31 minutes | Jun 2nd 2020

32. Creating Winning Content with Andrea Scalzo Yi

As mothers are increasingly rejecting corporate sales messages in favour of an attraction strategy, it has never been more important for brands and business to create engaging, valuable content. In this episode Andrea Scalzo Yi, founder of Raising Dragons, shares how she successfully built a community of more than 1,000,000 parents organically by creating simple STEAM activities which parents could do at home with their young children. Andrea shares her insights and tips to help brands connect and engage with mothers by using the right content formats and channels. For the show notes head to: https://marketingtomums.com.au/podcast/ep32-with-andrea-scalzo-yi-creating-winning-content/
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