046 – Alejandro Muther of Kimetric – Map, Measure and Trace Real Time Retail Data
Measuring consumer behavior and provide real time analytics for brick and mortar stores… Alejandro Muther, CEO of Kimetric (increases sales by creating unique customized experiences for consumers at point of sale while collecting and analyzing information about their profiles and behavior) joins Stephanie Benedetto and Samanta Cortes on location at NRF Big Show. MouthMedia Network is powered by Sennheiser. In this episode: With Kimetric, a 3D camera tracks reactions and how consumers are looking at touching or picking up products Real time data analytics Aggregating data so a retailer can know how things are working in the store The process Is not recording personal info, but instead general attributes and generating a profile of consumer Is can be as big or small an area as wanted, each camera covering 60 square feet 3D sensors create a 3D map Neck, elbows, feet, etc. as data points Changing lighting, smells in a retail space in reaction to the data gathered Kimetric was one of the first participants in a Microsoft accelerator Consumer goods companies are paying more attention to measuring customer behavior, but physical retailers are behind Getting data to store associates in real time for employee reactions Access to raw data and monthly/weekly report raw data to actionable items Map, measure and trace is not something enough people are paying attention to See omnystudio.com/listener for privacy information.