Episode 68: Changes in the social media landscape and the impact on marketing strategy
When is the last time you evaluated your social media strategy? With the recent developments, new features, and entirely new platforms, host Andrew Davidson sits down with Mintel social media experts to discuss the trends driving the ever-evolving social media landscape, how brands are responding to changing consumer behaviours, and what marketers must do to stay competitive in the next 12 months. Post-COVID-19 consumer behaviours, expectations of accountability and transparency, and earned/organic content all have a critical role to play in a good social media strategy. Listen now to find out what the experts recommend. Host: Andrew Davidson, SVP/Chief Insights Officer, Mintel Comperemedia. Guests : John Poelking, Senior Gaming Analyst, Mintel Reports US. Rebecca McGrath, Senior Media Analyst, Mintel Reports UK. Laura Ziemer, AVP, Marketing Intelligence Advisory.