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Mind Your Own Marketing Business
27 minutes | Oct 3, 2022
Creative Content Creation & Passion in the Workplace
This week, Joe is joined by Kathleen Shannon from Braid Creative, a marketing & branding agency based in Oklahoma City. Kathleen talks about her background in the branding industry as well as her experience with blogging, podcasting, and content creation. She discusses how Braid Creative has evolved over the years and the variety of clients that they work with. Kathleen also talks about her own, hugely successful podcast “Being Boss,” and how it rose to success.
23 minutes | Sep 15, 2022
5 Hacks to Steal Away Competitor Traffic
In this episode, Joe is joined by Joey Lowery, a Digital Marketing Specialist with Media Shark in St. Petersburg Florida. Joey discusses his vision for the agency and how it came to be, as well as the importance of understanding the market and competitors to stay relevant. They also discuss the digital summit that Joey is a part of and his talk called “5 hacks to steal away competitor traffic” and discuss some of these hacks. joeylowery.com https://gomediashark.com/
24 minutes | Jul 19, 2022
The New (Digital) World of PR
This week, Joe is joined by Paul Maccabee, president of Maccabee Public Relations, located in North Loop Minneapolis. Paul discusses how the practice of public relations has evolved over the years, the importance of ethics in public relations, and shares his social media tips. He also touches on OfficeMax's World’s Largest Rubber Band Ball and the history of gangsters in St. Paul.
33 minutes | May 12, 2022
Business Growth 101: How to Get People to Say, "Tell me more"
Ever wonder how to make your business stand out from all the rest? This week, Joe is joined by Mike Verret from Verret & Associates, a company aimed at helping small businesses communicate their value in a way that sets them apart. Mike and Joe dive into Mike’s 25+ years of experience in marketing and talk about the coolest things he's done in his career (he’s named a dinosaur)! Learn the value of finding what’s most important to your business in this episode. Mike’s website: https://www.verretandassociates.com/ Mike’s LinkedIn: https://www.linkedin.com/in/mike-verret/ Mike’s Elevator Pitch Repair Course: https://verretandassociates.thinkific.com/courses/elevator-pitch-repair
21 minutes | Dec 16, 2021
Marketing 101: Staying on Top of SEO
In this week's episode, Joe is joined by Sara Bodner, Digital Content Manager at Conklin Media a business growth firm based in Lancaster, PA. Sara and Joe discuss her time living in Cairo, Egypt, and how that got her into marketing. They then delve into SEO, and how to stay on top of trends, as well as common SEO issues found during technical site audits. What are some common SEO misconceptions? Find out in this episode! Connect with Sara: https://www.linkedin.com/in/sarabodner/ Conklin Media: conklinmedia.com
22 minutes | Nov 23, 2021
Digital Marketing 101: How to Ensure Success for Your Clients
In this episode, Joe is joined by John McGhee, Managing Partner at Webconsuls, a digital marketing agency with offices in Nashville and Los Angeles. In this episode, Joe and John dive into his background doing PPC, and discuss what it takes to ensure digital marketing clients are successful. Are there key tips & tricks you should know about when it comes to digital marketing? Find out in this episode! You can find John at firstname.lastname@example.org or at: https://www.linkedin.com/in/john-mcghee-5239a517/
24 minutes | Aug 3, 2021
Behind the Creative: The Importance of Strategy
Joe is joined by Alex Viteri, Chief of Strategy & Engagement at Sleek Machine. Based out of Boston, Sleek Machine is a creative engine that efficiently and effectively generates kick-ass ideas, starting with strategy. Joe and Alex discuss how Alex got his start, and the coolest things he's ever done in his career. They also dive into common misconceptions pertaining to both creative and strategy, and delve into why Sleek Machine believes in “strategy sprints.” Lastly, Joe and Alex talk about the importance of strategy, why it is integral to the creative process, and how it connects you better to your customer.
23 minutes | Jul 22, 2021
Strategic Web Builds: All About SEO
In this episode, Joe is joined by Mark Jackson, CEO/Founder of Vizion Interactive, a digital marketing agency specializing in SEO, PPC, CRO, and ROI. Joe and Mark discuss the importance of SEO when it comes to web builds, and examine a relevant case study on driving organic traffic.
23 minutes | Jul 6, 2021
Exploring Mautic: An Open Source Marketing Automation Platform
This week, Joe is joined by Steve Robinson, CEO & Founder of Brilliant Metrics. Brilliant Metrics is a digital marketing agency with expertise in analytics, programmatic and paid social media, and marketing automation using Marketo or Mautic. Joe and Steve discuss common misconceptions around database-driven marketing and dive into the topic of open source marketing automation.
25 minutes | Apr 6, 2021
Helping Agencies Through Tech
This week, Joe is joined by Dave Annis, Founder of Parallax. Parallax is a venture-backed SaaS start-up helping digital agencies and tech consultancies adopt the best practices necessary to grow with confidence. He and Joe dive into his background working for multiple Twin Cities agencies including Fallon, Zeus Jones, and The Nerdery. Dave discusses why he started Parallax and what impact he hopes to make. He shares what he wishes he knew about agencies 5 years ago and what best practices he has learned through the years. Find Dave at: www.getparallax.com
23 minutes | Mar 9, 2021
A Look Into Affiliate Marketing
This week, Joe is joined by Sarah Dayes, Chief Client Officer at Acceleration Partners, a global award-winning affiliate management agency that works with a variety of top brands. Sarah discusses her background in e-commerce and digital marketing and how she got to where she is today. She and Joe also dive into what affiliate marketing partnerships are, as well as how the affiliate marketing landscape has grown and changed over the years. They also discuss the role of technology in affiliate marketing, as well as advice for brands considering starting an affiliate program.
32 minutes | Mar 2, 2021
The Future of Data + Media + Creative
Joe is joined by Andrew Eklund, Founder & CEO of Ciceron, a 25 year old digital agency. Being one of the original agencies, Ciceron is constantly innovating towards the consumer or B2B buyer through blending the disciplines of data + media + creative into cohesive offerings that maintain a competitive advantage over brands that are entirely reactive to the ebbs and flows of the digital world. Joe and Andrew discuss digital trends that surprisingly took off, as well as how the COVID landscape shifted the digital world. They also dive into what's to come with data privacy and advertising. The two discuss real-world examples including brands like Amazon, Hulu, Snapchat, etc. Ciceron: https://www.ciceron.com/ Ciceron Atlas: https://atlas.ciceron.com/
23 minutes | Jan 19, 2021
All About Agency Business Dev
In this week's episode, Joe sits down with Christian Banach. The two discuss how Christian helps agencies, small to large, across marketing disciplines, land 6- and 7-figure opportunities predictably through consulting, training, and outsourced lead generation services. They also dive into Christian's background, promoting concerts and working with entertainers like Pitbull and Lady Gaga. Christian gives tips on outbound business dev, as well as mistakes that marketers and sales teams make when reaching out to agencies.
26 minutes | Jan 5, 2021
Maintain What Matters
This week, Joe is joined by Stephanie Ring, Associate Director of Delivery at Envisionit. Envisionit is an award-winning digital marketing agency with a serious ability to generate demand and nurture leads. Stephanie and Joe talk about her journey to her role and some of the fun projects she’s worked on. They also discuss the importance of website maintenance. Why should companies invest in web maintenance? What are some risks if they don't? Find out in this episode!
33 minutes | Dec 15, 2020
Hooking Leads 101
This week, Joe is joined by Tim Brown, CEO & Founder of Hook Agency. The two talk about how the Hook team was able to drive 100k people to their website in a month. They also talk about the importance of SEO and how to produce quality content. Tim brings his entrepreneurial spirit and provides technical knowledge in this week’s episode. What are 5 things you can do to drive leads to your website? Listen and find out! Hook's Website: https://hookagency.com/ Hook's Social Media: https://instagram.com/hookagency https://twitter.com/hookagency https://facebook.com/hookagency Tim Brown's LinkedIn: https://www.linkedin.com/in/tim-brown-%F0%9F%8E%A3-3160bb35/
24 minutes | Dec 8, 2020
The Future of B2B eCommerce
This week, Joe is joined by Tom Flierl, VP of Marketing & Business Development at Amla Commerce, a global software company that develops scalable and sustainable SaaS eCommerce platforms including Artifi Labs and Znode. The two talk about how Tom manages his role day to day, as well as common software misconceptions. They also touch on where eCommerce is headed, particularly in the B2B space. Tom’s Email: email@example.com Tom’s Linkedin: https://www.linkedin.com/in/tomflierl/ Tom’s Twitter: @TomFlierl
45 minutes | Dec 2, 2020
Where DevOps Meets Managed Services
Join fjorge+Tarmac for a chat on DevOps and Managed Services. Hear from digital leaders on how you can leverage DevOps practices and Managed Services to better serve your customers, and optimize your team’s efficiency.
23 minutes | Dec 2, 2020
This week, Joe is joined by Allen Adamson, adjunct professor at NYU Stern School of Business, and co-founder of Metaforce. They talk about his background in CPGs, branding Homeland Security after 9/11, and why the "average is over". The two also talk about common myths and misconceptions in marketing and activation. Additionally, they discuss Adamson's book, "Shift Ahead," which provides insight on why companies have issues moving forward, or shifting ahead. Adamson provides many relevant marketing tips and perspectives using real-world examples.
48 minutes | Dec 2, 2020
Tips & Tricks- How To Choose The Right Development Partner
Have you ever stopped to consider what it takes to develop new software or bring your digital ideas to life? Today, it’s common for you or your clients to want an updated website, have great app ideas, or the next big thing. Join Joe Barsness from fjorge and John Geletka from Geletka+, a digital marketing agency, as they talk about when it’s time to look at finding a development partner, how, and why, as well as the pros and cons of outsourcing locally vs. overseas, using a freelancer, or trying to build it yourself.
23 minutes | Dec 2, 2020
From a Brand Strategist: Personal Branding & Social Media 101
This week, Joe sits down with Brand Strategist at Zilker Media, Nichole Williamson. Zilker Media is a boutique agency in Austin, TX providing end-to-end brand building for the world’s leading brands and thought leaders. Joe and Nichole talk about her career path, current role, as well as the importance of building a personal brand. They also talk about SEO and social media strategy, and digital trends during COVID.
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