11 minutes | Mar 14, 2021

Episode 104 - 10 Reasons Why People Don't Buy

Visit http://JohnBlakeAudio.com to Learn How to DOUBLE Your Enquiry-to-Sale Conversion with The Lead Flow You Already Have.

It’s a fact that only a certain percentage of the people you talk to end up buying from you. It would be great if you could sell your product or service to everyone you have a conversation with, but we know that is simply impossible. 

There are, however, some things you can do to increase your margin of success. Today I’m going to share with you 10 reasons why people don’t buy. I know this list will help you identify the loops that need to be closed in each of the conversations that you have. It will also give you the tools needed to take action whenever one of these reasons (i.e. objections) is brought to the table. 

Not all of these translate to every sales situation, but if you can tick off the majority of them, you’ll instantly create a bigger window of opportunity for yourself and for your clients. 

The first lot that I'm going to go through with you is comprised of pretty universal reasons, and the last few are probably more niche than anything else. 

For instance, the first reason why people don’t buy is that you have not uncovered the actual problem that that person is looking to fix as a result of buying your particular product or service. 

If that person is not uncomfortable enough to move, they'll stay where they are. Unless you uncover the pain, or the problem, or the challenge that the person is experiencing, they will not be willing to invest in fixing that thing. It is very common to see this happening. 

On the other hand, there are some reasons that concern to more specific situations. If more than one person is involved in the decision-making process, and if one of them is absent during a sales conversation, it is most likely that they are going to have some troubles explaining your offer to a third party, therefore the chances of them getting the message you actually intended to communicate are dramatically reduced. It is like getting half of the decision or even less, depending on the situation. 

In this episode, I’m going to expose these Top 10 reasons in detail so you can quickly recognise them and disarm them to drastically reduce the possibilities of having any of them affect your sales. So, take a listen to episode 104. It’s going to really help you toughen your sales process. 

To DOUBLE your lead-to-sale CONVERSION with the leads you already have, go to http://JohnBlakeAudio.com for his exclusive, free, no-fluff, audio training and companion PDF guide.

Inside you’ll get word-for-word email follow-up templates, phone scripts, and more that you can put to use today.


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