60 minutes | Mar 8, 2009

McLoughlin At Work – Branding, Identity, and Innovation in these troubled times. What should BRANDS do?

Paul McLoughlin, The Work Wonk, speaks with Martyn Tipping, Robert Sprung and Paul Gardner of TippingSprung to better understand getting the message out. Good stuff. Next week: Getting China and India Right, Strategies for Leveraging these fast-growing economies. (http://webtalkradio.net/Shows/McLoughlinAtWork/week0911.m4a)
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