13 minutes | Sep 1st 2020

The Importance Of This One Thing To Help You In Life And Business

Join Gordon as he discusses how to get the most out of each and every day and why changing the language you use towards yourself can make or break your personal and professional success. Tune in to find out why changing ‘I can’t’ to ‘I haven’t yet learned’ can help you go from strength to strength in your business career, how there should only be ‘do’ and never ‘try’ and why we can only achieve what we truly believe.



  • It is really important to look at how you as a leader develops in your business. Ultimately if you are not right then your business will not be right. When you are facing challenges and not feeling motivated you may notice that it negatively affects your business. Every single day in your business is of huge importance, it is the building blocks of what you may aspire to have.


  • The language that we tend to use needs to change, not just in our minds but out loud too. Stop using the word ‘tried’, when you say that you have tried something you are giving yourself an escape route. Change your mindset to believe that there is no ‘try’ there is only ‘do’.


  • There are many times when you may have said to yourself ‘I can’t do this’. Change your outlook and your mindset to ‘I haven’t learned this yet.’ When you catch yourself saying these detrimental words you cut off the possibility of you achieving something. Instead of thinking you can’t do something, look at what you need to learn in order to be able to do it.


  • There is no limit except the one that you impose on yourself each and every day. We must guard the garden of the mind because whether you think you can or you think you can’t you are absolutely right. It is only what we believe is what we will achieve, the question is what do you believe? If you are positive and believe in what you are doing then you will achieve whatever you put your mind to.


  • We have to be really careful about what we are saying to ourselves. It is really important to change the language we are using, say things such as ‘yes I can’, ‘I will’ and ‘I must.’ Set yourself goals to commit to and tell yourself that you will achieve them. The positive messages that you are feeding your brain with are really important to both your personal and professional success.



“Every day we are battling ourselves, each other and our minds.”

“You are the leader of you.”

“It is that negative story that will create that negative outcome.”




Gordon Burcham is a best-selling author, 3 x World martial arts champion, and award-winning Martial arts school owner. He has helped 1000s of Martial arts schools grow and has over 20 years of experience running martial arts schools.

Gordon has been training, teaching, and working in the Martial Arts industry for nearly twenty-five years. After earning his first black belt, he went on to win three consecutive World Titles against guys half his age. In 1998, in the midst of his competitive career, he launched his own dojo which still runs today. After retiring from the competitions, he decided to focus more on helping others in the MA business while still running his club.

Burcham has trained with industry giants like Alfie Lewis and developed his street-smart business attitude working with top business coaches. He is now considered one of the foremost authorities on peak performance in the business side of the MA industry. He has proven his techniques work through the transformation in his own personal life, athletic career, and business as well as those of his coaching clients. Burcham teaches that success is the result of forming good habits and moving forward.

He is a real-life success story going from bullied school kid to earning multiple world titles, and his MA school is currently one of the most successful in the UK. Gordon loves self-development and helping others, enjoys travel and family time. He is now learning how to fly planes and pursuing a speaking career!

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