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The Ultimate Practice - Who are Justin and Luke In this series, Justin and Luke share their book, "The Ultimate Practice: What Medical School Forgot To Teach You About Building the Life of Your Dreams." Chapter 12 - Plug the Holes, then Turn on the Leads. In this cutting edge book you will discover: Why you must align your marketing with operations to achieve sustainable growth Why poor staff training is costing you all your profits The biggest mistakes that most doctors make that drive new patients away to their competitors How improving the patient experience has a direct impact on your bottom line The “lead follow-up cycle” you need to convert more patients and stop leaving money on the table (See page…) How to become the CEO of your practice, work less hours and make more money The exact Patient Acquisition and Retention Framework that has grown our clients' revenue over 400% You can focus on what you really love and build the practice and life of your dreams when you partner with the right marketing company. Justin Hual and Luke Infinger are the founders of HIP Creative, one of the most successful practice marketing agencies in North America.

In this series, Justin and Luke share their book, "The Ultimate Practice: What Medical School Forgot To Teach You About Building the Life of Your Dreams." Chapter 11 - Partnering With Your Marketing Company. In this cutting edge book you will discover: Why you must align your marketing with operations to achieve sustainable growth Why poor staff training is costing you all your profits The biggest mistakes that most doctors make that drive new patients away to their competitors How improving the patient experience has a direct impact on your bottom line The “lead follow-up cycle” you need to convert more patients and stop leaving money on the table (See page…) How to become the CEO of your practice, work less hours and make more money The exact Patient Acquisition and Retention Framework that has grown our clients' revenue over 400% You can focus on what you really love and build the practice and life of your dreams when you partner with the right marketing company. Justin Hual and Luke Infinger are the founders of HIP Creative, one of the most successful practice marketing agencies in North America.

In this series, Justin and Luke share their book, "The Ultimate Practice: What Medical School Forgot To Teach You About Building the Life of Your Dreams." Chapter 10 - The Patient Experience. In this cutting edge book you will discover: Why you must align your marketing with operations to achieve sustainable growth Why poor staff training is costing you all your profits The biggest mistakes that most doctors make that drive new patients away to their competitors How improving the patient experience has a direct impact on your bottom line The “lead follow-up cycle” you need to convert more patients and stop leaving money on the table (See page…) How to become the CEO of your practice, work less hours and make more money The exact Patient Acquisition and Retention Framework that has grown our clients' revenue over 400% You can focus on what you really love and build the practice and life of your dreams when you partner with the right marketing company. Justin Hual and Luke Infinger are the founders of HIP Creative, one of the most successful practice marketing agencies in North America.

In this series, Justin and Luke share their book, "The Ultimate Practice: What Medical School Forgot To Teach You About Building the Life of Your Dreams." Chapter 9 - The CEO Mindset. In this cutting edge book you will discover: Why you must align your marketing with operations to achieve sustainable growth Why poor staff training is costing you all your profits The biggest mistakes that most doctors make that drive new patients away to their competitors How improving the patient experience has a direct impact on your bottom line The “lead follow-up cycle” you need to convert more patients and stop leaving money on the table (See page…) How to become the CEO of your practice, work less hours and make more money The exact Patient Acquisition and Retention Framework that has grown our clients' revenue over 400% You can focus on what you really love and build the practice and life of your dreams when you partner with the right marketing company. Justin Hual and Luke Infinger are the founders of HIP Creative, one of the most successful practice marketing agencies in North America.

In this series, Justin and Luke share their book, "The Ultimate Practice: What Medical School Forgot To Teach You About Building the Life of Your Dreams." Chapter 8 - You Suck at Business. In this cutting edge book you will discover: Why you must align your marketing with operations to achieve sustainable growth Why poor staff training is costing you all your profits The biggest mistakes that most doctors make that drive new patients away to their competitors How improving the patient experience has a direct impact on your bottom line The “lead follow-up cycle” you need to convert more patients and stop leaving money on the table (See page…) How to become the CEO of your practice, work less hours and make more money The exact Patient Acquisition and Retention Framework that has grown our clients' revenue over 400% You can focus on what you really love and build the practice and life of your dreams when you partner with the right marketing company. Justin Hual and Luke Infinger are the founders of HIP Creative, one of the most successful practice marketing agencies in North America.

In this series, Justin and Luke share their book, "The Ultimate Practice: What Medical School Forgot To Teach You About Building the Life of Your Dreams." Chapter 7 - How to Hire the Right Marketing Company. In this cutting edge book you will discover: Why you must align your marketing with operations to achieve sustainable growth Why poor staff training is costing you all your profits The biggest mistakes that most doctors make that drive new patients away to their competitors How improving the patient experience has a direct impact on your bottom line The “lead follow-up cycle” you need to convert more patients and stop leaving money on the table (See page…) How to become the CEO of your practice, work less hours and make more money The exact Patient Acquisition and Retention Framework that has grown our clients' revenue over 400% You can focus on what you really love and build the practice and life of your dreams when you partner with the right marketing company. Justin Hual and Luke Infinger are the founders of HIP Creative, one of the most successful practice marketing agencies in North America.

In this series, Justin and Luke share their book, "The Ultimate Practice: What Medical School Forgot To Teach You About Building the Life of Your Dreams." Chapter 6 - Everyone Wants New Patients. In this cutting edge book you will discover: Why you must align your marketing with operations to achieve sustainable growth Why poor staff training is costing you all your profits The biggest mistakes that most doctors make that drive new patients away to their competitors How improving the patient experience has a direct impact on your bottom line The “lead follow-up cycle” you need to convert more patients and stop leaving money on the table (See page…) How to become the CEO of your practice, work less hours and make more money The exact Patient Acquisition and Retention Framework that has grown our clients' revenue over 400% You can focus on what you really love and build the practice and life of your dreams when you partner with the right marketing company. Justin Hual and Luke Infinger are the founders of HIP Creative, one of the most successful practice marketing agencies in North America.

The Ultimate Practice - Who are Justin and Luke In this series, Justin and Luke share their book, "The Ultimate Practice: What Medical School Forgot To Teach You About Building the Life of Your Dreams." Chapter 5 - Before You Start Marketing, Just Stop Losing Money. In this cutting edge book you will discover: Why you must align your marketing with operations to achieve sustainable growth Why poor staff training is costing you all your profits The biggest mistakes that most doctors make that drive new patients away to their competitors How improving the patient experience has a direct impact on your bottom line The “lead follow-up cycle” you need to convert more patients and stop leaving money on the table (See page…) How to become the CEO of your practice, work less hours and make more money The exact Patient Acquisition and Retention Framework that has grown our clients' revenue over 400% You can focus on what you really love and build the practice and life of your dreams when you partner with the right marketing company. Justin Hual and Luke Infinger are the founders of HIP Creative, one of the most successful practice marketing agencies in North America.

In this series, Justin and Luke share their book, "The Ultimate Practice: What Medical School Forgot To Teach You About Building the Life of Your Dreams." Chapter 4 - The Illusion. In this cutting edge book you will discover: Why you must align your marketing with operations to achieve sustainable growth Why poor staff training is costing you all your profits The biggest mistakes that most doctors make that drive new patients away to their competitors How improving the patient experience has a direct impact on your bottom line The “lead follow-up cycle” you need to convert more patients and stop leaving money on the table (See page…) How to become the CEO of your practice, work less hours and make more money The exact Patient Acquisition and Retention Framework that has grown our clients' revenue over 400% You can focus on what you really love and build the practice and life of your dreams when you partner with the right marketing company. Justin Hual and Luke Infinger are the founders of HIP Creative, one of the most successful practice marketing agencies in North America.

In this series, Justin and Luke share their book, "The Ultimate Practice: What Medical School Forgot To Teach You About Building the Life of Your Dreams." Chapter 3 - Reclaim Your Doctor Status and the Great Lifestyle You Deserve. In this cutting edge book you will discover: Why you must align your marketing with operations to achieve sustainable growth Why poor staff training is costing you all your profits The biggest mistakes that most doctors make that drive new patients away to their competitors How improving the patient experience has a direct impact on your bottom line The “lead follow-up cycle” you need to convert more patients and stop leaving money on the table (See page…) How to become the CEO of your practice, work less hours and make more money The exact Patient Acquisition and Retention Framework that has grown our clients' revenue over 400% You can focus on what you really love and build the practice and life of your dreams when you partner with the right marketing company. Justin Hual and Luke Infinger are the founders of HIP Creative, one of the most successful practice marketing agencies in North America.

In this series, Justin and Luke share their book, "The Ultimate Practice: What Medical School Forgot To Teach You About Building the Life of Your Dreams." Chapter 2 - Who are Justin and Luke. In this cutting edge book you will discover: Why you must align your marketing with operations to achieve sustainable growth Why poor staff training is costing you all your profits The biggest mistakes that most doctors make that drive new patients away to their competitors How improving the patient experience has a direct impact on your bottom line The “lead follow-up cycle” you need to convert more patients and stop leaving money on the table (See page…) How to become the CEO of your practice, work less hours and make more money The exact Patient Acquisition and Retention Framework that has grown our clients' revenue over 400% You can focus on what you really love and build the practice and life of your dreams when you partner with the right marketing company. Justin Hual and Luke Infinger are the founders of HIP Creative, one of the most successful practice marketing agencies in North America.

In this series, Justin and Luke share their book, "The Ultimate Practice: What Medical School Forgot To Teach You About Building the Life of Your Dreams." Chapter 1 - Welcome to the Real World. In this cutting edge book you will discover: Why you must align your marketing with operations to achieve sustainable growth Why poor staff training is costing you all your profits The biggest mistakes that most doctors make that drive new patients away to their competitors How improving the patient experience has a direct impact on your bottom line The “lead follow-up cycle” you need to convert more patients and stop leaving money on the table (See page…) How to become the CEO of your practice, work less hours and make more money The exact Patient Acquisition and Retention Framework that has grown our clients' revenue over 400% You can focus on what you really love and build the practice and life of your dreams when you partner with the right marketing company. Justin Hual and Luke Infinger are the founders of HIP Creative, one of the most successful practice marketing agencies in North America.

The Facebook Tracking Pixel has two major capabilities: tracking users who took action because of your ad and tracking activity in your site for retargeting purposes. This is when people visit your website then leave, without any action. The Facebook Tracking Pixel will then retarget the ad to make sure you are visible on Facebook the next time they log on. This type of tracking and retargeting is possible because when Facebook Pixel is installed and a patient goes on your website, it “fires” or cookies the visitor. This means that you can now show ads to website visitors back on Facebook. The importance of the Facebook Pixel to your practice is retargeting and re-engaging. As your potential patient shops around and looks at your website and your competitors’, you will want to go above and beyond to make sure you’re more visible. Additionally, the Facebook Pixel can track conversions.

Often, managers feel frustrated when the practice is faced with problems and they hit a brick wall with solutions. What many fail to realize here is that they are not alone in the business. There is a room full of resources that could potentially contribute to a remedy. A powerful secret tool for diagnosing and finding solutions for different operational issues is open-ended questions. When you ask your team members open-ended questions, you leverage their skills and expertise versus coming up with all the solutions by yourself and dictating what to do. For example, ask your team members questions like, “how can we reduce the number of no-shows?” or “what solutions can we implement to free up the bottleneck at the front desk?” These thought-provoking questions not only opens up more possible solutions for you, it also empowers your staff to feel more like a stakeholder in the practice.

How well equipped are your team members to succeed in their respective roles? The lack of guidance can often lead to underperformance on the staff’s part and frustration on management’s part. An effective way to avoid this is to build a standard operating procedure and a defined process for each job role. An established SOP can be used for training and can act as a reference whenever needed. Having a well communicated and comprehensive procedure allows management to enforce processes that are backed up by SOPs. At the same time, team members are equipped with the necessary training to get things done effectively and efficiently. In addition, team members are empowered to perform the best way or to scale your practice in the most efficient way.

Is your practice earning what you would like it to each month? If not, do you have a goal set in place for monthly revenue? Your practice’s revenue goal is probably the most important thing you set at the beginning of each period. Your goals should be specific, measurable, attainable, relevant, and time-based. In other words, it must be a “S.M.A.R.T.” Goal. From here, you are able to identify how many consultations or procedures you would need to do each month to reach your goal. You can also forecast how many new or existing patients you need to bring in. Once you have identified your goal, communicate it with your team. Leverage their skills to help you analyze and strategize on ways you can secure those patients.

Having worked with a number of practices, a common problem we encounter is the lack of definition of the job roles and responsibilities of its team members. The danger here is that without having a clear direction of what the staff is meant to do on a daily, weekly, or monthly basis, it could lead to confusion, missed or forgotten tasks, or double handling. Defining job roles should be step one when hiring people for your practice. Not only will this serve as a guide to ensure you hire the right people but aid you in training them during onboarding. Enforcing an SOP will also give your team something to look back to if they are unsure about a specific process. A clear definition of job roles will smoothen out your operations and ensure that your resources are being used the most efficient way possible.

In this video, Luke talks about 3 tips on how to get more patients in your medical practice. Whether you are just getting started or looking to expand your medical practice these tips will help you.

In the healthcare industry, there is a tendency to think that collaboration only takes place with other doctors. This notion couldn’t be more false. Every day, there is collaboration occurring in your medical practice between you and your staff; this is teamwork.