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Is there room for others to succeed in a market dominated by so few companies?Join us as we explore the current state of the mobile shooter market, the top games dominating the market, their market shares, and the different types of shooters available.You won't want to miss our overview of games like CoD: Warzone Mobile, Arena Breakout, Undawn Vitality, Division Mobile, Destiny Mobile, and Valorant. We'll also explore the recent game cancellations from EA, including Apex and Battlefield, and examine, amongst others, the intensity of live-ops for the top shooters, content cadence, and possible entry barriers for new companies. Looking to the future, we'll delve into where the market is headed and whether there is room for new shooters and subgenres to emerge and take the market share.Check out this episode to learn about the challenges that mobile game developers face when trying to develop shooters. We talk to the Chief Game Analysts at GameRefinery, a Liftoff company, Wilhelm Voutilainen and Erno Kiiski, who provide us with a comprehensive analysis of the state of the mobile shooter market and tell us what we can expect in the months and years to come.Don’t forget to subscribe, leave a review, and visit us at www.gamerefinery.com! Thanks for listening, The Mobile GameDev Playbook

Why have some of the biggest names in the industry pivoted away from gacha-based monetization systems?Join us as we explore the response from players to these changes in popular games like Brawl Stars, Mario Kart, Diablo Immortal, Mobile Legends: Bang Bang, Overwatch, Marvel Snap, and Arena Breakout. We'll examine how these changes have affected players' progression and gameplay experience and take a closer look at the impact these changes have had on the mobile gaming industry. Learn about the challenges facing mobile game developers when it comes to removing gachas and changing progression systems, as well as the future of monetization in mobile gaming. We talk to the Chief Game Analysts at GameRefinery, a Liftoff company, Wilhelm Voutilainen, Teemu Palomäki, and Kalle Heikkinen. Don’t forget to subscribe, leave a review, and visit us at www.gamerefinery.com! Thanks for listening,  The Mobile GameDev Playbook

What makes Marvel Snap such a hit?In this episode of the Mobile GameDev Playbook, we review Marvel Snaps’ success, key features, and the first major update. We also discuss the game’s monetization, thoughts on its future and the overall CCG genre. Joined by Joel Julkunen, Head of Analytics and Chief Game Analyst, Erno Kiiski, from GameRefinery, a Liftoff Company.  You can find The Mobile GameDev Playbook on GameRefinery’s Youtube channel.  Please subscribe and leave a review! Thanks for listening,  The Mobile GameDev Playbook

What trends and features to look forward to in 2023! In this episode of the Mobile GameDev Playbook, we’re joined by Wilhelm Voutilainen and Teemu Palomäki, Chief Game Analysts from GameRefinery, a Liftoff Company, to discuss key trends in 2023.  We discuss upcoming releases, potential new genres, and exciting trends. We also cover shooter games, predictions for monetization changes, events trends, and what will happen with blockchain games in 2023. You can find The Mobile GameDev Playbook on GameRefinery’s Youtube channel.  Please subscribe and leave a review! Thanks for listening,  The Mobile GameDev Playbook

Examining the merge genre and EverMerge. In this episode of the Mobile GameDev Playbook, we’re joined by Sergey Neskin, the CEO & co-founder of Neskin Games, and Chief Game Analyst Kalle Heikkinen from GameRefinery, a Liftoff Company, to discuss the hit mobile game EverMerge: Merge 3 Puzzle. We cover what inspired the game, the growth of the merge genre and how it’s evolved, interesting trends, and predictions for the future of merge games. We also look at some standout releases, the trends in gameplay events and features, as well as trends in monetization.  You can find The Mobile GameDev Playbook on GameRefinery’s Youtube channel.  Please subscribe and leave a review! Thanks for listening,  The Mobile GameDev Playbook

What were the hottest mobile game design trends in 2022?  In this episode, we look back at 2022 and reflect on the biggest trends that happened in mobile games. Joining us are our resident experts and Chief Game Analysts from GameRefinery, a Liftoff Company, Kalle Heikkinen and Erno Kiiski. We examine some standout releases, trends in gameplay events and features as well as trends in monetization.  You can now find The Mobile GameDev Playbook on GameRefinery’s Youtube channel.  Please subscribe and leave a review! Thanks for listening,  The Mobile GameDev Playbook

How can brands get their IPs into mobile games? In this episode, we discuss the complexities and processes of how brands and licenses can get their IPs into mobile games. Joining us from Layer Licensing is CEO and Founder, Rachit Moti, and from Tilting Point is Chief Business Officer, Asi Burak, as well as resident expert from GameRefinery, a Liftoff Company, Chief Game Analyst Kalle Heikkinen. We examine the challenges encountered in licensing, interesting trends and collaborations, how games make money from IPs, and what Layer aims to change.  You can now find The Mobile GameDev Playbook on GameRefinery’s Youtube channel.  Please subscribe and leave a review! Thanks for listening,  The Mobile GameDev Playbook

In this episode of the Mobile GameDev Playbook, we look at how monetization features have evolved from 2020 till now. Joining us from GameRefinery, a Liftoff Company, are Chief Game Analysts Erno Kiiski and Wilhelm Voutilainen. We explore innovation in battle passes, IAP mechanics, external web stores, and what monetization may look like in the future for mobile games like Cookie Run: Kingdom, Call of Duty Mobile, and Royal Match. You can now find The Mobile GameDev Playbook on GameRefinery’s Youtube channel.  Please subscribe and leave a review! Thanks for listening,  The Mobile GameDev Playbook

In this episode of the Mobile GameDev Playbook, Mike Taramykin, the founder of HypGames, and Chief Game Analyst Teemu Palomäki from GameRefinery, a Liftoff company, join our host Jon Jordan to discuss the celebrity partnerships in mobile games. We delve into the strategy behind celebrity partnerships and analyze mobile collaboration trends this year while sharing heartwarming anecdotes of working with stars including Tiger Woods, Steve Carell, Amy Poehler, and Tina Fey. You can now find The Mobile GameDev Playbook on GameRefinery’s Youtube channel.  Please subscribe and leave a review! Thanks for listening,  The Mobile GameDev Playbook

In this episode of the Mobile GameDev Playbook, we’re joined by GameRefinery, a Liftoff company, analysts Erno Kiiski and Sonja Skoglund, who will be discussing seasonal events in mobile games.  We will cover noteworthy events, interesting trends, and what these events may look like in the future for the three major markets - the USA, Japan, and China.  You can now find The Mobile GameDev Playbook on GameRefinery’s Youtube channel.  Please subscribe and leave a review! Thanks for listening,  The Mobile GameDev Playbook

In this episode of the Mobile GameDev Playbook, Teis Mikkelsen, the founder of Multiscription, and senior market analyst Kalle Heikkinen from GameRefinery, a Liftoff company, joins our host Jon Jordan to discuss the topic of subscriptions in mobile gaming. We will cover the exciting trends in mobile game subscriptions, their mechanisms, the Unleashd service, and what the future may look like for this increasingly common trend.  You can now find The Mobile GameDev Playbook on GameRefinery’s Youtube channel.  Please subscribe and leave a review! Thanks for listening,  The Mobile GameDev Playbook

In this episode of the Mobile GameDev Playbook, Bob Slinn, Head of Business Development at FunPlus, and game analyst Milka Paunonen from GameRefinery, a Liftoff company, joins our host Jon Jordan to discuss State of Survival’s well-deserved wins in the most recent Mobile GameDev Awards! We will discuss the development and inspiration behind State of Survival, the recent trends in the 4x strategy genre, its wins in the categories of ‘Biggest Evolver’ and ‘Best Use of IP in a Collaboration Event’, and what the future holds for the game. You can now find The Mobile GameDev Playbook on GameRefinery’s Youtube channel.  Please subscribe and leave a review! Thanks for listening,  The Mobile GameDev Playbook

In this episode of the Mobile GameDev Playbook, we’re joined by GameRefinery, a Liftoff company analysts Erno Kiiski and Kalle Heikkinen for a special episode looking at the games that won at the Mobile GameDev Awards.  The Mobile GameDev Awards are an annual set of awards by GameRefinery to recognize and celebrate innovation and excellence in mobile games. We will cover what made these games and studios win their respective categories, what aspects GameRefinery examines within a game, and what the future may look like for these games. Some examples include Apex Legends Mobile winning The ‘Most Promising Soft Launch Game’. Several games, such as State of Survival won ‘Biggest Evolver’. Beatstar, along with a few other games, was voted as ‘Best Newcomer’. You can now find The Mobile GameDev Playbook on GameRefinery’s Youtube channel.  Please subscribe and leave a review! Thanks for listening,  The Mobile GameDev Playbook

In this episode of the Mobile Gamedev Playbook, Thi Detert, Senior Lead Game Designer at InnoGames, and Product Owner, Alison Simpson talk about the development journey of Sunrise Village with GameRefinery, a Liftoff company analyst Teemu Palomäki and our host, Jon Jordan. We will cover the challenges (and solutions) encountered along the way from soft launch to global launch; the solutions that allowed the design team to build everything from components developed by the dev team; what inspired the game; and what the future might have in store for InnoGames. You can now find The Mobile Game Dev Playbook on GameRefinery’s Youtube channel.  Please subscribe and leave a review! Thanks for listening,  The Mobile GameDev Playbook

In this special episode of the Mobile GameDev Playbook, our host Jon Jordan discusses the popular but controversial game Diablo Immortal with Erno Kiiski and Wilhelm Voutilainen, Chief Game Analysts at GameRefinery, a Liftoff Company.We discuss the franchise's background, what separates Diablo Immortal from its predecessors, the player experience, the monetization controversies surrounding the game, and whether they are justified.You can now find The Mobile Game Dev Playbook on GameRefinery's Youtube channel.Please subscribe and leave a review!Thanks for listening, The Mobile GameDev Playbook

In this episode of the Mobile Gamedev Playbook, Kirill Petruk, Lead Producer at Ten Square Games, talks about the development of Fishing Clash: Sports Games and other realistic life simulation games with GameRefinery, a Liftoff company analyst Teemu Palomäki and our host, Jon Jordan. We discuss the inspiration behind Fishing Clash, the realistic gameplay it provides, the social elements, and the collaborations it has had. You can now find The Mobile Game Dev Playbook on GameRefinery’s Youtube channel.  Please subscribe and leave a review! Thanks for listening,  The Mobile GameDev Playbook

In this episode of the Mobile Gamedev Playbook, we’re looking at the tools available on the market to build a thriving free-to-play game economy. Our host, Jon Jordan, is joined by GameRefinery’s Erno Kiiski, Machinations CEO & Co-Founder, Mihai Gheza and Sales Director of Machinations, Matthew Morris.We’ll learn how the Machinations tool designs and balances game economies, forecasts player progression across gameplay, and how it’s used in classrooms worldwide to teach game economy design.You can now find The Mobile Game Dev Playbook on GameRefinery’s Youtube channel. Please subscribe and leave a review! Thanks for listening, The Mobile Gamedev Playbook 

In this episode of the Mobile Gamedev Playbook, Ariel Coppes, Lead Game Engineer at Ironhide Games, talks about the success of the Kingdom Rush franchise with GameRefinery by Vungle analyst Erno Kiiski and our host, Jon Jordan.We delve into making games for the premium market, releasing games cross-platform, stepping into F2P games, and the highs and lows that come with developing a franchise of successful mobile games.You can now find The Mobile Game Dev Playbook on GameRefinery’s Youtube channel.Please subscribe and leave a review!Thanks for listening,The Mobile GameDev Playbook

In this episode of the Mobile Gamedev Playbook, host Jon Jordan and GameRefinery by Vungle analysts Erno Kiiski and Altti Fromholdt join Vice President of Creative at Plarium, Nick Day. Together they give an inside look into the development process behind Raid: Shadow Legends and how it became one of the best known mobile games in the world and enjoyed by millions of players.  Nick spills the tea on influencer marketing tactics, retention strategies, and the art direction behind Raid: Shadow Legends. GameRefinery analysts discuss the market as a whole, meta elements in mobile games, and their own experience with Raid.You can now find The Mobile Game Dev Playbook on GameRefinery’s Youtube channel.Please subscribe and leave a review!Thanks for listening, The Mobile GameDev Playbook

In this episode of the Mobile GameDev Playbook, we sit down with Finnish mobile game developer Nitro Games to discuss how to design, monetise and market your mobile shooter for success. Jon Jordan is joined by GameRefinery by Vungle’s Erno Kiiski and Product Marketing Director at Nitro Games, Jukka Hilvonen, to discuss the popularity boom in mobile shooters, how to succeed in a genre dominated by massive studios, as well as getting some juicy insights into Nitro Games upcoming release Nerf: Battle Arena.  You can now find The Mobile Game Dev Playbook on GameRefinery’s Youtube channel.Please subscribe and leave a review!Thanks for listening, The Mobile GameDev Playbook