Episode 72: What marketers need to know about Prime Day 2021
As consumers globally slowly emerge from the pandemic, will they be eager to spend on discounted electronics, appliances, and streaming subscriptions or has the luster of Amazon Prime Day’s 48-hour sale (June 21-22) faded due to a damaged company image and increased competition? Mintel retail, consumer, and competitive marketing experts discuss the significance of Prime Day, its impact on the evolution of the ecommerce sector and retail competition overall, as well as what the future holds for Amazon. Listen now to find out what brands and advertisers should take away from Prime Day 2021. Host: Andrew Davidson, SVP/Chief Insights Officer, Mintel Comperemedia. Guests: Diana Smith, Associate Director, Retail and eCommerce, Mintel Reports US. Nick Carroll, Associate Director, Retail Research, Mintel Reports UK. Lierin Ehmke, Omnichannel Content Manager, Mintel Comperemedia.