12 minutes | Jun 18th 2020

Alicia and Jonathan Montoya with Conquer Fitness Preps

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Kevin M.: Mixing It Up With The Fitness Community is a podcast created by Fit Mix that introduces you to local health and fitness individuals along with their stories.Kevin M.: Episode 12. Alicia and Jonathan Montoya with Conquer Fitness Preps. They talk about how Conquer Fitness Preps came to be and where they are now.Sara Y.: Hey, guys, how are you doing today?Alicia & Jonathan: Hey. Doing well. Good.Sara Y.: Thank you for joining us. I really appreciate you taking the time out of your day to join our podcast.Jonathan M.: Yes. Thank you, guys.Sara Y.: So talk to us about Conquer Meal Preps. How did you even get started in the meal prep business?Jonathan M.: Well, OK. So it's kind of fun. So we started in 2015. We were going on a cruise with a bunch of friends and we're like, well, let's eat healthy. You know, we want to get ripped up for the beach and wanted to stay healthy. So we started meal prepping at our house with our friends. And, you know, from there we're prepping every single week. There's about 15 of us going on this cruise. And we would get together every single week and with meal prep. And then it kind of just became, after the cruise, we just started doing it for friends, family, and then from there and we just kind of started doing it as a business.Alicia M.: Yeah. More and more people were interested because you would post stuff on our social media. "Hey guys! This is what we're prepping. We're getting ready for this vacation that's coming up. And people were like, "well, can we get in on that? Like, can we put our order in?" And we're like, "maybe this is something we should look into." And at the time I was going to school for nutrition and dietetics at UNM. Andall-in it kind of just like fit in perfectly. So then once I graduated, I could go all in with it since my husband was still working at his job. Yeah. And then we have just been going from there.Sara Y.: That's awesome. So it's really kind of just a passion. Or maybe not a passion, but something you were already doing and it snowballed by word of mouth into this.Alicia & Jonathan: Yeah.Jonathan M.: Another thing was, you know, obviously we use we started into it because of the demand. But also we had a lot of family history where my grandpa had diabetes, high blood pressure. The same with my wife's family. So we're like, well, you want to be able to help people? That was another big reason why we wanted to start a business and actually help people. Obviously, we were helping body builders and stuff like that. We kind of switched in to more of the health niche where we're actually helping people get over those chronic diseases and stuff like that. Sara Y.: Yeah. So it's definitely a passion project for you guys. Considering how it snowballed from you guys meal prepping for yourselves, into family members, into friends, and now into a company. Obviously, with that demand comes challenges. Talk to me about some of the challenges that you guys have had to face and overcome.Jonathan M.: Yeah, so the main challenge when building the company was pick up locations. That was always the hardest part because there's a lot of things that go into it. Having to structure a deal with the gym and having to coordinate pickup times for that specific gym was probably the hardest part. And then at first when we started, we were like, "should we go in the gym, should we go into, like stores?" And then from there then you're like do you have to buy the freezer, you know, like just there's just a lot of stuff with that. A lot of logistics that were kind of challenging. But as we grew, it became easier. We make connections in town. Right now we're at three pickup locations. We still do delivery, but we like our pickup locations because it makes it easier for our clients to pick up.Sara Y.: What are some of the benefits of utilizing a meal prep company such as yourself?Jonathan M.: As a business owner? I think that the best part about our business is that we help people that are really busy. We work with a lot of professionals. Engineers, doctors, people that are always busy and don't have time to be cooking, cleaning. So that's kind of what we try to market. Why waste four to six hours prepping yourself when we can just deliver the meals. That's the angle that we have as far as meal prepping.Sara Y.: Very good. It definitely takes the guesswork out of getting your lunch and dinners ready every week or everyday.Jonathan M.:  Yeah. They're able to eat healthy and have them all paired for the whole week. Pick and choose how many meals they want based on what they need.Sara Y.: Yeah. So let's talk about that. What are some of the meal options that you guys offer right now? Are you guys doing like the Keto thing or do you guys have like different options or ala carte you can choose from?Alicia M.: So we pretty much have four different meal plans you can choose from depending on what your goal is. If you're trying to lose weight, gain weight. Everyone has different goals. So you can take between those four plans, like one of them is a carb cutter. So, Tamzin, like your Teto question. Yes, they can get that if they wanted to, it would be like the carb cutter meal option that they would just have to add healthy fat. Avocados or nuts, or whatever they're trying to incorporate. But yes, we can do that. We have set meal plans to help you with that. If you do have your own macros. You're working with a nutritionist they have a meal plan set it up for you, then you can do that through our custom plan. So it's really, really customized to whatever you're trying to do.Jonathan M.: Yeah. And another thing to add to that is that we try to make it really easy for people to order. So when we are building out the website, that was one of the challenges as well. We wanted it to be super easy on the consumer. But at the same time, it was going to be really challenging for us. So the way that we set it up is like they choose what options. So like like she was saying, we have our muscle building, our Keto, or a custom plan. They choose that option and from there then asks how many do you want. Then we have like a 5, a 10, 14, up to a 35. Obviously it's less expensive. Then after that it asks which meals do you want. Then from there you can pick and choose. It's 100% customizable to what you're trying to do.Alicia M.: Right. We don't really believe in a one size fits all kind of thing. That's why we don't do meals already prepared. That's why we do everything through our website. Everything is customized. Even our meals, my husband's. They're different portion wise. And that's why we believe everything you are trying to do, you can do that on our website.Sara Y.: That's awesome. It's great that you can pick and choose. Like you said, every body is different and everyone has different goals. When you guys spoke about macros, that's something big in the CrossFit or even the bodybuilding scene where having those macros at your fingertips makes everything so much easier when you have a specific number that you try to hit every day. I'm sure a lot of people out there that'll be listening will really appreciate knowing that you guys provide that.Jonathan M.: I didn't do bodybuilder anything like that, but I was always trying to, you know, put on weight, put on muscle. Knowing that I knew what our target market wanted and what they needed. We designed the website to make it easy for them too and gave them what they need. Sara Y.: Absolutely. In Albuquerque, there's a few meal prep companies that are around that have been around. Would you say that having those customizable meal plans is what sets you apart or makes you guys unique?Jonathan M.: Yeah, definitely. I mean, you know, a lot of people are asking, well, do you have a place where you can go pick up without preordering? They're like, no, we customize. You have to order online. So, yeah, that's our specialty. Oh, yeah. Another one is my wife got her degree in nutrition and dietetics. And we can give nutrition advice.Sara Y.: Definitely helpful and feels better for people to know they're getting their meals from someone who is actually knowledgeable about what they're doing. So right now, what pick up locations are you guys at?Jonathan M.: We have 3 locations. Elite Physique in Rio Rancho. So we have one at Stretch & Strength Gym. I think they're on San Mateo and Central area. And then we have a gym is called Shockwave Defense and those are our three pick pickup locations now. And of course we do delivery, but we try to focus on the pick-up locations because it makes it easier for both of us. Customers can pick up whenever the gyms open.Sara Y.: Speaking of that, what do you see you guys going in the future? What does the future look like?Jonathan M.: I mean, obviously we want to expand. We want to be able to grow our company. We want to be able to maybe get into other gyms. We talked about going nationwide. Obviously, there's a lot more challenges when you start shipping meals. As far as nationwide it's something we're looking at, but we're not sure yet. And then another thing we're kind of looking at and we've kind of already implemented is our online. My wife her bachelors in nutrition. So she gives weekly meal plans, weekly workout plans on an online type membership where people get on. Like I said, they get those plans. So we want to expand that as well. And that's, you know, that's kind of just ties in with our business.Sara Y.: Very cool. Anything else you guys would like to add about Conquer Meal Prep?Jonathan M.: We're local. Everything we do is uhh, like when we get our meals we get the food the day of. It's super fresh, and then we cook it the same day. And then we actually freeze the meals, which, you know, a lot of people are like, "oh, you're free them?." Yeah. We freeze them right away and then it keeps them fresh a lot longer. So that's one thing that we do differently as well. Yea.Alicia M.: We do, li
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