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In this month’s episode we continue our conversation with Gerry Murry from IDC about marketing budgets and investments. Gerry Murray is a Research Director with IDC’s Marketing and Sales Technology Research Service. IDC has worked closely with Microsoft for many years, particularly on the partner marketing business with our team. In this episode you will learn more about how much to budget to allocate towards marketing efforts and what investments partners should be thinking about making.

In this two-part episode Research Director at IDC, Gerry Murray teaches us about organizing team structure and resourcing. In part two, we'll focus on making wise investments and managing a budget for your marketing team.

Learn about the importance of customer lifetime value (CLV) and how to maintain it with Prashanth Subramanian, co-founder and executive director of Microsoft partner Quadrasystems.

Learn about high-engagement marketing strategies and tools to drive increased rate of prospect-to-buyer conversion with Jeff Wedren, AVP of Microsoft partner PowerObjects.

Hosted by Microsoft Global Channel Marketing Lead Jennifer Tomlinson, this month’s episode takes a deep dive with Microsoft partners Chris Wright and Barnaby Ellis from fiftyfiveandfive and Kenechi Duru from Rackspace on social media, blogs, and how they can support modern digital selling.

Joanne Charley, the Chief Marketing Officer for Neural Impact and a professor of marketing at Capilano University, hosts Episode Five of the Partner Marketing Pros podcast. In this episode, she is joined by Heather Thompson, Senior VP of Marketing at Qorus Software, as they explore several ways to support your inbound and content marketing to support brand leadership, lead generation, and to accelerate the buying journey.

Don’t miss Brigitte Roy the Director of Marketing, Strategy and Innovation at SherWeb discussing best practices and useful tips for digital marketing, in episode four. 

Sharka Chobot, Chief Leadership Officer of Neural Impact, talks with LS Retail CMO Eloise Freygang about using emotional engagement in digital marketing to increase buyer interest.

What's the key to a successful marketing campaign? Knowing your customers. In this month's episode of our Smart Partner Marketing podcast series, MediaValet VP of Marketing Maria Osipova explains how personas lead to prospects.

Welcome to the Partner Marketing Pros podcast, where each month we feature a new theme that builds towards providing a cohesive marketing strategy you can implement into your business. Today guest host Sharka Chobot, Chief Transformation Office at Neural Impact, sits down with Tim Wallis, CEO of Content and Code, to discuss industry trends that help build a strong marketing foundation. To learn more after listening, check out this blog on Why marketing is as important as your product.   Host: Jennifer Tomlinson, Global Channel Marketing Lead at Microsoft. Follow Jennifer on LinkedIn. Guest: Sharka Chobot, Chief Transformation Office at Neural Impact. Tim Wallis, CEO of Content and Code. Follow MS Partner on Follow MS Partner on Facebook, Twitter, and LinkedIn

In the Microsoft Partner Network Podcast, we speak with industry leaders and Microsoft partners about the big ideas shaping business and technology today. In today's episode, we hear from Michael Dehmlow, CTO of PAX8 in episode four of our Artificial Intelligence for Business podcast series. Michael shares insights into how businesses are successfully using AI to increase sales, and improve the effectiveness of their sales teams. Host: Rachel Braunstein, Microsoft Digital Marketing Manager Follow her @rkbraunstein and on LinkedIn. Guests: Michael Dehmlow – CTO of Pax 8.

In the Microsoft Partner Network Podcast, we speak with industry leaders and Microsoft partners about the big ideas shaping business and technology today. In today's episode we hear from Forbes Technology Council member, Ganesh Padmanabhan the VP of Global Business Development with Cognitive Scale. Ganesh draws on his extensive experience in technology to explain how companies can only launch responsible, ethical AI initiatives when they put people first. Host: Rachel Braunstein, Microsoft Digital Marketing Manager Follow her @rkbraunstein and on LinkedIn. Guests: Ganesh Padmanabahn – VP of Global Business Development at Cognitive Scale. @_ganeshp

In the Microsoft Partner Network Podcast, we speak with industry leaders and Microsoft partners about the big ideas shaping business and technology today. In today's episode, we hear from Dale Renner, Founder/CEO at RedPoint Global, and finalist for Microsoft Partner of the year. Dale speaks with us about how companies are using machine learning to achieve an unprecedented growth in sales, and how important the next three years in AI will be to your business. Host: Rachel Braunstein, Microsoft Digital Marketing Manager Follow her @rkbraunstein and on LinkedIn. Guests: Dale Renner, Founder/CEO at RedPoint Global

I In the Microsoft Partner Network Podcast, we speak with industry leaders and Microsoft partners about the big ideas shaping business and technology today. In today's episode, we hear from Chris Henley, Senior Manager of Global Alliances at Veeam Software. With 20 years working at the cutting edge of technology, Chris outlines a surprisingly simple argument as to why, despite the hype, companies cannot simply go out and buy an AI solution that just covers everything. Host: Rachel Braunstein, Microsoft Digital Marketing Manager Follow her @rkbraunstein and on LinkedIn. Guests: Chris Henley - Senior Manager Global Alliances at Veeam Software

Welcome to the Digital Transformation: Behind the Curtain Podcast, where we discuss big ideas shaping business. Today, we sit down with Christi Olson, Microsoft’s Head of Evangelism for Search, to discuss how AI and chatbots are changing brand engagement and how to utilize data to create authentic, emotional experience for customers. To learn more after listening, check out our digital transformation blog here   Host: Rachel Braunstein, Microsoft Partner Marketing Manager. Follow Rachel at @rkbraunstein and on LinkedIn. Guest: Christi Olson. Microsoft Head of Evangelism for Search.  Follow MS Partner on Follow MS Partner on Facebook, Twitter, and LinkedIn

Welcome to the Digital Transformation: Behind the Curtain Podcast, where we discuss big ideas shaping business. Today, we sit down with Bob Evans, former Oracle CCO, to chat about how customer needs are turning the marketplace upside down and forcing companies to develop new customer-centric digital strategies. To learn more after listening, check out our digital transformation blog here.  Host: Rachel Braunstein, Microsoft Partner Marketing Manager. Follow Rachel at @rkbraunstein and on LinkedIn.     Guest: Bob Evans. Founder of Evans Strategic Communications. Follow MS Partner on Follow MS Partner on Facebook, LinkedIn, and Twitter

Welcome to the Digital Transformation: Behind the Curtain Podcast, where we discuss big ideas shaping business. Today, we sit down with Nickie Smith, a Microsoft Marketing Director, to chat about how search marketing has radically changed over the year and the important role storytelling and inclusivity now play in engaging customers. To learn more after listening, check out our digital transformation blog at [insert link].   Host: Rachel Braunstein, Microsoft Partner Marketing Manager. Follow Rachel at @rkbraunstein and on LinkedIn. Guest: Nickie Smith. Microsoft Global Marketing Leader.  Follow MS Partner on Follow MS Partner on Facebook, LinkedIn, and Twitter

Welcome to the Digital Transformation: Behind the Curtain Podcast, where we discuss big ideas shaping business. Today, we sit down with Rashmi Misra, Microsoft GM, to chat about her technology background and how digital transformation, IoT and AI are changing how the world does business. To learn more after listening, check out our digital transformation blog here.   Host: Rachel Braunstein, Microsoft Partner Marketing Manager. Follow Rachel at @rkbraunstein and on LinkedIn. Guest: Rashmi Misra, GM IOT & AI Solutions, PDS at Microsoft. Follow MS Partner on Facebook, Twitter and LinkedIn.   Microsoft Internet of Things page https://www.microsoft.com/en-us/internet-of-things   Microsoft Block chain through Azure https://azure.microsoft.com/en-us/solutions/blockchain/   IoT in Action Events https://iotinactionevents.com/

Welcome to the Digital Transformation: Behind the Curtain Podcast, where we discuss big ideas shaping business. Today, we sit down with Larry Walsh, CEO of The 2112 Group, to chat about his business journey and the future of the channel. To learn more after listening, check out our digital transformation blog. Host: Rachel Braunstein, Microsoft Partner Marketing Manager. Follow Rachel at @rkbraunstein and on LinkedIn. Guest: Larry Walsh. Founder of ChannelEconomics and CEO of The 2112 Group https://www.linkedin.com/in/lmwalsh2112/ Follow MS Partner on Facebook, Twitter and LinkedIn.  2112 Group Homepage http://the2112group.com/ Channelnomics Homepage https://www.channelnomics.com/  Microsoft Partner Training https://partner.microsoft.com/en-US/training

In the Microsoft Partner Network Podcast, we speak with industry leaders and Microsoft partners about the big ideas shaping business and technology today. In today's episode of Include: exploring our shared experiences, Rachel speaks with Colleen O'Brien and Sonia Dara. While working together at Microsoft, Colleen and Sonia connected about their shared passion for technology, and the growing need to showcase women in the industry. Thus, their podcast, Women in Business & Technology was born. Listen in as Colleen and Sonia share their vision for their podcast and the role women are playing in Microsoft's focus on inclusion. Host: Rachel Braunstein, Microsoft Digital Marketing Manager. Follow Rachel at @rkbraunstein and on LinkedIn.    Guests: Colleen O'Brien: Azure Business Manager LinkedIn: https://www.linkedin.com/in/colleenobrienmba/Twitter: https://twitter.com/colleenobrien Sonia Dara: Surface Product Marketing Manager Linkedin: www.linkedin.com/in/sonia-daraTwitter: https://twitter.com/sonia_dara   Follow MS Partner on Facebook, Twitter, and LinkedIn.