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Masters in Fitness Business Podcast
56 minutes | 4 days ago
114-It’s time the real fit pros start beating the online influencers. -Sean Garner
Are you tired of seeing the influencers beat the real fit pros? Sean Garner has made it his mission to turn that around by educating real fit pros about the online training business. He has helped many fit pros rise above and get what they deserve for their skill set. Key Takeaways from the episode What role will online coaching play going forward You’re right, but does it matter? You still have a huge opportunity with online Your not just selling sets and reps anymore How to stand out online. Where does Sean recommend people start with online training The biggest mistake Sean see’s people making in online training Mindset and Development What has been Sean’s most successful failure. What has been his biggest surprise in the industry Where does he go for personal and professional development
48 minutes | 11 days ago
113- Creating Financial Freedom with Your Business-Jackson Millan
You dreamed of financial freedom when you started your business, but how many of you are actually achieving it? What if you’re not? How do you turn it around? What if you are. How do you make your money work for you? I talk to Jackson Millan, the Wealth Mentor, who has helped hundreds of fit pros to achieve their financial freedom. Key Takeaways from the episode How to understand the language of money How to extract themselves from your business so that you can grow it. Pay yourself first Most fit pros don’t charge what they’re worth It’s not the money you earn that counts, it’s the money you keep The levers to manufacturing financial freedom Mindset and Development What has been Jackson’s most successful failure. What has been his biggest surprise in the industry Where does he go for personal and professional development
82 minutes | 18 days ago
112-Leads are not revenue, Sales are- Erik Russell
Getting lots of leads can be intoxicating, but unless you have a sales system to convert them to members your business will not see any revenue from all those leads. Erik’s sales system is specific to the fitness industry and has helped thousands of clubs increase their monthly revenue. Key Takeaways from the episode Sometimes the most disciplined thing to do is nothing. Where do I insert my flavor into the process without messing it up. When you hire someone to help your business listen to them. Good processes produce consistent results It’s about closing the leads, not getting them. The common mistake most new owners make. The Big Announcement . The Incredible deal. Get in on it Now!
58 minutes | 25 days ago
111 How to use your story to make your Brand sticky.
A lot of gym owners miss the boat when it comes to their marketing. Meaning, they are not clear in their marketing messaging in what they do, who they do it for and where they do it. Justin Brown has helped hundreds of business distill down their message so that it can be heard. Key Takeaways from the episode If people don’t know about your business how will they find you? What it looks like to potential clients when you don’t run your business like a business Biggest Branding mistakes gyms often make. Tell them your story before they make up their own story about you How to use your story to make your brand sticky Where do you start with your branding? What are the most effective moves to make to get your brand and message out there?
84 minutes | a month ago
110-Most people aren’t doing their digital marketing right. - Andrew Seeley Creatively Disruptive
Whether you're a brick and mortar, online or both, as a fitness business it is more crucial than ever to do your digital marketing right. It’s a simple matter of survival. It can be confusing and like hitting a moving target. Andrew Seeley shares information that will make it simple for you to do your digital marketing right. Key Takeaways from the episode Are you missing out on a game changing opportunity? Is it easier to get your message heard right now? Online is hot right now, will it remain hot? How the changes in Facebook and Apple are going to affect the fitness industry What are the basic mistakes small businesses are making with their marketing What Google can do for you Managing your reputation. How to respond to a bad review. Mindset and Development What has been Andrew’s most successful failure. What has been his biggest surprise in the industry Where does he go for personal and professional development
62 minutes | 2 months ago
109-You’re Not Ready for Ads-Chris Cooper
That sounds insane if your business is struggling. You think, the first thing I need are ads, but maybe you should consider fixing the holes in the boat instead of bailing more water. That is the advice Chris Cooper got from his mentor and it is the same advice he gives today to the gyms he mentors. Key Takeaways from the episode The two skills sets necessary to have a profitable fitness business What is The State of the Industry Report? Are you ready for advertising? You have contracts, but do you really? What good are leads if your can’t close them. Why a clean gym is one of your best retention tools Why are just a little over 50% of Micro-gyms are profitable! Why trainers that spend the lest amount of time training are the most profitable Mindset and Development What has been Chris’s most successful failure. What has been his biggest surprise in the industry Where does he go for personal and professional development
56 minutes | 2 months ago
108- Life Lessons you may benefit from with Sean Finnegan
Cancer survivor, Navy veteran, Fitness model, Inventor, Business owner, Physical Therapist, Personal Trainer. Sean Finnegan is all these things. He shares how all these experiences changed him for the better and how he was inspired to come up with his patented system for strength training anywhere and minimum equipment. He thinks it’s a model that trainers can use to set up an online training business with low upfront costs. What do you think? Key Takeaways from the episode Life lessons from a cancer survivor Behind the scenes in fitness modeling How you can use this system to set up an online training business How stressing less has helped Sean succeed more. Mindset and Development What has been Sean’s most successful failure. What has been his biggest surprise in the industry Where does he go for personal and professional development
66 minutes | 3 months ago
Ep-106-From Bad to Badass Leader
Do you have a high staff turn over, poor culture, unhappy employees or a poor performing team? Maybe you’re a bad leader. We’ve all been there when you start running your business it’s great when you’re a one person show. Everything seems to run smoothly. When you start adding a team the wheels can start to fall off quickly. When you have a team you have to be a leader and that requires a different skill set. Michelle shares her 12 lessons on how she went from a Bad to Badass Leader and how you can too. Key Takeaways from the episode What if you only had 3 years to live? How do you know if you’re a bad leader? The common mistake when building your team You can’t build a Badass team without this. The 12 Lessons to become a Badass Leader What is the most common roadblock to becoming a badass leader Mindset and Development What has been Michelle’s most successful failure. What has been her biggest surprise in the industry Where does she go for personal and professional development
84 minutes | 3 months ago
Ep105-Are we getting it all wrong in America?
Sometimes the answer to our problems is a mind set shift or change of perspective. We try to find some answers for the US Fitness market by comparing it to some of the international markets. What the markets are getting right and wrong. Jack Thomas hosts the Fitness Business Asia podcast and owns 3 Fitness Studios in Bangkok Thailand. We sit down to have a conversation about the current state if the fitness industry and what we need to do to thrive in the current economy. We both learned a lot and think you will too. Key Takeaways from the episode Comparing the Asian market to the American market. What are each doing right or wrong Are we focusing on the wrong thing right now? We discuss Clients quitting using Covid as an excuse The single reason some gyms got more of their clients back The impact of training staff to a system on your time and productivity The U.S. got stimulus and Asia didn’t. How did that affect our mindsets? Are we spoiled in the US and the scarcity mindset Is the political polarity of Covid only a US thing? Mindset and Development What has been Jack’s most successful failure. What has been his biggest surprise in the industry Where does they he for personal and professional development
63 minutes | 4 months ago
102-Branding for Dummies with Justin Brown
Ask four people what is branding and you will get four different answers. Do you know what your brand is? Who your brand is for? What does your brand promise? These are questions only you can answer. Justin helps you answer these questions and how to turn the answers into more revenue for your business. Key Takeaways from the episode What exactly is branding Are you targeting yourself in your marketing and branding? The difference between a Brand and a Company Service delivery is more important than certifications. Are you networking intentionally and effectively? How to target affluent clients How you help people by charging them Mindset and Development What has been Justin’s most successful failure. What has been Justin’s biggest surprise in the industry Where does he go for personal and professional development
54 minutes | 5 months ago
100- Why You Need To Be an Activist for your Gym / Studio.
Politicians and Public Health Officials are not going to advocate for your business. You have to advocate for your business. You have to create consequences for the decisions makers. Only then will they be motivated to make decisions that will help your business. Ted Theodoropolus shares how he is doing this and how you can too. Key Takeaways from the episode How to get on the radar of your public officials Understanding the disconnect between public officials and business owners Why you have to get organized to pursue your cause What motivates your politicians and public health officials Why you need to have contingency plans in place Mindset and Development What has been Ted’s most successful failures What has been Ted’s biggest surprise in the industry Where does he go for personal and professional development
62 minutes | 6 months ago
99- Creating Your Own Fitness Category- Dr. Mark Chavez
We’ve all heard of TRX, Bosu, and Stick Mobility. These are brands that created their own category of fitness. What if you could do that? Mark Chavez thinks you can and tells you how on this episode. Key Takeaways from the episode Is this an entirely new fitness category? Doing something that only you can do. Mark breaks down a business model for a trainer. Are you a commodity or a product? What are the demographics for this category of training? How to create and harness local star power? Why it takes more than an idea. Mindset and Development What has been Mark’s most successful failures What has been Mark’s biggest surprise in the industry Where does he go for personal and professional development
19 minutes | 6 months ago
98-A Technology that will help keep your gym safe from Covid-19 and Flu viruses.
The only company on the market with this technology. You can use the same science that keeps the astronauts safe on the space station to keep you client and staff safe from Covid-19
75 minutes | 7 months ago
96-Are you crushing your business or is it crushing you?-Ben Ivey
You ask any business owner how’s their business and they tell you. Great! But is it really? We discuss the things business owners are afraid to let anyone know and how it’s killing them and their business. Ben Ivey’s dad was a successful business owner or so he thought until he killed himself. This launched Ben on a quest to help avoid other entrepreneurs from suffering this same fate. Key Takeaways from the episode The benefits of building your business around the lifestyle you want. Your limiting habits that keep you from moving forward in your business Do Better people tend to become better leaders? What is Active Procrastinators syndrome? Are you working towards something you want to do that you can do now? The curse of the grind mindset Following your competitors instead of focusing on what you want to do Suicide is a real thing with entrepreneurs. Mindset and Development What has been Ben’s most successful failures What has been Ben”s biggest surprise in the fitness industry Where does he go for personal and professional development
78 minutes | 8 months ago
95-Behavioral science that improves fitness
We want our clients to want their goals as much as we want it for them, but most of the time it seems like they don’t. But that’s just it, They DO! We just have to do a better job at leading them. Scott and Janine have had success in using behavioral science to improve their clients results and level of satisfaction. They share what has been working for them on this episode. Key Takeaways from the episode How Scott and Dr Janine think differently about health and fitness Is a cafe or shake bar right for your gym or studio? Where does behavior modification applications belong in a fitness business. What do you need to know to ask your clients better questions? What was the biggest change they’ve seen since implementing behavior modification in their business? What role does language play in behavioral modification? What behavioral modification looks in the real world. Are you neglecting the other 23 hours of your client’s day. Mindset and Development What has been their most successful failures What has been their biggest surprise in the fitness industry Where do they go for personal and professional development
79 minutes | 9 months ago
93-I Hate Selling- Ryan McKenzie
I’m a personal trainer, why are we talking about selling? Because if you don’t sell you will not have any clients. But it doesn’t have to be something sketchy if it is done correctly. Ryan McKenzie shares his method of selling that doesn’t even feel like selling because true selling is about helping people and solving a problem for them. If you can do that you will be successful. Key Takeaways from the episode How do I sell when I hate selling? What do trainers need to do to get the sales process right? Why free training doesn’t work Why a Sales Process in important When is the best time to ask for referrals? How to avoid awkward conversations Why you need a process for new trainers? What do I need to do right now?
68 minutes | 9 months ago
92-Happy Hour with Thomas Plummer
This was fun to get questions straight our listeners. We got a couple of glasses of wine in Thom and fired questions at him and prepared for the firehouse of information. Key Takeaways from the episode How do we get new clients and reconfigure your business to prepare for the current fitness market. What is the future of Team Training? Do you need to change your model and price points? How do you capture the Virtual market if you’re late to the game? We discuss price points for virtual training How do you adjust my expenses to cope with Covid? How do you capture lost members
115 minutes | 9 months ago
91-Simplify Your Business - Josh McKinney
There are so many components to operating a profitable business. It can be confusing and frustrating. It can make your business inefficient and cost you money. Don’t you wish you could simplify it? Josh McKinney shares how he did it with his businesses and he is happier because of it. Josh runs two profitable gyms, an online business and a podcast. He has a unique mind and approach to business that has always allowed his businesses to operate with a profit. Key Takeaways from the episode How to purposely create a great culture in your business What is the leader’s role in creating culture in their business What are your limiting beliefs that keep your business from growing Cult or Culture where do you draw the line? What you must do love your business. Are you being a victim or a victor in your business How to simplify your business Mindset and Development What has been Josh’s most successful failure What has been Josh’s biggest surprise in the fitness industry Where does Josh go for his personal and professional development
97 minutes | 10 months ago
90-Shut Up and Run Your Business - Thomas Plummer
Stop being pissed off and focus on how your business can be successful in the current market. The reality is COVID isn’t going anywhere any time soon. This is our normal. You need to evolve you business to thrive now. Thomas shares what he thinks you need to do to survive and thrive. Key Takeaways from the episode Acceptance of the current situation. We are never going back to 2019 so you must evolve your business to survive. The COVID trap a lot of owners can fall into. Do your personal politics have a place in your business? You better be covering your ass with your safety protocols and policies. Putting together a long term COVID business plan. The Golden opportunity for Personal Training What model does Thomas think will work moving forward Is this a good time to raise your prices ? Why your business has to grow as you age. What if you have to close your business permanently?
74 minutes | 10 months ago
89-Your weaknesses are also your business’s- Wayne Hawkins
When you open a business your weaknesses become your business’s too. If you’re unorganized, always late, unapproachable, etc. If you want your business to thrive you have to improve yourself as an owner. Wayne Hawkins has been a trainer for 20 years and opened his own business a December 2018. He tells us how he has improved as an owner. Key Takeaways from the episode Why owning a business is a different ball game than training. Why you have to change your model after you open The importance of your marketing right now This is a key time for personal training How do you capture new clients post COVID shutdown? If they don’t see you clean it then they don’t think it’s clean When you own a business your weaknesses come out quickly Mindset and Development What has been Wayne’s most successful failure What has been Wayne’s biggest surprise in the fitness industry Where does Wayne go for her personal and professional development
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