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35 minutes | Apr 11, 2019
Marketplace Mechanics #3 - Andrew Needham, HeadBox
Welcome to the third episode of Marketplace Mechanics, the podcast that takes you behind the scenes of two-sided marketplaces and the people building them. In this episode, I speak with Andrew Needham, a serial entrepreneur and the Founder & CEO of venue marketplace, HeadBox. To subscribe to email updates for each episode, head to marketplacemechanics.com Follow the show on Twitter @marketplacepod and follow James on Twitter @thejamesmcaulay SHOW NOTES 1:55 Interview Begins - what is HeadBox? 2:49 What are the problems being solved by the HeadBox marketplace? How did people book venues before HeadBox? 4:25 HeadBox Origin Story - where did the idea come from? 5:32 What did the first few days and weeks of HeadBox look like? How did you get started? 9:25 Who were the first hires, and how did they acquire supply and demand? 11:10 After you had acquired your first 1000 venues - when did you switch on demand? How did you decide which channel was best for your marketplace? 15:15 The importance of learning lessons about your customers yourself (the hard way) vs. offloading marketing to an agency 16:25 The importance of learning in startups 18:40 Manual processes behind the scenes (things that don't scale) when growing HeadBox 21:08 SaaS-enabled marketplace - what the hell is a SaaS-enabled Marketplace? 22:05 HeadBox as the first SaaS-Enabled Marketplace in the Venue Industry 24:40 Spinning the 'flywheel' of growth by solving problems for customers and suppliers in tandem 26:20 Where will HeadBox be 3 years from now? What does the future of booking a venue look like? 30:25 Andrew's advice to people starting or building two-sided marketplaces 34:09 Outro
37 minutes | Oct 21, 2018
Marketplace Mechanics #2 – Jean-Michel Chalayer, LeSalon
Episode overview. 2:02 Interview Begins 3:16 LeSalon's origin story and the problem being solved 4:50 Is LeSalon the Uber for therapists? 5:32 What did the first few months look like? How did you get started? 6:44 How did you know when you had found the right co-founder? Were there any real signs you were a good match when you met? 8:20 You've found your co-founder - what next? What does a typical day at early-stage LeSalon look like? 10:15 The legendary LeSalon spreadsheet 13:25 What are the criteria for therapists (suppliers) joining LeSalon? What makes a good therapist? 15:31 Do you reject a lot of therapists? 17:02 How do you approach trust? How do you help your customers get comfortable with a stranger entering their home to carry out beauty treatments? 18:11 How do foster a sense of community on your marketplace? 22:55 How is LeSalon better than the competition? 24:35 How did you arrive at the business model? Has it changed since you started? And is it a similar model to competitors, or have you done something unique? 25:55 Do you control the pricing on your platform? 29:20 Do your suppliers try to take customers off the platform? (Disintermediation) 32:37 What's your favourite part of building a two-sided marketplace? 34:30 Biggest piece of advice you'd give to someone thinking about starting their own marketplace?
30 minutes | Aug 11, 2017
Marketplace Mechanics #1 – Daniel van Binsbergen, Lexoo
Episode overview. 2:08 Interview Begins 3:16 First Week at Lexoo 4:00 MVP of Lexoo 4:45 First booking 5:20 Customer acquisition 5:52 How did you meet your co-founder? 6:29 Supply and demand – which first? 7:37 Balancing the needs of supply and demand 9:35 Building the team 10:27 International expansion 13:13 Creating community (AirBnb, YunoJuno, Monzo) 15:19 Competition 16:40 Quoting Systems – Supplier Fatigue 16:15 Pricing 19:40 Business Model 20:54 Commission 22:02 Disintermediation 24:16 Favourite part of building a marketplace? 25:53 Why start a marketplace? Why not a legal firm? 27:08 Fundraising for marketplaces vs SaaS businesses 28:38 Tell me something about Lexoo that very few people know
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