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Million Dollar Strategies
45 minutes | Dec 13, 2018
Million Dollar Strategies with Shaun Buck and Brad Bearden
Brad Bearden is the resident go-to expert for all things Facebook marketing. As the chief marketing officer for Frank Kern — whom Brad calls “the Godfather of marketing” — Brad runs some of the most dynamic campaigns in the entrepreneurial world right now. This episode of Million Dollar Strategies shows just how competent he is. Social media marketing is not for the faint of heart. There are plenty of people who say they’ll do it for you or believe they can learn it, but as Brad explains, it’s an extremely nuanced field. Once you harness it, however, it can be one of the most powerful instruments in your marketing arsenal. Brad teaches exactly how to leverage social sites and what return you can expect. Tune in to find out for yourself.
29 minutes | Dec 6, 2018
Million Dollar Strategies with Shaun Buck and Ben Glass
When you receive a specialized trade education — law school, dental school, etc. — you learn about the nuances of your field that help you with the technical aspects of your job. Ben Glass, the owner of Great Legal Marketing, will be the first person to tell you that while every piece of information you ingest at these institutions is necessary for your career, they don’t teach you one of the most important keys to success. Without an understanding of the integral parts to running a business and how to effectively market, you limit the potential of your future. Ben started Great Legal Marketing so he could teach attorneys the key concepts that will help grow their firms. On this episode of Million Dollar Strategies, he explains approaches to being successful not just in law, but in any industry.
36 minutes | Nov 28, 2018
Million Dollar Strategies with Shaun Buck and Charley Mann
Charley Mann is the chief marketing officer at Great Legal Marketing, running one of the most impactful marketing channels for law firms of all shapes and sizes. For those of you who are familiar with the No B.S. Inner Circle, you’ve probably heard how Ben Glass (who will feature on episode 21) revolutionized marketing for attorneys across the country. As Ben’s go-to guy, Charley is the man behind the scenes who makes it all work. When I sat down with him on this episode of Million Dollar Strategies, he gave me some inside baseball that you can take to your business immediately. One of the most challenging aspects of marketing effectively is learning the small details about your demographic that will help you reach your ideal client better. Gathering data can be like pulling teeth sometimes, but it makes all the difference. Charley has an interesting method for tackling this problem. By asking new members of Great Legal Marketing to self-report all data about their business, Charley can build a better model to market, recognize trends, and find their ideal client. Tactics like these are just the tip of the iceberg. Tune in to find out more.
34 minutes | Nov 20, 2018
Million Dollar Strategies with Shaun Buck and Shane Frazier
Shane Frazier runs a business called Clear Digital and is the most knowledgeable person on Google Adwords I know. When I met him at a Frank Kern event, (who is our first ever feature on episode one) it only took a few minutes to realize he wasn’t one of your fly-by-night AdWords gurus. Don’t take my word for it. Just listen to the first few minutes of this episode, and you’ll see exactly what I’m referring to. I used to use Adwords to build my dry cleaning business exclusively, and I loved it. But just as laws tamed the wild west, so did they regulate the open range that was advertising on Google, and my company suffered. It taught me the critical lesson of diversification in your lead generating strategies, but just because having more than one channel is necessary, doesn’t mean Adwords shouldn’t be used. As a matter of fact, Shane explains precisely how to use it, and the money that is capable of being made.
29 minutes | Nov 13, 2018
Million Dollar Strategies with Shaun Buck and John Corcoran
John Corcoran’s resume is about as impressive as you’re ever going to see. From working as a White House speechwriter for the president to running his own law firm, his breadth of experience might make you think he’s a jack of all trades, but in actuality, it makes him a perfect marketer. That’s because all business takes shelter under one umbrella: building relationships. Everything we do as entrepreneurs comes down to people. Even solopreneurs (owners who work exclusively on their own) have strategic relationships that help them grow their ventures. The leaders who succeed are the ones who understand how to foster relationships and add value through them. On this episode of Million Dollar Strategies, John teaches us the best ways to do that and so much more.
57 minutes | Nov 6, 2018
Million Dollar Strategies with Shaun Buck and Brian Kurtz
In this episode of Million Dollar Strategies, Brian Kurtz will force you to think deeply about the way your business approaches its marketing channels. Are you using the right medium? What fundamentals are applicable to your business? What are the roadblocks you’re not thinking of? The good news is that Brian takes us through all of these prompts and more in this episode. After participating in mastermind groups with him, it’s clear to me that Brian knows his stuff. In this episode, he shares not just one but multiple million dollar strategies. Are you ready for them?
30 minutes | Oct 24, 2018
Million Dollar Strategies with Shaun Buck and Chad Madden
No one on the planet teaches more physical therapists about marketing than Chad Madden. By the numbers, Chad owns three clinics, generates $4 million a year in revenue, has 45 employees, runs a marketing firm that helps 800 physical therapy owners in all 50 states and 11 countries, has six kids, and owns 22 animals. It’s safe to say Chad is crushing it in both marketing and life. When it comes to entrepreneurial leadership, one of the most important notions is not to turn a blind eye to what you can learn from other industries. Steve Nash is third all-time on the NBA assists leaderboard, and he credits his ability to read the court to playing soccer. Antonio Gates holds the record for touchdowns by a tight end, and he credits basketball. There’s just as much crossover in business as there is in sports, as Chad explained when he sat down with me to discuss market, message, media, and match. Don’t take my word for it, though. Just push play and find out for yourself.
37 minutes | Oct 17, 2018
Million Dollar Strategies with Shaun Buck and John Hittler
John Hitler is a business coach who challenges the notion of what coaching is and isn’t. Take scripts for example. There’s a script for everything in business these days, each one promising to be the solution to all your problems. Looking for more sales? There are scripts for that. Looking for conflict resolution? There are some for that too. Holding a meeting? You betcha. But can you script life? If you ask John, for him, they’re a waste of time. Not because scripts aren’t useful for others, but because everyone has what he calls a “genius talent,” and for John, his is going off-script. He used this realization to develop his coaching philosophy — he helps you find your genius talent and run your life through it. Everyone needs a coach, and more importantly, that coach needs to provide a return on investment for your company. Most entrepreneurs operate under the assumption that they can do it all on their own, but could Alabama be in the college football playoffs every year without Nick Saban? You need guidance, and in this episode, John explains precisely why.
34 minutes | Oct 9, 2018
Million Dollar Strategies with Shaun Buck and Jeanine Blackwell
When businesses hit a wall, they commonly re-evaluate their goals to find a better way to reach consumers. The tactic is known as a pivot — something most of us are familiar with. My guest on this episode of Million Dollar Strategies explains how sometimes it’s not your company that needs a pivot; it’s you. Many of the entrepreneurs we speak with on this show have a defining moment that causes them to shift their attention elsewhere. The wonderful Jeanine Blackwell highlights this adjustment in her life, but she also discusses how it led to one of the most ingenious business ideas of the last few years. Info-products are all the rage, and rightfully so. The margins are high, the information is pertinent, and the results are tangible. Where Jeanine differs is, rather than create info-products, she built a platform that allows others to generate their own. What she has to say about courses is excellent, but how she imparts best practices for business is what makes this episode undeniably fantastic.
34 minutes | Sep 25, 2018
Million Dollar Strategies with Shaun Buck and Dean Jackson
If you’ve studied marketing, odds are you’ve come across the name Dean Jackson. His universal principles of marketing are used across a vast array of businesses, making him an industry leader. For example, do you know how everyone is using landing pages as lead magnets? Well, Dean was one of the pioneers of this tactic, and on this episode, we discuss many of his other million-dollar strategies. For example, at The Newsletter Pro, we love to use books as a simple way to generate leads, but the ideas Dean brings to light go far beyond rudimentary. His business, 90-Minute Books, masters how to add credibility and increase conversion rates in all your marketing, and he shares valuable data that can change how you look at success. Whether it’s on the car ride home, doing yard work, or at your job, tune in because these are new ideas you’re going to love.
30 minutes | Sep 18, 2018
Million Dollar Strategies with Shaun Buck and Wes Schaeffer
Copywriters spend 80 percent of their time focusing on one aspect of their articles. Without a headline, you lack compelling reasons for engagement, and if you can’t pique interest, you can’t sell. What’s your business’s headline? So many entrepreneurs spend their time in the weeds of marketing mediums that they lose sight of the crucially important aspect of closing the deal. Wes Schaeffer is a master at teaching the concepts that lead to increased sales. In this episode, he goes in-depth on some of the key aspects that continue to transform businesses across the country. Picking up the phone, using the right mediums, the myth of cold calling, and scaling are all topics he broaches with one focus in mind: helping your business grow.
31 minutes | Sep 11, 2018
Million Dollar Strategies with Shaun Buck and Brodie Tyler
“If you suck, people won’t refer or review you.” My good friend Brodie Tyler jumps on this episode of Million Dollar Strategies to talk about the necessity of online reviews. While many entrepreneurs will attempt to generate a system that fabricates the perfect five-star review, Brodie explains the flaw in this thought process. You can’t generate a review without a quality product or service. While Brodie’s service, RevenueJump, can help you get more digital feedback on your business, there’s never a guarantee that this will pan out the way you want it to. That’s why finding a barometer for expectations and then going above and beyond in every interaction is the best way to ensure that the reviews you receive for your business are sparkling. I know what you’re thinking: “That’s great. Now tell me how to get more reviews.” Well, tune in and Brodie will tell you how.
25 minutes | Sep 5, 2018
Million Dollar Strategies With Shaun Buck and Bradley Callow
I used to tell myself a fallacy that is common for many entrepreneurs. “I’m doing it for the family” is a mindset that allows us to work without guilt or remorse for our actions. While our businesses benefit, one key component that drives success for all leaders often falls by the wayside. Our families provide integral support that simply cannot come from anywhere else. We need them in order to thrive, but we often struggle to keep them in the right perspective. Bradley Callow runs a business called Rich Legacy. He’s an expert in one thing that has transformed my life — and will for you too. He helps entrepreneurs bring balance back into their lives by providing tactics that help cultivate a healthy family dynamic. We are intentional with our time at work. We have goals, SOPs, and other support structures in place to help us succeed, but when we go home, it’s almost about survival. Brad joins us to explain how to bring your family back into the fold so you can live a happier and more fulfilled life.
35 minutes | Aug 28, 2018
Million Dollar Strategies with Shaun Buck and Mike Stodola
There are multiple million-dollar strategies. Instead of just throwing a bunch of them out there at once, my good friend and expert marketer Mike Stodola joins me to share one business-altering tactic you can apply right now. A common thought process in marketing is to have as many revenue streams as possible and do whatever it takes to keep them afloat, but Mike challenges this notion. Rather than spread your attention across multiple ventures, apply relentless focus to one avenue. Additional products and services can cloud judgment and overwhelm the operations of your business. By focusing on one specific revenue generator and driving it home, your business will reap the benefits that only expertise can bring. Throughout the episode, Mike takes you through some of the ways he has focused on singularities in his business and the tactics he used to help them grow. If you’re ready for a multimillion-dollar strategy, you’re ready for this episode.
27 minutes | Aug 20, 2018
Million Dollar Strategies with Shaun Buck and Dave Tester
The secret to success in sales is not complicated. It all starts with asking great questions. The complication many entrepreneurs run into is the medium in which they ask questions. Everyone is looking for the next hot way to engage an audience and gain the attention of more people. They turn to social media or email marketing campaigns when there is one platform that has been proven to generate consistent sales. Dave Tester is an industry leader in sales training, and his signature motto is “Damn it, pick up the phone.” While everyone else is trying to run with the trends, Dave teaches proven methods through a proven medium. Whether it be out of fear or lack of ability, no one wants to pick up the phone anymore. But every business that is crushing it is making dials every day. It’s not the sexy stuff that makes money. You may not want to pick up the phone, but Dave takes us through strategies in this episode and pairs them with real phone calls that will directly illustrate how these tactics relate to your company’s bottom line. Ready to dial? Before you pick up the phone, listen to what Dave has to say.
32 minutes | Aug 13, 2018
Million Dollar Strategies with Shaun Buck and Graig Presti
Let’s face it. Many entrepreneurs struggle with the idea of branching out and trying new ventures. There’s a fear associated with pitching your product to your ideal customer that prevents any meaningful relationship from developing. But is that because of your product or because of you? Graig Presti sits down with me on this episode and explains the hindrance to overcoming this fear is actually two-fold. First, there’s a mental block with that comes with a lack of industry related knowledge. Failing to communicate with the proper terminology prevents us from having the confidence necessary to have an effective dialog. Luckily, with all the information available to us, this is an easy fix. Second, we’re all making the wrong kind of pitch to prospective clients. Tune in to this episode of Million Dollar Strategies to learn how Graig and I go about solving this issue, and many more.
37 minutes | Aug 6, 2018
Million Dollar Strategies with Shaun Buck and Dave Dee
I’m not going that far out on a limb when I say Dave Dee might be the best person alive at the concept of one-to-many selling. He’s an absolute magician when it comes to sales — literally. Dave started his journey as an entrepreneur by selling magic shows. While he doesn't do magic anymore, he can create it for your business in the form of sales. In this episode, Dave and I dive deep into a way to use webinars to attack the most underserved portion of your prospect database: unconverted leads. Most salespeople give up after the initial pitch, thinking they’ve done all they can to cultivate interest. But not every customer is going to buy immediately, and your marketing plan needs to account for that. We don’t stop there. There’s a right way and a wrong way to use Facebook while marketing. Many entrepreneurs love the idea of using Facebook, but they often get lost and run into roadblocks. Luckily, Dave has the solution to this problem and so many more that you haven’t even thought of yet.
38 minutes | Aug 6, 2018
Million Dollar Strategies with Shaun Buck and Heather Quisel
In the best-selling book “Rich Dad, Poor Dad,” Robert Kiyosaki explains how his poor dad taught him to go to school, get a good job, work hard, keep his head down, and retire in mediocrity. His rich dad taught him the freeing principles of what a life as an entrepreneur can provide. Heather Quisel joins me on this episode to explain how she had to fight the poor dad mindset to overcome a lackluster career in teaching and build a lifestyle through network marketing. But the way she reacted to success is what makes Heather different than most in the field of direct selling. While others might bask in the passive income that can be generated through opportunities like this, Heather took her newfound free time and used it to start her own brand. After several years and a lot of tears, Heather is building her own empire, and sharing her Million Dollar Strategies along the way.
29 minutes | Jul 30, 2018
Million Dollar Strategies with Shaun Buck and Jon Buchan
Jon Buchan has taken the notion of engaging content and completely flipped it on its head. Where many businesses focus on creating slick copy that presents a squeaky clean image of perfection, Jon presents an idea that challenges the status quo. And he gets results. Rather than try and fit the mold of what everyone else is doing, Jon decided there was one resource he could rely on to generate compelling marketing materials: Himself. Most cold B-B emails start with something formal and rigid. But no one actually speaks like that. Have you ever sat down with a friend to have a drink, only to have them spout off composed jargon that sounds as if it’s been rehearsed for years? Odds are, unless you have some quirky friends, probably not. Instead, that conversation is more than likely going to be authentic, honest, and engaging. In this episode, Jon explains why using a method that follows these principles works, and most importantly, how you can apply it to your business.
50 minutes | Jul 30, 2018
MIllion Dollar Strategies with Shaun Buck and Brad Martineau
When you set down to talk with Brad about marketing, especially automation, you’re going to get more than Million Dollar Strategies. His passion and ability to apply tangible techniques to business make this episode almost priceless. So much of marketing is misunderstood that the conversations surrounding it become convoluted to the point of near misinformation. Brad has an innate ability to break down concepts and systemize them, making the whole customer experience more fluid and predictable. I eventually stopped asking questions and started taking notes. I’m glad I did because I came away with strategies that I’m ready to apply to my own business today. If you want to know what’s crushing it in marketing, you first have to understand the fundamentals that make it up. Brad takes us through funnels, core selling mechanisms, efficiency fulfillment methods, and ways to effectively increase conversion rates. Have Siri ready to take a note for you, because you’re going to need her a lot in this episode.
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