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This episode of MEDIACAST from MediaBrief.com brings you the first episode of an occasion new subseries within the Mediacast podcast series, called PassionBrief, and for the first PassionBrief special, we invited Sunil PV, Race Director for LifeIsCalling Sports, Events and Initiatives in Bengaluru. Sunil is organizing a compelling offering for passion-cyclists: the Tour De Malnad. This 4-day cycling tour will be an exciting and satisfying tour across the scenic country-side of Karnataka for lovers of cycling, who can join it in Bengaluru or Mysore. It will run from 28th to 31st of January 2022. Sunil was an engineer with Infosys, and who, 10 years ago, decided to co-create LifeIsCalling Sports, where he is Race Director, and also works full-time with another software company. He gives you the lowdown on the upcoming and fully managed Tour De Malnad, including costs and the entire offering, and more. So if you’re into cycling, well, this is your opportunity. There’s enough time for those who bicycle regularly, to put in some strong practice, get their buddies, and join the tour in Jan, which will be its second edition.

In this episode of our exclusive podcast series, MEDIACAST, Amarpreet Singh Saini, Chief Channel Officer Bhojpuri Cluster at Zee Entertainment Enterprises Limited (ZEEL), and Jit Sengupta, Director-Marketing at Zee Biskope, speak about the channel's 2 very successful, category-defining years with Pavan R Chawla, Founder-Editor of MediaBrief.com and host of the MEDIACAST podcast series. Ever since it was launched in December of 2019, the  lovely linear, Bhjojpuri Movies channel ZEE Biskoke from Zee Entertainment Enterprises Ltd (ZEEL) has become a favourite go-to destination for the passion-genre of Bojpuuri movies, and as, today, it completes two brilliant, successful years,  Amarpreet Singh Saini and Jit Senguptaspeak about Zee Biskope's two successful, category-defining years during which it has has grown to become the consistent Number One on the back of a great content strategy at launch, along with it marketing throughout the launch and sustain phases, the value for viewers that translated perfectly into value for advertisers and, of course, the distribution fraternity. That must have been enormously satisfying for the channel leadership and team, because the mandate when they launched – As Amar tells me -- was a short and simple: ‘We’ve got to be a strong and consistent Number One’. A mandate achieved by Zee Biskope’s excellent teams spearheaded by Samrat Ghosh, Chief Cluster Officer east,  ZEEL, along with Amar and Jit and the other function leaders and the teams across the channel and cluster at ZEEL.  Not only did they drive deep the stake of value for all stakeholders, the channel has also won an astonishing number of awards through its excellent marketing initiatives.  So this special episode is about Zee Biskope and its excellent success story so far.  Welcome aboard, and I hope you enjoy my conversation with Amarpreet Singh Saini, Chief Channel Officer, Bhojpuri Cluster at ZEEL, and Jit Sengupta, Director Marketing – Zee Biskope. Thank you for your time.

My guest in this, the latest episode of the MEDIACAST podcast series from MediaBrief.com, is a remarkable young lady, Sitara Menon - India Head of Marketing at OkCupid, the international dating app, writes Pavan R Chawla, host of MediaCast and founder-editor of Mediabrief.com. On this episode of MediaCast, Sitara  speaks about how, if you're looking for love and you register with OkCupid, its artificial intelligence, algorithms and more will help you  Find Your Kind.  As a marketer, storyteller and Indian millennial who grew up battling Bollywood’s definition of romance, Sitara  helped define OkCupid’s position in their first international market – India – and under her direction, OkCupid has gained recognition for its messages of inclusion, affirmation, and commitment to helping Indian daters find a serious relationship on their own terms.  Sitara is an alumnus of the reputed Xavier’s Institute of Communication, or XIC as it is popularly known,   and brings more than 10 years of work-ex to the table, which includes stints with Anita Dongre, Jaipur Living, and AID INDIA, where she converted brands into a force of good.  And in this episode, Sitara, in her smiling and disarmingly forthright manner, gives us an  overview of OkCupid's journey so far in India, and how has it fared amongst Indian audiences.  Sitara also speaks of how OkCupid has been carving out a community for itself in a market filled largely with traditional matrimonial apps or new-age casual-dating apps, by creating a superior product for Indian users to find ‘their kind of love’. And, of course, how the concomitant marketing efforts are directly correlated to that objective.   And if you seriously want to know how the intelligent, solid-tech-intensive OkCupid platform interacts with ‘daters looking for love’ and invites them to share essential information about themselves so that profiles can be created and matched, well, Sitara not only gives you the lowdown on that, but also shares some great advice on how one can create a real good dating profile, too. So for all this and much more about this meaningful, AI-driven international dating app called OkCupid, well, you’ve found the perfect guide – Sitara Menon, India Head of Marketing – OkCupid, on the MEDIACAST, the second podcast series from MediaBrief.com, in conversation with me, Pavan R Chawla.  Tune in! And thank you for your time. And if you’re one of those who’ve been forced to sing Johnny Cash’s song Looking For Love (In All The Wrong Places), well, you should check out OkCupid for sure. So here’s hoping you find love, and that you always remain safe in every which way. 

Swaroop Banerjee,  accomplished young COO & Business Head of ZEE Live, is the guest expert on this, the inaugural episode of MediaCast, the new podcast series on Media, Marketing and Business,  in conversation with Pavan R Chawla, Editor of MediaBrief.com. MediaCast will bring you insightful conversations with some of the best and most accomplished young Media leaders who’re shining in their spheres of work and specialization. And who bring rich domain experience and expertise from Media, Marketing, Advertising and Business from across verticals and functions. And Swaroop Banerjee is someone we handpicked to invite for the inaugural episode. Swaroop brings close to two decades of experience in creating and establishing integrated revenue models in live entertainment in the genres of music, sports, comedy, lifestyle and culture. Over the years, he has conceptualised and developed more than 15 business models with Live Original Content IPs at the core of the businesses --  at MTV Asia, Star World & Movies, Viacom 18 INS and the Laqshya Media Group. Swaroop’s also worked with international talent for arena-sized entertainment events in Amsterdam, Dubai, Singapore and Australia, and in this episode, he shares his views, insights and advice on how his part of the LIVE world has been hit by COVID-19, how his company ZEE LIVE  swung into action in the trying new normal, the IPs it has created and more. Swaroop also shares his vision of the way ahead for the sector, the working professionals and aspirants, and what keeps him going in the ever exciting, relentless world of Live entertainment and more. So in this, the inaugural episode of MediaCast, we bring you what we hope you will consider a rewarding and insightful conversation with Swaroop Banerjee - COO & Business Head of ZEE Live, from the Zee Entertainment Enterprises Limited (ZEEL) Network. In conversation with Pavan R Chawla.