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Here we go again. It seems that the “media” needs more attention and the best way to get it is by spreading more stories about DOOM and GLOOM. Rising inflation, fuel prices, interest rates skyrocketing and talks of imminent recession are enough to make the most optimistic among us a little nervous. The media has a saying…if it bleeds, it leads.  What this means is that nothing attracts the attention of readers and viewers like BAD NEWS. In today’s episode of The Marketing Your Practice Podcast I want to share how Tony Robbins has helped me to navigate difficult times like these. Tony teaches that there are 3 decisions that we make every day that control the direction of our entire life.    I’ll share with you what these decisions are and how you can restore control of your life rather than allowing yourself to be subconsciously manipulated  by the media. Enjoy the show. Thanks for all you do, keep saving lives. Angus See omnystudio.com/listener for privacy information.

In today’s episode Tony shares the 3 step process that has allowed him to constantly stay ahead in the social media game. Here’s what we covered in this content rich conversion You’ll learn the best way to come up with trending content. How often you should post and on what platforms. The key metrics to measure and what questions you should be asking your new patients to find out how they really heard about your practice. The biggest mistakes that chiropractors make with their communication that confuses the community and turns them away. And heaps heaps more. Enjoy the episode. Thanks for all you do. Keep saving lives. Angus Links: Website: www.premierwellnesschiro.com Facebook: Premier.Wellness.Chiropractic Join our Facebook Group: Pediatric Chiropractic Today Instagram: drt.pxkidchiro Bio: Dr. Tony Ebel is a Pediatric and Wellness Certified Chiropractor who specializes in and has extensive education, experience, and passion in neuro-developmental disorders and other special needs cases, as well as general pediatric, pregnancy, and family wellness care. Dr. Tony truly runs and operates his dream practice (one of the largest pediatric practices in the county) or what he also now terms “the practice of the future” for chiropractic. Partnering with Dr. David Jackson, Dr. Tony co-created the first ever online pediatric training program, Epic Pediatrics. He again joined with Dr. Jackson and his incredible practice-building and training program, Epic Accelerators, as an Epic Coach. Having himself benefited tremendously from his 3 years as an Epic Accelerator Client, it was time for him to simply turn around and “lend a hand up” to as many chiropractors as possible in this area as well. Tony’s amazing wife Kristina keeps his craziness in check, three incredibly beautiful and gifted daughters Addison, Alaina, and Emilia, and an amazing little boy Oliver who himself went through “the perfect storm” spending 6 weeks in the NICU with a very grave prognosis of seizures and severe neurological damage and delays, only to come through that with zero seizures or developmental delays thanks to the early application of Pediatric Chiropractic. He is a health and wellness “junkie” who loves CrossFit, reading and learning, spending time with his family, and sports. See omnystudio.com/listener for privacy information.

In today’s episode I’m going to show you how to make more money.  In order to do this, you need to first understand what money is, you’ll need to uncover what your beliefs are about money and then you’ll need to see if they’re aligned. I’ll help you to do that. There are few topics that have the depth of emotion linked to them, like money. In this episode I’ll remove that emotion and share with you a simple plan to increase the amount of money you make. Enjoy the show. Thanks for all you do. Keep saving lives. Angus See omnystudio.com/listener for privacy information.

What does your office design, decor and layout say about you and the quality of services that you offer? Sadly, many chiropractors' offices are outdated, run down and poorly maintained and they wonder why patients don’t follow through with care. Think about it for a moment. Would you trust someone to maintain your spine if they couldn’t even maintain their practice? Probably not. In today's episode I’m talking to interior designer Carolyn Boldt about how you can use design to improve patient flow, attract new patients and save you time and money. Carolyn and her husband Scott are the only architectural, interior, construction and consulting firm that specialises in helping chiropractors with the design and layout of their offices. Carolyn shares the impact that light, colour, sound, artwork and more have on the profitability of our practices. This episode is a must listen.  After you’ve finished this episode be sure to head over to https://www.chiropracticofficedesign.com/adio and be sure to download the great resources that Carolyn and her team have put together for marketing your practice listeners. Also have a look at the amazing portfolio of the work they’ve done.  These offices are nothing short of stunning. Enjoy the show. Thanks for all you do.  Keep saving lives. Angus Links https://www.facebook.com/CrossFields/ https://www.instagram.com/crossfields_chiro_design/ Head on over to https://www.chiropracticofficedesign.com/adio to receive  your megabundle offer: 15 of Our Most Popular Floorplans Five Phase Checklist for a Start-up Office Five Point Designer Checklist to Evaluate Your Current Office Image Five Biggest Mistakes Chiropractors Make When Opening and Office – E-Booklet Bio Thirty years ago, Carolyn was faced with a hard decision: doctors wanted to remove her daughter's tonsils, but she was hesitant to have her two-year-old daughter undergo surgery at such a young age. Today, thanks to chiropractic care, Carolyn’s daughter still has her tonsils. The impact of that care on her daughter’s life would make Carolyn a lifelong advocate of holistic healthcare. In 2004, Carolyn and her husband co-founded CrossFields as a design-build firm in Atlanta, and in 2011 they changed their focus to improving the public’s perception of alternative medicine, and highlighting the power of holistic healthcare. CrossFields has helped hundreds of practitioners across the country expand their practices and reach higher levels of success by maximizing space, attracting and retaining patients, and saving money. See omnystudio.com/listener for privacy information.

In today’s episode I share 5 reasons why your C.A is perfectly positioned to manage all of your social media marketing. I then layout the exact step by step plan that I go through to train my C.A’s to manage our social media marketing (you should copy this!) 😂 If you like the idea of having your C.A run your social media but don’t have the time or desire to train them, then I can help. Starting from July 11th, I'm going to be teaching 20 C.A's how to implement a world class social media marketing strategy for their chiropractic practice. If you would like me to train your C.A so you can have your own inhouse Social Media rock star, then go to www.anguspyke.com/ca to find out more.  I'm only offering 20 spots and almost half of them are gone already. If you want to be part of it, don't wait, head to www.anguspyke.com/ca and check out what’s involved. Angus P.S Imagine for a moment, Angus, that you had your own in house Social Media Manager. One who truly understands your business, mission and purpose.  One who brought in new patients and helped to position your practice as the go to place in your community. All this in less than 2 hours a week.  Sound too good to be true?  I used to think so too.  Head over to www.anguspyke.com/ca and I’ll show you how to make this dream a reality. Links Find out more about Social Media for C.A’s www.anguspyke.com/ca See omnystudio.com/listener for privacy information.

Ten years ago, my good friend and mentor Dr Russ Rosen introduced me to the work of Byron Katie and her “4 questions”.   He helped me work through the challenges I was having in practice by asking me 4 questions Is it true? Can I absolutely know it’s true? How do you react, what happens, when you believe that thought? Who would you be without that thought?  To say that these questions changed my life would be an understatement.  In today’s episode I’ll share with you how I used these questions recently to help me get over a disagreement with Lauren (my wife) and how I used them to help a chiropractor get more clarity around her patient communication.  Enjoy the show. Thanks for all you do. Keep saving lives Angus See omnystudio.com/listener for privacy information.

In today’s episode I am going to teach you a 4 step process that will change the way you think about goal setting and drastically improve the results you get with goal setting. There’s a simple, yet profound mistake that most chiropractors make when setting goals and this ultimately ends up with them HATING goal setting.  I’ll show you what this mistake is then I’ll show you how to fall back in love with goal setting. Enjoy the show. Thanks for all you do. Keep saving lives. Angus   See omnystudio.com/listener for privacy information.

After the success of Ep257, we’re back with another instalment in the new practice series.  This time, with a friend of the show, Tony Ebel. I asked Tony how he would build a practice from scratch in a community where no one knew him and he only had $20K to invest. Tony shared the exact strategy he would use to attract new patients, what he would spend his money on and when he would hire his first staff member. After knocking it out of the park, I threw another “curly” question at him.  This time, imagine that you had to start a practice on the other side of the country, you were never allowed to visit in person and you couldn’t deliver any of the services.  What would you do and how would you make this a success? This is where Tony excelled and his answers were dripping with wisdom. Tony explained how we would hire staff, what he would look for in associate chiropractors (this surprised me) and how he would accelerate the growth of his team members.  Brilliant! If you’re considering buying a second practice or wanting to start one from scratch, then stop what you’re doing and listen to this episode NOW! Enjoy the show. Thanks for all you do. Keep saving lives. Angus Links: Website: www.premierwellnesschiro.com Facebook: Premier.Wellness.Chiropractic Join our Facebook Group: Pediatric Chiropractic Today Instagram: drt.pxkidchiro Bio: Dr. Tony Ebel is a Pediatric and Wellness Certified Chiropractor who specializes in and has extensive education, experience, and passion in neuro-developmental disorders and other special needs cases, as well as general pediatric, pregnancy, and family wellness care. Dr. Tony truly runs and operates his dream practice (one of the largest pediatric practices in the county) or what he also now terms “the practice of the future” for chiropractic. Partnering with Dr. David Jackson, Dr. Tony co-created the first ever online pediatric training program, Epic Pediatrics. He again joined with Dr. Jackson and his incredible practice-building and training program, Epic Accelerators, as an Epic Coach. Having himself benefited tremendously from his 3 years as an Epic Accelerator Client, it was time for him to simply turn around and “lend a hand up” to as many chiropractors as possible in this area as well. Tony’s amazing wife Kristina keeps his craziness in check, three incredibly beautiful and gifted daughters Addison, Alaina, and Emilia, and an amazing little boy Oliver who himself went through “the perfect storm” spending 6 weeks in the NICU with a very grave prognosis of seizures and severe neurological damage and delays, only to come through that with zero seizures or developmental delays thanks to the early application of Pediatric Chiropractic. He is a health and wellness “junkie” who loves CrossFit, reading and learning, spending time with his family, and sports. See omnystudio.com/listener for privacy information.

Let me start with this.  Social Media can be a fabulous tool at helping chiropractors build authority, expertise and attract in new business.  But, like any tool, the results depend on the user. In today’s episode you’ll discover 9 bad habits that could be potentially be a road block to your social media success. If you’re ready to reach more peeps, increase your impact and improve practice profitability then you need to listen to this episode. It’s super actionable, ready for you to implement today and start seeing results tomorrow. Enjoy the show. Thanks for all you do. Keep saving lives. Angus See omnystudio.com/listener for privacy information.

It’s book review time again and this month we’re discussing The Art of Insubordination (how to dissent and defy effectively) by Todd Kashdan Ph.D This book is PERFECT for Chiropractors who are on a mission to change the world (or just their communities). As most chiropractors have experienced, getting people to change their habits and belief systems is NOT easy.  This book provides a roadmap to make that journey easier and more effective.. The author  shares “the five essential principles rebels can use to maximise the persuasive potential of their message”.  I loved these! The Art of Insubordination is the essential guide for anyone seeking to be heard, make change, and rebel against an unhealthy status quo. Click here to check out this episode. Thanks for all you do, keep saving lives. Angus See omnystudio.com/listener for privacy information.

In today’s episode we’re doing a deep dive into Instagram.  I’ll be sharing with you what’s new in 2022 , I’ll walk you step by step through the platform and I’ll teach you the best practices when it comes to using Instagram to attract patients into your practice. A lot has changed with Instagram in the last 2 years and if you’re not update with this evolving platform you’re leaving potential patients on the “table”. Check out the episode now to learn how to use Instagram to reach more people in your community. Enjoy the show. Thanks for all you do. Keep saving lives. Angus See omnystudio.com/listener for privacy information.

In today’s episode I’m talking about beliefs. I’ll share with you why beliefs are so important and I’ll share with you 2 things you can do to believe new things. It was Socrates that said…”an unexamined life is not worth living.” And when it comes to examining your life,  the very best place to begin examining is your beliefs. Beliefs can be sneaky though. The most important and impactful beliefs are so hidden that we’re not even aware of how they’re impacting our lives. Even worse…we often end up thinking our beliefs are true. If you want to up level your income, impact and enjoyment, then making sure your beliefs are aligned with where you want to go is foundational to your success. Enjoy the show. Thanks for all you do. Keep saving lives. Angus See omnystudio.com/listener for privacy information.

Let me get straight to the point, today’s episode of The Marketing Your Practice Podcast is for chiropractors who want to grow their practice. In particular, it’s for all of you who would like to double their practice in the next 6 months. I’ll share with you a simple 4-step framework that will help you stand out from the noise, find out where your ideal patients and guide you through becoming a person of value that ultimately ends up with new patients calling your practice. Enjoy the episode. Thanks for all you do, keep saving lives. Angus See omnystudio.com/listener for privacy information.

Imagine that you had to start a practice from scratch in a community where no one knew you and you only had $20K to invest? What would you do? Where would you invest your money? How would you attract new patients and when would you employ your first team members? These are the exact questions that I asked Dr Stephen Franson (aka the systems guy) in today's episode and to say he knocked it out of the park is an understatement! To be honest, Stephen’s answers surprised, especially when he started talking about when he’d employ his first staff member.  I’d love to know your thoughts. Today’s episode is jam-packed with practical, tactical and ready to implement strategies for the new and established chiropractor. Stephen’s shares some business and decision making frameworks that have the ability to accelerate your growth and sky rocket your income. Stephen is the founder of The Remarkable Practice, an innovative coaching and consulting company that helps DC’s create a remarkable practice as part of a remarkable life. Enjoy the show. Thanks for all you do. Keep saving lives Angus Links: Website: https://theremarkablepractice.com Download Stephens Bookwww.theremarkablepractice.com/ebook-angus  Register for the Sydney Conversion, Retention Immersion Event  June 10-11thhttps://theremarkablepractice.com/aus-conv-ret-immersion/ Bio: Dr. Stephen Franson is a true champion of the Chiropractic Wellness Lifestyle who packs deep experience from over twenty years of clinical practice. Known as “The Systems Guy”, Franson is the founder of The Remarkable Practice, an innovative coaching and consulting company that helps DC’s create a remarkable practice as part of a remarkable life.  Stephen is also Co-Founder of Chiro Match Makers, a specialized placement service that matches the right chiropractor with the right opportunity. A sought-after international speaker, author and teacher of Chiropractic Business Success; Franson was listed as one of the Top 25 Most Influential Chiropractors in 2017.  You can read his best-selling book, The Remarkable Practice: The Definitive Guide to Creating a Successful Chiropractic Practice. Franson graduated from the University of Vermont (91) and Life Chiropractic College (96) and opened Franson Family Chiropractic (97) which became one of the largest wellness clinics in the world. Stephen lives a Remarkable Life in New Hampshire with his wife Camilla (DC) and their two children, Sam and Emma Grace.  You can usually find them on the beach, enjoying their family favorite past-time: surfing the frigid waters of New England all year round. See omnystudio.com/listener for privacy information.

Would you like to learn a communication technique that increases the chance that your message will be remembered by a factor of 20?    What if I told you this same communication technique was also a powerful tool for initiating behaviour change and building strong communities? Sound too good to be true? Well…the good news is it’s not! I’m talking about telling stories and in today's episode I’ll share with you the three types of stories that you should be telling in your marketing and patient communication and I’ll even give you some examples of the stories I told every week in my practice. Enjoy the show. Thanks for all you do. Keep saving lives. Angus See omnystudio.com/listener for privacy information.

What is branding and why is it important to your practice? When I say important, I don’t just mean visually important. In fact, the visual component that so many of us associate with branding, like the logo, colours and typeface, is only a small component of branding. Branding, when done right, attracts the right kind of high quality patients, helps you share your message wider and deeper, increases your impact across the community and puts money in your bank account. In today's episode I'm talking with Justin Faulker. He's a graphic designer and branding expert and LOVES helping chiropractors share their message and grow their practices.  Your brand is what people say about your practice when you're not around.  The good news is, there are specific strategies that you can implement to help to guide that conversation and in today's episode, Justin explains exactly how.  Enjoy the show. Thanks for all you do. Keep saving lives. Angus Links: Website: https://www.theshapingbay.com Facebook: https://www.facebook.com/theshapingbay.design Instagram: https://www.instagram.com/theshapingbay.design Bio: Justin spent years working on a range of global brand projects; building a financial centre's presence on a global market, for Lawyers in the Bahamas, Trusts funds in Geneva, and local governments. The work was technically fulfilling, but I found myself disconnected from the client type. In 2014, Justin opened The Shaping Bay, providing corporate-level branding for small businesses. Taking a step in the opposite direction from the corporate world he had been working in. In early 20's, Justin got sick whilst travelling and surfing in Indonesia. Like many people's health stories, on returning home, the symptoms didn't go away.  Justin had started reading a lot into diet and lifestyle and began following a paleo style diet which got me instant results. He then started working with a brilliant Naturopath and seeing my cousin, Tom Faulkner for Chiropractic adjustments. Within a few months of treatment, he felt better than I had ever known and finally in control of my health again. Over the last 10+ years, Justin's health journey inspired his interest in functional healthcare and human vitality, and has inspired his partner Mara to study Naturopathy. Mara and Justin love reading and implementing diet, lifestyle, spirituality, fitness and health hacks into our daily life. Striving to live the most natural, human lifestyle we can. See omnystudio.com/listener for privacy information.

In today’s episode we’re going to be talking about the importance of being different and how being different and NOT BETTER will help you grow your practice, your impact and your income too! As a world, we’ve become obsessed with better and many of us have wrongly bought into the idea that the path to helping us stand out from all the noise is by being better than our competitors. As you’ll learn, the fastest growing companies of today are better than their competitors. They’re DIFFERENT. In today's episode you discover exactly why being different is so powerful and I’ll share my system for helping to identify how your practice is different, so you can start standing out from all the noise right now! Enjoy the show. Thanks for all you do. Keep saving lives. Angus See omnystudio.com/listener for privacy information.

COVID has forced many chiropractors to look at their business models and investigate ways they can diversify their practices, decrease their overheads and find additional sources of revenue. As a result of this, I’ve been getting a lot of requests from listeners wanting to know more about how they could supplement or completely replace their income with a virtual practice. My guest on the show today is an expert at that.  Her name is Libby Rothschild.  She’s the CEO of Dietician Boss and she helps her clients grow both virtual and traditional practices. In today's episode we talked about the strategies that a chiropractor could use to start building an income in as little as a day a week.  We talk about coaching and business delivery models, content creation and the importance of making sure you start with the right niche. Libby is brilliant, she drops a whole bunch of wisdom in this episode and if you’ve ever wondered about what it takes to add an online component to your business, then you’ll love today's episode. Enjoy the show, thanks for all you do. Keep saving lives. Links: Website: https://www.dietitianboss.com Facebook: https://www.facebook.com/DietitianBoss Instagram: https://www.instagram.com/DietitianBoss Bio: Libby Rothschild is the founder and CEO of Dietitian Boss™, a sales& marketing expert, and a business coach. Libby grew her company Dietitian Boss™️ from a side business into a full time 7 figure company within 16 months of operation, while still holding her 9-5 clinical dietician job. She has been featured in major publications, spoken at universities around the world, and continues to educate and share her passion for helping others grow their online businesses Libby Rothschild shows coaches, consultants, and entrepreneurs how to attract clients online without ads or a website. As a former clinical dietitian, Libby transformed from making 55k a year in a window less clinical office to building a million-dollar company. Within her first 3years of business Libby grew a 7 figure company without using paid ads or SEO.As the founder of Dietitian Boss™ Libby has trademarked the dietitian boss method- a 5 step process that has supported business growth for over 1000 registered dietitians and student nutrition professionals. She has been featured in major publications like Business Insider and Forbes. Libby has spoken at universities around the world about starting and growing an online business. See omnystudio.com/listener for privacy information.

It’s book review time again folks! In today’s episode, Martin and Tony are back with me and we discuss our key take aways from The Gap and The Gain by Dan Sullivan and Dr Benjamin Hardy. This book's major premise is that we are unhappy, unfulfilled and unsuccessful in life because of the way that we measure progress.  According to the authors..."We all have an "ideal", a moving target that is always out of reach. When we measure ourselves against that ideal, we're in "the gap". However, when we measure ourselves against our previous selves, we're in "the gain"." This book is simple in nature but profound in its reach and I believe it delivers on its promise to be “the high achiever's guide to happiness, confidence, and success.” Enjoy the show. Thanks for all you do. Keep saving lives. Angus See omnystudio.com/listener for privacy information.

This episode is a masterclass in what it takes to be a great student, communicator, leader and marketer.  My guest on the show today is Dr Matt Hill. Matt has been working with Tony Ebel for the past 6 years and Tony told me leading up to this interview that on many days Matt is his favourite person in the world. In this episode we talk about what it takes to form strong and lasting relationships between a principle and an associate. We talk about the importance of listening in communication and Matt shares the marketing strategy that’s helping them to reach more families right now. Links: Website: www.thepediatricexperience.com                https://pxdocs.com Instagram: https://www.instagram.com/drmatt_px Bio: Dr Matt and his wife Crystal just celebrated 14 years of marriage and with 4 boys between the ages of 3 and 12 life is busy, loud and fun! Originally from the great state of Arizona, Dr Matt found his calling into Chiropractic after his son, Micah, was born with Agenesis of the Corpus Callosum. After 6 months of struggle and going to specialist after specialist, Matt and Crystal found a pediatric chiropractor who changed their life and Micah’s long term health trajectory!  3 years later Dr Matt made a bold decision and left a position in the corporate world to attend Chiropractic school at Palmer in Davenport, Iowa. Getting into Chiropractic for the pediatric and special needs population specifically, made Dr Matt’s decision on where and how to practice simple. He has practiced for the last 5+ year in Crystal Lake, IL at PWC Chiropractic with a team specifically focused on helping the toughest pediatric cases not only locally, but helping families that travel to for care from across the US.  In 2020, Dr Matt joined Dr Tony Ebel, who he practices alongside, as a lead clinical guide for The Pediatric Experience. A training community with the sole purpose of training and equipping 1000’s of certain, skilled and wildly impactful Pediatric, Prenatal and Family Chiropractors and teams.  See omnystudio.com/listener for privacy information.