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Mobile Dev Memo Podcast
48 minutes | Jan 12, 2022
MDM Podcast Episode 18 - The promise and challenge of Web3 gaming
In this week's episode, I speak with Canaan Linder and Atif Khan, the CEO and Head of Operations, respectively, at Stardust, a platform that allows game developers to incorporate crypto assets into their games. In this episode, we talk about the challenge of some of the various foundational notions underpinning web3 gaming -- such as the interoperability of in-game items expressed as NFTs -- as well as the potential promise in terms of expanded gameplay and player enjoyment that they present. We also talk about the skillsets needed to build web3 games, the correct way to bring a web3 game to market, and what kind of infrastructure these games require to thrive.
52 minutes | Nov 22, 2021
MDM Podcast Episode 17 - Advertising fingerprinting and bad incentives
In this new episode of the Mobile Dev Memo podcast, I speak with Maor Sadra, the CEO of INCRMNTAL, about probabilistic attribution for mobile advertising and why bad incentives prevent advertisers from rejecting it. We also talk about Media Mix Models and Facebook's efforts to drive adoption for Robyn, its open-sourced measurement product, and budget diversification post-ATT.
60 minutes | Jun 3, 2021
ATT, one month in: the iOS 14.6 adoption rate with Alex Bauer of Branch (ep. 3 of 3)
In this third and final episode of ATT, One Month In, I speak with Alex Bauer of Branch about the iOS 14.6 adoption rate curve, why it's unfortunate that misleading opt-in rate measurements proliferated throughout the mainstream media so quickly after the release of iOS 14.5, device fingerprinting and whether or for how long Apple will tolerate it, and Apple's PR campaign around ATT. The previous episodes in the series are: Episode 1: ATT, one month in: privacy thresholds with Rich Jones of Dataseat (ep. 1 of 3) Episode 2: ATT, one month in: SKAdNetwork standards with Paul Bowen of AlgoLift (ep. 2 of 3) In conjunction with the podcast series, I am offering a 20% discount on my iOS 14: How to prevail in Q2 2021 course which can be accessed with the code MDM_4325_OMI_20PCT or through this link. The discount will only be available through June 4th, 2021. As always, the Mobile Dev Memo podcast is available on: Apple Podcasts Spotify Google Podcasts
53 minutes | May 31, 2021
ATT, one month in: SKAdNetwork standards with Paul Bowen of AlgoLift (ep. 2 of 3)
This is the second episode of ATT, One Month In, which is a podcast series that aims to provide advertisers with an overview of ATT's impact on mobile ecosystem as it takes root. The first episode in the series can be found here: ATT, one month in: privacy thresholds with Rich Jones of Dataseat (ep. 1 of 3) In this episode, I speak with Paul Bowen, the GM of AlgoLift, a mobile marketing analytics and campaign automation company that was acquired by Vungle last year. We discuss SKAdNetwork conversion value standards, the conversion value window, and why and for how long fingerprinting will be tolerated.
48 minutes | May 26, 2021
ATT, one month in: privacy thresholds with Rich Jones of Dataseat (ep. 1 of 3)
Today I am publishing the first episode in a three-part podcast series called "ATT, one month in" that will report observations on iOS 14.5 and its impact on mobile advertising from various corners of the ad tech ecosystem. The purpose of this podcast series is to serve as an analytical waypoint in the roll-out of iOS 14.5: what is currently happening in the ecosystem as the mobile landscape changes, and what can be expected in the near-term future. These episodes are not expected to age well: they are snapshots of what is happening right now -- in this very transformative moment -- in the mobile ecosystem. In conjunction with the podcast series, I am offering a 20% discount on my iOS 14: How to prevail in Q2 2021 course which can be accessed with the code MDM_4325_OMI_20PCT or through this link. The discount will only be available through June 4th, 2021. In today's episode, I speak with Rich Jones, the Head of Product at Dataseat, a mobile DSP. Rich and I discuss the nature of Apple's privacy threshold and what we've learned about it since ATT was first announced. Rich yesterday posted a very provocative graph (above) of the prevalence of conversion values in the postbacks that Dataseat is seeing across its network, which precipitated the conversation.
35 minutes | Apr 7, 2021
Unpacking Tim Cook's comments about ATT
35 minutes | Mar 4, 2021
iOS 14, Privacy, and the Future of Digital Advertising (presentation)
On Monday, March 1st, I delivered a presentation on Clubhouse titled, "iOS14, Privacy, and the Future of Digital Advertising." I was asked by a number of people to release a recording of the presentation, so I have recorded the content as a podcast and am releasing it here.
53 minutes | Feb 28, 2021
MDM Podcast Episode 16 - The future of advertising attribution on mobile
In this episode of the MDM podcast, I discuss the future of advertising attribution on mobile with my guests Maor Sadra, the CEO of INCRMNTAL, and Peter Hamilton, the former CEO of TUNE. Why did Applovin buy Adjust? Will fingerprinting be possible once ATT is made mandatory? What is the nature of ad fraud on mobile?
56 minutes | Feb 17, 2021
MDM Podcast Episode 15 - Why doesn't Google have to show the ATT prompt?
In this episode of the MDM Podcast, I unpack a very specific, very important question with my guest, Thomas Petit: Why doesn't Google have to show the ATT prompt? This discussion was catalyzed by the enormous amount of confusion that was created when Google announced last month that it would not expose the ATT prompt in its owned-and-operated apps. This revelation seemed to fly in the face of Facebook's announcement in December that it must show the ATT prompt in its owned-and-operated apps, and that ATT would govern not just app campaigns run on its platform but also mobile web campaigns. How can Google avoid showing the ATT prompt if Facebook seems to have been told very explicitly that it must show the ATT prompt? In this podcast, Thomas Petit and I discuss this very confounding situation and attempt to provide clarity on when exposure of the ATT prompt is required, and why.
52 minutes | Jan 27, 2021
MDM Podcast Episode 14 - IDFA, TURTLEDOVE, and the Future of Privacy with Paul Bannister
In this episode of the MDM Podcast, I discuss the future of privacy as it relates to digital advertising with Paul Bannister, the Chief Strategy Officer at CafeMedia. Paul and I consider why the platforms -- but especially Apple -- are developing new privacy frameworks, how Google's privacy sandbox initiative may perform relative to user-based targeting, and what is meant when we use the word "privacy" to describe how a user behaves or interacts with properties online.
54 minutes | Dec 16, 2020
MDM Podcast Episode 13 - When does it make sense to outsource user acquisition to an agency?
In this episode of the MDM podcast, I speak with Grant Harbin, the founder and CEO of Headlight, a marketing agency. We discuss the topic of user acquisition outsourcing and when and why that might be relevant for an app developer.
53 minutes | Nov 29, 2020
MDM Podcast Episode 12 - The economics of game streaming
In this episode of the MDM podcast, I speak with Stephen Ellis, the founder and CEO of Pipeline.gg, about the economics of game streaming and the future of the games streaming landscape. As a former professional gamer and then an employee at Facebook working on the company's games streaming product, Stephen witnessed first-hand just how difficult it is to aggregate and monetize and audience as a streamer. In this podcast, Stephen and I discuss his journey from gaming enthusiast to professional gamer to entrepreneur, as well as the games streaming ecosystem, the relationship between games streamers and game developers, the obstacles that streamers face in building an audience, and the economic realities of game streaming.
72 minutes | Nov 11, 2020
MDM Podcast Episode 11 - Contemplating the next 18 months of mobile advertising
In this episode of the Mobile Dev Memo podcast, I speak with David Philippson and Nebo Radovic about the near-term future of mobile advertising. How will the deprecation of the IDFA -- and of mobile advertising identifiers more generally -- change: the way teams are constructed; demand for various media sources; the degree to which programmatic media buying is viable; ...and other topics that will be relevant for mobile marketers over the next 18 months.
81 minutes | Oct 25, 2020
MDM Podcast Episode 10 - How to win with subscriptions on mobile
In this episode of the MDM podcast, I chat with Thomas Petit -- better known to those operating in mobile as @Thomasbcn -- about all things subscriptions. We discuss product strategy for subscription products, how to price test, the future of the subscription model (including hybrid IAP / subscription monetization), and a number of other aspects of building a successful subscription business on mobile.
13 minutes | Oct 21, 2020
MDM Podcast Episode 9 - A 13-minute analysis of the anti-trust case against Google
In this episode of the MDM podcast, I try to unpack the underlying mechanics of the accusations being made against Google from a commercial perspective (in 13 minutes)
66 minutes | Oct 7, 2020
MDM Podcast Episode 8 - What does it mean to be a quantitative marketer?
In Episode 8 of the Mobile Dev Memo podcast, I speak with Conrad McGee-Stocks, the Director of Growth at Uken Games, which is the Toronto-based studio behind mobile hits like Who Wants to be a Millionaire? and Jeopardy World Tour. In the podcast, we talk about what it means to be a quantitative marketer, and how that role is evolving, especially on mobile, as product and user acquisition converge.
55 minutes | Jul 8, 2020
MDM Podcast Episode 7 - Surfing in a Squall: the future of mobile without an IDFA, with Maor Sadra
In this episode of the Mobile Dev Memo podcast, I speak with Maor Sadra about why the deprecation of the IDFA (announced at this year's WWDC event) should not have been surprising to people who follow the mobile ecosystem, why deterministic app install attribution wasn't as reliable as people thought in the first place, and what the future of mobile looks like without the IDFA.
55 minutes | May 28, 2020
MDM Podcast Episode 6 - How a Bid becomes an Install with David Philippson, CEO of Dataseat
In this podcast, I speak with David Philippson, the CEO of Dataseat and former co-founder of Ad-X, which was acquired by Criteo, about the underlying mechanics of mobile advertising. David walks through the process of How a Bid Becomes a DAU (inspired by the Schoolhouse Rock animation, How a Bid becomes a Law). We also talk about the future of advertising identifiers and programmatic in-housing.
66 minutes | May 1, 2020
MDM Podcast Episode 5 - Is the App Store fair to developers?
In this episode of the MDM Podcast, I speak with David Barnard, a vocal developer advocate on Twitter, about whether the App Store's closed nature and its treatment of developers is fair.
24 minutes | Jul 23, 2018
Episode 4: Legal sports betting on mobile with Matt Restivo
In the 4th episode of the Mobile Dev Memo podcast, I speak with Matt Restivo, the Chief Product Officer at the Action Network, about the impact that the Supreme Court's recent decision to allow States to offer legal sports betting will have on sports fanaticism, social media, and mobile.
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