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Diversity All Star
73 minutes | 3 years ago
#034 Shea Island Founders Talk Sales & Logistics of Beauty Products
Jamie and Rachel, are the dream team and power couple behind Shea Island, a brand that specialises in natural shea butter and African Black Soap. A post shared by Shea Island (@sheaisland) on May 28, 2017 at 12:30am PDT Key points you will learn An introduction to Jamie & Rachel. We hear the Shea Island elevator pitch, and learn more about where the idea came from. How to figure out who has the best strengths in a business partnership. Why “trial and error” can be a positive learning experience for your business. Why having a plan can help with your business goals. How do you deal with negativity and adversity from those closet to you. How Jamie found the confidence to leave work and dive into the business. How making cutbacks can help you make the transition into launching a new business. Why it’s important not to compare yourself to others. How useful can a show or exhibition be to your business. How to go about importing goods by air. We find out why freight forwarders are your best friends during the importing process. Why it’s important to get an EROI number if you are importing goods. How you can maximise the benefit of participating in a show or exhibition. How word of mouth has helped to grow Shea Island. Why you should not shy away from asking for help. Rachel & Jamie share where they get their inspiration from. Why it is important to budget. Why its important to have structure to your business. Why you don’t need that much money to launch a business. How to improve your sales technique Links and resources mentioned More from Shea Island sheaisland.com email: email@example.com Instagram: SheaIsland Twitter: SheaIsland Homework For the next week, say hello and smile at 5 strangers and see what kind of response you get Read the following books (affiliate links): “The Law of Success: From the Master Mind to the Golden Rule” by Napoleon Hil “Rich Dad Poor Dad: What the Rich Teach Their Kids About Money – That the Poor and Middle Class Do Not!” by Robert T. Kiyosaki “The Richest Man in Babylon” by George S. Clason “Hug the Monster: How to Embrace Your Fears and Live Your Dreams” by David Miln Smith, & Sandra Leicester Tweet #DiversityAllStar to discuss the show on Twitter.
49 minutes | 3 years ago
#033 Journey Two The Top Founders Share Their Social Media Secrets
Lara & Dapo are an entrepreneurial couple and the founders of Journey Two The Top, a Vlog in which they document their growth as individuals and as a couple, while also sharing some of their struggles and advice. Lara is the Cofounder of Fashion SOS & Smooch, while Dapo is the founder & managing director of LocoKickz. Wow! Yesterday was a #MOVIE ?! We were blessed to be around some amazing guests and we can not thank everyone enough as we sit here and recover. The stories that we shared was just priceless and the love that was in the room was EPIC ? —– Thank you for celebrating our five year anniversary with us and supporting our journey as we grow and create memories. Thank you to @nissytee @ckkonadu @tosinpeters @zoiepetersx and @estaregrams for dropping gems ? to our guests and @_traceylopez and @thecamconnect for having the confidence to get up and speak. —– Thank you to our sponsors @sweet_something_decor @ribbonandbow_gifts @hairvirginity @wmhairbeauty @sinmisbeautique @hautehampers @locokickz thank you to our dope photographers and videographer @Emmanueltmenson and @kkh__photography thank you for our cakes and cupcakes @creationsbychlo_ thank you to our DJ @mr1elusive thank you @jacquinamamua for Lara’s makeup and a massive thank you for the best events coordinator ever and her team @cbest.online we could not have done this without you guys! —– #TheStairwayToSuccess A post shared by Journey Two The Top?❤ (@journeytwothetop) on Aug 28, 2017 at 1:31pm PDT Key points you will learn An introduction to Lara and Dapo We learn more about Fashion SOS and Smooch XOXO An overview of Journey Two The Top We find out how long Smooch XOXO has been up and running Lara shares how Smooch XOXO started How you can use Instagram to sell clothes or products How pursuing your passions can have an effect on your drive for business How Lara used Instagram to generate an alternate source of revenue We learn how a good Instagram account, opened up marketing consultation opportunities We find out how Instagram can help you build a client base internationally How gifting influencers with your products, can help you sell more The secret to getting over 300,000 followers How quality and consistency can help your brand to grow Why posting without true meaningful intent, can affect on post engagement from your community We find out why thinking outside the box can help your social channels to grow How to pick the best posting style Why it is important to know what you are trying to achieve on Instagram before posting. Is it a good idea to delete your posts if they receive low engagement? Why you shouldn’t let “key board warriors” bother you How creating debates can help you create engagement with your audience An insight into how Loco Kickz got started We learn if the US has a large influence of Dapo and Laras’ businesses Why Dapo and Lara started a personal brand through “Journey Two The Top” Best Social Media Tip We find out why it’s important to have someone to hold you accountable for your goals. Why it’s important to have a strong support system around you. Key points you will learn What it takes to get over 300,000 followers to your social channels How Instagram can help you build a client base internationally Is it a good idea to delete a post if it gets low engagement. Links and resources mentioned More from Lara & Dapo Journey Two The Top Instagram: journeytwothetop Twitter: @J2TTOP SMOOCH XOXO Fashion S.O.S. LocoKickz Homework Believe in yourself and believe in your dreams Write down what it is that you want to achieve and take action. Do something you haven’t done before. Start now, don’t start tomorrow. Take a step towards achieving your goals. Tweet #DiversityAllStar to discuss the show on Twitter.
53 minutes | 3 years ago
#032 Knowing Your Niche With Matchmaking Entrepreneur Aneeka Patel
Aneeka Patel is the founder, chief matchmaker and dating expert behind Project 143, an elite matchmaking agency that specialises in handpicked introductions for hopeful romantic South Asian professionals. Key points you will learn An introduction to Aneeka Patel What does Project 143 stand for? Aneeka shares how long it would take to launch her current business from scratch We find out where the idea for Project 143 came from Why it’s never too late to escape the corporate world Aneeka talks about where she found the courage to leave her job. How the Match Makers Academy helped Aneeka to launch her business We find out how Aneeka got her very first client How being able to relate with your niche can help you to understand your clients’ needs and demands Aneeka shares how her business began to grow through social media. We find out how Aneeka was able to select the age range of her target market How Instagram and LinkedIn can be used to grow your brand Why you need to hang out in the same places as your target market How to engage with your target audience. How much money it took for Aneeka to launch Project 143 The benefits of working part time while launching your business. Why you shouldn’t be frivolous with money in the early days of your business How to save money on building a website Is it more important to save time, or to save money? We find out who is in the Project 143 team How to get more “buy in” from clients, but working with alongside the right people What its like to work with collaborators and interns How to find interns How to make your clients feel comfortable Aneeka talks about where she gets inspiration from How long should you give your business before you pivot Aneeka shares what she wishes she knew before she started Why you need a mentor for your business Key points you will learn How being able to relate with your niche can help you to understand your clients’ needs and demands. Why you need to hang out in the same places as your target market. How to get more “buy in” from clients, but working with alongside the right people Links and resources mentioned More from Aneeka Patel Aneeka Patel on LinkedIn https://www.linkedin.com/in/aneeka-patel-b5b932130/ www.project143.co.uk Project 143 @Facebook, @Instagram, Twitter @Matchmaker_143 Recommended Books : (Affiliate Links) The Compound Effect – By Darren Hardy Flash Foresight: How to See the Invisible and Do the Impossible – By Daniel Burrus The Happiness Trap -By Russ Harris Recommended Links: Matchmaker Academy Homework Reach out to and find yourself a business mentor Meet your mentor with set questions, and decide what you hope to gain Tweet #DiversityAllStar to discuss the show on Twitter.
66 minutes | 3 years ago
#031 Getting The Sales Pitch Right With Cosmetics Entrepreneur Stevie Newman
Stevie Newman is the founder of C.A.K.E Cosmetics, a makeup brand designed for ladies with Indian, Caribbean and African skin tones. C.A.K.E has made it their mission to offer women with darker skin tones an affordable option when it comes to cosmetics. #repost of @iamstevierose wearing our Smootch lipstick ? makeup #makeuplove #makeupjunkie #makeupaddict #makeupjunkieb#makeuphaul #beauty #beautyaddict #beautyaddict #bbloggers #beautyhaul #ilovemakeup #mua #motd #highlight #highlighter #mermaid #mermaidmakeup #bblogger #bbloggers #flowers #makeup #beauty #beautyhaul #beautyblogger A post shared by C△KE UK (@c.a.k.ecosmeticsuk) on Jul 17, 2017 at 9:55am PDT Main points of discussion An introduction to Stevie Newman Key points you will learn An introduction to Stevie Newman We get an insight to C.A.K.E Cosmetics Stevie shares her first business steps after studying How the first C.A.K.E product was chosen We learn about the market challenges C.A.K.E was trying to solve Stevie shares how she knew her product would solve these challenges How to find customers to test your product We learn how to get honest product feedback from friends and family Why being patient can be beneficial to your business How to officially test your new product, if you plan to make cosmetics How to pick a great cosmetics manufacturer Stevie shares what it was like to receive her first product How to start selling your product, and the benefits of PR Why you should not use photo filters on your Instagram posts What it’s like to provide products for other cultures How to pitch to a major high street retailer like Superdrug Why you need to know the lead time of your products How influencers can help your pitch We find out, how much money Stevie used to launch her business Stevie talks about who she takes inspiration from. How to balance a 9 – 5 job, while starting a business Why it is important to take time out, and not to over work Stevies shares what she wishes she knew before she started her business We learn why it is important to promote your crowd funding campaign Why you should build an email list, and how to get email subscribers. Key points you will learn How to use market feedback, to decide on your first product Why you should not use photo filters on your Instagram posts How to pitch to a major high street retailer like Superdrug Links and resources mentioned More from Stevie Newman www.cakecosmetics.co.uk CAKE Cosmetics on Instagram CAKE Cosmetics on Twitter email: stevie @ cakecosmetics.com Who to follow: Anastasia Beverly Hills Recommended Books: A Consumer’s Dictionary of Cosmetic Ingredients: Complete Information about the Harmful and Desirable Ingredients Found in Cosmetics and Cosmeceutic Paperback (Affiliate link) Recommended scheduling software Hootsuite Homework Set yourself a sales target Every week you fail to hit your target, save £5 (or more) When you hit your target, treat yourself with all the money you have saved. Tweet #DiversityAllStar to discuss the show on Twitter.
66 minutes | 3 years ago
#030 Starting A Business During A Recession With Restaurateur Carlington Clarke
Carlington Clarke is the entrepreneur, Head Chef and co-founder of Pumpkin Jerk Grill, an award nominated take-away restaurant offering authentic Caribbean cuisine. Carlington has over 20 years of cooking experience and has been involved in a number of restaurant launches. Main points of discussion An introduction to Carlington Clarke (Carlos) We find out why Carlos choose to move to the UK, instead of the United States. Carlos explains why he felt trapped on an island, and how that impacted him. We learn about how he found his love for food Carlos shares the challenges he faced in finding a job within the hospitality industry, in Jamaica How a glass ceiling at work, can open new opportunities for you We learn how Carlos went about opening Pumpkin Grill Carlos shares how the knowledge of knowing his parents didn’t work for someone, influenced his decision to be an entrepreneur We find out if partnerships could be beneficial to your growth Why Carlos opened a restaurant in Barnet, and how he won during a recession. We get tips on launching a new restaurant or takeaway Why you should avoid borrowing money if you can Should you expect your own take-away, not to make a profit in its 1st year of business? How to ensure all your cooks, cook the same way We find out why staffing is a big challenge for restaurants Why you should follow your dream Why your purpose in life, must be bigger than what you want for yourself Carlos talks about what has been working for him promoting his business. We find out where Carlos gets his inspiration from Key points you will learn Why Carlos opened a restaurant in Barnet, and how he won during a recession Why you should avoid borrowing money if you can Why you should follow your dream Links and resources mentioned More from Carlington Clarke & Pumpkin Rice Jerk Grill Twitter @PumpkinRice Facebook www.pumpkinrice.com Recommended Speakers & Artists Robert Kiyosaki Gary Vaynerchuk Sizzla Capleton Bob Marley Homework If you are truly an entrepreneur, Just Do It. Anything that is burning in you, that you haven’t started, make an effort to complete it. Tweet #DiversityAllStar to discuss the show on Twitter.
65 minutes | 4 years ago
#029 Getting Customers Before You’ve Even Launched With Hannah Mcduffus
Hannah Mcduffus is the founder of BedNBreakfasttt, a unique breakfast delivery service, currently covering South East London and East London. They deliver piping hot breakfasts to homes and workplaces across London. An idea born from Hannah’s time living and teaching in Taiwan. It’s late but It’s still #internationalwomensday to all my ladies out there, keep striving for success, I hate the fact that they take one day to recognise the great things we do, when really it’s our day everyday! But hey we will take this and run with it! Thanks to those that have tagged me in pics today you are a phenomenal woman!!!! #HMC #Owner #Founder #Worldwidewoman #WWW A post shared by Awarded 5* Hygiene Rating ?? (@bednbreakfasttt) on Mar 8, 2017 at 8:12am PST Main points of discussion We get an introduction to Hannah Mcduffus and BedNBreakfasttt We find out how Hannah came across her business idea while in Taiwan Why using fresh ingredients is important to Hannah Hannah talks about her career before she got started with BedNBreakfasttt How Instagram helped Hannah to validate her business idea Why businesses with lots of visuals work best on Instagram Why your idea can make a big difference to having people queuing up for your product before it launches Hannah shares tips and tricks to get followers on Instagram We find out how Hannah hired her first delivery drivers How Hannah used her advertising experience to get great PR How being the face of your company can be positive for promotion How Hannah used Twitter to promote her business and be featured in several newspapers and magazines. We find out how much money Hannah needed to get off the ground We hear Hannah’s launch story, and how she paid her delivery platform £800 within the first 3 weeks of launching. We ask Hannah how she would spend £1,500 on her business if she launched today Do you need a restaurant to launch a food related business? Why maintaining a business is more important than starting. We find out why Hannah takes inspiration from her mum. Why you should not worry about what other people are thinking about your business. Key points you will learn How to get customers queuing up for your product before you launch The benefits of PR, and how you can get yourself featured in magazines and newspapers Why maintaining a business is more important than starting. Links and resources mentioned More from Hannah Mcduffus www.bednbreakfasttt.co.uk @BedNBreakfasttt on Twitter BedNBreakfasttt on Instagram Homework Find 3 people who you can resonate with, and inspire you in business. Contact them and try and get as many golden nuggets of information from them as possible. Tweet #DiversityAllStar to discuss the show on Twitter.
69 minutes | 4 years ago
#028 Finding Investors For Your Business Idea With Varga Moshtagh
Varga Moshtagh, is the CEO and founder of Podmosphere, a Podcast-database for listeners, creators and sponsors. Through collecting podcast information, Podmosphere helps Podcasters to be a part of a community that lets you find new listeners and sponsors. A post shared by Varga Moshtagh (@vargamoshtagh) on Jun 2, 2015 at 3:54pm PDT Main points of discussion An introduction to Varga and Podmosphere Setting and changing company goals Varga talks more about the team behind Podmosphere We find out why Varga left the reporting industry to launch Podmosphere How to know if you should become an entrepreneur, or if you should find a new job that challenges you in new directions Varga talks about the steps he took to launch Podmosphere We find out how Varga met one of his business partners/investors Varga shares how he managed to validate the idea for Podmosphere How building a relationship with your audience, can make it easier to survey your audience The benefits of knowing what social media channels, that your target audience uses How to go about getting a product prototype and why it’s helpful What does IMDb have to do with podcasts? How to get your audience to tell the truth when you try to survey them Varga shares how to chase investors for your business What to do if your chasing down investors, but not having any luck How LinkedIn can help you personally, and with business development Should you look for investment from abroad or nationally for your business Where Podmosphere will be in the next 5 years The importance of finding the right investor for your company Tips for finding a good mentor What makes a good business pitch and what investors want to know Varga shares what he wishes he knew before starting out in business What works in promoting Podmosphere Why you should find a co-founder Key points you will learn How to chase down investors for your business What makes a good business pitch and what investors want to know The importance of finding the right investor for your company Links and resources mentioned More from Varga Moshtagh www.podmosphere.com Twitter: @Podmosphere Twitter: @Vargamoshtagh Instagram: Vargamoshtagh Recommended Links Almi – Business Funding Homework Use your creativity. Write about every single way that you could improve any service or product that you are not satisfied with. This will help you to develop ideas. Tweet #DiversityAllStar to discuss the show on Twitter.
83 minutes | 4 years ago
#027 Turning A Side Hustle Into An Inspirational Cake Business with Nastassja Lusengo
Nastassja Lusengo, is the creative director, entrepreneur and sugarcraft specialist behind The Indulgent Sugar Plum, a concept bakery that creates cakes that inspire conversation, special moments and memories. Nastassja draws from many creative disciplines to bring a new experience to confectionery while pushing the boundaries of what’s possible. Her exceptional talents, have led her to recently be featured on the Extreme Cake Makers TV show. For @taffiex. Because she said she hasn’t seen me in a long time…even though she knows where I Stay n’ Bake… ??? ‘As you can see. Sister..I’m doing just Great! Im a fine full Queen Slice of Salted Caramel cake with waffle pieces… lol ??… #Edible Hiatus..nearly done.. Indulgent Sugar PLum Cafe will open in 1 week!! #studioflow #selfie #bosslady #martinalutherqueen #worldchangers #l4l #cakephotography #cake #entrepreneur #instagram #zimcreatives #zimbabwe #yum #foodie #foodgasm #cakelife #artcomestolife #artisan #art #artist #cakedesigner #cakestagram A post shared by The Indulgent Sugar PLum (@ms_sugar_plum) on Oct 7, 2016 at 7:57am PDT Main points of discussion An introduction to Nastassja Lusengo Nastassja gives us an insight into her work on the Channel 4 TV show, Extreme Cake Makers How the fashion industry influenced Nastassja We find out how Nastassja got her very first cake customers What it’s like to charge your first customer for your services Nastassja talks about the change in price of her cakes Differentiating yourself in the cake industry Nastassja talks about how she learned to cook and the science of baking We find out if Nastassja has an ingredient black book Nastassja shares the story of the fire breathing monster What it’s like to be sacked from your job How losing your job could be a blessing in disguise Why you need to put trust in yourself How Nastassja got a cafe and ended up on a TV show How creating an experience has helped the Indulgent Sugar Plum bakery to stand out Nastassja’s biggest influence How long should you give your side hustle, to know if it’s something you should pursue Why the number of followers you have is not as important as building a sustainable business How to manage clients that want a service that you don’t offer We find out how much money Nastassja used to get started How much money you need to start your business Nastassja shares what gave her the confidence to leave her job Nastassja talks about if her business would be further along if she had left earlier We find out what is working for Nastassja is promoting her business Why you shouldn’t rush your business How Nastassja using free work to get started Why you need to research your competitors Why you need to be unique Key points you will learn How long should you give your side hustle, to know if it’s something you should peruse Why the number of followers you have is not as important as building a sustainable business Why it is important to do research on your competitors Links and resources mentioned More from Nastassja Lusengo ms_sugar_plum on Instagram @indulgent_splum on Twitter Extreme Cake Makers Tv Show Indulgent Sugar Plum: Cake House – The Crypt At St Peters/Liverpool Gr, London SE17 2HH Homework Research your competitors. Interact with your competitors, by trying out their products or services and set yourself the task of finding out: What can I do to improve this What could I bring to this market What makes me different Why would people want to come to meThis will help you to create your own path and niche for your business. Tweet #DiversityAllStar to discuss the show on Twitter.
81 minutes | 4 years ago
#026 How the Princes Trust can help your business grow with La’tifah Atkinson-Campbell
La’tifah Atkinson-Campbell, is a Prince’s Trust Young Ambassador and the founder of Bake That Cake, a company specialising in bespoke sculpted cakes. With over seven years experience in the Cake Industry, La’tifah has made cakes for many high profile figures including her Majesty the Queen and Prince Charles. Main points of discussion An introduction to “Bake That Cake founder”, La’tifah Atkinson-Campbell We find out if school helped La’tifah to get started in business La’tifah shares how she first got started with cakes We find out when La’tifah realised that she had a full blown business on her hands Should you leave your job to pursue your passions? We learn about the sacrifices involved in starting a business La’tifah talks about where her business will be in 5 years How to balance the stress of doing business, while making sure you enjoy it How to find people who will be supportive of your business goals La’tifah shares the best advice that she ever received. We find out if La’tifah ever thought about giving up Why everyone can’t be a customer for your business. What to do if you are scared of turning down money from a customer How do get your orders from being irregular to being regular Latifah talks about what works for her in promoting Bake That Cake An insight into how the Princes Trust can help your business How Innocent smoothies got started How the Princes Trust can help your business Why you need to keep adjusting your business plan We find out the best opportunity that was afforded to Latifah, as a result of her not giving up in business How Instagram can help you identify your customers La’tifah talks about her inspiration and motivations La’tifah talks about Bake That Cake Finances We find out what La’tifah wishes she knew, before starting out in business La’tifah shares her experience in dealing with business theft Why you should get your customers to pay upfront Key points you will learn Why everyone can’t be a customer for your business. An insight into how the Princes Trust can help your business Why you should get your customers to pay upfront Links and resources mentioned More from La’tifah Atkinson-Campbell Email: latifah @ bakethatcake.co.uk Website: www.bakethatcake.co.uk Instagram: @bakethatcakeuk Recommended Link The Princes Trust Recommended Apps Invoice Simple Homework Find out who your customers are, excluding friends and family Tweet #DiversityAllStar to discuss the show on Twitter.
68 minutes | 4 years ago
#025 How To Be A Great Presenter When You Represent Your Brand On YouTube with Esther Alade
Esther Alade is the host of Corporate Afrika, a brand developed to provide a platform for Businesses, Products and Entrepreneurs to interact and access the growing African Consumers and Businesses that have an interest in Africa or the UK. It provides a corporate and social environment, in which businesses or entrepreneurs need to test new products, sample or activate new ideas, spark new ideas with like-minded people or to simply meet the next recruit for or from the target audience socially. Main points of discussion An introduction to Esther Alade Ester tells us about how she got started with corporate Afrika Why it is important to attend networking events how to get the most out of a networking event We find out how Esther got started with presenting. How did Esther learn her trade? A brief overview of how licensing rights work The benefit of learning your craft and doing work for free Why should not be emotional about your business How to know when to stop offering free services How do you decide how much your time is worth Tips for being in front of the camera, if you’re thinking about promoting your business on youtube Tips on interviewing guests and how to ask questions What to do, if you don’t agree with what your interviewee How Esther took her networking event, corporate Afrika to the next level It is a good idea to have a host for your meet up We learn about the challenges of hosting an event We find out who inspires Esther Advice to help prevent you from getting cheated or burnt in business Why you need positive people around you Why you shouldn’t compare your journey to that of others on social media Key points you will learn The benefit of learning your craft and doing work for free Tips for being in front of the camera, if you’re thinking about promoting your business on youtube Advice to help prevent you from getting cheated or burnt in business Links and resources mentioned More from Esther Alade & Corporate Afrika Esther on Twitter / Linkedin / Instagram Corporate Afrika on Facebook / Twitter / LinkedIn / Instagram Homework To present, think about how you can be different from everyone else – find your own style and your own niche. Educate yourself on presenting, by taking a training course. Tweet #DiversityAllStar to discuss the show on Twitter.
58 minutes | 4 years ago
#024: Making An App Without Knowing How To Code, With Adrian and Alexander Bulley
Adrian and Alexander Bulley are the founders of Weqool, a social fitness app that helps you get fit, by working out with friends online. They aim to reinvent the concept of online fitness by making exercise more fun, engaging and social, regardless of where you are at that moment in time. Main points of discussion An introduction to Adrian and Alexander Bulley We get an overview of Weqool An insight into the “lean startup” methodology We find out why it was important for Adrian and Alexander to be free from a “9 to 5” Job Alexander shares how the idea of Weqool came about What to do if you want to make a software product, but you don’t know how to code How to find a software developer for your idea What to do if you don’t have enough funding to pay developers How speaking with developers can help you flesh out your idea The benefits of creating a minimum viable product (MVP) when launching We learn about how to negotiate cost with developers How to evaluate which software developer to work with The best place to learn about front end, and back end coding We find out what is working for promoting Weqool How to save money while creating promotional content Where Weqool will be in 5 years We hear about the monetising plans for Weqool Key points you will learn What to do if you want to make an app or software product, but you don’t know how to code. How to find a software developer for your idea The benefits of creating a minimum viable product (MVP) when launching Links and resources mentioned More from Weqool www.weqool.com Weqool on Instagram @Weqool on Twitter Weqool on Facebook Recommended books (affiliate link) The Lean Startup: How Constant Innovation Creates Radically Successful Businesses Paperback – by Eric Rie Weqool Commercial https://www.youtube.com/watch?v=6__EmaoqzIs Homework Use your ‘social capital’ to help your business progress Tweet #DiversityAllStar to discuss the show on twitter.
57 minutes | 4 years ago
#023: Sabrina Campbell Talks Winning In Catering With Instagram
Sabrina Campbell is the founder of Nina’s Kitchen, a catering and events company that provides beautifully home cooked English, Caribbean & Nigerian dishes for a number of catering services. From personal chef services to corporate Lunches, Team Building Events, Product Launches, functions, weddings and more. https://www.instagram.com/p/BHnhZJTAwLb/ Main points of discussion An introduction to Sabrina We find out more about ‘Ninas Kitchen’ We find out how Sabrina got started in business We learn how to balance balancing being a mother and an entrepreneur The importance of having a supportive network, when starting out in business How to find like-minded people, and why it’s important How Twitter can be helpful to your business What it’s like to cater for 450 people in one event How to manage consistency when preparing food The benefit of using a checklist to organise your business operations We find out who inspires who Sabrina How hanging around the right people, can push your business How to get the most out of a networking event Sabrina talks more about her wedding tasting event How events that let your customers “try before they buy”, can help with business development We learn how Instagram can help you to promote your business We find out why underpricing, is one of Sabrina’s biggest mistakes in business Sabrina shares the numbers behind her business Sabrina talks about the best advice she ever received Does it look bad to pivot the direction of your business How to know when to turn down business Why it is important to have a good accountant Key points you will learn The benefit of using a checklist to organise your business operations We learn how Instagram can help you to promote your business How to know when to turn down business Links and resources mentioned More from Sabrina Campbell Ninas Kitchen @NinasKitchen on Instagram @ninaskitchen_ on Twitter info @ ninas-kitchen.co.uk 02078460286 Recommended People: Accountant: tj . smith @ origamigold.co.uk Homework Attend at least two networking events a month, WITH business cards Tweet #DiversityAllStar to discuss the show on twitter.
76 minutes | 4 years ago
#022: Growing a Luxury Brand With Chocolate Entrepreneurs, Lois & Michela Wilson
Lois Wilson & Michela Wilson are both sisters and co-founders of Saint Aymes, a brand with a mission to make every moment beautiful, by creating luxury, enchanting artisan chocolates, that are hand painted with 23ct gold, enriched with opulent colour and inspired by artistic greats. Saint Aymes have been featured at the Saatchi Gallery for Scoop International Fashion Show, London Fashion Week and in Virgin Red Hampers. The accomplishments of both sisters in business meant they were selected from hundreds, to represent Virgin Start Up as Virgin Startup Ambassadors. Since the launch of Saint Aymes in Oct 2016, they are now stocked in Fenwick Bond Street, Central London. The Fenwick Newcastle Flagship store, a few independent UK boutiques and they will soon be stocked in the renowned Selfridges, here in the UK. Main points of discussion An introduction to Michela Wilson & Lois Wilson We find out what Michela & Lois were like as children in school How the challenges of dealing with dyslexia and bullying have helped prepare Michela for their entrepreneurial journey Why Michela and Lois picked chocolate as a business. We find out if the Art or the Chocolate is more important to Saint Aymes as a brand What it’s like to do business with your sister Why modern technology puts you at an advantage in business now, more than ever Both sisters share their first business ideas We find out what it’s like to sell vegetarian soaps in a market Are employment options viable in trying to plan for your future? Why a market stall business, in unlikely to facilitate a lifestyle with your business Entrepreneurial advice for job seekers, who are currently handing out CVs and looking for work The benefit of doing free work We find out, how many staff members work for Saint Aymes How making your business partner into your fictitious internal client, can help with productivity and accountability Michela and Lois share how their chocolate business got started How Michela and Lois partnered with the right events to help grow the brand How being the forefront of your brand, can be great PR for the brand of your business Michela and Lois share how Instagram helped grow their business We hear a story about some of the early mistakes made in trying to source packaging for Saint Aymes Michela and Lois share their employment history leading up to the launch of their business We find out how much money was needed to start Saint Aymes Why there are no ‘hands off’ ways to start a business, while on a budget Michela and Lois share how well business is at the moment Why when creating a luxury product, you must consider the longevity of the business, not just immediate short-term revenue Why rushing to launch your product in the market, can kill your business We find which countries like to buy Saint Aymes Chocolates We get advice on if you should start a luxury brand Michela and Lois share tips on commercial kitchens, food hygiene and manufacturing certificates How Michela and Lois managed to get their brand inside Selfridges / how to get your product inside top retailers Take away lessons learnt from meeting Sir Richard Branson We find out how mentors have shaped the Saint Aymes founders Why you should not get comfortable and wait for everyone’s approval before launching your business How to deal with negative feedback Key points you will learn How making your business partner into your fictitious internal client, can help with productivity and accountability How Michela and Lois partnered with the right events to help grow the brand Why when creating a luxury product, you must consider the longevity of the business, not just immediate short term revenue and why rushing your product to market, can kill your business Links and resources mentioned More from Lois Wilson & Michela Wilson Saint Aymes – Website @SaintAymesChocolates on Instagram @SaintAymes on Twitter Email: info @ saintaymes.com People to follow: Oprah Winfrey Sir Richard Branson You Are Creators Homework Write out three objectives you would like in your life, don’t worry about the “how” Write 5 positive affirmations abut yourself, or about where you want to go in life. Prizes Win some Saint Aymes chocolates! Listen to the podcast for more info. Entries close on the 1st June 2017 Tweet #DiversityAllStar to discuss the show on twitter.
45 minutes | 4 years ago
#021: Launching a Food Startup With Coconut Chilli Founder & Boss Lady, Navina Bartlett
Navina Bartlett is an ethical food entrepreneur and Boss Lady of Coconut Chilli, a start-up food business that manufactures healthy and inventive South Indian microwaveable meal pots in the UK. Navina has extensive knowledge of the food industry, having previously set up the StrEAT Food Collective – which brought together the very BEST local street food vendors. Navina’s business acumen has also led her to become a Virgin Start Up Ambassador. https://www.instagram.com/p/BEwJAyqNV4C/ Main points of discussion An introduction to Navina Bartlett.We find out more about coconut Chilli We find out how Navina got started in the food scene How Navina used branding to promote her street food business Why it is important to have a scalable business The different types of costs to consider when setting up a market stall Should you start with a food stall first, when starting a food business We learn how Navina started her next business after the food stall Challenges of scaling a business, while maintaining your core values We find out how Coconut Chilli was funded The problem of reaching out to friends and family for funding, when you are a woman, or if you haven’t started a business before We found out more about the biggest challenges Navina has faced so far. Navina shares what has been working for her in promoting her business Do you need a business plan when starting your business? Why it is important to keep a record of your figures and to keep data We find out how large the Coconut Chilli team is How a virtual assistant can help your business We learn more about the best distribution channels and the power of going directly to the consumer Navani shares who inspires her in business and the best advice she ever received in business An insight into the world of business hampers Navina shares tips on looking for funding We find out what Navina wishes she knew before she started out in the food industry Key points you will learn Challenges of scaling a business, while maintaining your core values Why it is important to keep a record of your figures and to keep data We learn more about the best distribution channels and the power of going directly to the consumer Links and resources mentioned More from Navina Coconutchilli.com Coconut Chilli on Facebook Coconut Chilli on Instagram Navina on Twitter Job role: If you are interested in the job role mentioned in the podcast, please email cooking @ coconutchilli.com People to follow: Hamdi Ulukaya – Chobani yoghurts Homework Try to get out of your comfort zone. Visit the institute of Directors in Pall Mall. London, and try to learn as much as you can from people different from yourself. Try to find and visit business networking opportunities. Take the opportunity to speak in public, or to travel to a different country. Do something different that scares you, and see how it makes you feel after. Tweet #DiversityAllStar to discuss the show on twitter.
55 minutes | 4 years ago
#020: Helping Your Child To Start Their Own Mini Business With Nadu Placca
Nadu Placca is an entrepreneurial mum and founder of NP Presents, an international creative events agency, that specialises in Event Management, Experiences and Training. Nadu’s determination to succeed, has seen her manage events at many notable venues including The Royal Albert Hall and Downing Street, to name a select few. https://www.instagram.com/p/BPr_d8Sjc0E/ In this Podcast we discuss ( SPOILER ALERT ) [02:17] An introduction to Nadu Placca [03:19] What inspired Nadu to become an entrepreneur [05:10] Nadu shares a story of how she landed a £250,000 project [07:50] How networking and “word of mouth”, helped NP Presents to find new clients [13:15] An example of how a vision board can help you achieve your goals [17:10] Nadu explains if a vision board, or the people you meet at a vision board party, will help you to excel [21:40] We learn a lesson about listening to your intuition [22:50] We find out how Nadu worked out, what she was good at [24:00] Nadu shares her opinion on mentors [25:09] Why you need a good circle of friends to share what your going through [27:20] We learn how Nadu manages international projects [32:10] How to manage your business cash flow [34:30] Some advice on how to quote for events [35:50] Why you should budget for miscellaneous in your projects [38:00] How to balance being a mother and an entrepreneur [41:16] The Slumber Club – An example of how your kids could be entrepreneurs too [44:40] Nadu shares more about the courses she has available on event management training and spoken word. [48:20] Why you should talk about yourself more and take risks Key points you will learn How you can use “word of mouth”, to grow your business How a vision board can help you achieve your goals Ways to get your kids involved with your business, or how to nurture their entrepreneurial curiosity Links and resources mentioned More from Nadu Placca Nadu Placc NP Presents Recommended Books (affiliate link): The Celestine Prophecy Paperback – by James Redfield People to follow: Aziza Francis Madeline McQueen David McQueen Dean Carby- VNV Live Homework Be open to people and talk about yourself more Create a vision board Read The Celestine Prophecy Tweet #DiversityAllStar to discuss the show on twitter.
49 minutes | 4 years ago
#019: Entrepreneur Filmmaker Sebastian Thiel Talks YouTube, Leverage & Accountability
Sebastian Thiel is an Award Winning Filmmaker & Digital Social Entrepreneur and founder of Upshot Entertainment, a Film production company. Thiel has featured on TEDx Talks, was listed in the Top 25 Under 25 most influential Londoners by Evening Standard, and recently had a new show, “Just A Couple” feature on BBC3. https://www.instagram.com/p/BP2Yz9vj5T4/ In this Podcast we discuss ( SPOILER ALERT ) [02:33] An introduction to Sebastian Thiel [04:40] About “Just A Couple” [05:55] We learn about Sebastian’s back story [07:40] How Sebastian grew a T-Shirt business with the help of celebrities and influencers [12:20] Was formal education instrumental to Sebastian’s growth? [14:45] Should you learn your craft from YouTube or at School? [16:00] How Sebastian transitioned into film making [19:20] The business structure of Upshot Entertainment [20:25] An example of how you can use YouTube content, as an advert to attract clients [23:16] How you can make money from YouTube [24:30] What is winning on YouTube right now? [27:30] An example of how building leverage, can help you to get inbound proposals [30:00] To be a filmmaker, should you create content first, or a production company to make that content? [32:50] How public speaking can help position you as an authority within your space [39:40] Why you should learn how to use Social Media for your business [37:00] A person who inspires Sebastian [38:00] What Sebastian wishes he knew, before he started [42:20] Story telling advice to help improve your brand message [46:05] How making statements publicly, can help you to be accountable Key points you will learn How you can use YouTube content, as an advert to attract clients How public speaking can help position you as an authority within your space Why making statements publicly, can help you to be accountable https://www.youtube.com/watch?v=E_jATst-xtk&t=8s Links and resources mentioned More from Sebastian Thiel www.sebastian-thiel.com Upshot Entertainment Upshot Entertainment on YouTube Just A Couple on BBC3 Recommended viewing Start With Why – Simon Sinek TED talk Homework How to improve the work ethic in your business. Put out a statement to the public, stating a challenge or project you are working on, and keep people posted on the updates. Tweet #DiversityAllStar to discuss the show on twitter.
61 minutes | 4 years ago
#018: Coping With Business Pressure & Bouncing Back From Depression With Linda Mbagwu
Linda Mbagwu started her own business at the age of 25 whilst homeless and living in her car and in less than 5 years grew it to a multi million-pound business. She experienced a brief 3-month spout of depression, which included failed suicide attempts, in the first few months of running her business. Through research and working with coaches, she was able to get herself out of depression and on a journey of complete self transformation which resulted in the success of her business as well as improved relationships with friends and family as well as her personal well-being. https://www.instagram.com/p/BSY1PTyFFQU/ In this Podcast we discuss ( SPOILER ALERT ) [02:41] An introduction to Linda Mbagwu [06:20] How Linda got involved with mutual funds [10:00] Linda shares what drives her forward [12:20] Is Linda an entrepreneur or someone who just gets the jobs done? [13:05] We find out how Linda got involved in the recruitment industry [17:26] “By the age of 22 I was earning £110,000 in commission” [20:39] The roots of how Linda fell into depression [26:30] Linda shares her experience of having a business partner [31:00] The pressure of being an entrepreneur – Being an entrepreneur Vs having a career [31:50] How depression changed Linda’s life [34:50] Linda talks suicide attempts, and finding the strength not to commit suicide [36:50] Why depression is a gift [41:30] Linda shares her business turnover [44:00] Linda talks about her experience with a private equity firm [45:50] What you need to build a multi-million pound company [48:00] What Linda can teach you [50:00] How to manage fear when entering a new business [51:50] What Linda wishes she knew before she started out in business [52:00] What happened to Linda’s recruitment business? [56:50] How to judge your productivity Key points you will learn An insight into how you can bounce back from depression What you need to build a multi-million pound company How to manage fear when entering a new business Links and resources mentioned More from Linda Mbagwu Linda on Twitter Linda on Instagram Linda on Youtube Recommended resources and links Reticular activating system – Wikipedia James Caan Homework A. Do an exercise that will help you realise the stories that you tell yourself, as a lot of us have fears that are not justified. Create two circles In one circle, write the facts of what happened or took place around your fear In the other circle, write down the story that you created around the event that created that fear or perception This will help you separate if you are making up a story up, vs what actually took place. This will help you manage fear, and help you to be objective. B. Find a mentor or coach for every area that you trying to advance with. C. Find people or businesses that compliment your business goals, or that are in the same industry, that you can collaborate with. Tweet #DiversityAllStar to discuss the show on twitter.
58 minutes | 4 years ago
#017: Danielle McDonald Shares How Transparency Helps to Build an Authentic Brand Story
Danielle McDonald is The Clarity Architect and Founder of Brands of Colour. She is dedicated to helping individuals gain clarity, develop the right mindset and take action for results. Danielle is known as “The Clarity Architect” for being on-target, succinct, concise and to the point. In this Podcast we discuss ( SPOILER ALERT ) [02:17] An introduction to Danielle McDonald [02:50] Danielle shares her inspiration for becoming an entrepreneur [06:54] We learn the steps Danielle took, to get recognition is her previous job role. [09:00] How to find the courage to be entrepreneurial in your job role [10:15] Danielle shares when she realised that she had to try something new in her career [11:30] What is a mastermind, and how can it help you with your goals [13:00] We find out one of Danielle’s’ biggest mistakes in business, and what she learnt from it [14:40] Do you need to be passionate about your business? [16:00] How to know what your purpose is [16:50] We find out how Brands of Colour came to be what it is today [21:40] How Brands of Colour helps different brands [23:35] How transparency helps to build an authentic story for your brand [27:10] We learn more about about webinars and their benefits [33:00] We find out what is working for Danielle in promoting her business [34:10] When to start monetising your business [35:30] How to get prospects or potential partners to take you seriously, without a website or any evidence to back up your claims [36:37] Danielle talks about her Entrepreneurial award [37:21] What to do when you get no replies when prospecting [39:10] Danielle talks about mistakes in business [41:30] How Danielle tackled one of her biggest challenges [45:00] We find out who inspires Danielle [46:45] What it means to invest in yourself [48:10] How courses can save you time [51:08] Why you should do business for free [55:40] How to get started with webinars Key points you will learn How transparency helps to build an authentic story for your brand How to get prospects or partners to take you seriously before you have anything to show them How to get started with webinars Links and resources mentioned More from Danielle McDonald Danielle McDonalds Website Brands of Colour Brands of Colour on Instagram The Clarity of Mind Podcast by Danielle McDonald on iTunes How I worked my way up from a part-time sales job to a corporate career – Business Insider Recommended people to follow: Gary Vaynerchuk Kimra Luna Amy Porterfield Homework If you are sitting on an idea that you have not started yet, take action on your idea within 48 hours by doing just one thing towards getting you to the next step. Tweet #DiversityAllStar to discuss the show on twitter.
63 minutes | 4 years ago
#016: How Small Businesses Can Compete With Larger Brands, with Bola Yusuff
Bola Yusuff is the founder of International Tax Search, a recruitment company that specialises in the search of high calibre U.S. International Tax professionals across North America and Europe. Clients include Big 4 Firms, Boutique CPA Firms and International Law Firms. Bola specialises in helping Senior level U.S International Tax professionals into career enhancing job opportunities. In this Podcast we discuss ( SPOILER ALERT ) [02:30] An introduction to Bola Yusuff [02:50] Bola explains why he became an entrepreneur [04:00] We find out if social class is a barrier to becoming successful [05:54] Bola shares his experience as a Black Entrepreneur [07:52] Is being an entrepreneur a talent? [10:50] We find out about Bolas’ last job, and how it helped to shape his business [12:15] Why you should get paid to learn your craft [14:00] How important is sales experience in starting your business [15:15] How to obtain the skills you are lacking or resources you are missing [17:30] Why it is important to think BIG in business [20:50] Should you “fake it, until you make it”, when starting out in business [23:00] How to build integrity with high profile clients [25:00] Why you need a contract in place with your clients [27:30] We explore how doing business with the US, differs from the UK [32:59] Bola shares what is working in promoting his business [39:00] We find out if Bola is the face of his business [40:00] Is there a place for CVs in the future? [42:19] How to maintain a long-term relationship with your clients [45:00] How as a small business, you can compete with larger brands, and win [47:45] Who controls the money – Why you need to know, how your business make money, in detail [50:30] Is it OK for your business not to make a profit in the first year? [51:40] How long do you give your business, until you give up on your idea [58:55] Some advice for professionals, from ethnic minorities Key points you will learn Why it is important to think BIG in business Should you “fake it, until you make it”, when starting out in business How as a small business, you can compete with larger brands, and win Links and resources mentioned More from International Tax Search www.internationaltaxsearch.com You can email Bola at firstname.lastname@example.org Recommended reading (affiliate link): The 10X Rule: The Only Difference Between Success and Failure Hardcover – by Grant Cardone Homework In order to start a recruitment company, get a job with a recruitment company and learn their processes. You will also learn if this is something you want to pursue. Tweet #DiversityAllStar to discuss the show on twitter.
65 minutes | 4 years ago
#015: Ethical Beauty Entrepreneur, Dr Clare Anyiam-Osigwe Shares Her Premare Skincare Journey
Dr Clare Anyiam-Osigwe is a multi-awarded ethical beauty entrepreneur and founder of Premae Skincare, the world’s first 100% allergen-friendly beauty brand, first originating from her kitchen in North London. Clare has won 16 Awards in four years, including royal recognition, a B.E.M from HM The Queen. https://www.instagram.com/p/BOqI5tIhO9y/ In this Podcast we discuss ( SPOILER ALERT ) [01:47] An introduction to Dr Clare Anyiam-Osigwe [04:11] Clare shares her secret to getting so many awards [07:06] Clare talks about her most memorable award [09:14] We find out how awards have opened doors for Premae Skincare [13:22] How you can build trust with your audience, before you win an award. [15:36] How to remain accessible to your clients while trying to scale your business [17:05] We learn about the size of Premae Skincare [18:22] What to do if your not a BOSS [21:00] How you can motivate staff through intensive schemes and passing on ownership [24:45] Dr Clare Anyiam-Osigwe shares her reasons for going in to business [27:17] We learn more about the challenges Premae has faced in business [30:35] We find out if it is an advantage or disadvantage to be a black entrepreneur [38:39] Knowing your target market [40:10] Clare shares why she got started with Premae [44:00] What is Harley Street [46:00] How to start a Skincare Range [50:30] Clare shares what she wishes she knew before she started in business [53:19] We find out who inspires Clare [55:42] Clare shares what is working in promoting Premae Key points you will learn How awards can help open doors for your brand How to motivate your staff or your team How to Start a Skincare Range Links and resources mentioned More from Dr Clare Anyiam-Osigwe Premae Skincare Premare Skincare on Instagram Premare Skincare on Twitter JOCLARE PR Premae Magazine Recommended links: British Black Business Awards Inspirational people to follow: Les Brown John D. Rockefeller Sade Homework Reach out to 5 or 10 companies in your industry, and use your education to support an entrepreneur in your field, even if it is unpaid. By offering your services and working within your desired industry, you will learn new skills and gain a better understanding of if is the right industry for you. Tweet #DiversityAllStar to discuss the show on twitter.
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