31. Marketing to Working Mothers with Kate Christie
As the demands and expectations of working mothers increase, so does the way they value convenience and time. Mothers are willing to pay a premium for greater convenience, and this is only increasing with the number of Millennials becoming mothers.
In this episode Kate Christie, founder of Time Stylers, gives us a deep insight into the minds of working mothers and how they view time. She identifies core differences between Millennial and Gen X working mothers and how they prioritise their time. Kate offers a series of recommendations for brands wanting to position their business for greater appeal among working mothers and demonstrates why every brand wanting to appeal to working mothers needs to understand how they prioritise time.
For the show notes head to: https://marketingtomums.com.au/podcast/ep31-with-kate-christie-marketing-to-working-mothers/