablement Podcast, on this episode of the Modern Sales Management Podcast. Andy, recognized as one of the top sales minds in the world, has interviewed nearly 900 of the world’s most successful sales leaders for his podcast and has authored several books on sales and sales management. He shares exceptional insights into the issues sales leaders face today, especially when it comes to executing sales enablement initiatives.  Our discussion with Andy also covers: Why c-suite executives need more interaction with the salespeople who serve their customersA broad definition of sales enablement and what it can look like within a companyTips on training your sales reps to have knowledge-based conversations with your customersWhat role business acumen plays in sales enablementWhy sales processes should leave room for personal experimentationHow to amplify a salesperson’s judgment to help them make better decisionsWhy general business knowledge is a powerful tool that most salespeople lackWhat role the c-suite can play in improving your sales team’s performanceWhat “freedom within structure” means and how to use this strategy with your salespeopleWhy utilizing more disparate points of view can help strengthen your sales processWhy sales management training is an undervalued opportunity that needs a lot more attention (and investment dollars) How sales managers can encourage personal growth and experimentation within the sales process Why hiring managers need to stop looking for attributes (hunters, closers, extroverts) and start looking for open-minded problem solversWhy sales hasn’t been modernized despite advances in data and technology and how we can change thatTips for a modern day sales manager to change the future of sales for the better Learn more about Andy by connecting with him on LinkedIn or check out his Sales Enablement Podcast. For even more inspiration, visit Andy’s website for endless sales tips and resources, including the selection of books he’s authored.  Subscribe and listen to all episodes of the Modern Sales Management podcast on your favorite podcast app or by visiting ModernSalesManagement.com.
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