31 minutes | Mar 26, 2021

Anna Fogg and Min-Wei Lee on the Strategy Behind Experiential Marketing

Our final Meet the Makers episode features Mill Strategy Director, Anna Fogg and Associate Creative Strategist Min-Wei Lee. During this discussion with the two, we examine immersive experiences from a strategic point of view, ways to build authentic bonds between brands and consumers and effective creative tech usage approaches in experiential marketing. 
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