23: Holistic Marketing (feat. Ben Hunt)
In this episode, Rob and Jonathan are talking to Ben Hunt, marketer, former web designer and author of several books including, "Save the pixel" and "Web design is dead".
Ben shares a sneak peek at a new concept he's developing, called Holistic Marketing. If you sell based on expertise and are tired of the marketing funnel analogy, holistic marketing may be a more robust, ethical way to build your business.
In their discussion of Holistic Marketing, they cover...
Why web design is more marketing than creative design
How you 'find your space' and 'find your place in time'
How to create different ways for people to access what you're offering and why this is important
Why you should be as generous as you can with your content
Why you shouldn't simply choose a niche. You must be that niche.
Getting paid for who you are not what you do
The power of interviews for generating content
Looking to the past and the future for content ideas, but inhabiting the present
Link
All Ben's books are available for free on his website, http://benhunt.com/books/.