Customer Experience in the Digital Age with Wafaa Mamilli & Vijay Sankaran
498: Zoetis EVP Chief Information and Digital Officer Wafaa Mamilli and former TD Ameritrade CIO Vijay Sankaran discuss
- How focusing on the customer experience and leading with digital and analytics is serving Zoetis well
- The steps Zoetis takes to position its customer at the center of the universe
- How T.D Ameritrade uses analytics and AI to enhance the customer experience
- The Voice of the Customer Analytics capability it has created to help with the added digital pressures on the business
- How T.D Ameritrade has used AI for personalization
- How COVID and low interest rates have caused more and more investors to explore the stock market
- How the culture of innovation at T.D Ameritrade has allowed it to bring new ideas to market extremely quickly
Among a variety of other topics.
This episode was recorded live at the 2020 Metis Strategy Digital Symposium.