39. Attracting Mums to your brand using PR with Jules Brooke
Having your brand spoken about within the media is incredibly influential. While most businesses see value in appearing in the media they have reservations about the investment required to engage a PR agency. Today on the show we are talking about the merits of DIY PR. We are speaking through the process of doing your own PR. Our guest is taking us through the best ways to identify and approach a journalist, how to follow up and the mistakes to avoid. This is a practical episode which will appeal to small and medium business owners and marketers who are looking to use PR to reach mothers, without the expense.
For the show notes head to: https://www.marketingtomums.com.au/podcast/ep39-with-jules-brooke-attracting-mums-to-your-brand-using-pr/