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Find out how Enneagram Sixes approach social media! Modern marketing says you need to find your one, perfect customer and get to know their preferences, habits, likes, and dislikes. The Enneagram is an ancient knowledge system paired with modern-day psychology to describe nine distinct personality types. I'm on a mission to discover what the Modern Enneagram can tell Modern Marketing about the personality of your one, perfect customer.  My next guest in this series is one of my Instagram Challenge Group members, Dr. Camden Morgante.  Dr. Camden is an Enneagram Type Six. We discuss: What she likes and dislikes on social media What makes her click on a post, comment, or share The platforms she loves to hang out on How marketers can make sure Sixes feel loved on their social   If you've ever wished you could get in your customer’s heads and know how to create social media content for them, this conversation with Dr. Camden could get you one step closer.   To get the full show notes, links mentioned in this episode or to read the transcript, head to my website: https://www.meganericson.com/blog/ep21-know-your-customer-on-social-media-enneagram-type-six

Overwhelm seems inevitable when it comes to social media, but Greg McKeown is here to help with the methods outlined in his new book, Effortless.  I am a huge fan of his first book Essentialism and couldn’t wait to get my hands on this new book. Effortless helps you make it easier to do what matters most in any area of your life, but when I was reading it, I couldn’t help but think of how entrepreneurs could apply this to their social media practices. In this episode, I lay out eight tips for making your social media work effortless so you can focus on running your business. I took the principles Greg teaches in the book and marry them with my social media expertise to help you grow your social media presence – wait for it – effortlessly.  To get the full show notes, links mentioned in this episode or to read the transcript head to my website: https://www.meganericson.com/blog/ep20-how-to-make-social-media-effortless

Find out how Enneagram Fives approach social media!   Modern marketing says you need to find your one, perfect customer and get to know their preferences, habits, likes, and dislikes. The Enneagram is an ancient knowledge system paired with modern-day psychology to describe nine distinct personality types. I'm on a mission to discover what the Modern Enneagram can tell Modern Marketing about the personality of your one, perfect customer.    My next guest in this series is one of my Instagram Challenge Group members, Kate Boyd.    Kate is an Enneagram Type Five. We discuss: What she likes and dislikes on social media What makes her click on a post, comment, or share The platforms she loves to hang out on How marketers can make sure Nines feel loved on their social To get the full show notes, links mentioned in this episode or to read the transcript, head to my website: https://www.meganericson.com/blog?tag=show

Becky’s late-night, spur-of-the-moment Reel turned into a viral post that is still gaining traction. A viral post is something most social media creators wish they could experience but very few actually do. Becky tells all about: How she got the idea for the Reel How many followers and unfollows she got What she’s glad she posted after the Reel went viral How she responded to the negative comments   If you’ve been plotting to get one of your posts to go viral, we can’t promise anything, but Becky lays out a few key strategies that you won’t want to miss!   To get the full show notes, links mentioned in this episode or to read the transcript, head to my website: https://www.meganericson.com/blog/ep18-how-my-instagram-reel-went-viral-with-becky-mccoy

Find out how Enneagram Nines approach social media! Modern marketing says you need to find your one, perfect customer and get to know their preferences, habits, likes and dislikes. The Enneagram is an ancient knowledge system paired with modern-day psychology to describe nine distinct personality types. I'm on a mission to discover what the Modern Enneagram can tell Modern Marketing about the personality of your one, perfect customer.  My next guest in this series is one of my friends, Jenn Collins.  Jenn is an Enneagram Type Nine. We discuss: What she likes and dislikes on social media What makes her click on a post, comment, or share The platforms she loves to hang out on How marketers can make sure Nines feel loved on their social If you've ever wished you could get in your customer’s head and know how to create social media content for them, this conversation with Jenn could get you one step closer. To get the full show notes, links mentioned in this episode or to read the transcript, head to my website: https://www.meganericson.com/blog/ep17-know-your-customer-on-social-media-enneagram-type-nine

I have a message of encouragement for you when your social media followers are down, you’re not getting any engagement and it seems like no one cares. Reach and engagement is down across Facebook, Instagram and Twitter – the three largest platform – and that can make it feel like all our efforts are for nothing.   This episode will help you remember: Your post’s performance doesn’t equal your performance. You’re doing a good job! Social media is changing constantly continuing to return day after day is a triumph. Doing something IRL (in the real world) can help us get a fresh perspective and inspiration. Finding other business owners to help encourage and support you is crucial.   To get the full show notes, links mentioned in this episode or to read the transcript, head to my website: https://www.meganericson.com/blog/ep16-encouragement-for-when-it-seems-like-no-one-cares-on-social-media   Let’s connect on social Facebook  Instagram Twitter

Ashley Brown says supporting other communities online is her number one secret to gaining over 3,000 followers on her Instagram account. As the owner of a business called Routine and Things, you can probably guess her second secret to Instagram growth – employing routines for content creation. This is how she stays consistent and trustworthy for her followers. That’s right: Relationships and routines are the two pillars for her success. In this episode, we also cover: The effect starting a podcast had on her Instagram growth How selling physical products helped her community and boosted her growth The importance of consistent content creation How she employed a routine to guest on other podcasts The routine that helps her reconnect with all her podcast interviewers Ashley’s interview is a part of my Instagram growth series where we talk with Instagrammers who hit each 1,000 follower mark so you can learn tricks of the trade every step of the way. Stay tuned for next month’s feature of an account that’s grown to over 4,000 followers. To get the full show notes, links mentioned in this episode or to read the transcript, head to my website: https://www.meganericson.com/blog/ep15-how-i-got-3000-followers-on-instagram-with-ashley-brown

When the social media algorithm changes on your favorite platform, it could mean all your leads are gone in a moment. I’ve been managing social media accounts for a decade now and I can tell you from experience that it has happened on each platform and will happen again. In this episode, I’ll cover: What is an algorithm? Different types of algorithm changes The importance of tracking your stats When and how to change your strategies  You can never algorithm-proof your accounts, but you can prepare for the changes and bounce back when they come. To get the full show notes, links mentioned in this episode or to ready the transcript head to my website: https://www.meganericson.com/blog/ep14-what-to-do-when-the-algorithm-changes  

Follower count is probably the only number you ever worry about but it’s not the only number that can give you insight into how your account is performing. We tend to fixate on one number and one number only when it comes to Instagram: Follower Count. I would wager most business owners don’t look at anything else; however, Instagram gives us a wealth of Information in the Insights tab of Creator and Business accounts that can help you judge how well you’re actually doing in attracting people to your account. In this episode I’ll cover: How to find your stats Which stats to pay attention to and which to disregard The industry benchmark numbers you want to hit After listening in, I’ll have you tracking your stats like the boss you are! To get the full show notes, links mentioned in this episode or to read the transcript head to my website: https://www.meganericson.com/blog/ep13-track-these-stats-to-grow-your-instagram-following

Find out how Enneagram Eights approach social media! Modern marketing says you need to find your one, perfect customer and get to know their preferences, habits, likes, and dislikes. The Enneagram is an ancient knowledge system paired with modern-day psychology to describe nine distinct personality types. I'm on a mission to discover what the Modern Enneagram can tell Modern Marketing about the personality of your one, perfect customer.  My next guest in this series is one of my friends and colleagues, Carla Hayden. Carla is an Enneagram Type Eight. We discuss: What she likes and dislikes on social media What makes her click on a post, comment, or share The platforms she loves to hang out on How marketers can make sure Eights feel loved on their social Her love of Clubhouse and why the new platform is engaging for her If you've ever wished you could get in your customer’s head and know how to create social media content for them, this conversation with Carla could get you one step closer.

Many people hit publish on each posting hoping that it’s “the one” – the post that will go viral and bring them millions of followers. However, I’ve talked to several people who had the blessing and, some would say, the curse of a post going viral.   In this episode, I bring back my friend Joy Vetterlein to talk about her Instagram post that went viral for stating an opinion that is controversial in the Christian world. She shares how she dealt with the backlash and lessons learned as a result. To get the full show notes, links mentioned in this episode or to read the transcript head to my website: https://www.meganericson.com/blog/ep11-are-viral-posts-a-good-thing

Adding captions to your vidoes doesn’t only benefit the hearing impaired. Most people are scrolling without sound, so you have to grab their attention without them hearing a single word you say. The answer: Captioning your videos draws them in and keeps them watching.   In this short episode, I answer one of the questions I get most often: How do I add captions to my videos? And, I’ll walk through my favorite apps and online software options for creating those captions.   To get the full show notes, links mentioned in this episode or to read the transcript head to my website: https://www.meganericson.com/blog/ep10-how-to-add-captions-to-your-videos

Find out how Enneagram Twos approach social media! Modern marketing says you need to find your one, perfect customer and get to know their preferences, habits, likes, and dislikes. The Enneagram is an ancient knowledge system paired with modern-day psychology to describe nine distinct personality types. I'm on a mission to discover what the Modern Enneagram can tell Modern Marketing about the personality of your one, perfect customer.  My next guest in this series is one of my good friends, Gabby Ballom.  Gabby is an Enneagram Type Two. We discuss: What she likes and dislikes on social media What makes her click on a post, comment, or share The platforms she loves to hang out on How marketers can make sure Twos feel loved on their social If you've ever wished you could get in your customer’s head and know how to create social media content for them, this conversation with Gabby could get you one step closer. To get the full show notes, links mentioned in this episode or to read the transcript head to my website: https://www.meganericson.com/blog/ep09-know-your-customer-on-social-media-enneagram-type-two

Follower count isn’t everything. You can make a living on the leads generated from a smaller following than 10,000. BUT, sales is a percentage game. The more followers you have, the more potential for sales. There’s no getting around the math.   Why is getting to 10,000 followers a big deal?   The biggest benefit to hitting 10,000 followers is Instagram grants you its coveted Swipe Up feature that allows you to link to any webpage you like in your Stories. Besides the one link allowed in the profile bio, the Swipe Up is the only place a direct link can be used. Eliminating that one barrier is huge for clearing the path to the sale.   If you’ve been on Instagram for awhile striving for that 10,000-follower mark but your follower count keeps falling short, I cover the top 5 reasons this may be happening. To get the full show notes, links mentioned in this episode or to read the transcript head to my website: https://www.meganericson.com/blog/ep08-5-reasons-why-you-haven-t-reached-10-000-followers-on-instagram

Today on the show we are continuing to hear from real life Instagram users who have hit milestones with their instagram following.    Last month, we talked to Joy who grew her Instagram count to a 1,000. And today on the show Chelsey DeMatteis is sharing with us about doubling that and growing her following to 2000+.    If you’re sensing a theme here, you would be right.  And spoiler alert, next month we’ll have someone who has grown their following to 3,000. We want to learn how they did it, the strategies that worked (or didn’t work) for them, and all the tricks along the way.  To get the full show notes, links mentioned in this episode or to read the transcript head to my website: https://www.meganericson.com/blog/ep07-how-i-got-2-000-followers-on-instagram-with-chelsey-dematteis  

Hashtags seem to mystify people. And, more than once, I’ve been pulled into a side conversation where someone shamefully admits they don’t even know how they work. If that’s you – fear not – we’ll cover all you need to know about them in this episode including:  What are hashtags? How do hashtags work? Why should I use hashtags? Do I really need to use them on all the platforms? How do I know which hashtags to use or how do I find good ones? I’ll answer all these questions and more on this episode of Megan’s Social Media Marketing Show!    To get the full show notes, links mentioned in this episode or to read the transcript head to my website: https://www.meganericson.com/show

Find out how Enneagram Sevens approach social media! Modern marketing says you need to find your one, perfect customer and get to know their preferences, habits, likes and dislikes. The Enneagram is an ancient knowledge system paired with modern-day psychology to describe 9 distinct personality types. I'm on a mission to discover what the Modern Enneagram can tell Modern Marketing about the personality of your one, perfect customer.  My first guest in this series is one of my good friends, Allison DeVelvis.  Allison is an Enneagram Type Seven. We discuss: What she likes and dislikes on social media What makes her click on a post, comment, or share The platforms she loves to hang out on If you've ever wished you could get in your customer’s head and know how to create social media content for them, this conversation with Allison could get you one step closer. To get the full show notes, links mentioned in this episode or to read the transcript head to my website: https://www.meganericson.com/show      

We've all done it. We scroll through our camera roll or stare at a blank screen, willing an idea to come to us for our next Instagram or Facebook post. You can stop staring because today I'm going to share how to never run out of content for your social media feeds ever again. Including my foolproof process to systematizing your social media each week.  To get the full show notes, links mentioned in this episode or to read the transcript head to my website: https://www.meganericson.com/show

Today, we'll be talking about your customer and the Enneagram. That’s right, the Enneagram AND marketing.  Don’t worry, if you don’t know what the Enneagram is, I’ll explain everything in the episode. You may think your marketing strategies need to appeal to most people, but the reality is you market to one person, your perfect customer, and that customer has a unique personality.  But how do you know what their unique personality is? You guessed it: the Enneagram. I’m sharing my favorite tool for uncovering that personality on today’s episode.  To get the full show notes, links mentioned in this episode or to read the transcript head to my website: https://www.meganericson.com/show  

I’m sitting down with a dear friend, Joy Vetterlein. Joy is a Christian Misfit, pastor, and writer. She is passionate about exploring unconventional spirituality for people who love Jesus but don’t fit in at church. She’s also a project manager for hope*writers, which is how we met. (I’m their social media manager.) I’ve been following her Instagram account since she launched it, and when I noticed how quickly it was growing, I knew she would be perfect for one of the first episodes of this show. We talk about how she grew her following from zero to 1,000+ followers on Instagram. She’s revealing what worked, what didn’t, and what she wouldn’t do again.  If you’re just starting, or recently started, your social media account this episode with Joy will leave you inspired to keep going and keep growing. To get the full show notes, links mentioned in this episode or to read the transcript head to my website: https://www.meganericson.com/show