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You can watch the video version of this episode on youtube! https://youtu.be/v2885MlsKY0 We were honored to host our friend Luis Benitez, Director of the Outdoor Recreation Industry Office for the State of Colorado. In this podcast episode we discuss the economic scale and impact of Colorado's outdoor industry, the importance of sustainability in gear and apparel and so much more. Having summited Mount Everest SIX (!!!) times, Luis is an amazing example of an adventurer who has a true passion for the outdoors and understands the ethical and environmental impacts of the outdoor industry. He speaks eloquently to the industry's ability to cross political divides and why that's important in this day and age. “Colorado is in a strong position to lead the Outdoor Recreation Industry on many levels, and this office will be the start of creating not only the collective voice for the outdoor community in our state, but also starting to craft the collaborative vision for the future...” Thank you Luis for joining us! The pleasure was all ours.

You can watch the video version of this podcast on youtube! https://youtu.be/ZoVBb7zQUcg We were privileged to speak with Stacy Bare, Producer/Founder of Adventure Not War, Principal at Bare LLC, and National Geographic Adventurer of the Year. In this episode we discuss Stacy's service in the Army and transition into life at home, forays into entrepreneurship, and continued service to the Veteran community. Stacy is healing the wounds of war for himself and other veterans by returning to the places he and others have fought to celebrate - the outdoors - and truly connect with the local community. Learn more about Adventure Not War and view the film at adventurenotwar.com/ Bare LLC is a boutique consulting firm working to grow healthy organizations, people, and places with an emphasis on health and adventure. linkedin.com/in/stacy-bare-9b354a24 Subscribe now for future video podcasts! https://www.massiveimpact.co/

You can see the video version of this podcast on youtube! https://youtu.be/Yg6_oTcBPsU We were thrilled to have had an opportunity to spend time with key leaders of the critical sustainability initiatives at the Outdoor Industry Association, Nikki Hodgson and Beth Jensen during their forums the 2018 Summer Outdoor Retailer in Denver. https://www.linkedin.com/in/nikkihodgson/ https://www.linkedin.com/in/bethejensen/ Both women are incredibly affable, driven and astute. We are clearly the students in the room with these two consummate professionals who have been fighting the good fight for many years, and we're good with that. We're here to learn (and help others understand) after all! The Outdoor Industry Association is the preeminent trade organization for the outdoor industry. We were stoked to see the updated 2018 statistics around the impact that the Outdoors industry has on the national economy- they are impressive. Outdoors recreation based businesses represent more than 2% of GDP- yes- $887 Billion (yes, with a B) in consumer spending. That's amazing. In collaboration with their 1300 manufacturer, supplier, sales and retailer members, they are force for the industry in recreation and trade policy, sustainable business innovation and increasing outdoor participation. Based in Boulder, Colo., with offices in Washington, D.C., OIA is the title sponsor of the massive Outdoor Retailer convention/conference that moved to Denver recently. Beth oversees the potent Sustainability Working Group (SWG): 200+ outdoor industry brands, retailers, suppliers, and other stakeholders collaborating to develop and implement sustainability standards and best practices throughout the shared global value chains of outdoor apparel, footwear, and gear. These folks are the engine behind the changes we all want to see for the better in apparel and gear. The OIA SWG drives change via a three-pronged approach: Assessment, via the Higg Index (which we discuss at length) and other key industry tools -- Action, via shared implementation projects -- Innovation, via connecting with academic institutions, research organizations, innovators/startups, and other stakeholders to address the industry's shared challenges. For more about OIA check out this video: https://outdoorindustry.org/who-we-are/ Be sure to engage with the tools to get started in sustainable gear and apparel that they've made available on their site here. https://outdoorindustry.org/sustainable-business/getting-started/ We're excited for you to see this engaging and information packed interview with Beth and Nikki. Subscribe now for future video podcasts! https://www.massiveimpact.co/ Built in partnership with: LEM Media https://www.lem.media/ Level Head Audio https://www.levelheadaudio.com/ Corvidae Collective https://www.corvidaecollective.com/ Hot Tea Media http://hotteamedia.com/ Nimble Mind Strategies LLC https://www.linkedin.com/in/margojohn...

We were thrilled to sit down for our inaugural video podcast with our friend and inspiration, Derek Sabori. You can watch the video version of this episode on youtube! https://tinyurl.com/y82cfggs Derek worked his way up from answering phones to VP of Global Sustainability for well known board-sports and lifestyle brand, Volcom. After spending nearly 17 years with Volcom, Derek has gone on to great success in starting his own highly sustainable (and highly successful) mens yoga brand, KOZM. as well as a well regarded sustainability podcast, The Underswell and a sustainable fashion program at Orange Coast College. https://thekozm.com/ https://www.theunderswell.com/abouttheunderswell https://www.apparelnews.net/news/2018/apr/26/orange-coast-college-launches-apparel-sustainabili/ Derek's passion alone is contagious. It's clear how much he cares about every aspect of what goes into the clothes and gear that he and his orgs produce. He's super articulate and learned and we're grateful that he spent some time with us for our first video podcast. We're also grateful for his mustache, which is in the running for the best in the land : ). Subscribe now for future video podcasts! https://www.massiveimpact.co/ Built in partnership with: LEM Media https://www.lem.media/ Level Head Audio https://www.levelheadaudio.com/ Corvidae Collective https://www.corvidaecollective.com/ Hot Tea Media http://hotteamedia.com/ Nimble Mind Strategies LLC https://www.linkedin.com/in/margojohnson/