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Mindful School Marketing
26 minutes | Sep 15, 2021
15. Understanding Attrition & Improving Retention at Your School with Jill Goodman
Do you want to better understand attrition at your school? In this informative episode, Jill discusses how independent schools can take a holistic and insightful approach to improve retention with leadership mentoring, qualitative research, brand assessments, and identifying stumbling blocks to help a school best serve its constituency. She also shares a few key takeaways for retention, especially for schools that had an increase in enrollment at the start of the COVID-19 pandemic.
27 minutes | Sep 1, 2021
14. How to Effectively Engage & Connect with School Volunteers with Cristin Caine
Do you want to be more involved in your community? Whether it’s connecting your school to volunteer work, engaging the right volunteers for your school, or participating in opportunities outside school, volunteerism can be a lifelong, fulfilling part of anyone’s life. In this inspiring episode, Cristin shares how to empower volunteers by connecting them with work that is aligned with their skills, passions, and goals. She demonstrates how schools can use this strategy to create a foundation for community service and inspire students to be lifelong volunteers.
31 minutes | Aug 18, 2021
13. Diversity, Equity, & Inclusion in Independent School Marketing with Valaida Wise and Jen Cort
In this episode, we talk with Val and Jen about the importance of diversity, equity, and inclusion in independent schools, what it means to practice DEI, justice, and access without being performative, and how working with a consultant can help independent schools be leaders of change.
33 minutes | Aug 4, 2021
12. Using Canva to Uplevel Your School’s Social Media & Design with Roger Coles
Do you want to create more engaging graphics & social media content for your school? In this episode, Roger gives powerful content creation strategies with the easy-to-use, free graphic design platform, Canva. He also shares ways we can be more mindful in working towards our goals and provides helpful resources for leaders.
34 minutes | Jul 21, 2021
11. Avoiding Burnout & Embracing Wellness with Stacie Barber
Do you live on the edge of burnout? Are you constantly putting out fires at your school? Stacie emphasizes the importance of putting yourself first in order to create the life you want. She shares transformational tools and techniques for reducing stress, returning to center, and creating harmony within yourself to be able to live and work more holistically and effectively.
32 minutes | Jul 7, 2021
10. Reflecting on Small School Admissions with Melinda Ellingsworth & Kelly Nguyen
In this special admissions panel episode, we’re joined by Melinda and Kelly as they share great tips for tours and open houses, the pivots they’ve made over the past pandemic year, and ways they incorporate mindfulness into their work and personal lives.
32 minutes | Jun 23, 2021
9. The Power of Streamlining School Marketing Workflow and Project Management with Taylor Mobley
Do you wish you can get more done in a day? Taylor explains the power of streamlining your workflow and project management system for effective communication and sustainable processes across small or large teams. She shares her favorite tech tools for automation, helpful strategies for productivity, and how optimization can save your school time, energy, and resources.
29 minutes | Jun 9, 2021
8. Demystifying Facebook Ads & Understanding Your School’s ROI
Are you frustrated with Facebook ads? Do you wonder if your admissions funnel is converting? Michelle shares strategies for analyzing data and discusses what ROI looks like for Facebook ads. Whether you run your own ads, outsource to an agency, or are too overwhelmed to even start—this is the episode for you.
35 minutes | May 26, 2021
7. DISC, Continuous Improvement, and Building Relationships that Work with Brett Cooper and Evans Kerrigan
DiSC® is a personal assessment tool used by more than one million people every year to help improve teamwork, communication, and productivity in the workplace. Brett and Evans discuss theories about emotional intelligence and continuous improvement and why DISC is a wonderful way to get a deeper level of self-awareness, about the things that might cause you stress and make it easier for you to work well with the people around you.
31 minutes | May 12, 2021
6. Keeping Up with the Changing Environment for School Marketing with Brendan Schneider
What are the trends in marketing that independent schools should be paying attention to? In this episode, Aubrey and Tara chat with Brendan Schneider, of SchneiderB Marketing and MarCom Society, about issues and trends facing marketers right now, and how to incorporate mindfulness into the hectic environment of school administration and marketing.
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