31 minutes | Mar 15, 2021

Five Critical Customer Motives You Need to Unravel

In this episode Pat Kothe recaps five critical customer motives that emerged from the first 10 episodes of the podcast and discusses why it is important for people within medical device companies to unravel them. He also discusses some of the issues we will begin to explore in future episodes, broadening out to include interviews with industry people, and why it is important to share the podcast with others you feel could benefit from the content, and how to best do so. 


Mastering Medical Device:

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