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MarPro - The Marketing Procurement Podcast
39 minutes | Nov 10, 2021
Celia Landesberg | EcoVadis
This week on MarPro we talk with Celia Landesberg from EcoVadis, the universal sustainability ratings platform for public and private organizations. that allows companies to assess their suppliers' environmental and social performance.Listen now... you'll be glad you did!
37 minutes | Oct 19, 2021
Dean Arrington | Metro Audio Visual Productions
This week on MarPro, Dean Arrington from Metro Audio Visual Productions introduces us to HoloPresence Technology for live events that enables busy and high profile keynotes and presenters who can't be there in person to still participate as live holograms. It's an insightful and fun filled 37-minutes that won't disappoint!
39 minutes | Oct 6, 2021
Sarah Scudder | Real Sourcing Network
This week we chat with Sarah Scudder from Real Sourcing Network about print and packaging and how companies can make their packaging more sustainable.
44 minutes | Sep 22, 2021
Jose Molina | Constellation Brands
Our guest this week on MarPro is Jose Molina the Marketing Procurement Manager for Constellation Brands, where he is responsible for supporting the marketing organization to drive value and growth across the beer and wine divisions. Key take-a-ways from the episode include...Agency alignment for multi-brand companiesEngaging legal into the agency review processEarning a seat at the table by delivering valuePivoting to digital to support activationsStop focusing on just cost savings and start focusing on delivering valueLIKE - COMMENT - SHARE - FOLLOW
48 minutes | Sep 8, 2021
Russel Wohlwerth | Co-author, Buying Less For Less
This week on MarPro our guest is Russel Wohlwerth the co-author of "Buying Less For Less" a must-read for all marketing and advertising professionals and for all procurement pros who touch the marketing space! In addition to being an author, Russel has been advising companies around the world on all aspects of marketing agency supplier management. He is a serial entrepreneur who was an owner of Select Resources, a founding partner of Ark Advisors, and founder of External View. Russel is also on the staff of London-based Alchemists, a marketing consultancy.Russel started his career as a copywriter but discovered his true calling was in account management. His first job was with McCann Erickson but he spent the majority of his advertising career at DDB where he was a Senior Vice President, Group Account Director. Russel was also a digital pioneer joining one of the first interactive agencies in 1994.Russel’s consulting approach was profoundly shaped by his experience working on several accounts that were in the throes of deregulation and structural change – airlines, healthcare, telecommunications, banking, and energy. Working in uncharted territory and creating solutions for never-seen-before problems has proven to be a great foundation for helping companies cope with the volatility of modern marketing.While best known as a “search consultant” because of the 250+ searches he has conducted, Russel sees marketing agency supplier management as a complex system involving much more than just firing and hiring agencies. Although he has conducted searches accounting for billions of dollars in billings, Russel’s greatest achievements have been revitalizing client-agency relationships, reengineering marketing departments and agency rosters, and bringing sanity to the marketing procurement discipline.Russel’s clients include Activision Blizzard, Adobe, BMW, GSK, Hallmark, HP, Intel, LinkedIn, Microsoft, Major League Soccer, Nintendo, National Football League, Oracle, Porsche, Pringles, Sanofi, SAP, Charles Schwab, Sunkist, Toyota, Visa, VW, Wells Fargo Bank, and many others. Russel has conducted more than 30 complex global consulting assignments and searches including several prominent international media reviews.Russel is an active supporter of industry trade associations. In addition to his involvement with the 4A’s, he also works with the American Marketing Association (AMA), Association of National Advertisers (ANA), the Incorporated Society of British Advertisers (ISBA), and the World Advertising Federation (WAF).
31 minutes | Aug 26, 2021
Tom Bebrin | BioMarin Pharmaceutical
On this weeks episode of MarPro we talk with Dana's former boss, Tom Bebrin of BioMarin. So besides prodding him about what is what to work with Dana for all those years, we also tackled the following topics...Career GrowthPersonality Traits between Marketing Procurement & Direct ProcurementWhen You Find the Right Person - Hire ThemLessons Learned of Setting Up a Marketing Procurement TeamLeveraging Past Success to Change PerceptionsLIKE - SHARE - FOLLOW
34 minutes | Aug 11, 2021
Shereen Lannoye | Astellas Pharma
On this episode of MarPro our guest is Shereen Lannoye, the Associate Director of Global Procurement, Marketing Agencies, and Production at Astellas Pharma US. Key learnings from this episode include...Marketing to marketers to earn a seat at the tableStrategic PlanningMaximizing the value of QBR'sSupplier Relationship Management successFOLLOWLIKESHARE
45 minutes | Jul 28, 2021
Emily Bruhn | Medtronic
This week on MarPro we chat with Emily Bruhn the Global Sourcing Category Manager for Marketing at Medtronic about her background as a media buyer at both an agency and also General Mills made her a more well rounded and empathetic Marketing Procurement professional. Key learning from this episode include...Measuring ROIChanging Industries, but Staying in Marketing ProcurementNavigating the Agency LandscapeConsolidating the Vendor Pool Challenging the Status QuoEarning a Seat at the Marketing Table Globalization ChallengesFOLLOWLIKESHARE
42 minutes | Jul 14, 2021
Office Hours - Breaking Down the 2021 Deloitte CPO Survey & Weighing Hard vs. Soft Dollar Savings
Once a month our hosts will be doing a segment called 'Office Hours' to share their perspectives on various topics and/or questions. So this week the topics are...- The 2021 Deloitte CPO Survey- Hard vs. Soft Dollar Savings
48 minutes | Jun 30, 2021
Tyler Rice | T-Mobile
On this episode of MarPro we sit down with Tyler Rice from his home in Seattle during his transition from Nestle Coffee Partners to T-Mobile where he will be the SR Sourcing Technology Manager supporting the Media Services & Media Agency Category. Tyler is a former media turned procurement professional with over 7 years of experience in the space. With experience on 'both sides of the aisle' in both regional and global roles, he brings a mindful approach to the Marketing Procurement function relying on trust, transparency and fairness in every professional interaction. Key learnings from this episode include...Media Transparency - K2 Intelligence Report | ANACost vs. QualityWhat's driving the talent shortage in marketing procurementTraits of a great marketing procurement professionalFOLLOWLIKESHARE
48 minutes | Jun 16, 2021
Beth Pope | GoDaddy
On this episode we visit with Beth Pope, the Procurement Manager for Marketing at GoDaddy to discuss her perspective as a UNICORN in the world of marpro since she previously worked as a marketer before crossing over to procurement... or as Rusty likes to say, "the darkside"! Here are the key lessons discussed in this episode…Lessons learned as a marketer working in procurementSimplifying requirements & processesGaining acceptance from marketing when launching a marpro departmentAligning legal with marpro Questions marketers need to be asking their marpro peersRoles and playing Good Cop / Bad CopRFP's - Using discretion to keep vendors honest, while also not being a disruption to the businessSHARELIKEFOLLOW
45 minutes | May 30, 2021
Kaleigh Wilson | Syngenta
On this episode of MarPro – The Marketing Procurement Podcast we sit down with Kaleigh Wilson, a Marketing Procurement Category Manager at Syngenta to discuss her perspective on the MarPro topic, including…The blending of traditional & digital marketingStructure & goal alignment of MarPro teams Why the word ‘savings’ should be replaced with ‘value’Explaining the difference between Strategic Sourcing and PurchasingDefining KPI’s to measure success with vendor partnershipsHow salespeople can break thru the noise in order to get noticed within MarPro Reducing & eliminating bottlenecks in MarPro activities SHARELIKEFOLLOW
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