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Matt Report - A WordPress podcast for digital business owners
37 minutes | 12 days ago
Building a no code business with Corey Haines of Swipe Files.
Corey Haines, former Growth Marketer at Baremetrics, joins us to talk about how he’s building out Swipe Files. If you’ve dipped your toe into the #nocoded movement, undoubtedly you’ve come across the Makerpad community + tutorials staring back at you. Now, picture Makerpad but for marketing processes — that’s what Corey’s building. You’ll love the multiple streams of income and micro products + services he’s stitching together to make this all a reality. I hope you enjoy today’s episode, and if you do, please say thanks to Corey and our sponsors! Say THANKS to our Sponsors! Do the Woo podcast — Looking for a podcast that is dedicated to the coverage of WooCommerce?! Check out BobWP’s latest venture! MalCare — Looking for a great way to protect your client’s WordPress website? Don’t deal with the hassle of cleaning out malware or infected plugins, turn to MalCare! Blog posts mentioned https://kk.org/thetechnium/1000-true-fans/1,000 True Fans? Try 100
34 minutes | 22 days ago
Building a business on Intercom
I love finding entrepreneurs at the intersections of starting something new, discovering their customers, and earning those first few dollars in revenue. Noah Bragg joins us today to tell us the story of how he recently grew his business, supportman.io to the first few hundred dollars a month in recurring income. What I didn’t know before interviewing him was that he started a whole SaaS based business around serving coffee shops that didn’t end so…hot. Failures are the greatest lessons in this space, and for those crazy enough to keep on going, we can reinvest them into the next venture. I hope you enjoy today’s episode — please share it with others! Say THANKS to our Sponsors! Paid Memberships Pro — Save $50 on the most popular membership plugin for WordPress by clicking the link. 100,000+ other sites trust PMP for their membership sites, you should too. MalCare — Looking for a great way to protect your client’s WordPress website? Don’t deal with the hassle of cleaning out malware or infected plugins, turn to MalCare!
52 minutes | a month ago
Solo Founder Content Marketing
Welcome back Brian Casel, for his 5th time appearing on the show! Maybe we’ll keep him away for at least another year — or until he launches another product. Fun fact: Bootstrapped Web was the first time I was a guest on a podcast way back in the day! Creating a solid content marketing strategy + executing on it, might be one of the most challenging points of running a business for a solo founder. Brian shares the his point of view on creating video content, podcast content, and the return to WordPress as his preferred content CMS for ProcessKit. Enjoy today’s episode! Please say THANKS to our sponsors Do the Woo podcast — Looking for a podcast that is dedicated to the coverage of WooCommerce?! Check out BobWP’s latest venture! Paid Memberships Pro — Save $50 on the most popular membership plugin for WordPress by clicking the link. 100,000+ other sites trust PMP for their membership sites, you should too.
27 minutes | a month ago
Funding a WordPress podcast
Monetizing “WordPress content” like a blog, a podcast, or a YouTube channel is tricky business. Results are rarely immediate for most creators, with the Google SERP odds being stacked against you. If you want to fast track it: You will find more opportunity producing largely searched for content like how-to tutorials or topics on design and development. It’s just a numbers game, really. Reporting on the plumbing of WordPress the software, the crossover of Automattic/.org, and the community might be a longer burn. Few brands do it successfully like Post Status (privately owned) and WP Tavern (owned by Audrey Capital). I earn roughly $15-20k a year through my side-hustle of WordPress content creation. It only took about 8 years to get here. If you want to learn more about it how I approach my content efforts, why I give 20% to Big Orange Heart, and what big opportunities you can tackle — better than me! — give today’s episode a listen. Read the transcript Welcome back to the Matt report podcast, mattreport.com – mattreport.com/subscribe. Join that mailing list. Leave us a five star review on iTunes. Everyone says it. Everyone says it. I say it every other podcast or says it’s a, it’s a form of validation. That people are listening to the show. People are happy with the show. I have a stretch goal of 200 reviews on iTunes. I’d love to get there. I’m at 130 right now. If you have a moment, jump on over to iTunes you have in your iPhone. Did you get the brand new iPhone? Is it your you’re already listening to this on your iPhone 12 who an Android user. I’ve never even logged in to my Google dashboard to see how many reviews I got over there. Probably zero. Well, wherever reviews are found. Go ahead and leave us a review there really appreciate it. That makes me feel good. I feel like I’m getting something done that they have some value here. We’re going to talk about that today. We’re gonna talk about why monetize content, how much money I make as a content creator, hopefully. Yeah. To set the stage for you. Maybe you’re making way more money than I am creating content. Maybe you’re not making a nickel yet, but you want to get into it. So I give you my perspective on this crazy WordPress space, making money specifically in the WordPress space, and then sort of how I’m trying to broaden the horizons. Hey, you want to listen to our sponsors today? Cause we’re going to talk all about sponsors today. There are no official sponsors, like there’s nobody paying me today except for my own plugin, easy support videos. Easy support videos. If you just Google that. My God, I hope that the first result will be easy support videos in the WordPress plugin directory. We have a new version coming out. early November. Maybe if you’re looking for ways to embed video support for your customers or for people you’ve built WordPress websites for your organization, your internal company. Easy support videos allows you to embed a video in the admin. We give you a little own admin action. You can embed a whole library of videos for helpful support tutorials. A little note that goes along with each video, don’t forget how to register users. Don’t forget how to write this awesome blog post. Don’t forget how to use this Beaver builder template. You take your video from any OEM bed source, you drop it right into the admin of WordPress, and it’s just for your users. You can do things like member roll access and things like that. To see who can modify videos, who can’t, who can see the videos who can’t. We have a new version coming. Like I said, it’s going to do some fun things. It’s going to get a little bit faster. It’s going to get a little bit more efficient. You’re able to serve up some videos in other areas of WordPress. When you’re logged into WordPress, check it out. Easy support videos, easy support videos. All right. Okay. So how much money do I make creating content in the WordPress space? And again, I’m putting this out there. One, because I’ve gotten into sponsorships recently. I just generally want to talk about my approach to it, to want, to help educate others who are thinking about creating content in the space, or maybe you’re making a ton of money in this space, creating content. And you want to say, Hey Matt, you’re doing it all wrong. Here’s how you can make more. Hey, I’m all ears. So I make anywhere between 15 to $20,000 a year through monetizing content through being a content creator. And that’s both on the podcast side and YouTube side. So 15 to 20 K a year. This is a, this is a side hustle for me, right? This is a side gig. This is a complimentary to of course my, my full time job over at Castillo’s. And, you know, one of the other reasons why I’m bringing this up is, you know, I read a blog post recently. I don’t want to get into the minutia of the, of the premise of that blog post, but they, you know, they use the word, uh, sort of set their sights on, on podcasters at large, in the WordPress space, uh, being somewhat problematic and, um, That they shouldn’t be funded or they shouldn’t, you know, we should turn our sites away from the typical WordPress podcast or, uh, because we shouldn’t be helping them fund these things. And look, that’s a discussion for another time, but the idea is this is not at least from my perspective, not this media giant. right. I did not get rich quick quote, unquote, being a WordPress podcaster. I mean, I got to this point because I started a podcast eight years ago. I thought I wanted to grow my WordPress agency through a podcast. It worked, you know, when we talk about making money in the word press or in podcasting, there is an opportunity to sell your services, to build up your profile, to connect with people. There’s hundreds of thousands of dollars tied to that, which I’m not accounting for here. Cause, you know, it’s very hard to measure that metric, but yes, people who have listened to this podcast have hired me to do jobs back in the day or referred my agency back in the day, I use my podcast as a sales tool back in the day, to, to filter into services clients. It’s a, it’s a strategy that you know, that you might take, but if you’re looking to specifically monetize podcasts and content, that’s what this discussion is about. And I brought that up because it just made me think like, wow, I don’t know how many podcasts are quote, unquote funded. Like they’re this big media empire with a, with a, with a thing that they’re trying to accomplish. Right. I mean, uh, we have, uh, doc pops show, uh, which I was on. He’s paid, he’s a WP engine employee. He runs torque mag. Right? They do media. So I think they do a podcast. They definitely do a Google live stream. I was on there a couple of weeks ago, WP Tavern, which is owned by, uh, Audrey capital, AKA Matt Mullenweg, uh, before Jeff left, which feels like just yesterday, but maybe it’s a couple of years now. I don’t remember at least a year. I can’t, I don’t really know the timeframe he did a podcast. I guess you could consider those two funded. When you talk about, you know, companies that are behind them with millions and millions of dollars in the bank. Uh, WPM U dev, I think still has a podcast. I should have done my notes here first, but let me just WPM you dev podcast. Hello WP yet. It doesn’t look like it was, or the last episode was put out in 2019. Tell you, I was jealous of that show is highly produced. They had some good, some good folks running it, but you know, WPM, you dev million. Yeah. I mean, at least a company with a few million bucks in the bank, I’d assume funded podcast perhaps. I don’t know many WordPress podcasters that start out and say, I’m going to get rich from this. I think if, well, if you’re a podcast WordPress podcast or listening to this chances are like myself, you kind of just fell into this. Like maybe you just started, you’re only six episodes in. You like, this is awesome. Maybe like me, you’re a 600 episodes and you’re like, this is work, right. There’s at one point at the height of WordPress podcasters, which might have been three years ago. I want to say we were up to like 20 WordPress podcasts. I mean, if you Google top WordPress podcasts, somebody out there let’s do it right now. This is the kind of high, high quality content people come to the show for top WordPress podcast. Uh, I’m not on any of these lists female. So first result I’m logged in. I’m not doing this in incognito. I’m not doing this the SEO way. I’m first on this list though. It’s kind of funny. Um, I’m first in the Google result, uh, theme I’ll T the best seven, the seven best WordPress podcasts. Oh, that’s plugins 20 best WordPress podcast to listen to WP Explorer. The 24 best WordPress podcasts to help 10 X your business WP buffs, maybe be Astro 20 plus best WordPress podcasts to listen to. All right. So at the height, there were at least 20 podcasts. I don’t know if they’re all still going. It’s a hard job. You know what I mean? If you’re like me, you kind of just fell into this. You didn’t, I didn’t plan to be a podcaster for eight years talking about WordPress, doing my damnedest to get out of it, trying to broaden that, broaden the horizons, which I’ve talked about forever, trying to get out of this WordPress space and, and grow an audience. Why? Well, look, when we talk about the funding of this podcast, let’s, let’s do the back of the napkin math. Sorta jumping around my notes here. So I charge here’s how I structure sponsorships of the Matt report podcast. As of late, I used to do it in seasons. I used to sell entire seasons and sponsor and make a lot more money. Um, well, not a lot more, a little bit more, but here’s how I structure podcast sponsorship today. It’s a hundred dollars per ad read. Times two. So every episode earns me $200 in ad revenue. Now I’m not good at math, but if I attempt to get four episodes out in a month, it’s 800 bucks a year, a month, which comes out to $9,600 a year. If my multiplication tables are correct. So $9,600 a year, which is nearly half of what I make. In my 15 to $20,000 a year, uh, revenue for creating content 9,600 bucks is what I make on this podcast. Now I shave 20% of that to give to charity, shave it right off the top 20%. I give that to a big orange heart. I think that. What they do as an organization is very important to freelancers. I mean, to humans at large, but specifically to freelancers who they, who they help in the WordPress space developer space, right? Building a business is tough. Being a freelance freelance, right at the same time is even more difficult. You’re doing this stuff alone quite often, especially now in the covert world. It’s very difficult to get out there and meet with other people. So they help with that. And I’ve known a few people in the WordPress space, uh, who are sadly not with us anymore because they’ve had those struggles or part of it was a part of the struggle. So this is why I do it. There’s no special relationship. No one asked me, I like Dan. Maybe I know some of the trustees, Corey Miller, but I don’t, uh, there’s there’s no, you know, no one asked me to do it. I’m doing it because. That’s what I want to do with this podcast. This podcast is not a moneymaking machine. As you just heard. $9,600 is not allow me to quit my job as a full time email@example.com. So I do it. Number one, because I love it. I love podcasting. I love the WordPress software. I love the work, the idea of WordPress. I love the people in this community. That is what charges me to do this. And the sponsorship stuff is one. So I can give to the community. Would that 20% for ad reads, by the way, my merchandise store stored up Matt report.com stored on that report.com where you can buy a hat or a tee shirt. I give a hundred percent of the profits of that to a big orange heart. So if you buy a tee shirt, you buy a hat that all those profits are going there. They’re not going to me. That’s a nice way to support the brand. I’d love to see you on a live stream wearing a hat or a tee shirt or something like that, but just know that a hundred percent of that goes to a big orange. I’m just giving it away. Now it’s not a lot of money, you know, I think I did a holiday push last year or right around Thanksgiving last year we did, um, 1200 bucks or something like that, which was awesome. I’m gonna try to do it again. What I’m getting at here is this space. Isn’t huge. Like if you. No pun intended, take a jet pack, ride 50 miles above the earth and you look down and you say, Hey earth, how many of you actually care about WordPress? How many of you care to listen about WordPress on a podcast? Think about that. How many actually care about WordPress? The listen to a podcast, a few thousand of you. I know because I run a podcast about WordPress. This is not a huge space. Now I have podcasting friends who might be listening to this show who charge a lot more money for ads. And that’s awesome. At one point I did as well. I checked the way I structure the podcast sponsorship, the a hundred dollars times two. And by the way, so how I do this as in sort of a lottery fashion. I know I could make more money, but I don’t want to, it comes with a whole bunch of other overhead. Plus what it does is allows a, an advertiser to come in and buy up all the spots. And you’re just hearing the same advertisers over and over again, which anyone with some business acumen would say, Matt, yeah, that’s what you should do. I know I don’t want to. So I do it in the lottery fashion where I open up eight spots. Which is four episodes, which is a month. And I say, Hey, every month at a random date, quite literally, because I’m doing a million things in life that I not just ate. I don’t say every Monday, I can’t. My schedule is different all the time. Three kids, my wife works like this is the, this is the dirty inside baseball of this quote unquote business. So at random time I shall open up eight spots to sell. These sponsorship spots at a hundred bucks a piece so that somebody else gets a chance to get in front of my audience. And I feel like the hundred dollar Mark is enough, uh, is a low enough price for somebody to say, okay, I’m not breaking the bank. And I’m not saying that you shouldn’t sponsor some of my colleagues podcasts at more money. It’s certainly worth the value that they deliver. I’m just what I’m doing is saying, look, I’m trying to make this available to everyone and I can, I can move the needle for a big orange heart, and I can reinvest this back into my hard costs. So this whole like earning revenue, it allows me, once you get into podcasting, you need to have these goals set head of you. To keep going. It’s fun at first. It’s awesome. At first you’re meeting all these new people, but before you know it you’ve met everyone. Right. And then you hear the complaints on Twitter of, Oh, it’s the same old person talking about the same old thing on their podcast marathon. You know, it used to be called WordCamp track. Uh, I think is what people call their right. And it’s just the same people talking and working, but everybody complains about it. They want to see more people. I, I totally get it. But, you know, like I said, this is a small audience and you chop down my audience even more by saying, I am, I’m really only talking to people who are building businesses, using WordPress. So if you’re running a business, let’s say you’re running an eCommerce store and you just happen to use what WooCommerce would love or WordPress would love to talk to you. If you’re building a custom plugin, SAS service or a theme, you know, or you’re running an agency and you’ve got some unique angle on it. We’d love to talk to you. This isn’t just WordPress out large, right? I’m not covering community happenings. People who just simply use WordPress. I mean, you’d have to have a pretty unique story here to, to come on the show. I’m not going to get into the, the pitches that I get. I’ve I’ve ranted about this before on the pitches. I get people just like, Hey, just put me on your show. I use WordPress. You should just put me on your show. That’s not gonna happen. I, I gotta have, I gotta have some story here. I’m got to have some angle. I care about my audience. So it’s a very small, uh, Segment of population of the world that care about this stuff. So I structure it this way, lottery style. I don’t want everyone locked in. I like the ability to rotate it and I haven’t run up against a wall. And I know I’m lucky, extremely lucky that I have sold all of these sponsorship spots within an hour of me tweeting. I literally put out one tweet and in one hour, $800 of revenue comes in. It took me eight years of podcasting to get to this point. And I’m framing that for you. If you’re looking to make money with podcasting or WordPress content, that’s how I do it. And there’s people that make even more money than me in the WordPress space with just their podcast. So I’m just trying to frame it up for you. So maybe you can hit that target. Uh, let’s talk about YouTube content. I have a love, hate relationship with YouTube been doing it. I’ve been doing it since, uh, I started my agency, you know, 10 ish years ago. More than that, I think at this point, I mean, we’re, I remember recording videos. Uh, we had an icon camera. My father’s a pro photographer. When we were running the agency together, he had an icon camera again, this is years and years ago when this camera was one of the first cameras to be able to record 10 80. And I don’t even think we could record at 10 80 because the SD cards were too small for us to get any length of the show out. So we did seven 20, I think, but these files were massive. We’re talking about massive files back then were gigabytes in size when hard drive space. Wasn’t that big when processors editing video was slow as all hell. So I started back then and I continue to do it. I have a YouTube channel called youtube.com/plugin Tut, where I do WordPress tutorials and plugins. And I’ve told this story over and over again, when I was, you know, knee deep in, in between jobs, you know, when I was sort of getting out of the agency space and before I started at Pagely, I was all in, on creating content and I was burning myself out. I was doing the podcast, I was doing YouTube. I was doing all kinds of stuff and YouTube really burned me out. Cause I was just pounding away at making videos. And I just, I hated it. Hated doing it. Wasn’t interesting to me. And you like, if you’re sitting back listening to this, you’re saying where’s the biggest opportunity? Is it the podcast? Is it YouTube is a blogging and affiliates. Well, it’s everything really, but if you can only do one, YouTube is massive right now. Go ahead. I have a tiny audience. It’s 12,000 people on my YouTube channel that subscribed to me. And half of my revenue comes from YouTube. So if I look at, uh, the ad sense, there is 43 to depends on how many views I’m getting that month is between like three 50 to four 50, $350, $450 a month in YouTube ads, depending on what my view count is. And then you sprinkle in some affiliate links that I put on those videos, which primarily come from a page builders and formed plugins. I don’t do anything in the hosting space. But I make a few hundred bucks. If I’m lucky on an affiliate link per month element or Beaver builder generate press Astra. These are products that I like. I use. I trust them. I know the whole Astro things, a little, little wonky, but I do trust all of these, these affiliate links that I put out there and I don’t push it. I mean, if you’re looking to optimize, so let’s take a step back. That YouTube revenue is roughly, you know, that six grand a year in ads, maybe another two to $3,000 in, in affiliate links. If I’m lucky throughout the year. So that’s, that’s the other big component of that, you know, anywhere between 15 to $20,000 a year, it fluctuates because affiliate links, ad revenue. It all depends. Uh, the podcast much more static, a hundred, a hundred bucks, a spot times, two 9,600 bucks a year, guaranteed. But YouTube has massive opportunity. I mean, I see these people grow from, you know, One day they’re at 4,000 subscribers. The next day, they’re at 70,000 subscribers and I sit back, I’m like, God, why can’t I do that? It’s because they’re, you know, they’re much more consistent at it than I am. And maybe they’re better. That’s a thing too. They could be better than me. A hundred percent, you know, a hundred percent. I don’t deny it. So if you’re looking for opportunity, YouTube is massive for that. It’s a perfect search platform for teaching people, how to do something. It’s why, you know, I gave up on my channel and I didn’t even log into my YouTube account for a year. And the subscriber count tripled without me even number one, looking at the dashboard, number two, uploading something. So you can make money there. And those, those guys and gals that are in that, you know, 50, 60, 70,000 subscriber count a hundred thousand, 200,000 subscriber count. I mean, just think of the ad revenue alone. They’re probably making a couple grand a month and just the Google ads, nevermind all the affiliate deals. And if you, how do you do it? Will mimic some of them mimic the good ones mimics the good ones. I’ve had them. If you go to youtube.com/plug and touch, I got the last few interviews I’ve had and look at how people, you know, structure their offerings. You know, it’s not always about pushing affiliate links all the time. It gets daunting when it’s just that, you know, my friends, Dave Foye and Paul Charlton from WP tuts. They do a great job, too. Fantastic educators first and foremost. And they have great personalities. That’s why they do better than me. That’s why they do better than me. So that’s the bulk of it. That’s where most of the revenue comes from podcasts and, uh, and the YouTube channel. And this is more of like a bonus piece, but I have user feedback, videos, user feedback, videos.com. And this is like a productized service. So oftentimes people will say, Hey, can I get on your podcast? Hey, can I get, can you review my plugin for a youtube.com/plugin Tut? What are the costs? You know, what do you charge for me to be on your podcast? What do you charge for me to do plugin Tut? I don’t have a hard cost you can sponsor. Um, but if you’re just looking for. You know, number one, you’re not going to pay to get on the podcast or to get on the YouTube channel. Maybe the YouTube channel will have a future sponsored content because I think that’s a thing that I can expand into, but oftentimes I’ll tell people, look, if you just want my feedback, like, Hey, sorry, you can’t buy your way into this, but you can pay me $159 and I’ll review your plugin or a theme for you. And give you some unfiltered feedback on it. If you go to user feedback, videos.com, a site that I have sadly, um, haven’t really update visual, updated visually in quite some time. But I do plan to, and that, you know, accounts for maybe 500 bucks, a thousand bucks for the year happens every so often somebody wants some advice. I have some repeat customers that come back. It’s just a quick way to get some, you know, a video feedback of your product or service. And that’s like the third thing that I count towards this content thing, cause it sort of sits by as a, as a standby option for those who are looking to do business with me. So that’s what I have 15 to 20 grand a year creating content in the WordPress space. And I’m looking to expand that, uh, at least expand the reach, get out of the WordPress space, move into other territories. And I’m bringing this all up one because soap box moment. I saw this whole like darn those funded podcasts as if we’re some media giant. Certainly not me. Maybe there’s others out there too. I wanted to just to give you the inside look. Of how I approach this stuff, why I do it, how I’m trying to give back to the community, my approach, to all that stuff, my thought process, as scary as it is. And you look, if you’re looking for opportunity, you want to reverse engineer what I’m doing. 100% do what I do. Copy it, do it better. Do it more often, have an opinion. Get out there, get your voice heard. Well, if you’re looking to start a podcast, you can go to castles.com. That’s where I work. Now, email me, Matt at dot com. But Hey, if you’re a content creator out there and you just want to shoot the breeze, you can always tweet at me at Matt Madeiras on Twitter at Maryport whichever one, or if you want to keep something sort of more offline, you don’t want other people to see firstname.lastname@example.org. Let me know what you’re thinking. Let me know if you like this episode tweet at me. All right. The next episodes coming up. Uh, it’s going to be with my good friend, Brian castle process kits in all things, bootstrap, web, and other podcasts. All right, we’ll see you in the next episode. show less
54 minutes | a month ago
Thriving Educational Entrepreneurs w/ Chris Badgett
Chris Badgett is a life-long teacher of — things. He’s taught people how to make the perfect omelet, how to win a dog race in Alaska, all the way to today where he teaches Educational Entrepreneurs thrive in business. He’s the CEO of famed WordPress LMS company, LifterLMS. We packed a lot into this episode, from how he navigates the 100-year old digital product space to what the future of WordPress means to him. You’re going to learn a lot so get ready for the ride! Say THANK YOU to our sponsors: SearchWP — If you’re looking to put your WordPress search capabilities on steroids, look no further than SearchWP! Lockedown Design & SEO – If you’re looking for help in local SEO for contractors, manufacturers, or anything close to that industry — give a shout to John!
43 minutes | 2 months ago
Pivoting a membership website during a pandemic
If you thought running a membership website was easy, try throwing a global pandemic into the mix. Jason Resnick joins us today to talk about the upcoming re-launch of his membership as so many of his customers were impacted by the shift in their own clients. There’s a particular grit that comes with doing business in the North East, I’m not sure what it is, but a lot of New Yorker’s — like Jason — don’t give up easy. It’s a key ingredient that many “online business builders” lack, or fail to learn, over the course of their online stint. Through podcasting and sharp networking skills, today’s hero has built himself a business that he’s not only proud of, but is a true replication of the man himself. Lots to learn here today, I hope you enjoy the episode! Other Matt Report episodes w/ Jason: Productized servicesSetting web design budget expectations Say THANK YOU to our sponsors: SearchWP – If you’re looking to improve WordPress search, like get sweet dashboard analytics on keywords, check out SearchWP! MalCare – Want to protect your site from malware and virus exploits? Look no further than MalCare.com!
36 minutes | 2 months ago
WordPress vs The JAMstack
Hold on to your hats as our fearless leader finds himself defending our beloved monolithic application against new kid(s) on the block, The JAMstack. For the last two years I’ve been listening in from the backseat as so many of you in my Twitter stream talk about the hype of technologies like Gatsby and CMS’s like Statatmic. I felt it would be premature if I jumped right on to that hype train at the time, and while the ride is picking up steam more than ever, I’d say it’s still not ready for your everyday user. Today’s episode is my take on a three-way “argument” over WordPress vs JAMStack, and what that means for us, the users of the software. Articles mentioned: https://thenewstack.io/wordpress-co-founder-matt-mullenweg-is-not-a-fan-of-jamstack/https://www.netlify.com/blog/2020/09/15/on-mullenweg-and-the-jamstack-regression-or-future/https://www.stackbit.com/blog/open-letter-to-matt-mullenweg-what-folks-often-get-wrong-about-jamstack/Hello WordPress, My Old Friend Say THANK YOU to our sponsors: SearchWP — If you’re looking to put your WordPress search capabilities on steroids, look no further than SearchWP! MalCare — Want to protect your WordPress site from virus and malware? Check out MalCare!
38 minutes | 3 months ago
Get yourself a better agency process w/ David Darke
When it comes to being profitable, nothing beats a fine-tuned process. As I grew my agency, some 15 years ago, the first thing I looked into was a process kit by friend of the show, Jose Caballer. David Darke joins the airwaves today to tell us about his unique process to connecting with clients over at Atomic Smash. I can’t emphasize this enough, having a repeatable mechanism to stay in-touch with your clients is CRITICAL. If you’re doing any kind of long-term work that requires a minimum of 30-60 days, I’d argue a weekly recap call/email that ensures both parties are meeting expectations. Tune in to today’s episode to find out how David and his team has executed on this in a COVID world. Please say THANK YOU to today’s sponsors: Lockedown Design & SEO – If you’re looking for help in local SEO for contractors, manufacturers, or anything close to that industry — give a shout to John! ElegantMarketplace.com – If you’re looking for an alternative to “big box” marketplaces or looking for new opportunities outside of the .org repo — check out Elegant Marketplace! Read the transcript show more [00:00:00] David Darke: so I, co started an agency called atomic smash. We’re a primarily WordPress agency. when we started out, we were a bit scattershot with kind of what we were doing and we kind of fell into using WordPress as our sort of vault content management system. And, and it really sort of took off from there.[00:00:17]we, we tried to most will not you to different things to try to Magento. We tried hold her to staff, but as soon as we started using WordPress and really kind of got into the community, it really just paid dividends for us massively. And as an agency we’ve grown over the last 10 years, we. Well, we first started was just two of us.[00:00:34] Now there’s 14. Hopefully there’ll be 15 or 16 of us by the end of the year. And here for us, just using WordPress days, day has been just really, really beneficial. I think that were all key parts of when we started with us a scattershot approach, we didn’t really have a, any sort of niche or any sort of would say direction when it came to how we found our clients, the way we worked with our clients or anything.[00:00:56] And the real thing that’s been. Good to us recently [00:01:00] has been, the way we work with our clients and this sort of continuous basis. yeah, and I mean, I can go on further. Do you have any questions at this point or any other bits just to roll into[00:01:10] Matt Medeiros: [00:01:10] Let’s just jump right into the fire about WordPress. This is something that’s fresh on my mind. I was listening to an interview from another podcast, infamous, not a famous and infamous a individual in the WordPress space, who builds a product and he’s been building or press products for quite some time.[00:01:26] And he was really just, beating up. WordPress’s code base, the community, the approach, and all of a sudden, and here’s a guy who started early, early days selling a premium theme. and, and he’s on this very popular podcast, really just saying boy, in his words, WordPress code based sucks.[00:01:44] WordPress is terrible yet you’re out there making a living, selling WordPress products and. In my own Twitter feed. I see people constantly saying things like, Hey, check out this flat file, CMS, check out this jam stack thing. [00:02:00] Yeah. And I sat down the other day. I was like, let me give me, let me give one of these CMS as a trial.[00:02:04] Let me, let me try something else other than WordPress. And it was like, step one, install composer and your local dev environment. And I said, what. I don’t need, where do I begin? Like then I started looking at local dev environments and then I’m down that rabbit hole and I’m back to it. Then it’s like a, don’t forget, you’re going to have to have ploy workflow set up to publish a blog post.[00:02:23] And I’m like, I don’t want this. So my question to you is, and I’m not foolish. I don’t think WordPress is end all be all, but I mean, in your eyes, WordPress is. It’s here to stay. Like, I, I don’t think it’s a, it’s a bad choice and it continues to grow. I mean, obviously we’re on a WordPress podcast, but what are your thoughts?[00:02:42] David Darke: [00:02:42] Yeah, no, I completely agree. I think the main parts. But WordPress has been able to do is again, around that committee. See, and even though, there are definite downsides to the way we’re pressing sets up and in the way it’s structured this database, there’s a lot of things that could be improved.[00:02:57] And I guess we’ll take a loss of [00:03:00] a huge amount of community input to get changed and, and actually iterate and, and, and do well to do to me, there’s moved, but. It’s really around the community and the support which you can get that really sort of sets it apart in my mind, when it comes to content management systems, we, we actually kind of have a quite solid, definitely my framework, which we use, which is, I guess, when you’re just talking about composer, we actually use composer a lot with WordPress.[00:03:24] And it’s a more of an advanced setup in that regard. And even the way we deploy, we deploy using a Ruby platform called Capistrano, which uses composer as well.[00:03:33] If that make sense, do some of the more enterprise level sites. But yeah. But for us, it’s the real key thing to our WordPress does well, is, has a really great community. They had an experience if you manage it well, and, and you really curate that it’s in process. It’s really good. And it’s super simple to get yourself on board.[00:03:53] Yeah. Even though people kind of struggled with Gutenberg at the start and that sort of transitioning process. You can, we can easily [00:04:00] give a Gutenberg sites to someone who’s never really used the web before. And they can kind of get to grips with editing website pretty quickly. I think that’s the key thing for us and the audience we’re trying to, attract is the people inside businesses that aren’t doing this stuff day to day, that aren’t not, they’re not building their own websites.[00:04:17] They just want to edit the content or websites don’t want to sell the thing they’re doing. They want to. Communicate with our audience. They don’t want to know how the website works or sorry. They just want to use that and be able to utilize what they’re doing day to day. So, so for those people is it’s, it’s a really valuable tool.[00:04:33] Matt Medeiros: [00:04:33] Yeah, the, the, the technical costs, the costs while, you know, while it may be seemingly high for some look, if you’re selling WordPress into an organization, it’s not just about tool. the CMS in that moment of time, it’s, it’s the decision for, you know, I guess most companies or larger organizations might be making this decision for at minimum for five years.[00:04:57] Right? So you’re, you’re not just selling WordPress in that moment. You’re [00:05:00] selling that. WordPress site to other staff, that’s going to with it. what happens when somebody in that organization leaves and somebody else comes in and they need to relearn like the resources available, the education around WordPress is so much greater than name your favorite Gatsby[00:05:15] David Darke: [00:05:15] Yeah, no.[00:05:16] Matt Medeiros: [00:05:16] don’t know. I’m just throwing out words here, but like, it’s just like this thing that just exists.[00:05:20] David Darke: [00:05:20] Yeah, no, exactly. And the mean from our perspective, most of the clients we’ve actually worked with have had some sort of WordPress prayer press site before, or they’ve had a personal blog or they they’ve had some sort of touchstone with it. It hasn’t been just this sort of cold thing they just never heard of.[00:05:35] And another time again, we started about 10 years ago. At that point, it was almost like a struggle to get people to use WordPress. And, they were thinking about Drupal. They were thinking about, I don’t know what a custom or they’re almost expecting this bespoke things to be built for them. whereas now you have people asking for WordPress, it’s kind of, the market has shifted in that regard.[00:05:56] So people have gone from worrying about it [00:06:00] as much and thinking of it as this security risk to actually demanding it for their, for their project.[00:06:05]Matt Medeiros: [00:06:05] All right. So you and I previously about, this crazy world that we live in the impact that it’s had on, you know, freelancers agency life, our most importantly, customers, friends and family, and all of this fun stuff.[00:06:17] I know that you have a particular. A workflow, a certain methodology that you have to work with customers. I want to get into that and I want to get into it through this story of, of, of how you dealt with COVID. has, atomic been able to stay afloat through all this? How have you been able to support your customers through this and what changed that, you know, you’re now sort of living in this new reality.[00:06:37] David Darke: [00:06:37] Yeah. I guess Cove for us was I think we’re all agencies quite scary time at the very beginning. There’s a lot of stress around, actually thinking about how, if we need to, to adapt and change. And almost our first reaction was just in the first couple of weeks was essentially just testing the waters with some different things we looked at possibly even like how we might.[00:06:56] Adapts into doing more hosting for example, but the real key thing, [00:07:00] the way we work sort of day to day, which is kind of been really good for us is the level of support or contracts we have. We CA we actually call them continuous iteration contracts. and for us, We have a really high involvement with the clients that we work with.[00:07:19] We don’t work with massive, massive companies, but the companies that we do work for, they really see us as a, it’s almost like their digital team almost, and we’re embedded in their processes in their, in their workflows and all those things. So when, when COBIT hit, it was obviously quite a, sort of a worrying time, but.[00:07:37] Definitely found that the companies that we did work with, they can maintains their, their sort of continuous contracts. and when I say we work with them on that sort of basis, we’re working almost 10 days a month with some of our clients to constantly change their site, to constantly improve and constantly update them.[00:07:52] And we base our whole scheduling. Around that. So we, the idea of our clients are buying a set amount of time a month and they’re getting that amount [00:08:00] of time. There’s no, really any overspend from our point of view, we’re never over delivering on that, on that side of side. So it really, yeah, he is quite an effective and profitable way of, of, of sort of divvying up time.[00:08:10] And because of that, it was quite predictable. And how much work. Still wanted as long as, as long as the clients actually had the appetite for it. Some of those contracts reduced down in time, but have now been brought back up. So again, it was just sort of compensating internally for, for how we actually, spend that time.[00:08:27] But I feel like if we were just a regular agency just going between project to project, to project and not having this sort of after service, like high level of our service afterwards, it would have been very challenging for us because most of those projects would have just halted. Just because of, in communication with teams that have been furloughed or just teams that have other things on that plates, they, they, they’ve got to deal with covert themselves and they’ve got the whole, the other process changes have to worry about.[00:08:54] So, so for us, that was. Super valuable, having this sort of backlog of stuff [00:09:00] we could be working for still billing our clients still sort of tackling the, the challenges start optimizing doing all this stuff. And it was less of a worry for us. And in fact, we’ve, in this time we’ve been able to grow. We’ve actually had to get another two people to help manage sort of the work and the actual structure of how we are.[00:09:17] We divvy up the time, for example, just because that’s been fairly consistent, we kind of fell into this sort of way of working. Maybe about four or five years ago where we kind of were, we’re working with a couple of clients that they just needed. Someone to sort of take the weight off their shoulders for their websites.[00:09:35] They really just, they had other stuff to do in their businesses. They had other, other activities. Even just generic marketing stuff, they wanted to just not worry about the website. So we offered simple stuff, like, obviously do all the WordPress updates, server updates, all the sort of technical side of things, but we really started bundling in other stuff.[00:09:53] Like how could you, Nicole optimizing your as an editor. Sales, pipelines or even just [00:10:00] page speed. that’s an ongoing task in our mind. Websites are never really finished, so there’s always a task to be done. If you’re willing to let your site grow. And, and for us, it’s been real key. The idea of if you’re just changing your sites slightly over longer period of time, you don’t have this massive update every two, three, four years where you’re having to drop, HUD tens of thousands of dollars or pounds.[00:10:27] If there’s a small changes consistently, and you can evolve your site in a really smooth and methodical way without these massive lumpy bills, maybe like three years, for example,[00:10:39] Matt Medeiros: [00:10:39] Yeah. Yeah. That’s a fantastic way to, because that’s in fact what, what a lot of people, a lot of agencies and consultants, they actually bank on that. It’s just like, Hey, in three years, revisit this, you know, and maybe we’ll, we’ll knock on that customer’s door and say, Hey, it’s been three years.[00:10:52] Like, what do you want to do? But in, in your approach, it’s, Hey, we’re, we’re constantly doing something. Even if it’s the smallest of changes, [00:11:00] just keep, the connection made with the customer. But also it’s a, it’s a great. Cost savings instead of just doing this all at you know, we we’ll just do this in iterations too bad.[00:11:07] You can’t do that with your house. Right. So that expanding your house, like every, every so often, like I’m going to build another room now and just like next year, we’ll build another room off the side. I guess you[00:11:14] David Darke: [00:11:14] Yeah. Yeah, no, I definitely agree. I think we should do more stuff. I think for us, the key thing of, in three years time with the same client, you’ve got no guarantee that you’re even talking to the same manager or the same person who you were talking to initially, when you actually, did the first site force.[00:11:31] There’s no guarantee you’d even get that work in three years time. Cause they might just. even some, some companies, especially in a more sort of third sector sort of organization, they, they might require to actually go to tender for other stuff. So there’s zero guarantee. And, and even, if you can basically skip that step and then we’ve been able to evolve our site over this time, this yeah.[00:11:50] Need for that procurement process, because you’ve updated the site, would their requirements over that time. Anyway. So is it. Definite change. And it’s also, [00:12:00] it needs a lot of work work in the way of communication. That’s a lot of the time, which we, which again, it’s been that sort of struggle of going from a two person agency to having the balls to actually say right.[00:12:11] We actually need to charge for our time. Effectively, and we need to charge for the time we’re communicating with you. This isn’t just like a luxury. We’re not just, we don’t talk and then just charge for the moment which we’re charging for these communication time. We’re charging for the meetings and all those sort of things and, and our assure ideation side of stuff.[00:12:29] And that, that definitely takes a lot of, it’s a bravery when you’re a small agency to really. Please afford and say, you have to pay for our time we’re experts and you have to trust us and, pay for pay for our time. And then when you get to that stage of being able to, actually really communicate with the clients directly, actually scheduling in the time.[00:12:52] So it’s effective, the way you work with us every month, every other week, some of our clients, we talk to every single week. It just [00:13:00] has a bit of an overhead when it comes to actually the scheduling side and just, just, being a developer or being a website designer, the deputy has a mental toll of switching between projects and constantly communicating with clients.[00:13:11] So. There’s a lot of things to work out and sort of iron out when it comes to working out a good schedule for these things. But if you’re willing to put in the time of, and the level of communication with clients, they really love it. And they really just, they almost think of you as a partner, then you’re not just this sort of ephemeral team of people hold somewhere over there.[00:13:30] That kind of look after your website. Basically, when they’ve got a new channel, you mentioned they come straight to you and you’re part of the solution as well.[00:13:38] Matt Medeiros: [00:13:38] A lot of people that are starting out in, you know, they started a consultant, you know, and I’ll raise my hand guilty as charged. You start out as a solo consultant, you kind of grow your business over time. Maybe you partner up with somebody, you bring on some, a small team of people. And a lot of people hear like yours, or, you know, listen to this podcast and other podcasts.[00:13:54] Well, how did you charge $10,000 for a website? How did you charge $50,000 for how did you charge a hundred thousand [00:14:00] dollars for a website? And that’s. that’s like, you know, the interesting question. It’s not the right question to me. The right question is how did you find that customer? How did you attract that customer who was pay, that much money?[00:14:14] You remember somewhere along the timeline? atomic, agency of when you started to hit the right cadence of finding the right customer, I’m sure it’s probably not an easy answer. I’m probably sure. It’s like riding a bike. You fell over a thousand times and then you balance. it’s very much like product development to you.[00:14:32] You launch something, it doesn’t work, you change it. And then it works. When did you start hitting the right customer?[00:14:37] David Darke: [00:14:37] I think for us, it was really just the case of. The asking the right questions at the start. realistically, we actually turned down a good number of projects for us. The projects have to work for us as well as, as well as the clients. this is, we definitely want to go in this as a two way relationship.[00:14:53] It’s not just, they’re throwing us work. We’re doing it. And billing them is a two way relationship. So. Actually getting [00:15:00] a bit of a structure around the questions you ask. And even in the first emails, someone fires you an email about possible new website, possibly projects asking the right questions at that point, abounds, what’s the size of their marketing team?[00:15:12] How much effort are they willing to spend on the website? if you’re going to do a meeting every week, like, are they willing to actually put in the time, every week to have that meeting? it’s all good, you being there, but if they’re not there as well, then there’s no point in doing it. So if you.[00:15:26] Almost can create this sort of questions and think about the people you want to work with. And it is a really, it’s a challenging thing is also, it takes a lot of, almost a bravery. That’s kinda the wrong word, but just stubborn. This statute actually really just. Be able to turn down the people that aren’t quite right.[00:15:45] And we definitely had clients, which probably haven’t been right for us. It’s very stars and we kind of needed the money. We needed the revenue to keep the agency going or just to pay the bills, et cetera, et cetera. But as soon as you kind of get the, the, the clients that you [00:16:00] want and you have a good way of growing smoothly, it kind of solves itself in that regard because you’re not taking on the clients that you don’t need.[00:16:07] Obviously there’s always. Challenges around what happens if you can’t find the clients in XYZ ed, really for us, because we’ve got this maintenance, sort of mentality to, to how we work and the mounts we’re billing them out. We pay our staff, the mounts, we have in offices, all that sort of stuff.[00:16:26] We kind of have a bit of a buffer when it comes to those things. In theory, we could lose one or two maintenance contracts before there’d be big impacts. We haven’t really lost any clients. I’ve lost one of those things that it’s, it’s just, it is there’s that sort of careful planning and. Again, there’s a lot of challenges in there.[00:16:45] Even when it comes to the level of work you have to do before you get to that sort of critical mass of, of being able to work in an, a, in a comfortable way that isn’t stressed or strained or no late nights and, and all that sort of stuff, all that’s kind of [00:17:00] behind us now in regards to we have quite good.[00:17:02] we have really good culture, but when it comes to the amount of people expected to work late and all that stuff, that’s kind of out of the window, people work a regular sort of nine to five, and it really just is a case of, being structured. Be careful. And just getting, just asking the clients the right questions at the start, I think is a key to that.[00:17:21] Matt Medeiros: [00:17:21] W what’s your thought on? I know a lot of people. Again, this is probably just my own bias. Well, my own Twitter bias, just seeing what’s happening in like in Twitter streams listening to, you know, it’s other prolific designers, developers, agency owners, who are like, Oh, you can never discount your stuff.[00:17:35] Like never your stuff. You know, charge value, charge as much as you can, et cetera, et cetera. Those of us coming up in the space, it to me like. If you want to achieve a certain type of customer and follow a certain set of policies, somebody wanted to copy exactly what you did, but they’ve, they don’t have the portfolio up their, you know, their, their talk. They don’t have, you know, the clients, [00:18:00] et cetera, et cetera. I don’t see it being bad to say. Hey, mrs. Customer look, normally I would charge you $10,000 for this project, but we’re going to remove, or I’m going to, I’m going to sell it to you for a half. Here’s all the things I would normally do in this process.[00:18:17] We’re not going to do I just want to let you know, this is how I would normally operate like these like milestones. We have to hit these meetings. We have to do like still being able to present it. If even if you’re not ready to charge for it yet. the customer doesn’t have it there, but you set those boundaries to say, look in a perfect project.[00:18:36] If here’s how I operate. I do all these things. If you don’t, if you can’t adhere to this, if you don’t have the money for it, we’ll take this off the table. But this is, this is the way we would want to operate. I mean, is that a fair way to do it? Is, is there a better strategy other than just like crossing your fingers and hoping to get to the next[00:18:53] David Darke: [00:18:53] Yeah, no, I completely get it. And, and from my perspective, we’re kind of even, we’re, we’re not massive agency. [00:19:00] We’re, Bristol relatively small, but we’d still do that regularly. It’s not a case of, we’re not discounting. The amount we charge, but we just delivering less. So, so for us, we have this a more phased approach.[00:19:11] So most of the time with, with the websites, it’s very hard to get an MVP, like a minimum viable product from websites. It’s like, kind of has to be almost perfect to be, kind of usable, you can’t just, yeah. The half designed website or half bill website, it would just, won’t be, it won’t be accessible for our clients, but if you can start to chunk up some of these features, like maybe the way that.[00:19:33] The products are sold or the types of subscriptions you’re selling and all those things. If you can, it’s down to features which might be done in the future. That’s kind of how we sort of tackle maybe projects that have slightly smaller budget or clients who just want everything thing for no money. that’s the real thing, that’s a bit of a red flag when they have an expectation where they should be able to get everything for almost no money.[00:19:53] That’s for one, that’s a red flag, but sometimes. These clients might not actually know how much stuff costs and you just have to really frame. Right. [00:20:00] Right. Actually adding subscriptions to your website is an incredibly laborious task. it’s not just the actual mechanism of taking subscriptions or the payment gateways or the automated emailing.[00:20:09] It’s all of every X, all that stuff. They might even realize how difficult something is. They might just ask for it. So. Communicating with clients, making them understand how different well, something is to attain, chunking out features, getting a bit of a release schedule for the actual site in a long term is a better way of how we sort of tackle those things for the clients that might have, have either smaller budgets or just, I just have massive yeah.[00:20:33] Expectations, what they want for the budgets they have. So, yeah, I would definitely say don’t undersell yourself in regards to like having your day rate or those are the things it’s just reducing what you’re doing. And we have definitely done that with reduced day rates in the past, but. Then there’s becomes really difficult conversations two years down the line.[00:20:52] When you go to just add something small to the site, and then they get shocked by the bill because you charge them X, Y, Z, two years ago. So [00:21:00] being upfront about how much stuff costs is this key there’s one. our UX designer uses a tool called a Moscow document. Have you heard of that?[00:21:08] Matt Medeiros: [00:21:08] No, I[00:21:09] David Darke: [00:21:09] No, it it’s a document where you basically specify the must should, could won’t and I think I said words, let me just like, let me just think is must, should, could, and won’t so that’s what it is.[00:21:23]and that really breaks down every near full wishlist of what’s available. And that really helps you. Sort of divvy up, what’s possible in this, in this round. And then you can isolate stuff for the future that could be in another phase. And that’s a very clear, granular way of getting to what is then feasible for you to deliver in a budget.[00:21:44] Matt Medeiros: [00:21:44] Yeah. know, I want to tell a quick story and then you tell me if this is something you’ve ever had, you’ve ever to do. first, one thing I do want to say to that on that regard is look, there’s a lot of people out there who. Who are trying to do all of this as efficient, as [00:22:00] possible, as streamlined as possible.[00:22:02] You know, there’s, there’s a, there’s a lot of good know, automating having people fill out forms and get all the details before you even get phone, have a minimum on your quote request form that says, look, if you’re not. Ready to spend $5,000 or more than we’re not a good fit.[00:22:18] I look, I’ve done that. I’ve done that 15,000 different yeah. Ways at the end of the day. If you just had a one hour session with somebody. 30 minutes. One hour, one hour is generally really where I feel is the best. And you just talk to them and you really find out whether or not you want to work with them.[00:22:37] David Darke: [00:22:37] Hundred percent. Yeah.[00:22:38] Matt Medeiros: [00:22:38] Gets good. It’s going to save you so much time in the future. A lot of people are like, Oh, free consultation for an hour. Let me tell you something. It’s going to save you in the[00:22:47] David Darke: [00:22:47] Yeah, a hundred percent.[00:22:49] Matt Medeiros: [00:22:49] learn what you’re[00:22:50] David Darke: [00:22:50] Yeah, no. And I think the key parts of this is, and especially with the tummy smash in, in general, we’re very open about our process. And if [00:23:00] people want to ask us questions, we’re very, very willing to answer them and will very willing to give away our tech stack and all that stuff.[00:23:07] We’re not precious about any of that stuff. So if a client’s, wanted to talk through an idea, we’re very willing to do it. And like you say, it’s a case of. you’re spending an hour of your time. Your time is valuable, but the amount that you can get out of just the small, short conversations is incredible when it comes to, the, where they actually work out with the clients, right.[00:23:27] For you, or whether they’re, whether your right for them as well, but also just the cause a lot of people don’t, aren’t willing to do it. They’ll you’ll just resonate in their mind for a long time around, this person was super helpful. It could be three years down the line where they are.[00:23:43] They get onto another project, they get employed by someone else, or they have another challenge. They need to sort, you’ll just be at the forefront of their mind when it comes to that person was super useful at a time. Let’s let’s talk something again. So I think for us, like you’re saying, being super communicative for [00:24:00] the runs about people’s requirements, talking to clients, and we don’t really do much in the way call pitching, but when we really have to do it, or we really want to projects, we will just try and meet the clients face to face if we can, if we have to travel or whatever, just so we can get that, I, to I and real communication done, because it is it’s super valuable.[00:24:23] Matt Medeiros: [00:24:23] What about firing clients you know, at, my agency helping out there with a that that came through the door, it was this high end, you know, I don’t want to say high end. It was a notable customer in our local market. Looked like a lucrative project from the beginning, lucrative in the sense of like, look we knew, we felt like it was going to be you know, that it looked like things were going to be fairly efficient. It was partnering up with another design agency. So this, our agency would only be doing development. And man did that go South quickly? We quickly learned like this, certainly this wasn’t even [00:25:00] the project. We spent that first hour talking about it.[00:25:04] We quickly realized this is this wasn’t even what we discussed. And we, you know, We sat and we bared it out for a little bit and we started doing the deliverables that they were asking for. And it was just too many different changes, expectations on our side, changed dramatically to the point where we said, you know, what a difference professional opinions on how this project should move forward.[00:25:25] I think we should like, you know, and everyone actually kind of agreed because there was just so much tension. Every time we, we got on phone calls. Thoughts on firing clients when to[00:25:37] David Darke: [00:25:37] Yeah, no, definitely. We have done. And especially, cause they’re going back to almost those sort of comments at the start regarding about having your day rates and say, are saying we’ve done those sorts of things. We reduced our day rate in particular instances. And we’ve got to the point now where we have to have a certain day rate because it’s not affordable for us to have a lower day rate.[00:25:54] So sometimes communicating with those clients and actually coming to them with a newer more. [00:26:00] Realistic day rate. They’re not willing to pay it. So you’re in a bit of a sort of difficult situation there where they want work doing, but you’re too expensive and that’s just a natural break at that point.[00:26:11] But when it comes to us, sort of moving on, we’d just be super helpful as possible. Try not to burn any bridges or do anything in that regard. Just, just really be. That’s proactive and helpful, even though in theory, it’s a lost client, not going to get anything from them, just being as approachable. And that’s helpful even with the person you’re handing the stuff off to just be as helpful as possible.[00:26:34] That’s what we really try and do. Again, it hasn’t happened that much, but it’s definitely happened in the last two, three years where we just needed. it just wasn’t either right clients, some we took on when we were a lot smaller. The ratio was slightly different. They had a different expectation of how much we could deliver in a timeframe or, it’s very, it’s very likely that’s going to happen in the lifespan of an agency.[00:26:57] It’d be very rare for that not to happen. So [00:27:00] I think as long as you approach a lot of those community, sort of, now there’s talks and a lot of that communication around it is with as much grace and as much. positivity as possible, even though it’s a breaking of relationship, I think it would just pay dividends again for the future.[00:27:14] And. Again, when you’re handing off to that other developer and you’re respectful of their time and, and what you’re giving to them as well. People notice that stuff they really do. And, and if you need a partnership in the future, they might be the people that actually, Oh, I remember working with them or we got this project that was really well set up and really well built.[00:27:33] Maybe we could use them as a supplier, all that sort of stuff. It just not burning. Bridges is a key to a lot of those things.[00:27:41] Matt Medeiros: [00:27:41] yeah, Sort of final question here for folks who are again, looking to grow their consultancy or their where do you see opportunity in the WordPress space? I’ll start it where I think, there’s a lot of opportunities still. for me, it’s, it’s still blue commerce, right?[00:27:57] I still think launching WooCommerce, [00:28:00] still the sleeper in the industry. That there, that there’s still a lot of opportunity in that space. A lot of opportunity to specialize in space. and it’s, you know, going to be hopefully. And you can speak on this better than I can.[00:28:11] Hopefully it’s a type of customer that is willing to see value in, building out, you know, an eCommerce store or having a better solution, not just a mom and pop restaurant. This is an eCommerce store. That’s going to be earning you money. That’s where I see opportunity. I don’t know what about you. You don’t have to give away your[00:28:27] David Darke: [00:28:27] No, no, no. Again, I, again, really just around the secret sauce thing, we don’t really, we’re very willing to give away that stuff. that for us, it is our sort of perfect client and this could be a WooCommerce store. This could be a work, just their website, their sales platform. It. It just needs, they need to know, realize the actual potential of, of what their website can be.[00:28:49] And it’s not just this brochure. It is a platform they can use to generate money for them. And it’s the thing. That’s there 24 hours a day. Like this is the basic setting picture wall [00:29:00] website could be, but it really is a case of if they notice the value and they know the value of their websites. And they they’re willing to invest in it.[00:29:09] That’s the, that’s the sort of niche of, of where, where we’ve kind of landed, is finding those clients there, understand that websites are never finished. They need evolving to stay on top. They understand that, right? This is almost equivalent. And especially if you’re a shop, this is almost equivalent to having a physical shop.[00:29:26] You have to be willing to pay rent and you have to be willing to, to work out how you. Manage your stock, all that sort of stuff is part and parcel for only website. It’s not just you launch your thing is then sits online for free. And then you can just generate a load of money. It needs maintenance, it needs optimizing.[00:29:42] And that’s where I really see a lot of the, for us the value in our, in our clients and where we are. As you got more of that sort of security from is fine. There’s clients that just don’t understand the value of the website and are willing to invest back in it. And some of these people have been membership sites that are [00:30:00] getting a recurring revenue, and that becomes far easier when you’ve got, a number at the end of the month.[00:30:04] You’re definitely getting in every single month they can say, right, we’re going to put 20%, 10%, 30%, whatever, back into the website to then keep it growing. And that becomes a. Conversation, you can have rounds. You can actually see the budgets that are available for you and all that stuff. That’s what transparency is really healthy and optimization is a real thing for us.[00:30:25] And, like we paid speed or getting sales, or there’s amazing tools out there. There’s one which we use quite regularly called Metorik, which is a, sales aggregator for WooCommerce specifically. I think they’re just about to get Shopify released as well, but. That’s amazing at producing sales reports, finding out what’s what’s working well on your own.[00:30:44] Your store has a bit of an AI component for forecasting, all that sort of stuff. Bungling, utilizing a tool like that for us takes hardly any time to install. It sets up. It’s not that much a month, but we help digest the information and, and, and help our clients use that [00:31:00] information to get more efficiencies back in their site.[00:31:06] Matt Medeiros: [00:31:06] He’s David dark. His website is atomic smash.co.uk. The Twitter handle at atomic smashes that actually a photo of[00:31:15] David Darke: [00:31:15] Yeah, it is. Yeah. Yeah,[00:31:17] Matt Medeiros: [00:31:17] Okay. Not just[00:31:18] David Darke: [00:31:18] no, no, no, no. I think that is me in the middle, I think. Yeah.[00:31:26] Matt Medeiros: [00:31:26] that’s awesome stuff. Working folks who, aside from the website, atomic smashed.co.uk, where can folks find[00:31:31] David Darke: [00:31:31] Really just Twitter. Just, yeah, I’m on Twitter, David underscore dark and that’s dark with an E on the end, but yeah, just, just say hello on the, on the Twitter. That’d be great. Just to reach out just, yeah, that’d be fantastic.[00:31:44] Matt Medeiros: [00:31:44] Everybody else’s mattreport.com. mattreport.com/subscribe. Join that mailing list. Leave us a five star review on iTunes. Really helps us get found. We are the number one rated podcast for WordPress in the U S you know, I get to switch my iTunes account to London. See what happens. I don’t know. I don’t know what my ratings are in the [00:32:00] UK, but maybe we can, we can help over there as well.[00:32:03] Thanks for listening everybody. We’ll see you in the next episode. show less
40 minutes | 3 months ago
Building a Substack alternative with WordPress
Are you gripping to the handlebars of your product launch rollercoaster ride? Buckle up, as you’ll appreciate Lesley’s story in today’s episode. She’s the co-founder of Newsletter Glue which spawned as a small feature inside another product that was nearly extinct. We’ll learn why they spun this feature out, how they are doing market research, and what it’s like to take on Substack as a competitor. Story’s like these hit close to home, as I’m sure you’ve had a lot of the same anxiety as Lesley and her co-founder building your product. Please say THANK YOU to today’s sponsors: Mailster Newsletter Plugin — Want to build a replacement to MailChimp using WordPress? Take a look at Mailster!Easy Support Videos — Support your clients by embedding helpful videos inside the admin of WordPress. Check out this free plugin!
46 minutes | 3 months ago
Launching products like he’s in the Matrix w/ Iain Poulson
I’ll give you a second to read today’s show title… That’s how I felt talking to Iain Poulson. Like, this dude is Neo, from the Matrix. How does one person launch and maintain so many products and still have time for everything else? We’ll dive into that in today’s episode and much more! Here are just a few of the products we chatted about during our podcast: wpcontent.iohttps://intagrate.io/https://sellwire.net/https://wpusermanager.com/https://pluginrank.com Please say THANK YOU to today’s sponsors: Fathom Analytics — an alternative to Google Analytics for privacy focused and speed efficient web stats. WebDevStudios — a WordPress agency that can meet any of your demands for business sites, to e-commerce, and everything in-between.
38 minutes | 3 months ago
WordProof.io: Building trust over the internet through Blockchain & WordPress
Today’s guest is Sebastiaan van der Lans, the Founder & CEO of WordProof.io, a new business working to build trust over the internet through blockchain and WordPress. This was a fantastic conversation that spanned the topics of validating news content, all the way to pitching an innovative product for the chance to win 1 million Euros. (Spoiler alert: He won the 1 million Euros, tune in to find out how!) I really enjoyed today’s chat with Sebastiaan, and I hope you do too. Follow his company Twitter: @WordProofio Thank you to our sponsors SearchWP and GravityView.co! If you’re looking for the best way to improve WordPress search, look no further than SearchWP! If you need to build pages of data and form submissions from GravityForms, like directories or tables, GravityView is for you! Check out the behind the scenes video!
31 minutes | 4 months ago
Banned for affiliate links in a free WordPress theme
Not to be outdone by their recent 1 million active install celebration, Astra finds itself in some hot murky water. The theme was recently suspended when the theme review team found affiliate links “cloaked” in buttons recommending other plugins. Friend of the show Ron Huereca shows us a code snippet of how they achieved this, and LayerWP hosted a short written interview with a member of the theme review team. In today’s episode, I’ll share my take on the matter and where I’d love to see the theme repo move to for small product creators. You can read the theme guidelines cited in the episode, here. Also mentioned in the episode: Every word of this Tweet (down to the ALT text on the image) remains true more than a year later. It's a shame that this is still allowed in WordPress. https://t.co/0iTAXx94uP— Ben Meredith (@benUNC) August 8, 2020 Thanks to our sponsors SearchWP & Gravity View for supporting the show! Please say thank you on Twitter! Read the full transcript show more Matt: (00:04)This episode of the Matt report is brought to you by search wp.com and gravity view.co more on them. Later in today’s episode, we’re talking about the recent Astro debacle of just some thoughts around WordPress monetization. What it’s like to be a product creator, a product maker in the WordPress space, especially in the year 2020, let’s dive right on in. Matt: (00:29)All right, everybody. Welcome back to the mat reports. It’s maryport.com [inaudible] dot com slash subscribe to join that mailing list. For those of you that know they started a new job a couple of weeks ago over at Casto the makers of a seriously simple podcasting plugin. I’ll be the head or actually no, my official title is director of podcaster success. So I’m gonna help folks get their podcasts up and running over at Casos. If you’re thinking about starting a podcast yourself, send me an email, Matt at [inaudible] dot com and, uh, I guess some more videos up on the plugin Tut channel youtube.com/plugin Tut, check out all of my WordPress plugin theme tutorials. I’m going to get into some no-code stuff that just, uh, those are the things that, that really excite me. So some know code stuff that’s in and around the WordPress space. So do check out that channel recently, a theme with over a million active installs, one of the most popular, the most installed and activated WordPress theme in the WordPress repo. Matt: (01:34)That is not a default WordPress theme. In other words, a theme that doesn’t ship with WordPress by default Astra was, uh, was removed from the repo briefly for something of, uh, going against the theme developer guidelines of wordpress.org by injecting affiliate code links or affiliate links within the code of, of the theme. They sort of cloaked it in a way where you didn’t really know when you hit upgrade. Um, on these recommended plugins that they mentioned six of them, that they were getting an affiliate commission. If, if you did decide to upgrade, I’ve got a lot of thoughts about this stuff. I’m sure you do as well. But first search WP search wp.com is today’s first sponsor of the show and they were a repeat sponsor. I really appreciate the support from the folks email@example.com. Looking if you’re building out a website, you’re building out, you know, what’s really popular now, of course, in this pandemic world that we live in, I’ve even thought about it. Matt: (02:49)Myself is to start up a new directory site for a particular niche in, in my local area. Right? If I built out a directory site, I wanted to search that content. Cause that’s generally what you do. Search WP is fantastic for that. It searches your eCommerce products, custom field content, custom database tables, PDFs, and documents. I mean, even though it’s the year 2020, and restaurants still use PDFs for menus, you know, you could start a directory service of all these restaurants. And if they’re still using PDs for menu, you could search those PDFs. You do short codes, you can do Gutenberg blocks. You can do taxonomy terms, post titles and contents. But the real shining feature in my opinion is if you’re running one of these content heavy sites and you do need great search, not only consortia BP, do that for you, but they give you stats. Matt: (03:38)They give you analytics around what people are searching for. And this is analytics. You’re not going to get from Google analytics. This is going to be analytics on your site. What people are searching for is going to help you make better decisions with the content that you’re producing. Again, if you’re a webmaster for a university and now people are searching for classes and they’re looking for certain, uh, things to download, you can get all of these insights from that. If you’re a publisher high content traffic site, uh, this is going to help you make better decisions. Search wp.com. You can get firstname.lastname@example.org. It starts at $99 for one website for the year, 149 for the most popular plan. Check it out. Search wp.com. Search wp.com say, thanks for supporting the show. Okay, so I’m going to take you over to a former, a former sponsor of the show. Matt: (04:32)Uh, in the past, Ron, Ron Eureka media, ron.com wrote up a piece. If you’re looking for exactly what Astra did from a technical, uh, view media, Iran highlights this in the code snippet, and he shows you exactly what they were doing in the functions file of Astra. And they’re filtering the upgrade buttons to these, to these plugins. And here are the plugins that they were recommending. They were recommending Ninja forms, uh, WP forms, this social snap.com uh, plugin, which I have not heard of before, uh, give WP. And, uh, of course HubSpot, and it’s your typical play, right? Like a theme. Doesn’t do everything, uh, you know, most notably like a contact form. So what do they do? They recommend these other contact forms. They’ve provided styles and, you know, allegedly some support probably for these, these types of plugins, these contact forms, uh, styled into the themes. Matt: (05:35)So it works and they say, Hey, we recommend this. And by the way, if you do go and buy this, we get a little kickback in the form of an affiliate link. Now the issue is if we take a look at the theme, a handbook here are things that they say in here, and this is what I want to pontificate on themes should not display quote, obtrusive, upselling themes are not allowed to have affiliate URLs or links. Okay? So that’s pretty clear. Themes are not allowed to have affiliate URLs or links. The one before that themes should not display an air quotes. That’s what I’m doing, air quotes, but it’s literally quoted in the article, obtrusive upselling. Matt: (06:24)And this is where I, this is where this whole thing from my perspective starts to fall apart. I get the affiliate URL is you can’t do that. But as a small product maker myself, now, I dabbled in themes. I didn’t even know how long ago, six, seven, eight years ago, you can actually still go and get the themes I add. Haven’t had a chance to really see how I can decommission these themes from being downloaded and installed. Cause they’re no longer supported the theme review process. Again, when I was doing it, it was tiring. There was a lot of friction. People were getting away with things and even most notably, if you think back to cyber chimps, there was a time in the, in the theme, repo, uh, annals of history that you could, you could review the most themes. And then if you were reviewer reviewing the most themes you could pick, which theme was featured on the landing page of wordpress.org/themes. And for many years, while I say many ways, maybe two years, this believe this is how long it lasted. And, uh, well, Trent from cyber chimps, again, this is just a business play said, well, I’m going to pay people to review themes. And then they will pick my theme as the top theme. Matt: (07:52)It’s always been that sort of wild West kind of way. I remember submitting themes to the repo. Uh, and you know, we had a theme that we created. You can still find it. I’m assuming journal was the name that I wanted to submit it with. Now, mind you, there were other names in the repo already that was like paper, you know, rock, you know, these names, right? And I said, well, most people want to write a blog. A lot of people consider this a journal. And if somebody was like, thinking, how do I start a journal with WordPress? Well, maybe that’s going to be in my advantage is see there’s people that think that’s wrong, but it’s not. It’s it’s meat. It’s marketing. It’s it’s promotion. It’s SEO. It’s this is how it works. And I submitted our theme called journal and it was denied. The name was too generic. Matt: (08:45)The name journal associated with a blogging platform was too generic. What more on that in a minute, let’s talk about our second sponsor gravity view.co gravity view.co it’s a page builder using gravity forms data. So if you’ve ever used gravity forms, a very powerful form builder, and you submit all this data, you know, people submit data into these forms and you know, days, months, years goes by you get all this data. You want to pull this data out, or maybe you want to create a directory with that data. We just talked about directories of search WP. Now, maybe you want to create a directory using all of that gravity forms data, but you’re not a developer. How do you pull that data out of your database and display it onto your website? Gravity view.co will help you do that. Starting at
30 minutes | 5 months ago
Marketing your WordPress business
I recently shared a talk about marketing your WordPress service or business at the London WordPress meetup. Dan Maby, former guest of the show, invited me on share my idea around marketing for today’s WordPress business builders. Of course this is a topic near and dear to my heart, with a spin you might not get from every other marketer on the web. I hope you enjoy today’s episode, I’ll leave the slides from the talk below. If you did, please consider sharing this post with others! Thanks to our sponsors LockedownSEO.com & MediaRon.com! Please take a moment to thank our sponsors. They help keep the show alive! 20% of sponsor proceeds go to supporting A Big Orange Heart. Here are the slides to my London WordPress meetup talk. Read the transcript Speaker 1: (00:00)Hey everybody. Welcome back to the Matt report podcast. Today’s episode is going to be a solo episode. I’m gonna talk about marketing your WordPress product or service, maybe even yourself. I think this could be used outside of the realm of WordPress, but some of the stuff I’ll talk about today will be specific to the WordPress community. I recently did a talk covering this topic over at the WordPress meetup in London. It was my first international speaking gig where I did it virtually. In fact, yeah. You know, it’s, I don’t even think we were allowed to fly these days. Uh, but it was a fun, exciting time to talk about marketing is a little bit different for those of you that follow me know that I’m not one of those, you know, flashy marketing types, right? The core slinging, digital product affiliate person sitting in front of a Lamborghini, blowing up my Instagram, telling you how much money you’re going to make. Speaker 1: (01:00)In fact, I haven’t seen that in a while. It’s amazing what a pandemic can do to those types, but the way that I do marketing, the way that I’m going to talk about it today is, is, is much more about building opportunity for yourself, creating opportunity for yourself to get another customer, make a sale, meet new people, find opportunity in doing business with other businesses, right? That’s what marketing and this practice of getting yourself out there. That’s what it means to me. It’s, it’s really how I’ve been able to run businesses for quite some time and, um, find opportunity in the WordPress space, working for other companies and you know, all of that fun stuff by doing. What I’m gonna talk about today is really led made by doing this very podcast that has led me to opportunities, right? And I think that hopefully if you’re looking to grow those opportunities yourself, this will be an interesting talk. Speaker 1: (01:55)It’s my report.com airport.com/subscribe. Don’t forget to leave us a five star review on iTunes really helps. I really enjoy the feedback that I get on iTunes, the comments. So if you have a spare moment, if you have just a spare moment, go ahead and leave us a five star review on iTunes or wherever you listen to this podcast. Let’s thank one of our sponsors today. His name is Ronald Horeca. This is his second time. I think sponsoring the show. Thank you, Ronald. He does a ton. He’s like me. He’s probably like you just lots of projects, lots of things happening. He has a book about WordPress and Ajax, but he has two interesting plugins, a simple comment editing, right? Where you can edit various parts of the commenting system on WordPress. If you search for simple comment, editing on wordpress.org, you’ll find it. It allows you to do things like set the comment timer, stop the timer, hide the timer, allow unlimited editing for logged in users as a whole bunch of stuff that it does. Speaker 1: (02:53)And if that’s a unique situation that you’re in, where you need to edit this comment, functionality, check it out. It’s a plugin written by Ronald Horeca. His website is media run. I love that name, media run.com. And, uh, he has that book on WordPress Ajax. Like I mentioned, he has a bunch of plugins, but that’s simple comment editing looks pretty good. It’s got 43, five star reviews, 3000 active installs on wordpress.org.org. Simple common editing, Ronald Horeca. He does a lot, Ronald. Thanks for sponsoring the show. Alright, so the first part I want to talk about is who this is for. Like I mentioned, if you’re somebody who is building your own business, your own practice in the WordPress space, and you find marketing kind of tricky, kind of daunting, kind of hard that’s who this is, that’s who this talk is really geared at early stage product as a service or service people specifically in the WordPress ecosystem, finds marketing difficult for many reasons. Speaker 1: (03:58)Now, many reasons when I post, uh, polls and things like that on Twitter often about business. And I say, what’s the biggest challenge about your business? Is it running the business, right? Is it being all hats for all departments in your business? Cause it’s a small company. Uh, is it, you know, the marketing is it, the sales is the product. And nine times out of 10 marketing is always leading the pack. It’s the one that people always vote as one of the hardest things to do. And I think if you shift your mindset, like I mentioned before, you think about marketing and not such a sterile definition, right? It’s easy to think about marketing as if you were wearing a marketing hat at, you know, Pepsi or general motors or Apple, right. Big brands, right? Lots of, you know, strategic and fine lines that you can draw experiments and things like that. Speaker 1: (04:46)I think when you’re a small business, it’s very hard to think of like marketing as a tradition, like in a traditional approach. Sure. You do customer profiling, you do messaging and all of this stuff. But a lot of times you just, you just need to get out there in order to make sales. You don’t have time for this massive like strategic undertaking. So I think of marketing as again, getting out and providing that digital handshake when we’re, when we’re talking about online marketing anyway, but this transfers over to, on to offline as well. The digital handshake is something that I’ve talked about for a while, where all of the stuff that we’re doing online, whether you’re tweeting, blogging, creating a YouTube channel, Instagramming, all of this stuff, this is what’s creating that, that handshake moment with your potential customer or opportunity. Now, a lot of you know, that I grew up in car sales and this is many, many years ago. Speaker 1: (05:42)And you know, one of the first things that you would do when you met a customer on the car lot is you shook their hand, right? When, when shaking hands was legal, it might not even be a thing in the U S anymore after this. But in that moment, in that second moment of meeting somebody for that first time, and you give them that handshake, you’re learning a lot. You’re learning. Are they really interested in buying? How from, was that handshake? Did they hold it for two seconds, 10 seconds, 20 seconds. They look you in the eye. What was their body language? Right? Do they really want to engage you? Do they want to hold off? Like there was so much that happens in that split second moment, that online is very difficult to gauge, but I feel like this marketing stuff is that digital handshake, right. Speaker 1: (06:31)And everything we’re putting together is what’s going to open up that opportunity. And another reason why I feel like people just don’t like the marketing thing. And, and I’ll, you know, I’ll read between the lines and say that most people will say they don’t like marketing. They also don’t like sales, right? Cause they feel like sales is, is this high pressure game. And again, going back to car sales, they just don’t like that. You have to build some confidence. You have to build some confidence in your solution or your service or yourself, right. You need to have that. You need to routinely build up your confidence and telling yourself you have the best product in the world. It’s purpose built to solve a problem for your customer. Like you built this product specifically to solve this set of customers and be confident in that there’ll be wishy washy. Speaker 1: (07:22)You know, don’t be, I’m uncertain of my product. You have to be confident in that. You’ve built it purposely for someone because that’s going to translate into everything. You do, your marketing, your messaging, your talks, all of that and saving for your service. Like you’re confident that you’re providing a great service for somebody. And it’s also, it’s profitable and sustainable. And people love engaging with you. You know, worst thing that you can do and believe me, I’m guilty of this. I ran an agency for a decade and you start out. You’re like, Oh boy, I’m afraid to charge people money. Will they pay me a thousand bucks? Will they pay me 5,000 bucks? Oh my God, I could never charge that kind of money. What’s quite the opposite. Like once you start getting into the game and you start servicing customers and you hear, you know, the needs that customers have, or you undercharged somebody and then they just become the worst customer in the world. You’re like, wow, I should have charged you 20 times more than what I charged you. You then begin to build that confidence quickly. Um, and you will have that even when you charge somebody $10,000 and you thought, wow, that’s a lot of money. And then they become the nightmare client again. You’re like, wow, I really need to ra
29 minutes | 5 months ago
Rachel Di Martino on streamlining agency services w/ WordPress
I came across a tweet by the team over at GiveWP sharing Rachel’s message about spinning up a WordPress site in a weekend, which enabled her client to raise $12k in donations. That was enough for me to reach out and invite her on the show to talk about how all of that came together. We discuss how WordPress can be a great platform for rapid development even with lots of moving pieces. Rachel also shares a lot of agency insights as the owner of her woman-led Geek Unicorn firm in Toronto, Canada. I had a great time chatting with Rachel, and if you have a moment tell her thanks for doing an episode with me. Thanks to our sponsors! Today’s episode is brought to you by SearchWP & Uncanny Automator plugin! If you need to have better search on your WordPress site, look no further than SearchWP! If you want automator actions like a Zapier, but for WordPress, Uncanny Automator plugin is for you!
34 minutes | 6 months ago
Big Orange Heart, re-branding wellbeing & mental health
I can’t believe it was nearly a year and a half ago when Dany Maby appeared on the podcast to talk about his charitable cause for supporting wellbeing and mental health in the WordPress space. Today he’s back to discuss how the organization has re-branded itself to Big Organge Heart, as a way to reach beyond the just the WordPress community. While their hearts are still within the WordPress community, the hope is that being able to approach a broader audience will increase the support they need to keep the charity going. As you know, I’m a supporter of the organization and all profits from my merchandise store are donated to the charity. I hope you enjoy today’s episode!
37 minutes | 7 months ago
Where do WordPress implementers fit in?
WordPress implementers, the webmasters or site builders in our community, were placed back into the spotlight as I read through Mark Uraines post, Care and Influence: A theory about the WordPress community. I’m convinced Tom McFarlins post, WordPress Developers: Clarifying the title, remains the best definition for these two competing roles in our community — give it a read through if you haven’t already. Mark’s post is great, but I feel it illustrates a percentage of implementers still “need a home” in the community. Twitter conversation referenced in the episode. In todays episode, I’m breaking down my opinion on the matter and sharing some of my own real world experience finding a fit amongst my WordPress peers. I’m interested to learn your thoughts, either comment below or connect on Twitter. In other news, I found the use of Gutenberg in this Chatterbox idea to be a telling story on how “WordPress” might reach a larger footprint of the web. If you enjoy todays episode, please share it with others! Thanks to our sponsors! Todays episode is brought to you by SearchWP and CheckoutWC! If you’re looking for better search with more control over results, speed, and reporting look no further than SearchWP! If you need to customize your WooCommerce checkout experience or improve overall conversions, CheckoutWC is for you!
37 minutes | 7 months ago
Transition from client services to selling digital product
I don’t know about you, but I love a good “started from the back of a van and built an empire” story. That’s how Vito Peleg started his agency business many years ago while touring with his band. Today, he’s the founder of WP Feedback, a great tool for supporting WordPress users. Here’s just a few things you’ll learn in today’s episode: Focus your service offering to find high-growthHow to transition service to productHow to survey and identify market problemsHow to harness the power of community to grow your offering There’s a lot to learn here in a short amount of time — buckle up! Don’t forget to tune in and register for his FREE summit.
53 minutes | 7 months ago
Sell your WordPress plugin business
The last time Dan was on the show, we talked about staying small, operating without that burning desire to scale to unruly levels. I think now, more than ever, we’re all starting to realize that growth at any cost isn’t for everyone. Small products can become big products, or small products can become many products under one portfolio. Diversify. There’s no playbook for any of this, that’s the exciting part, though I’d urge you not to fall into the trap of attempting to replicate the success of a founder you follow on Twitter — make it your way. How to sell your WordPress plugin business Like most things in life, there was no perfect path for our hero’s journey. Dan narrates us through the entire process of selling his plugin business Sprout Invoices, both technically and emotionally. I’ll save the good stuff for your listening pleasure. I’m happy my friend is moving on to another chapter in his career. If you’re looking for him, find him at Sprout Ventures. Thank you to lockedownseo.com and ideabox.io for sponsoring the show.If you’re looking for an SEO specialist for manufacturing clients, check out lockedownseo.com!Want some powerful add-ons for Beaver Builder or Elementor? Visit IdeaBox.io!
36 minutes | 8 months ago
Sales Automation and Startups w/ Sean Tierney
Working and learning from Sean during his time at Pagely was a real blessing for me. It’s hard to teach an old dog new tricks, but Sean has a way of solving challenges through methods that would never occur to me. His approach to automating and systemizing the pre-sales process was an experience that transcends the phrase, “work smarter not harder.” You can read about it here. We’ll cover a few ways you can start your own automation framework, how leading his nomad lifestyle began, and most importantly his new startup Charity Makeover. I hope you enjoy today’s episode, please take a moment to thank Sean and my sponsors below. Stay safe! Thank you to lockedownseo.com and searchwp.com for sponsoring the show.If you’re looking for an SEO specialist for manufacturing clients, check out lockedownseo.com!Want better search results in WordPress? Look no further than searchwp.com!
61 minutes | 8 months ago
Opinions & podcasts in a WordPress business
I’m delighted to interview longtime WordPress podcaster and friend of the show, Jonathan Denwood of WP-Tonic fame. I admire Jonathan’s approach to doing business, that of becoming a story teller (or broadcaster) to hold an engaged audience. There’s no other sorcery or growth hacks involved, just good old fashioned digital boots on the ground. These days, you can either spend dollars or sweat equity to grow your business, but one thing is certain: you need to lead with an opinion and define your core values. We talk about a lot of that stuff in today’s episode, I hope you enjoy it. Thank you to lockedownseo.com and searchwp.com for sponsoring the show.If you’re looking for an SEO specialist for manufacturing clients, check out lockedownseo.com!Want better search results in WordPress? Look no further than searchwp.com!
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