30 minutes | Aug 10th 2020

Episode 50: COVID-19's impact on global consumer trends: How do brands move forward?

The global pandemic has created a sea change in the way consumers live their lives and brands are shuffling their messaging to connect with them. Mintel experts from across the globe discuss how COVID-19 has accelerated and shifted global consumer trends, such as more experiences, seamless spending, humanizing technology interactions, and going live on social media. They also provide recommendations on how brands should move forward in this new era. Host: Dana Macke (Associate Director, Mintel Reports US, Lifestyles and Leisure). Guests: Diana Kelter (Senior Trends Analyst, Americas), Vanessa Rondine (Senior Trends Analyst LAR), Helen Fricker (Trends Manager, EMEA), Elysha Young (Trends Manager, APAC).