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MASTER PRIVATE PRACTICE
8 minutes | Mar 8, 2018
MPP EP 22 – The Best Kept Secret to Marketing a Private Practice!
What is the best kept secret to marketing a private practice? The secret is to not only market your services to “users” of therapy (your clients/Ideal client), but to not forget about marketing your services to the “buyers” of therapy services! That’s right! As private practice operators we cannot just work to identify our ideal […]
15 minutes | Feb 28, 2018
Ep 21 – If You Can Create a Treatment Plan, You Can Create a Marketing Plan!
Creating a marketing plan for your therapy business is no different than creating a treatment plan for your clients. In other words, if you can create a treatment plan, you can create a marketing plan! On this episode of Master Private Practice, Chris Swenson helps the listener understand how creating a marketing plan is […]
20 minutes | Feb 21, 2018
Ep 20 – Therapists are the Worst Marketers! B.S.!!!
“No longer can people say that therapists make the worst marketers! Cause we are going to find out that, oh man, people will be coming to therapists for help with marketing! Now wouldn’t that be cool!” – Chris Swenson On this episode of Master Private Practice, Chris Swenson compares the top qualities of a […]
7 minutes | Feb 8, 2018
Ep 19 – The Key to Private Practice Success: Win From Within Everyday!
On this Master Idea episode, Chris Swenson discloses the real key to private practice success; to win from within everyday! This is a must-listen-to episode if you truly want to gain the key to private practice success! Too many of us in private practice continue to focus upon the external stuff. For instance, marketing […]
3 minutes | Jan 30, 2018
Ep 18 – Therapists! Rejection is NOT About You!
Many of us in private practice have experienced the event where a client decides to see someone else for therapy. Or, when you have worked so hard to attract clients and those clients decided to choose to work with someone else. Ouch! I know! Does this mean we suck? Are devalued? Worthless? A complete reject? […]
6 minutes | Jan 25, 2018
Ep 17 – What Price Are You Willing to Pay?
Jim Rome, host of the Jim Rome Show, explained on a recent podcast a question he had to ask himself that really made the difference in his success. That question… “What Price Are You Willing to Pay?” Jim seems to be referring to what price are you willing to pay to get to where […]
5 minutes | Jan 15, 2018
Ep 16 – The Marketing Strategy that Really Works for Therapists!
On this Master Idea episode, Chris Swenson introduces the reader to one of his most successful marketing strategies, “content marketing!” Chris Swenson has used a content marketing strategy since the beginning of his private practice. In fact, the strategy has been one of the most successful for engaging others, developing trust, cultivating authority, […]
9 minutes | Jan 10, 2018
Ep 15 – What Every Therapist Needs to Know About Business Cards!
On this Master Idea episode, Chris Swenson discusses how to be strategically effective with business cards. Business cards are an essential marketing tool for anyone in private practice. However, it is important to be sure you are using those tools effectively! The therapy experience for clients is very personal, private, and vulnerable. Therefore, developing […]
17 minutes | Jan 4, 2018
EP 14 MN – Building Your Ideal Private Practice
BUILDING YOUR IDEAL PRIVATE PRACTICE A Guide for Therapists and Other Healing Professionals, 2nd Ed. by Lynn Grodzki On this Master Note episode, Chris Swenson features four of his favorite Master Ideas from the book “Building Your Ideal Private Practice” by Lynn Grodzki. Master Ideas we explore in this one are – Split in Your […]
6 minutes | Jan 3, 2018
Ep 13 – Profit is Vital; But Not What You Live For!
On this Master Idea episode, Chris Swenson introduces a unique way of looking at profit for your business. Inspired by Allan Dib, author of the book, “1 Page Marketing Plan.” Our bodies need oxygen to live but the oxygen is not what we live FOR! In other words, oxygen is vital for us to […]
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