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Mintel Little Conversation
30 minutes | 12 hours ago
Episode 69: Vices: Moderation, mental health, community, and culture
Last autumn, we gathered a few of our consumer experts for a discussion on vices. At the time of the original air date, we were in the thick of the COVID-19 pandemic and many of us were months into indulging our vices in order to make it through. Today, we're revisiting that conversation. With some economies opening up and regaining a bit of normalcy, meanwhile, others are experiencing devastating third waves and stalled vaccination programs, how consumers are managing their mental health, finding catharsis, and redefining their sense of community and culture is important now more than ever. And vices have an important role to play - from indulgent food and drink to enticing gaming and gambling. The question is, how do marketers identify their brand's role in all of this? Listen now to find out. Host: Edward Bergen, Consultant, EMEA. Guests: John Poelking, Senior Gaming Analyst, Mintel Reports US. Marcia Mogelonsky, Director of Insight, Mintel Food and Drink. Jonny Forsyth, Associate Director, Mintel Food and Drink.
33 minutes | 17 days ago
Episode 68: Changes in the social media landscape and the impact on marketing strategy
When is the last time you evaluated your social media strategy? With the recent developments, new features, and entirely new platforms, host Andrew Davidson sits down with Mintel social media experts to discuss the trends driving the ever-evolving social media landscape, how brands are responding to changing consumer behaviours, and what marketers must do to stay competitive in the next 12 months. Post-COVID-19 consumer behaviours, expectations of accountability and transparency, and earned/organic content all have a critical role to play in a good social media strategy. Listen now to find out what the experts recommend. Host: Andrew Davidson, SVP/Chief Insights Officer, Mintel Comperemedia. Guests : John Poelking, Senior Gaming Analyst, Mintel Reports US. Rebecca McGrath, Senior Media Analyst, Mintel Reports UK. Laura Ziemer, AVP, Marketing Intelligence Advisory.
39 minutes | a month ago
Episode 67: Mental health: What consumers want and how brands navigate the landscape
Mental health awareness, impact, and support have become key concerns in recent years and have been accelerated by the pandemic. In this episode, host Edward Bergen sits down with consumer and industry experts in the health and wellness, food and drink, and beauty and personal care spaces to discuss the dynamic landscape of mental health awareness and action from the consumer perspective. With the majority of consumers acknowledging that they experience stress, anxiety, and burnout in their daily lives, there are unique opportunities for CPG and DTC brands to create accessible and approachable products and solutions. What roles should brands play in supporting consumers' mental health journeys? Listen now to find out! Host: Edward Bergen, Consultant. Guests: Andrea Wroble, Senior Health and Wellness Research Analyst, Mintel Reports US, Alex Becket, Associate Director, Food and Drink, Andrew McDougall, Associate Director, Beauty.
46 minutes | a month ago
Episode 66: 2021 Consumer Trends: What's driving consumer behaviour
On this episode, host Andrew McDougall chats with category and consumer experts about the trends shaping, shifting, and accelerating markets this year. They cover trends in food, drink, foodservice, beauty, personal care, and household care, as well as the overarching themes that are driving global consumer behaviour, like experiences, rights, wellbeing and technology. They share some of the behind-the-scenes of the trend forecasting process and the profound impact the pandemic has had - and continues to have. This one is a must-listen for marketers as they develop post-COVID-19 strategies for the short, medium, and long term. Host: Andrew McDougall, Associate Director, Global Beauty and Personal Care. Guests: Simon Moriarty, Director of Mintel Trends, EMEA, Alex Beckett, Associate Director, Food and Drink, Richard Hopping, Global Household Analyst.
41 minutes | 2 months ago
Episode 65: Experiences and the future of e-commerce
This week on Little Conversation, host Samantha Dover sits down with retail experts covering Europe and North America to discuss the future of e-commerce. The industry has grown steadily in recent years but consumer interest and adoption skyrocketed during the pandemic. So, what's next for the oversaturated market? Our experts discuss the challenges for new entrants to the direct-to-consumer (DTC) landscape, the existing consumer behaviours that social commerce builds on to offer seamless shopping, and the blurring line between e-commerce and experiences. Privacy, technology, and local and conscious shopping - how important are they for brands competing in the space and how can marketers focus their strategy? Listen to find out! Host: Samantha Dover, Senior Beauty and Personal Care Analyst, Mintel Reports UK. Guests :Alexis DeSalva Kahler, Senior Research Analyst, Retail and eCommerce, Mintel Reports US; Alex Milinazzo, Trends Analyst, North America; Nick Carroll, Associate Director, European Retail Research.
23 minutes | 2 months ago
Episode 64: International Women's Day: The role brands can play in making an impact
In honour of International Women’s Day (8 March), host Alexis DeSalva Kahler leads a discussion about how the women's rights movement has influenced female purchase power, what female consumer buying behaviour looks like today, the role brands play in supporting, encouraging, and empowering female consumers through language and imagery, and the impact of social media. What brands top the list for impact and engagement? And how important are female founded businesses in all of this? Listen now for compelling insights and brand recommendations centred around the vitally important female consumer. Host: Alexis DeSalva Kahler, Senior Research Analyst, Retail and eCommerce, Mintel Reports US. Guests: Diana Kelter, Senior Trends Analyst, Americas; Lauren Goodsitt, Senior Global Beauty Analyst.
31 minutes | 3 months ago
Episode 63: Chinese New Year: Innovative brand campaigns and shifting consumer behaviour
In the official first episode of season three, host Matthew Crabbe welcomes analysts from across Asia-Pacific to discuss what's trending in the run-up to Chinese New Year - from innovative products and services to new marketing campaigns. While the essence of New Year celebrations and traditions will endure, there will be changes - big and small, temporary and long-lasting - that impact consumer behaviour. Looking across the beauty, foodservice, fashion, retail, entertainment, travel, gifting, and social media categories, they spotlight the success or failure of special/limited edition products, influencer campaigns, and cross-category partnerships. What's different this year? How are brands adapting? And what role does mental wellness play? Join Matthew to find out. Host: Matthew Crabbe, Director of Mintel Trends, APAC. Guests: Laurie Du, Senior Analyst, Mintel Beauty & Personal Care; Victoria Li, Senior Analyst, Mintel Trends, APAC; Huiqi Ong, Consumer Lifestyles Analyst, Mintel Reports Asia.
34 minutes | 3 months ago
Episode 62: Super Bowl Episode: An advertising event unlike any other
With Super Bowl LV less than a week away, Mintel experts anticipate the cultural impact of the most-watched US TV broadcast event in the context of a divided nation, an economic crisis, and a global pandemic. They explore the challenges facing advertisers as they struggle to find the right tone and grab attention. With some big names and veteran Super Bowl brands dropping out of the ad lineup, what is the right move for smaller brands and those still participating? What lessons should brands and marketers take away from the event and what impact will it have on the industry going forward? Join the analysts as they discuss these topics and more, including second-screen viewing and Zoom tailgates. Host: Andrew Davidson, SVP/Chief Insights Officer, Mintel Comperemedia. Guests: Colin O'Brien, Consumer Insights Analyst, Sports, Mintel Reports US, Sara Nettesheim, Consumer Insights Analyst, Social Media, Mintel Reports US, Nick Batt, Senior Research Analyst, Mintel Comperemedia.
36 minutes | 4 months ago
Episode 61: Special Episode: The rise of vegan food and drink
Ahead of the start of season three, we have a special episode today with a discussion on the popularity of Veganuary - the annual challenge of following a vegan lifestyle for the month - and the future of plant-based foods. With January already a time when many consumers make new year's resolutions often for better health and wellness, Mintel global food and drink experts and Veganuary CEO, Ria Rehberg, chat about some of the reasons why the vegan trend is gaining momentum (and mainstreaming in some markets) around the world, as well as what food, drink, and foodservice brands need to consider when developing innovative strategies to support vegan and plant-based products and campaigns. Host: Edward Bergen, (Mintel Global Food and Drink Analyst). Guests: Dasha Shor (Mintel Global Food Analyst), Ria Rehberg (Veganuary CEO).
35 minutes | 5 months ago
Episode 60: 2021 outlook: What brands need to know about consumer spending
In our Season Two Holiday Bonus episode, the Little Conversation hosts discuss the year ahead and share their predictions for how consumer spending, demand, and optimism (or lack thereof) will impact markets worldwide. We saw some trends, like the rise in ecommerce, accelerate in 2020. Others experienced fundamental shifts, like the focus on local business. What is the trajectory of these changes and will they stick? The events of 2020 have resulted in a consumer divide: those who are eager to get back to pre-pandemic habits, to 'revenge spend', travel, and make up for time lost during lockdowns; and those who will keep their newly-adopted habits and spending practices, still cautious to re-enter in-person experiences and favouring quality over all else. Brands' strategic planning for 2021 must take this divide into account as everything from urban spaces, convenience shopping, and wellbeing to sustainability, transparency, and value come into question. Listen now to find out what's coming in 2021! Mintel's 2021 Global Consumer Trends and 2021 Global Food and Drink Trends are referenced in this episode. Mintel clients can learn more by logging in to clients.mintel.com now or speaking with their Account Manager. For everyone else, check out mintel.com in January for summary insights. Host: Dana Macke (Associate Director, Mintel Reports US, Lifestyles and Leisure). Guests: Andrew Davidson (SVP/Chief Insights Officer), Matthew Crabbe (Director of Mintel Trends, APAC), Samantha Dover (Senior Beauty and Personal Care Analyst, Mintel Reports UK), Edward Bergen (Global Food and Drink Analyst), Andrew McDougall (Associate Director, Global Beauty and Personal Care).
27 minutes | 7 months ago
Episode 59: 2020 holiday shopping season: Make or break for retailers
In the season two finale, Mintel retail experts look ahead to the winter holidays. We know there is a willingness from consumers to have a good holiday season, given the events of the last year, but what barriers could stand in their way? How important are cleanliness, safety, and convenience? With discounting now expected, how else can retailers show value? Experiences were a popular gift in 2019; how will that evolve this year given social distancing restrictions? The consumer experts share their opinions and make recommendations for how retailers should engage with consumers during the festive time of year. Host: Samantha Dover (Senior Beauty and Personal Care Analyst, Mintel Reports UK). Guests: Nick Carroll (Associate Director, Retail, Mintel Reports UK), Alexis DeSalva (Senior Research Analyst, Retail and eCommerce, Mintel Reports US).
30 minutes | 7 months ago
Episode 58: Vices: Moderation, mental health, community, and culture
Most consumers have them; many have grown during the global pandemic. From indulgent food and drink to enticing gaming and gambling, vices have been a part of human history from the very start. In this episode, Mintel analysts discuss what makes a vice so 'bad', its impact on cultures and mental health, its role in entertainment and emotional release, as well as what brands must do to help consumers balance between extremes. While vices make for good (bad) headlines, they also provide catharsis, security and community. Listen now to find out what that means for consumer and companies today. Host: Edward Bergen (Global Food and Drink Analyst). Guests: John Poelking (Senior Gaming Analyst, Mintel Reports US), Marcia Mogelonsky (Director of Insight, Mintel Food and Drink), Jonny Forsyth (Associate Director, Mintel Food and Drink).
27 minutes | 7 months ago
Episode 57: The future of healthy ageing
Given the advancements in modern medicine and a keen focus on health and wellness, global populations are expected to grow significantly older over the next half-century, giving new meaning and new life to the concept of healthy ageing. Meanwhile, the working population is expected to shrink, which could have a negative effect on how seniors are cared for in their later years. Mintel's expert analysts discuss the wider societal changes that will need to be addressed in order to properly care for an ageing population, including the role that brands play. Listen now as they ponder: What does healthy ageing look like for middle-aged consumers vs. those that are well into their ageing lifecycle? How will increased automation technology create new brand opportunities? Host: Matthew Crabbe (Director of Mintel Trends, APAC). Guests : Richard Cope (Senior Trends Consultant, EMEA), Stephanie Mattucci (Associate Director, Food Science, Americas), Pongpera Mitradarmbidhaks (Senior Research Analyst, Beauty and Personal Care, Thailand).
43 minutes | 8 months ago
Episode 56: How COVID-19 has impacted Beauty Trend predictions
In this episode, Mintel beauty experts discuss how COVID-19 accelerated the trends they predicted for 2030 such as 'The Panorama of Humanity,' the push and pull between science and nature, and 'Identity Traders,' toggling between connection and disconnection as consumers seek out their tribe with brands serving as the facilitator. They also discuss the importance of trust and transparency and how brands need to reconnect with consumers to rebuild brand loyalty. Host: Andrew McDougall (Associate Director, Global Beauty and Personal Care). Guests : Sarah Jindal (Associate Director, Global Beauty and Personal Care), Sharon Kwek (Associate Director, Beauty and Personal Care), Vivienne Rudd (Director of Innovation and Insight).
29 minutes | 8 months ago
Episode 55: The future of film: Outlook for movie theatres and streaming platforms
In this episode, Mintel analysts discuss what the outlook for movie theatres and streaming platforms will be post-pandemic. With local lockdowns forcing movie theatres to close, brands had to make temporary adjustments like drive-in movie theatres and releasing movies straight to streaming services to help consumers get their movie fix. Do consumers want to go back to movie theatres? What are movie theatres currently doing to make consumers feel safe? Listen to find out! Host: Dana Macke (Associate Director, Mintel Reports US, Lifestyles and Leisure). Guests : Rebecca McGrath (Senior Media Analyst, Mintel Reports UK), John Poelking (Senior Gaming Analyst, Mintel Reports US).
38 minutes | 8 months ago
Episode 54: What’s next for travel loyalty programs?
With the travel industry severely impacted by COVID-19, Mintel analysts in the US and Canada discuss the current state of the travel industry and what’s to come for travel loyalty programs. They also provided insight into how loyalty programs have pivoted and what type of innovation is needed to help build the industry back up and convince consumers these types of programs are still relevant even if they aren’t travelling as often. Host: Andrew Davidson (SVP/Chief Insights Officer). Guests: Nicole Bensi (Director of Competitive Intelligence, Comperemedia), Carol Wong-Li (Associate Director, Mintel Reports Canada, Lifestyles and Leisure), Mike Gallinari (Travel and Leisure Analyst, Mintel Reports US).
30 minutes | 8 months ago
Episode 53: The impact of COVID-19 on fragrance
In this episode, Mintel beauty experts from around the globe discuss the impact that COVID-19 is having on the fragrance industry. They discuss what is currently happening in the industry and how consumers are rethinking the way they use fragrance products. They also give recommendations for how brands should appeal to consumers in the current environment and share innovations in the fragrance industry they have seen recently. Host: Samantha Dover (Senior Beauty and Personal Care Analyst, Mintel Reports UK). Guests: Margaux Caron (Global Beauty Analyst), Lauren Goodsitt (Senior Global Beauty Analyst), Amanda Caridad (Senior Beauty and Personal Care Analyst, Mintel Reports Brazil).
35 minutes | 9 months ago
Episode 52: The future of food and drink innovation
Mintel experts in food and drink discuss how COVID-19 has impacted innovation in the food and drink industry and what brands should be doing to progress in the next six months and beyond. Online shopping, eating at home more, interest in health benefits and sustainability are all behaviours that have changed due to COVID-19 and the experts predict whether this is short or long-term and what brands can do to enhance these behaviours. Mintel experts also compare consumer behaviour in the current recession compared to what it was in 2008. Host: Edward Bergen (Global Food and Drink Analyst). Guests: Lynn Dornblaser (Director of Innovation and Insight), Alex Beckett (Associate Director, Food and Drink), David Jago (Director of Innovation and Insight)
31 minutes | 9 months ago
Episode 51: The rise and fall in the beauty device market
With the news of Clarisonic, a beauty device brand owned by L’Oreal, closing after a decade, Mintel experts in the beauty industry from across the globe discuss where it all went wrong and why beauty devices have not taken off as expected. They discuss how beauty devices have evolved and what it will take for these products to take hold and fulfil consumer’s wants and needs. Listen now to hear what the experts have to say about the future of beauty devices and products. Host: Andrew McDougall (Associate Director, Global Beauty and Personal Care). Guests: Reiko Hasegawa (Senior Beauty & Personal Care Analyst, Japan), Samantha Dover (Senior Beauty and Personal Care Analyst, Mintel Reports UK).
30 minutes | 9 months ago
Episode 50: COVID-19's impact on global consumer trends: How do brands move forward?
The global pandemic has created a sea change in the way consumers live their lives and brands are shuffling their messaging to connect with them. Mintel experts from across the globe discuss how COVID-19 has accelerated and shifted global consumer trends, such as more experiences, seamless spending, humanizing technology interactions, and going live on social media. They also provide recommendations on how brands should move forward in this new era. Host: Dana Macke (Associate Director, Mintel Reports US, Lifestyles and Leisure). Guests: Diana Kelter (Senior Trends Analyst, Americas), Vanessa Rondine (Senior Trends Analyst LAR), Helen Fricker (Trends Manager, EMEA), Elysha Young (Trends Manager, APAC).
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