23 minutes | Oct 29th 2020

Customer Experience in the Digital Age with Wafaa Mamilli & Vijay Sankaran

498: Zoetis EVP Chief Information and Digital Officer Wafaa Mamilli and former TD Ameritrade CIO Vijay Sankaran discuss  

  • How focusing on the customer experience and leading with digital and analytics is serving Zoetis well 
  • The steps Zoetis takes to position its customer at the center of the universe
  • How T.D Ameritrade uses analytics and AI to enhance the customer experience 
  • The Voice of the Customer Analytics capability it has created to help with the added digital pressures on the business 
  • How T.D Ameritrade has used AI for personalization
  • How COVID and low interest rates have caused more and more investors to explore the stock market
  • How the culture of innovation at T.D Ameritrade has allowed it to bring new ideas to market extremely quickly

Among a variety of other topics.

This episode was recorded live at the 2020 Metis Strategy Digital Symposium.

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This episode is sponsored by Zoho and Sykes