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Minneapolis SEO - Web Design
6 minutes | Aug 20, 2020
The Difference Between Web Designer And Web Developer
6 minutes | Aug 17, 2020
Tips On Struggling With Web Design
Hi, I'm Robin Waite, author of Online Business Startup, and this morning I'm gonna give you my top tips Minneapolis SEO and web design on how to find inspiration in other websites. So this is kind of the first piece of research which you're gonna be doing before you approach a web developer or it might be one of the first things which they actually work with you on doing. The first thing that I want you to do is to list half a dozen websites or find half a dozen themes which actually you really, really like. And this is just to get deep inside your head and work out exactly what it is you like from how it looks and how it feels. So you're looking at the layout, color schemes, position of logos, images, and things like that. There are some really great theming websites out there which you could look at. So there's Envato ThemeForest, which there are thousands of themes out there for a variety of different kinds of CMS platforms. Also, you could look at W3 Layouts, which are just some very simple responsive themes. One of my favorites is actually a website called WrapBootstrap, which has got some what I like to call naked themes, which you can plug into pretty much any website. In terms of websites, this can be any website that you look the look and feel of. Anything from your local competitor right through to Apple and the BBC and some blue-chip websites. I tend not to ask clients for websites which they dislike because of what we're trying to get a feel for things which they like and which we're actually going to put on their website. We don't wanna get distracted by poorly designed and poorly laid out websites and themes because we're not gonna use those anyway so why try and use those for inspiration. The second thing, which you should do at this point, is creating a feature set, a list of features which you like. So this isn't, "I would love it"if I could have this on my website."We're actually still looking at other people's websites and themes. So you want to get a feel for what your competitors are doing and start to make a list of features on their websites which you like and might like to have on your own SEO Minneapolis website. Creating extra features just to be different, it's not really very acceptable. A lot of small businesses have this wishlist of stuff they wanna put on there, bells and whistles. What you need to think about is the customer journey and the more features you put onto your website the more confusing that customer journey is going to be. So things like animations, slide shows, Twitter feeds, things scrolling, things flashing, loads of videos, loads of bells and whistles, and extra whizzy things. And secondly, these things are gonna cost you extra money when you have them. So ask yourself the question, Are they really necessary? And secondly, does it form part of the customer journey? Is it actually gonna be a distraction to your customers rather than something that they're gonna interact with and hopefully lead on to them buying products from you or buying your services? Have a look at your competitors and list features on there which you like. When I say features it's not necessarily bells and whistles, so interactive things. It could be something as simple as their logo, the position of the logo or size of the logo, what color schemes they're using throughout the site, what colors really stand out on their website that draws your eye in, and how their branding is used throughout the website. Is it consistent, for example? Have they used three or four colors very cutely their not overused and your eye is drawn into a very specific button on that page that then leads you to submit a contact form or buy a product? And also ask yourself, are there any features that your competitors don't have that you want on your website, and do you need those? As I said, those could become a distraction to your customers. Finally, ask yourself what's the core message running through your website? Again, the customer journey typically is somebody lands on your Minneapolis SEO Services web page on the homepage and then you have determined at what point they're going to do something on that site. So, as I said, it might be buying a product, it might be submitting a contact inquiry or a brochure request or signing up to an email list, which you've got. So just ask yourself what's the core message running through the website that's gonna take your customer from the homepage to one of the main calls to action and to submit that form? Good websites tend to have a very consistent theme and message running through their site, which leads the customer on that journey. And it might be something as simple as the way they've used images, fonts, or colors throughout the website to take people on that path. For example, all of the calls to action buttons might be one specific color that is different from all of the other colors on the website to draw the eye into that very specific spot on the website. So to summarise those key points, which I've just mentioned, in terms of getting inspiration for your future website, find half a dozen or so themes and websites which you really, really like. Secondly, list the features on those Minneapolis websites and themes that you like, then go and have a look at your competitors and work out what features they've got on their websites which you also like. And finally ask yourself, what's the core message running through your site that is gonna take your customer from landing on your homepage complete one of your calls to action. Thanks once again for watching the video. I hope you found some of the tips helpful, and if you've got any questions then please do leave some comments in the boxes below the video. If you want to be informed about any future videos which I upload then please click here to subscribe, and then finally, if you haven't already, head on over to Amazon using this button just hereto buy the book Online Business Startup. Thanks for watching, I'm Robin Waite.
13 minutes | Aug 14, 2020
Asking These 5 Questions Before Hiring A Web Designer
No website project should take three to six months if you're talking with a company that can't do start to finish your website in eight to ten weeks then their company that's not up to the job. Welcome to we are slam show where we share insights ideas and best practices to help your business or brand grow. My name is Tyler Kelly I'm here with my co-host Michael T Johnson and today we are revealing the top five things that you need to look out for before you spend money. A building or redesigning your website, if you're looking to have a website design agency or services developed there are a couple of things you want to look out for and we've learned firsthand from experiences of people. We know that have had a bad experience with web design, so first, off you got to realize that your website sometimes and it's your lifeline to sales and revenue and if you hire the wrong person and they don't understand that they can actually break your like main thing for generating revenue. So we've heard horror stories from our own clients about their bad experiences in trying to develop websites in the past, so we have a client that we help on the storytelling side and they had a website. The basic website did everything they really needed it to do but they met somebody one of those friends, of kind of deals where they were going to trade this for helping them improve their website they made a lot of promises so they could do it. A couple of months later they have a broken website that's not generating leads and they've lost revenue because they can't drive the sales. They used to drive on their inferior website before that web designer and got a hold of it and I think when he asked her about it you know after was broken she was like I couldn't fix it. She couldn't fix it and I was just like she was in over her head. Sometimes people know all the right things to say, but they don't know how to execute and it reminds me of a company that we're working in with right now, to reshape their online story with web and digital and they spent and this is a small home services company. This isn't a big you know the multinational brand or medium-sized business. This is a local home services company that spent upwards of $40,000 on multiple variations and multiple versions of their website and when they came to us their website looked like something out of 1998 it was that bad and just our jaws dropped because we're like you spent how much over the last several years on website development and it looks like this. So today's video is important if you're looking to build a website for your brand, if it's the first time or if you're looking to redesign a website for your company, this is the video for you right and you want to do it the first time because from those stories if you try to save money, you're gonna end up paying for it two or three times just to fix the problems and from trying to save money the first time. So there are five things you need to look out for. The first one is you can just look at their website. Does the company or person you're wanting to hire actually have a website? Does it work? Does it function the way it's supposed to? Anything broke someone's own website as pretty good evidence of whether they can do the job. Think about does that website do and this is super low you know. The bar is really low at the look at their website, because at first you just want to make sure that it works and that it works in all the places. Where it should work? You know like mobile phones, tablets, desktop, and that it does the things that a regular website. This year should be doing. You know if it looks like something that is five or ten years old. Expect them to build something that looks like it's from this era right, so number one looks at their website so the next point. Number two is you get what you pay for now, we kind of talked about this and you don't want to pay for something more than once. To fix issues, and the question that you need to ask is what are you really paying for so in today's day and age with CMS's like WordPress and what the builders out there like Squarespace and can job' and templates and themes that exist in the marketplace. Are you really paying for web design services and development anymore? I would argue not necessarily like most acceptable good website frameworks have already been created and the process of creating a website or designing a web site is not really about how that's put together or coded because there's already an acceptable pattern and way of doing that, but it's more about how does the information that I put on the page communicate and convey my brand position. My messages in order to accomplish the goals that I want my website to accomplish, so what are you paying for, and really what you want to pay for is that expertise. Apart from just the bare-bones and building of the site like you said. We have all those things so we've seen a couple of extremes and in this so, for one there's this idea maybe in the past of like this pixel-perfect beautifully designed website and those things have their places. But for most businesses, it doesn't make any sense so a case in point I will put ourselves in the hot seat. We built ourselves one of these websites and once we spent a lot of time on it, it was really beautiful, and it did all this really cool. Parallax stuff, it was like a piece of art and it was gonna win awards and we had it up for what may be a week and we were like you know this doesn't make any sense. Nobody knows how to use it, it's not gonna generate sales for us and basically just existed for ourselves to pat ourselves on the back and for creating something that looked really cool. They add the ad world would have loved it and had we left it up long enough for them to see it but we decided that driving sales via the website was more important than winning awards right. Average web designers won't even understand and those people can be very expensive and they can create some really cool things but that also doesn't have a place. For most of us, I would say 99% of us you'll spend a lot of money on something that potentially could be lacking in design and also it's just way. Overkill for your technical needs and for your business, for the most part, there's a third-party app and plug-in. There's something out there that already does what you needed to do as a smaller medium-sized business. If you do have a six-figure website budget and you want to create something completely from scratch that's when it's time to look at custom development and custom coding, but for most of the people tuning into this video right now, you're not in that place and you don't need to be so. You don't need to be seeking out developers of that caliber, so essentially you have like super great design with no coding ability. No user experience ability. then you have like super coder user experience but no design and then maybe if you're like well just so. where what we should do is just meet in the middle and if you have an agency or a company or a firm or you know somebody, you know work, now their home and that is a great designer and a great developer. Still might not be what you're looking for because what you need is somebody or an organization that can frame your marketing message in a way that drives results and that's through design, that's through user experience, and it's through copywriting and information architecture right. The third point which does they understand marketing and sales? So a lot of people build websites or marketers and they don't really understand the sales process or their real-world bits and pieces. How you actually make money and drive revenue for your business. We've talked a lot in recent episodes, about marketing and sales alignment and I think that you know in a previous world marketing and sales were siloed but today, in order for things to happen at the speed at which we need them to happen. You need to align your marketing and sales departments and what that means is, if you're going to create a marketing piece like a website it needs to accomplish sales goals. You need to have a sell. Make the case of a sale for the website and so the teams have to get together, you have to hire an agency or a firm or consultant that understands marketing and sales in order to bring those two worlds together into a piece of collateral. Into an interactive experience that drives sales. So fourth question needs to ask does the agency, the company, the person, you're working with do they offer a turnkey solution? So when you think about a website that may seem like one thing, but it's a lot of things. It's hosting its information architecture it's copywriting its design and it can be video strategy. I mean the list is pretty long of all the things you and need for a website that does exactly. What you need to drive sales to drive revenue and function for all your marketing purposes. I mean you need to figure out do they understand my business and can that understanding translate to the web and like Michael said, there's a lot that goes on behind the scenes and we mentioned design and coding and user experience and SEO. All that stuff, but then there's all the technical like there are security and you know how the weight of a page.
7 minutes | Aug 13, 2020
Tips For The Beginners: What To Expect From Your Web Designer
Hi, I'm Robin Waite, author of Online Business Startup, and in this afternoon's video, I'm giving you my tips about what to expect in terms of your Minneapolis SEO and web design agency and what they're going to be doing for you. So my first tip, I'm going to be talking about the content on websites. And this is a common misnomer that essentially the customer always seems to think that the web design agency or web designer is going to be doing literally everything for you, including writing your own content, uploading your content, finding images for you, and whatever else that might entail. Really, our responsibility is designing and building the framework for your website, and then we give you the tools to be able to add your own content. And that's not just a rule that all web design agents use. We typically will add some, like a dozen or so pages of content to kind of test the platform, but if you've got dozens of products and dozens of pages of content, and thousands of images to upload, then the expectation really is on you as the customer to actually upload your own content. And that's because you know your products, and you know your customers better than we do, and so in many instances, it's better for you to upload your own content. However, that's not to say, like I said, that a web designer won't be prepared to upload your content but do be prepared that that may cost you a little bit more because it is an extra service for them to be able to add your content, as is copyrighting. Some business owners think that they're masters of oratory, and they can write brilliant prose when actually they hand their content over to us, and we're like, "Well, that doesn't really "kind of match the core values "or the calls to action which are required "in order to take somebody visiting your website "and converting them into a customer." But those services such as copyrighting will cost you extra. And fundamentally is your responsibility to kind of produce the initial set of content, but between us hopefully, we can kind of upload the content for you. And I would recommend that if you don't have time to write your own copy, then perhaps you should actually consider employing a specific website copyrighter who you can send a brief to, give them the pages that you want to create, and they'll do all the copyrighting for you. The second thing that I'd just remind you to do is just ask about your website's warranty period. Some web designers are not fussy, and they'll just carry on doing updates until the cows come home. But at the end of the day, web designers are earning money, and so what they want to make sure that they or they'll probably have two deadlines in place. The first will be when they consider the website to be finished. So they've finished the design finished building the framework, and they're waiting for your content. They might consider that to be the first deadline when it's finished. The second deadline is when it launches, so that's when you provided all of your copy, content, and images to them to be uploaded to the site, and when the site goes live. The website designer may bill you on the first deadline, so you may not consider the website to be finished at that point, but your web designer probably will do, and they'll be expecting payment. And the way we kind of manage that process is that when we feel the website's finished, we then kick in a month-long warranty period. And this encourages our clients to go to the website in SEO Minneapolis, test it, upload any content, get back to us with any problems. We work together, and we have a very specific launch date in mind to get the website live. And it's just better for the soul (laughs) for both the customer and for the web designer to know that you've got a go-live date for your website. I'd also remind you to cheque on what training and support are included within your package. So it might be a combination of video tutorials, a training manual, a PDF training manual, personal like one-to-one coaching on how to use your CMS platform, and also telephone support. So just double-check with your web developer what kind of support you're gonna get once your website goes life or is finished, depending on which deadline you're gonna use. Tip number four is don't assume your web designer is a specialist at everything involved in computers. For a long time whilst we were just a web design agency, we used to get asked a lot of questions about email support and what application is best to do x on their computer, and, "Oh, do you know anything about video," and, "Oh, can you help me work my DSLR," and "My iPhone won't turn on," and all those sorts of things. The Minneapolis SEO Services web designer, it's like a job role, they are a web designer, and they just work with things web. If you want to know more about things like social media and email support and video and things like that, and your web designer doesn't do that, then maybe they know somebody they can recommend to you to help with it, or go and search for somebody else, but just remember that your web designer is building you a website, they're not there for everything to do with IT. And perhaps they'll be able to like I said, be able to recommend somebody to you. So to summarise those key points, firstly, be prepared to add your own content. Don't forget this is about managing your own expectations. So secondly make sure that you ask about your website's warranty period. When does your web designer consider the site to be finished and when do you consider it to be finished? So thirdly, just cheque what support you're gonna get from your web designer, whether that's telephone support, one-to-one, videos, whatever it's gonna be, also just don't assume that your website designer is a specialist at everything involved in computers. They are a web designer for one reason, it's because they're good at designing websites. So thanks once again for watching the video. I hope you found some of the tips helpful. And if you've got any questions, then please do leave some comments in the boxes below the video. If you want to be informed about any future videos which I upload, then please click here to subscribe, and then finally, if you haven't already, head on over to Amazon using this button just here to buy the book Online Business Startup. Thanks for watching it. I'm Robin Waite.
8 minutes | Aug 12, 2020
Tips How To Find A Great Web Design Agency or Web Designer
Hi, I'm Robin Waite, author of Online Business Startup. And this afternoon, I'm going to be giving you my top tips for finding a great web design agency or company, which as we know as business owners, is one of the hardest things to do because there are so many complexities and technical issues surrounding, getting websites online from registering your domains, getting SSR certificate, to what CMS platform do you use, and all sorts of different things. And, not only do you have your own preconceived ideas about what it takes to get a website built but also your web developers, whoever you go and put a quote request out to, they're gonna have their own ideas about what they think you should be doing as well. So hopefully, what I'm gonna do is give you a few tips on how you can get the most out of the freelancer or Minneapolis web design agency that you choose. So, my first tip is to shop around. A common problem for business owners to just go to the first web designer they get recommended to or they hear about or they find on Google, and they don't actually shop around and compare different web design agencies, and work out whether they're getting the best bang for their buck. What I would suggest you do is try and look at local web design agencies, but you could also find other wells, or highly reputable agencies further afield because don't forget, the web is all geared around being able to do stuff remotely, and over the internet. So, therefore, you should be able to set up a relationship with a Minneapolis SEO Services or web design agency using tools such as Skype, so at least you can meet them face-to-face or be it through an online tool. And, make sure that you're comparing prices, not just on how much it's gonna cost you, but look at the brief which you're being given, the quote which you're being given, and work out whether you're getting a like-for-like comparison for the prices because it might be that you've got two web design agencies giving you the same price, but they might be offering a completely different feature set or completely and different CMS platform. So in order to make that happen easily, I'd recommend that you go in and actually create this specification document. So, this allows you then, when you get your proposal back from your web design agency, to create a tick list. So, what are they offering you? And, make sure you go through each web design agent's quotes and your specification document, and make sure they two are matched up and that they haven't missed anything out. Sometimes, it's one of those situations where it can look too good to be true. If somebody says they're gonna do everything for a knockdown price, I would probably just double cheque it and make sure that what they're offering is exactly what you're gonna get. Specification document should outline any problems which you think that you might face, as well as any kind of features which you are hoping to also include within your website. I'd also thoroughly recommend giving your chosen web design agency the once over. So, make sure that they have all of the right credentials in place. What you don't want to do is go with somebody who is just gonna go out of business within, you know, a couple of months of your website going live because then that's gonna leave you in a bit of doo-doo. Because when they go, it might be that if they've registered your domains on your behalf, if they stop paying for their server because they've gone out of business, your website will just go down, and it's unlikely that it will be recoverable. So, you've gotta make, basically, make sure that you're checking yourself and checking their credentials. Best way to do that if they're well established and they've been around, for say, you know, eight, 10, 12, years, well, it's unlikely that they're gonna be going anywhere. And also, make sure that they've got a really, not just a really high-quality portfolio, but a wide-ranging portfolio. If they've got 70, 100, 200 clients on their books, it's likely that they've got a nice recurring revenue coming in. And therefore, they're not going to be going anywhere for quite some time. So, I'd then look at the detail that they pitched in their proposal. So when they come back to you with a proposal, don't forget you created a specification document already. If you look at the detail in their proposal and it's just a single page, two-line thing, it's gonna cost you X, well, that probably wouldn't fill me with the greatest amount of confidence that I was gonna get everything that I've asked for within my specification document. And make sure as well, they've outlined both the upfront costs for them and actually developing the website, but also the ongoing costs because having a website designed, it's a very organic process and it just, you know, the website isn't just built and then it's there. It's likely that you'll need some support, some hosting, and various other bits and pieces, adding on to the site, maybe some help with adding content or additional features down the road. So, make sure that they've outlined what they're ongoing costs are. So, this might be a monthly support fee or an annual support fee. It could be that they just outlined that there are no support fees, but they have an ad hoc, you know, an hourly rate which they charge out whenever you have any updates done to the site. As I said earlier on, compare your proposals so they're like-for-like. So, it might be that you've got two quotes back from companies. And, one's 3,000 and one's 6,000 pounds. Well, are they actually proposing the same set of features, what CMS platform are they using? What are you actually gonna get back for the money which you're paying them? Just be wary about choosing purely based on price. And, the reason for that, I find, is because like anything, you get what you pay for. If you're choosing something based just on price, then remember the time-quality cost triangle. If you go for the cheapest option, it may not be the best quality, or it might take a little bit longer than you'd anticipated. It's very rare that you can get a knockdown anything that's really high quality and done very quickly. Finally, I'd also recommend going back and asking for some testimonials from their existing customer base. A good designer, the developer will have absolutely no problem with supplying you with some testimonials or even putting you in touch with their existing customers so you can have a quick chat. How did it go? Were there any problems with that developer? Was everything as you expected? Did you get everything in your proposal, in your quote from them? And, this allows you to gauge what the working relationship is gonna be like moving forward. What you don't want is to ask for a testimonial or ask for contact details or references from their existing customer base and them to be a bit cagey. So, you just gotta be wary of what the relationship is going to be like moving forward with your web developer. So, to summarise my key points about how to find a really great Minneapolis web development agency, make sure you shop around, create a fantastic specification document with loads of detail, make sure that they have the right credentials, they've been around for a little while and they're not gonna go out of business in a couple of months. My fourth tip was to look for a level of detail in their proposal. Don't just like pick the cheapest one, because if it's got no detail in there, you've got no accountability should anything go wrong. And finally, make sure that you get some testimonials from their existing customers. So, thanks once again for watching the video. I hope you found some of the tips helpful. And, if you've got any question, then please do leave some comments in the boxes below the video. If you want to be informed about any future videos which I upload, then please click here to subscribe. And then finally, if you haven't already, head on over to Amazon using this button just here to buy the book Online Business Startup. Thanks for watching it. I'm Robin Waite.
5 minutes | Aug 6, 2020
How To Add Social Media Buttons: the Tricks
Hi guys, welcome to my new video clip and welcome to my channel. When you are new here please struck that like and subscribe button. Today I'll show you at the end of you how you can get this part to be more specific and how you can make Web Design in Minneapolis and that somebody can discuss your blog post to social press. You can choose which ones would you like, so you go to your dash and you also go to plugins. Add new and here is plenty if you just type social is okay. I choose this one, the first one and you just go to setup now and then make sure that you hit active and that you activate your plug-in, then you go to the dashboard of your site and also to the bottom here the thing is ultimate social media equals you go there and then you will your settings. Here on the first, you have which equals and you want to show on your site you incorporate some strongly recommended ones and then you can choose another the one which you prefer. So just mark them and hits here just save button, then we are going to and second. Here you can put the backlinks of the web design and you will choose the email eco. Exactly how do you want to symbolize in Fb you can put that somebody visits your Facebook webpage and like your blog to Facebook and reveal your website with friends on Facebook. Typically the same you can do for Twitter for YouTube, Pinterest, Instagram, LinkedIn, and the social media that you marked that you want to show in your blog posts where shall they show up. I choose the original equals and you could also choose the responsive ones and you here. The reason why do you want to place them? I select after blogposts and do you want to show off this at the conclusion of every post. I actually choose yes here you can place the text on this. Let me change it to the left and you also click say ok and you can. That's recommended and these about three will be the basic options and then you have optional. Exactly how do you want your icons to check like? Also, do you need to display the count numbers and I choose not to, and then you could handle some size room and ATC? Love you can manage here the text message you and you may control also the density and the colors and everything. Therefore you can also want to pop-up people and your subscription form. If you want to add it also can be changed and make certain to save everything. I am going to go to my blog to recharge it and you see here was us. Now I will place it with me at night. If you bear in mind in the options and also this is how as if at the end, Also, you can play and alter the settings and how do you want and what is to do you feel that it's suitable for your site and this seem to be all. Thank you for watching it. An additional video and see you over the following show soon.
9 minutes | Aug 4, 2020
The Web Design Trends
What's up guys in today's tutorial I want to talk about a web design in Minneapolis trend in particular which is an illustration I'm going to show you a couple of examples on B, hence I'm going to show you a website where you can find some of these illustrations. You can use them royalty-free on your web site without paying a penny. Let's jump straight in so take a look at this website here I found a couple of examples on B hands if you haven't already check out B hands net It's an amazing place where you can see all of the designers work and you can kind of learn what's going on in the industry And see how people other people are working and see what styles are, and you can you know, you can kind of get appreciation share with other designers. It's a great place to boil your design work so this Website is called Relief and it looks like it's some sort of medical website where you can log in get a checkup from a doctor. But particularly I wanted to show you this website. I wanted to show you the illustrations that they've used. So you see this bubble of fact it already got these simple illustrations about the face Illustrations are back in a big way, they were big in 2019 and it seems like the Roni being used more and more as it spreads for our 2020 as it doesn't become a trend but as it becomes a style in general. For the design industry in Minneapolis SEO Company, but you can see when you use illustrations you can use quite kind of like pastel colors. They way they work really great very very simple shapes nice typography which is a bit more rounded. It looks like they've used gradients quite nicely here. So again as you go down this page this looks like it's some sort of homepage with, so get your header at your top. Then, you've got you your first illustration here. Then you go down. You have a couple more illustrations, then it looks like they've used them throughout the website, so they got looks like some sort of a contact section here with a questionnaire and you can see as you go along. That's the style, so I just want to show you a quick website, which is called on draw d'arco. So on draws It's a website which just has loads of loads of royalty-free Illustration. You can use meaning, you type in whatever you want ut the thing was on a door is they have this bull wolf style in the background. So I just went on undrawn I search for medical and you can see straight away. I found the exact same picture. That was used on this website here. So see the bubble over the plant and two doctors exactly the same picture here. The colors are different. So what they've done is they've downloaded the SVG from this website and they've just changed a few colors. So the great thing about on draw is this is fine. It's all legal to use you. Can you type in whatever you want, so type in home and it'll have a load of illustrations that by looks like the same artist all in this style and there's just you know, there are hundreds on here to use I finally have really good tech ones so pictures of like satellites and small homes. For any projects that I'm working on, I think it's a brilliant website to check out but that's why I wanted to show you these really few websites first, but I'm going to show you a couple more examples of illustrations that have been used. So this is a good one and I just found them by a designer called Alice Lee, which is a skill to learn enough concepts and actually think this is one of the best and the most well-done ones. I've actually seen just I've already been looking at it for a couple of minutes, but a couple of things popped to me first off is the big chunky buttons. I'm a huge fan of that I like this font here and I like the way it's got the name and all different characters and getting the pastel shades which you know you're allowed to use when you do an illustration style. I like to weigh the illustrations pop out of the traditional camera, so the image would end here. But the illustration pops over and I think that looks nice. It's a nice little touch, then you can see they've used all by the same artist. When you're trying to when you're doing a website, try not to mix different illustrators together or if you have to try and keep them all within the same style, so you can see this works because they're all bright colors. They're all flat colors in the background. All these shapes pop nicely and they've tied in the colors. With the colors on these boxes here, see the nice round corner goes well with pastel then we got the yellow and the green text that really works nicely. When you when you're selecting your box behind your text and if you click fill and then you'll normally get an eyedropper tool just select an element and select a nice color from the image. The reason this works is that the yellow doesn't happen that much in this image, but if they would have used red it probably wouldn't of work. They could have also used the green, but choose like a secondary or tertiary color from that image and it'll make your design really pop. I want to show you this Starbucks redesign that I found on an ambiance, so again look curvy background illustrations, this doesn't look like, and if maybe it might be a non-draw one. So let's just type in coffee. Who knows what you find a lot of websites you'll actually find this, so is there a picture of people having coffee? Let's just happen tea. I can't find him right now what sees the way that the people don't have faces the wavy background. This might be an illustrator who's done it themselves and It looks very own drawing style, but it's also got its own characteristics which make it nice. But the reason I wanted to show you this is that they've used these illustrations throughout the whole thing. Again it's got these pastel shades that are coming in. They've probably made these illustrations themselves for this and redesign the axed. But what Froemming faced was the wavy background and again, the background just using one or two colors from the image. Minneapolis Web design craze which we talked about in a previous video, which is black white and one or two colors, so they've got the purple and they've got the yellow. That's the Jura tone they've then got a few of your muted colors in there, but the majority is payable in yellow. They've used these illustrations. For hours, it looks like an illustrator done this, and again a lot of people are going for these rounded corner boxes of illustrations that work for me, and then they've got these pastel colors again coming in. But if were the strong purples and blues, I like to weigh illustrations pop up the box, so these have got the blob as well. So this stuff seems to be all over the place this and I think under all probably influenced a lot of people or a lot of illustrators when they have this style and because a lot of people see on other websites. They don't think they'll include in their own designs, so again, you got to come on out some of these are very sweet illustrations and then the crack and lock on websites where they've just got a simple landing page with a logo a header and then the illustration kind of overpower the design. This has probably been done by an illustrator who wants to show off the illustrations, but the whole point in this lesson was just to show you. What type of illustrations were to find them? How you can use them on your website? I think I think they look really good and if you want to make an entree and website check out on the draw. If you haven't already check on a school that Anthony Conway calm, I've got loads of free resources on there and I've put lots of tutorials on there. It's growing every day with content. There's a community growing on there so I'd really like you to check it. I've put a lot of effort into that site and a lot of it's free. So, it's cool that Anthony Conway calm. Think about subscribing to the YouTube channel. I'm gonna put that lots more content this year and grow in a community. Let me know in the comments what you think about this lesson what you think about the illustration style? They like to draw calm the user in your work and until next time keep designing.
9 minutes | Aug 3, 2020
The 7 Web Designs Certification: Can Use to Increase Your Hourly Rate
9 minutes | Jul 20, 2020
Double the Size of Your Ranking in 24 Hours (Steps and Tip)
It's fair to say that online marketing is getting harder and harder especially when it comes to search engine optimization SEO, results are becoming very crowded making it difficult for any business to stand out between the increasing number of ads, direct answers, maps, and many other snippets. How did you get noticed right, but when there's a well there's a way and in today's video, I'm going to show you a simple technique that will double up the size of your Google listings which will make your business pop out in this crowded space and the result you'll drive more clicks to your sites squeeze your competitors out and it will also prepare your business for the next marketing onslaught. Also known as voice search, so stay tuned. Hi there, my name is Luc de round the founder of ranking academy quote the UK where I talk about the best tools, tips, and ways to promote your local business online step-by-step and things. Click on my channel and I cover everything any local business owner needs to know from search engine optimization to social media. My goal is to help you thrive online, so you can drive more visitors to your business and ultimately make more money. If you're new here, consider subscribing and clicking on the bell bottom so you don't miss any of my new videos. One last thing doesn't forget to check out the description below which is where I put additional notes and links I referred to in this tutorial. As the internet is continuously evolving and maturing, we are slowly moving away from conducting our searches in Google from a string of keywords, such as cheap tickets rodeo Houston to a more Minneapolis SEO natural form of a question, such as how much are tickets to the Houston Rodeo in their quest to remain the number one search engine on the planet and to keep users on their site Google has multiplied the number of results? This includes direct answers to those questions in multiple formats using featured snippets like this one, as well as a box. People also ask but at the same time, Google has also given website owners the ability to enhance and expand the Google listing results with special features. Obviously, this is not new you may have already come across results that display star ratings, for example, but now you can also integrate frequently asked question listings which literally doubles up the size of your results. Look at this example, for one of my clients who is an electrician and wanted to rank for the keyword storage heater repair is result went from this to this. Let me show you how it's done. Step number one, identify the right content page for this to work. You need to identify a page from your website that ranks quite high in Google search engine results and it will not work with your home page. If you don't know-how go to uber, suggest com type your domain name in the search box then press Enter. Let's use my electrician client as an example on the left-hand side menu. Click on the top pages option, the top page is likely to be your home page so ignore it. The pages below that with the most estimated traffic are likely to be the best candidates. Click on the view all and drop-down next to the page which will show what keywords. This page is ranking for if the page ranks for keywords are positioned between 1 and 10, then you are good to go step number 2. Add relevant frequently asked questions to the content of the page and once you've identified which content page is most appropriate, just add a list of ethics use to it. This is the perfect opportunity to enhance your page with more relevant keywords and to answer some of the most common questions users may ask if you can't think of any specific question to add, go to answer the public comm, type your keyword in the search box and click on the got a question button and this will give you a list of the most popular questions. People ask about this topic to make it easier. Click on the data option above the graph and the other alternative is to use Google search for your keyword, and check the results. Scroll down and find out if there are people who also ask for snippet results. There will be the most popular questions people ask in relation to this keyword you can expand the box by clicking on the bottom question. For more results, use these results as inspiration don't copy and paste, and once you've got your list just add it to your content pages like this or even this. It doesn't really matter. Step number 3. Add a structured data to your page, don't panic this is easy structured data is stored in a specific format written in such a way that makes it easy for search engines to understand the content. Search engines read the code and use it to display search results in a specific and much richer way like our FAQ. The integration of this piece of code on your website is very easy, head over to technical SEO Services comm slash tools, slash schema markup generator from the, etc. The FAQ option should see a form with two fields, one is called the question and the other is called the answer. Just copy and paste your questions and answer from your content page using these fields. To add a question, simply click on the add question button, you should see the code is automatically created on the right-hand side of your window, and once you're done, click on the G icon located right above the code. Select the option Rech result test, this will open a Google testing page with the code and you've just created automatically copied in a small window from there you can verify if the code and you've created is valid. Click on the test code and your code will be analyzed. You should now see a detected item called FAQ with a green tick. Next to it confirming your code is good to go back to the schema markup generator tool and this time, click on the blue copy icon. This should copy the code to your clipboard and time to move on to step four. Step number four. Integrate the code to your page. All you need to do now is to copy and paste the structured data and in the HTML code of your page more specifically in what is called the head of the page. I can't cover all scenarios here, because it would take too long but if you are using WordPress here is how to do it. Download and install a plugin called header and footer script. Locate the page where you've added your FAQ and click on edit. Scroll down until you see a box called insert script to head paste your script in there and save your page every content management. The system will be different, so if you are unsure how to add code to the head of the page, just refer to your Minneapolis SEO provider and now for the last step number five, tell Google the page has been updated this is optional but it will speed up the process for this step. It needs to have a Google search console profile installed and if you haven't done it today, it's essential to have. If you're serious about your online business and it's free for those of you to do. Log into your Google search console profile, copy the web address on which you have added your epic, use content, and the code and paste it. Inspect any URL box field then, hit the return key. You should see a box with the option request indexing click on the link this will submit a request to google for the page to be crawled make sure you do this only once and then you're done. That's all I have for you today, and we've been this process for all your content pages and you will double the size of your presence in Google search results and almost overnight I did this on multiple pages for one of my clients and some of his listings were updated within 24 hours. The others only took another couple of days and this is a simple technique with huge benefits one of which being your SEO website content showing in the answer snippets of Google which are used for voice search results preparing your business for the next generation of search voice. So don't miss out and start today. If you like this video, please give me a little thumbs-up, otherwise, I'll see you for another tutorial very soon. Happy marketing.
10 minutes | Jul 12, 2020
Boosting Your Local SEO Traffic: The 21 Proven Content Ideas
How do you drive more traffic to your local website so you can get more customers? Simple, publish more content. A website is for life, not just for Christmas. It needs to be nurtured it needs to grow, but, if you're like most local business owners, your website is likely to have just a handful of pages that were created when you launched it. And if I had to take a guess I'm fairly confident these pages would include: a home page, a Contact Us page, an About us page, and a few pages describing your services. Am I right? if you recognize yourself in his description and have no idea what else you should be publishing on your site so stay tuned, as I am going to run through 21 proven content ideas you can start using today, to get more customers through your doors. Hi there if we're just meeting my name is Luc Durand, the founder of rankingacademy.co.uk where I talk about the best tools tips and ways to help you promote your local business online, step by step, and click by click. On this channel, I cover everything any local business owner needs to know from search engine optimization or SEO to social media. My goal is to help you thrive online so you can drive more visitors to your business and ultimately make more money so if you're new here consider subscribing and clicking on a belly button so you do not miss any of my new videos. Finally, don't forget to check out the description below which is where I put additional notes and links I refer to in this tutorial. If you're ready let's jump right in.content idea number one. Frequently asked questions. Here is an example of an FAQ page from a local surveyor. These types of pages are useful because not only you can answer your visitor's questions directly but you might also appear in Google Answers snippets results which are also useful for voice search content idea number two how-to pages. Helping people out solving problems is a great strategy to build content and encourage customers to get in touch with Minneapolis SEO Services. Here is a typical example of a how-to article from local plumbing and electric website that's great about using this strategy is that you can create tons of how-to pages. Content idea number three. Cover a local event. Regardless of where your business is located, there are surely some local events going on near you. Make the most of it, like this local wine bar, by either taking part or simply attending and write a page about it. If you take part you may even be able to get a link from the organizer's website and also network with other local business owners. Content idea number four, before, and after results. Everybody loves a before and after photo results as it really showcases what you are capable of achieving as a business like this handyman. You can make this even more effective and playful by adding a slider just like in this example on a page I built on my own site. Content idea number five. Cover a local project. This is an opportunity to demonstrate you care about your community and make your content local like this landscape gardener who created an article about emergency accommodations being built in his area. Content idea number six exposes myths or misunderstandings in your industry. Ideal if you want to demystify some preconceived ideas or false truths everybody seems to believe. Here is an example from a dentist who produced a detailed page including rich SEO keywords related to his industry and the services she provides which he uses to link back to his internal pages, very smart move. Content idea number seven. Top 10 list. you've all seen these around the web lists are very common but also very effective. You don't have to use 10 as a number, any number will do Look at this London plumber who has put together a list of the top three combination boilers. This page alone is currently driving over 450 visitors a month to their website according to rubber suggest. I wonder how many customers they have gained on the back of it. Content idea number 8. Client success stories. If you are good at what you do brag about it through your clients. Success stories are very powerful because anyone visiting your site can relate to them. It makes it easier to turn simple visitors into customers. Look at this dentist who is using some of these patients to do just that and even uses video as a medium, kudos to him. Content idea number nine. Use statistics. Help people make an informed decision with statistic related content. Here is a great example from a local property management business covering the real estate market in Colorado spring with numbers. I bet if you live in Colorado Springs and are either selling or buying a property you would find this article useful and maybe even call these guys. Make sure you back up your statistics with reliable sources. Content idea number 10. Describe new regulations in your industry. As an expert in your industry, you should be aware of all the latest regulations and legal obligations. Use this to your advantage and raise awareness of it, just like this electrician who is clearly targeting landlords who rent out properties. Content idea number 11. What's a typical day for you you? You may not be a family member of the Kardashian but somehow people always love a fly on a wall type of documentary. Give the people what they want and describe what a typical working day is for you. Just like this roofer. If you are adventurous use video format as it will work better. This will help people feel like they know you even before they do business with you. Content idea number 12. Step by step procedure. Manage expectations and reassure potential prospects with a step-by-step guide about the services you are providing, like this laser eye surgery. Once again this should help visitors feel reassured about what they are getting into and push them towards making a call or inquire for more information. Content idea number 13. Why us? Build a page and explain why visitors should choose you as a business. Look at this electrician site for instance. Yet another way to showcase what you can do as a business and if you can't come up with any valid reasons then you might want to rethink why you are running a business altogether. Content idea number 14. Best guides. Turn yourself into a local TripAdvisor and create guides around your neighborhood such as, what the best local restaurants are, where to find the best Wi-Fi spots near you, or just like this event company who created a list of the best coffee shops near the location. Make it as local as possible and once you're done reach out to the owners of these businesses to tell them you mention them on your website and you might even get a link on the back of it. Content idea number 15. Is it safe? Very much like the "how-to" concept but this time use the is "it safe" option, like this company selling engine oil through local stores. This is also a concept you can use to create tons of pages. Content idea number 16. Lessons learned from years in business. Share your experience with this sweet idea especially when you have been in business for a while, like this lawyer. You probably have a lot to say such as, how the industry has changed over time, how it has changed you, etc. and if you haven't been in business for that long you can still use the same theme and approach it differently something like, what I've learned in the first 6 months of opening my business. Content idea number 17. How to choose a business like yours. I like this idea because you position yourself as an impartial judge by giving recommendations on how to choose a business like yours. Just like this hair salon obviously you're not impartial at all, and you want visitors to choose you but it shows your confidence that you're probably the better choice. Content idea number 18, getting a job in your industry. Help people out on their journey to become someone like yourself by explaining the best ways of getting a job in your profession, like this orthodontist. See it as a short biography that only zooms on your career path. Content idea number 19. Behind the scene. Who doesn't like to know what really happens behind the scene? That's what these butchers reveal on their website when it's their busiest time of year, Christmas. This is a chance to show your existing customers a different side of your business and for new visitors to see you have nothing to hide. Content idea number 20. Pros and cons. There is no such thing as a perfect business or profession, so why don't you write the pros and cons of doing what you are doing in a full-length article filled with rich keywords just like this training academy in an article on the pros and cons of becoming a massage therapist. And finally, content idea number 21. Publish horror stories, Horror stories are very compelling, can drive a lot of interest, can be very funny, and also be shared on social media so they are not to be sniffed at. Here is an example of such a page from a lawyer located in Las Vegas. Horror stories are even better if you can include images or videos. That's it for today if you've made it this far well done if you like the video please give me a thumbs-up as it will be very helpful for me. As you can see there are plenty of options to choose from. Applying these ideas will help you cover a good mixture of local keywords as well as keywords related to your industry. Get started today and I can promise you it will pay off until next time happy marketing.
5 minutes | Jul 9, 2020
The URL Inspection: What SEOs Needs to Know
7 minutes | Jul 6, 2020
9 minutes | Jul 4, 2020
Site Speed: What SEOs Needs to Know
3 minutes | Jun 16, 2020
SEO for beginners explained - Minneapolis SEO Promotion Company
Your website should attract brand new potential customers. A single way to achieve this is by appearing in search outcomes. Ways of making your web site appear when individuals look for services offered such as SEO service in Minneapolis known as search engine optimization or SEO for short. Think of it in this way, SEARCH ENGINE OPTIMIZATION is like a store window display, you want to make the shop window display interesting and attractive. SEO is about using the particular right words plus serving relevant details to your potential prospects on your websites. This can be done within a few various ways. Make sure your web site contains useful information like inventory, selection, pricing, location, plus hours. Other greatest practices include: generate short, meaningful page titles; use page headings that communicate the subject associated with the page; include a detailed "About Us" section which includes contact information, the description of your own business, countries exactly where you operate if relevant, and, if it applies, shop spots and opening hours. If your web site contains videos and images, be sure you describe all of them with alt textual content tags and additional attributes to make certain that Google understands what they're about plus that users with disabilities can also access the articles. You should furthermore make sure you use pictures to illustrate exactly what you can sell plus describe the items using keywords like brands, colors, and explanations of the products. Here is a great explainer video we created for our SEO company in Minneapolis. Additionally, you'll like to seriously consider picture accuracy, descriptive text, and relevancy of page titles. You must also use the techniques and checklists we've mentioned in the previous episode to make sure your site appears in search results when men and women are looking for your products. We have talked about optimistic methods to improve the visibility of your site, but presently there are also not so positive strategies. These include things like adding invisible text to a web site in order to trick men and women directly into viewing content. This particular, as well since other devious techniques designed to deceive indexing algorithms, are usually often referred to as dark hat SEO plus should be avoided. Search engines have many methods to identify techniques that plan to change search rankings. These types of safeguards help make sure that search results stay relevant and precise for users. Since such, almost all of these types of black hat methods don't work plus in the lengthy run, will amount to a waste of your period and money. Search engines provide tools in order to help you manage your SEO. Indication-up for Lookup Console to notice how your web site will be performing. Search System is really a free tool offered by Google in order to help you operate your web site and monitor its performance. This even sends you emails in case there's an issue so you may target your company. In case you don't need to do this, you can employ a professional. In the particular next episode, we will talk regarding how to find and hire an excellent SEO expert. Are you experiencing any comments concerning this video or this course? Please comment beneath, and we will certainly see you within the next episode.
5 minutes | Jun 5, 2020
The Benefits of SEO
Have you heard that search engine optimization or SEO is dead? Well, that's not quite true. In fact, it's not true at all. So today, we're going to talk about the benefits of SEO and how you as a business owner can leverage them for real profitability. So, let's talk about the benefits of SEO. Now, I know a lot of people are probably hitting you with lots of ideas, right? You're getting social media pressure or blogging pressure content generation pressure. Let's take a step back and see what we're really trying to achieve online. So, why are we doing all of this in the first place? So, remember let's not think about SEO. Let's think about findability. How can I connect with people who truly care about what it is I know and how I can help them. So, the first thing is going to be a brand. Brand reputation. When I google you and I see you in search results, that is a huge indicator that I can trust you. And being there when people google you is absolutely critical. I mean think about the 3 ways that people google you. Number 1, they Google your name. They check you out. Do they see if I can trust you? Number 2 is Google Images. The Google images are number 2, the way people search on Google. We love visual web results. And then finally, number three is I Google you through video on YouTube. Number 2 search engine on the internet. YouTube in the video is incredibly empowering. Why do you think I'm doing that today? Video connects and it also is a great entertaining way to share your message. Number 2 is you got to be a thought leader. Remember, Google was founded on indexing professorial content on the Stanford campus. That means all the latest content that's being produced by the students and by the professors. Now, if you don't produce content on a regular basis, you don't get tenure. So, the reason that professors get tenure at Stanford is that they have current research. They're always coming up with new aspects of what they know. And that's critical for being a thought leader. So, think about being a professor one keyword or concept at a time. This is how Google will understand that you are legit. That you know what you're talking about and you are absolutely on the cutting edge of your industry. Number 3 is you got to be an expert. But how do people look at experts? Experts get out there. They put their information. They talk about the negative outcomes of doing it wrong. They talk about the outcomes of doing it right. They have how-to questions. They answer questions. They give you great tools. This is what being an expert is all about. And of course, when you're thinking about the benefits of SEO web design for the Minneapolis, if I talk about great keyword tools, boom they see me. I talk about how to blog for findability. Boom! They see me. Little tiny micro Snacks. I will always think about like a Scooby Snack. Who's a good google, who's a good boy, right? You gotta keep snacking google so he keeps coming back to your website. So, think about your expert one concept at a time. And the more you snag Google, the more it's going to visit your website and the higher your pages are going to rank. And then finally, man, I want your ear to the ground. I want you to tell me what's happening in your space. Give me the cliff notes or the shortcuts to what I need to know about something I saw on the news today. There's a great concept called newsjacking. Newsjacking is like you're listening, got your ear to the ground. ou know what people are saying. You've heard what they're saying in the news. And you instantly say, "Hey, did you see that in the news today?" Let me tell you what you don't know about that concept? You being like an on-the-spot reporter of what's happening in the news. And then you're able to say, "Look, I can frame this. So this makes sense for you." And if you can do that then you've got your ear to the ground. People are going to like, subscribe, follow, and share because they know you're going to keep them informed. You're going to make sure that they know everything about that industry and you're gonna be the go-to thought leader. So, why SEO? Well, let's talk about findability. When I can find you as a thought leader, I can find you with your ear to the ground giving me information that's current and up-to-date. You have to understand that when I find you that way, you are an instant, credible expert. And at the end of the day, that's what people are googling. Do I trust them? Do they know what they're talking about and are they current? This is why it's so important to understand the benefits of SEO go way beyond just Google. Man, I love SEO. I hope it shows. And here's the deal, is if you follow my channel, subscribe, hit the bell; you're gonna get notifications up every day I have a new video. And we do this over a 2-day event in Denver. We call it the Findability Accelerate Retreat. Check us out at findability.com/retreat. And I hope you'll consider joining us because we get our nerd on. We pull our laptops up and we make you the most findable business online.
12 minutes | Jun 5, 2020
Advice On How To Hire An SEO
Hi, I'm Maile Ohye and I work with Google search. I like to share advice to help you hire a useful SEO Web design and prevent hiring a bad SEO one, who you might pay a lot of money without positive results or even worse one who implements shady practices on your website that result in are duction in search rankings. What I've learned is that first it's not black magic and second if you want long-term success there aren't any quick magical tricks that an SEO will provide so that your site ranks number one. It's important to note that an SEO potential is only as high as the quality of your business or website, so successful SEO helps your website and put your best foot forward so that it ranks appropriately in the spot where an unbiased potential customer would expect your site to be seen. A successful SEO also looks to improve the entire searcher experience from search results to clicking on your website and potentially converting a good SEO. I will recommend best practices for a search-friendly site from basic things like descriptive page titles for a blog or small business to more complex things like language mark up for a multilingual global site. SEO is ensuring that you're serving your online customers a good experience especially those coming from a search engine and that your site is helpful whether they're using a desktop computer or mobile phone. In most cases, the SEO will need four months to a year to help your business first, implement improvements, and then see potential benefits. My strongest advice when working with an SEO is to request if they corroborate their recommendation with a documented statement from Google, either in a HelpCenter article video or Google, a response in a forum that supports both one. The SEO description of the issue that needs to be improved to help with ranking and to the approach. They prescribed to accomplishing this tasks requesting these two bits of information will help prevent hiring a poor SEO, who might otherwise convince you to do useless things like adding more words to the keyword meta tag or by links because if you search for google advice on this topic, you'd see blog posts and videos from us that and it clearly explains that adding keywords to the met and tag wouldn't help furthermore, while google uses links for page rank.SEO stands for search engine optimization, some SEO seems like black magic having worked with Google search for over a decade. The documentation highlights that we strongly advise against the approach of buying links for the purpose of increasing page rank. One basic rule is that in a majority of cases doing what's good for SEO, is also doing what's good for your online customers, things like having a mobile-friendly website good navigation and building a great brand. Additionally, if you're a more established brand with complicated legacy systems then good search friendly best practices likely involved paying off. Some of your site's technical debt such as updating your infrastructure so that your website is agile and able to implement features faster in the longterm. If you own a small local business you can probably do the initial work yourself check out our 30-minute video series on how to build an online presence for your local business. Now, if you still believe you want to hire an SEO, here's a general process one conducts a two-way interview with your potential SEO check that they seem generally interested in you and your business to check their references, three-act four and you'll probably have to pay for a technical and search. Audit 4 decide if you want to hire. Let's break this down and start with step 1, conduct a two-way interview. In the interview, here are some things to look for. Minneapolis SEO Promotion Company doesn't focus only on search engine ranking but on how they can help your business, so they should ask questions like what makes your business content and/or service unique and therefore valuable to customers. They want to know this information to make sure it's highlighted on your website for your current and potential new audience. What does your common customer look like and how do they currently find your website. How does your business make money and how can search help for and what other channels are you using? Offline advertising? Social networks? Who are your competitors? What do they do well online and potentially offline? If the SEO doesn't seem interested in learning about your business from a holistic and point, look elsewhere it's difficult. Good SEO without knowing about a business's goals and its customers and other existing marketing efforts. SEO should complement your existing work. The second step in hiring an SEO is to check references, if your potential SEO provides prior clients, be sure to check their references. You want to hear from past clients that the SEO was able to provide useful guidance and worked effectively with their developer's designers, UX researchers, and our marketers. A good SEO should feel like someone you can work with learning from an experiment with and who generally cares about you and your business not just getting your site the highest rank as ultimately those techniques rarely last long. If they work at all, they'll want to educate you and your staff on how search engines work so that SEO becomes part of your general business operations. Step 3 is to request a technical and search audit. If you trust your SEO candidate give them a restricted view, not full or write access to your Google search. Console data and even your analytics data before they actually modify anything on your website, have them conduct a technical and search audit to give you a prioritized list of what they think should be improved for SEO. If you're a larger business, you can hire multiple SEO to run audits and prioritize improvements and see what each has to say and then determine who you could work with the best in the audit. The SEO should prioritize improvements with a structure like one, the issue to the suggested improvement, an estimation of the overall investment, in other words, the time energy or money. It would take for your developers to implement the improvement and for Google search as well as searchers and customers to recognize the improvement.The SEO website agency will need to talk with your developers to better understand what technical constraints may exist for the estimated positive business impact. The impact might be a ranking improvement that will lead to more visitors and conversions or perhaps the positive impact comes from a back-end change that cleans up your site and helps your brand be more agile in the future. Plan of how to iterate and improve on the implementation or perhaps how to experiment and fail fast should the results not meet expectations that cover the structure of the technical and search audit. Now let'stalk about each of these audits individually, in the technical audit. Your SEO should be able to review your site for issues related to internal linking crawl. Ability URL parameters, server connectivity, and response codes to name some if they mention that your site has duplicate content problems that need to be corrected make sure they show you the specific URLs that are competing for the same query or that they explained it should be cleaned up for long term site health, not initial growth. I mention this because lots of duplicate content exists on web sites and often it's not a pressing problem in this search audit your potential. SEO will likely breakdown your search queries into categories like branded and unbranded terms. Branded terms are those with your business or website's name like a search for. Gmail is a branded term, while the search for email is an unbranded or general keyword. An SEO should make sure that for branded queries such as Gmail your website is providing a great experience that allows customers who know your brand or website to easily find exactly what they need and potentially convert. They might recommend improvements that help and help you better make sense of the online competitive landscape. They can tell you things like here are the types of queries. It would make sense for your business to rank but here's what your competition is done and why I think they rank and where they do for instance and perhaps your competition has great reviews and really shareable content or they run a highly reputable site. An SEO will provide recommendations for how to improve rankings, for these queries and the entire searcher experience they'll introduce ideas like update obsolete content and they might say your site is suffering because some of your well-ranking content is obsolete has poor navigation and useless page title or isn't mobile-friendly. Let's improve these pages and see if more website visitors convert and purchase or if they can micro convert meaning that perhaps they subscribe or share content improve internal linking. Your SEO might say your site is suffering because some of your best articles are too far from the homepage and users would have a hard time finding it. We can better internally link to your content to feature it more prominently and generate buzz. The SEO might say you have great content but not enough people know. We can try to get more user interaction and generate but perhaps, through social media or business relationships, this will help us attract more potential customers and perhaps garner natural links to your site and learn from the competition. Your SEO might explain here's what your competitors do well and can you reach parity with this and potentially surpass them in utilities or can you better show customers your businesses' unique value. Again, a Minneapolis SEO Services will try to prioritize what ideas can bring your business the most improvement for the least investment and what improvements may take more time but help growth in the long term once they talk with you and other members of your team such as developers or marketers, they'll help your business forge a path ahead of. The last thing I want to mention is that when I talk with SEOs one of the biggest holdups to improving away site isn't their recommendation but
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