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Marketing Your Practice
49 minutes | 2 months ago
Ep180. A New Business Model For Practice Success. Mark Postles.
The challenges over the past 10 months have exposed a lot of cracks in health care practices around the globe. For many of us we’ve become acutely aware of just how big our practice overheads are (rent, staff, utilities etc) These vulnerabilities are made even worse for those of you who run single practitioners only businesses. In this episode I’m speaking with Chiropractic royalty Dr Mark Postles about the new and emerging businesses models that practitioners around the globe are implementing to help them decrease their overheads, increase their impact and expand their practice mission and vision. I loved this conversation and hope you do to. Enjoy the show. Thanks for all you do. Keep saving lives. Angus. Links In8model quiz: https://www.thein8model.com/free-questionnaire/ Website https:www.questchiropracticcoaching.com Book a 30 min chat with Mark: https://questcoaching.as.me/adpschat Instagram. https://www.instagram.com/markpostles/ Bio Mark graduated in 1975 from Palmer College of Chiropractic. As a practitioner he has operated a number of successful family lifestyle focused practices. He currently conducts a multi-doctor practice in Australia. As a facilitator of improved professional standards Mark coaches and speaks with audiences around the world. He is passionate about facilitating change in practices that results in transformation of teams and practice members. Mark believes there is much to be done to ensure that chiropractic assumes its rightful role as an integral component of every person’s healthy lifestyle. He is committed to equipping chiropractors philosophically, scientifically, technically and politically in order to attain this position. See omnystudio.com/listener for privacy information.
15 minutes | 2 months ago
Ep179. Create Raving Fans With These 3 Videos. Angus Pyke
We often focus lots of our marketing on new patients attraction. However that’s just one of the goals of effective marketing. Marketing is also about KEEPING the attention of our existing patients. In todays episode we’re going talk about how we can use video to improve the patient experience, create more raving fans, stimulate referrals and increase your patient retention Enjoy the show. Thanks for all you do. Keep saving lives. AngusSee omnystudio.com/listener for privacy information.
24 minutes | 2 months ago
Ep176. How To Write Irresistible Emails. Angus Pyke
In todays episode we’ll talk about the 7 best practices for writing patient attracting emails. Here’s an overview of what I cover. Use an Email Service Provider i.e Mailchimp No Gmail Accounts Take Time To Think About Subject Line Keep The Design Simple (NOT Corporate) Write For One Person Prioritise Content Consumption On Your Site Use Clickable Images One of the most under utilised, cost effective and easy to implement marketing strategies is email marketing. If you’ve not considered upping your email game let me tell you why this is important: You’re 6 times more likely to get a click through from an email than you are from a social media post Your message is 5 times more likely to be seen in email than facebook When it comes to purchases (making an apt) as a result of receiving a marketing message..email has a much higher conversion rate YOU own the connection with this audience NOT the social media platform. Enjoy the show. Thanks for all you do, keep saving lives. AngusSee omnystudio.com/listener for privacy information.
21 minutes | 2 months ago
Ep175. How To Get Better Results From Email Marketing. Angus Pyke
One of the most under utilised, cost effective and easy to implement marketing strategies is email marketing. In this next series of podcasts we are going to go to school on how you can implement a heart centred email marketing strategy into your practice. Here’s what I cover in this episode; What’s preventing us from having more impact and influence in our community. What exactly is email marketing. Why is email marketing a valuable tool for us as natural health and wellness practitioners. How often should we be emailing our audience. What are the 3 kinds of emails that we should be sending. What technologies/tools do we need. Strap your self in folks! Enjoy the show. Thanks for all you do, keep saving lives AngusSee omnystudio.com/listener for privacy information.
49 minutes | 3 months ago
Ep172. A 3 Step Approach To Increasing Revenue and Patient Visits. Billy Chow
Ok…let me start with a question. Where’s the first place you look or focus on when your revenue or client numbers are down? For many of us, the only thing we think about in this situation is how do we bring in more new patients. My guest on the show this week will tell you that’s only one of three things that you should be focusing on if you want to increase revenue and patient visits. This week I’m talking to return guest Dr Billy Chow. Billy is chiropractor and a mentor who is passionate about helping health practitioners and service professionals grow and sustain a profitable business. Since graduating he has had a varied and enriching career as an owner of both healthcare and finance businesses as well as working on boards. As Billy explains, revenue and patient visits are made up of three important components: The number of new patients we’re attracting The efficiency of our onboarding process Our retention strategies. All 3 of these have a multiplying effect of increasing revenue and patient visits. When we focus on just one of them our results often suffer. In this episode you’ll lean the biggest mistakes Billy see’s practitioners making in each of these areas. Enjoy the show. Thanks for all you do. Keep saving lives Angus Links Website: www.blackdiamondclub.com Facebook: www.facebook.com/drbillychow Instagram: www.instagram.com/thebillychow Bio Dr. Billy Chow is a chiropractor and a mentor who is passionate about helping health practitioners and service professionals grow and sustain a profitable business. Since graduating he has had a varied and enriching career as an owner of both healthcare and finance businesses as well as working on boards. He is currently a Board Governor of the Australian Spinal Research Foundation. Billy’s also the Director of The Black Diamond Club - Australia, where he helps motivated and ambitious service professionals who are committed to growing their businesses and improving their lives.See omnystudio.com/listener for privacy information.
16 minutes | 3 months ago
Ep171. 5 Things To Think About If You Hate Being On Camera. Angus Pyke
Video is the most powerful form of media on the planet, ignore it at your peril! If you’re wanting to have more impact, influence and income then video should be one of your go to tools. However…video can be scary and a lot of you tell me just how much you hate being on camera. In todays episode I’ll share 5 things to think about that just might help you move beyond this. Here’s a summary of what I cover. No one is good at video to begin with. It’s not about YOU. Stop telling yourself you’re a perfectionist. Don’t use technology as an excuse. Ignore video at your peril. Listen in now. Thanks for all you do, keep saving lives. AngusSee omnystudio.com/listener for privacy information.
65 minutes | 3 months ago
Ep170. Make These 3 Kinds Of Videos. Tristan Parmley
My guest on the podcast this week is Tristan Parmley. Tristan has been referred to as one of the best in the world at helping natural health and wellness practitioners use video to fill their practice with new patients and create a community full of raving fans. In todays episode Tristan introduces us to the Story, Service, Sales video framework. This framework is as brilliant as it is simple and Tristan and I go DEEP into exactly how to use video as a part of your heart centred marketing strategy. Dive in now! Thanks for all you do. Keep saving lives Angus Links To get access to Tristan’s free scripts then email email@example.com and put “I love Angus” in the subject line. Chirorevenue.com facebook.com/chirorevenue facebook.com https://www.facebook.com/tristan.parmley Linked in https://www.linkedin.com/in/tristan-parmley-4b359bb6/ Bio Tristan Parmley is an athlete turned marketer after a ground breaking experience inside the office. During his internship, he negotiated with a chiropractor to do free marketing (social media ads), in exchange for writing off the hours he was required to be there. In the same year, his son was born, he set many records for the universities track & field team, and graduated college. The office felt like the only stress-free environment on earth. Even though he was in a "business," he watched people come in with unbearable pain, and leave happy. Not to mention, he saw the incredible relationships built with the community of clients. His marketing campaign paid off -- bringing in 50 new patients in the first month. From there he was hooked, believing chiropractors were superheroes and it is his mission to help them lead their communities to better health! Over the course of 2 years, Tristan & his partner Josh Matthews Co-Founded Chirorevenue, working inside of offices for free, helping them create content, ads, funnels, and campaigns that would actually make a difference. Now, he is the CEO of Chirorevenue, the fastest growing chiropractic agency in the U.S. and currently lives in Las Vegas, to work from the creator studio.See omnystudio.com/listener for privacy information.
12 minutes | 3 months ago
Ep168. How To Deal With The Haters. Angus Pyke
In todays episode I’m going to talk about 2 important issues: 1. How to deal with the haters! This seems to be an issue that worries a lot of you and is one of the leading reasons why many of you aren’t making videos. Thankfully there’s not a lot of haters around. In fact, I can’t think of the last time I got a shitty message from a hater. However when I do get one, or my clients do, I have a very specific process I follow that puts an end to it immediately. I’ll share it with you on the podcast. 2. More and more of us are making videos using just our mobile devices. In todays episode I’ll share the workflow I suggest and the two apps that will help to sky rocket your engagement and professionalism. Thanks for all you do. Keep saving lives AngusSee omnystudio.com/listener for privacy information.
6 minutes | 3 months ago
Ep165. How To Build A Bigger Audience. Angus Pyke
In todays episode I want to talk to you about a new and different spin for you to add to your videos ( or any message you’re sharing with your patients or community. This new spin will help you build more engagement, trust and ultimately have more people calling your practice. What we’re going to be talking about today is how to gently change or guide the beliefs of the people in your community without pushing them away. Often in our enthusiasm to help our communities live a healthier life we make them wrong for the choices that they’ve made in the past. Making your audience wrong is definitely not a good strategy to “win friends and influence people”. When we’re told we’re wrong we have 2 choices: Admit we’re wrong, agree that you’re right and move forwards with the new advice Disagree that they’re wrong and instead make you wrong! What do you think your audience are most likely to do? Yep…they’re choosing option 2 almost every time. LOL Luckily for us there’s a neurological hack we can use that helps us to bypass this. Rather than tell people that they’re doing it wrong or have a wrong belief system tell them there’s a NEW and DIFFERENT way to manage their health. Neuroscientist have now determined that the appeal of NEW is hardwired into our brains. New is all about NOVELTY and novelty activates our brains reward centres. So what does this mean for you? Whenever possible in your videos, on your websites and in your posts be careful NOT to be making your audience wrong and instead use the words new and or different. Listen in to learn more. Thanks for all you do. Keep saving lives AngusSee omnystudio.com/listener for privacy information.
16 minutes | 4 months ago
Ep163. Get Your Marketing Done In Less Than 2 Hours A Week. Angus Pyke
There’s lots of different opinions about how much we should be involved in our marketing. Some experts suggest, that as the practitioner, the only thing you should be doing is working with patients and you should be delegating the rest. While others are recommending that marketing is too important to delegate. I sit somewhere in the middle. So…If you are going to be involved in your marketing (and not have it take every waking hour) you need to have system. In todays episode I’ll show you how you can effortlessly produce more highly quality marketing content in less time. There’s a 4 step process that I teach my coaching clients and in todays episode I’ll reveal all! Listen now. Thanks for all you do. Keep saving lives AngusSee omnystudio.com/listener for privacy information.
10 minutes | 4 months ago
Ep159. What I learnt from celebrity chef Gordon Ramsay. Angus Pyke
I recently purchased a subscription to Masterclass. You might have heard of it before. It’s the online learning platform where world class experts teach you…Steph Curry teaches you basketball, Serena Williams teaches you tennis etc. Last Sunday morning whilst lying in bed my wife and I decided to let Gordon Ramsay teach us cooking. Before he began his cooking class, Gordon gave a brief synopsis of his life and the journey he’s taken that’s led to him becoming one of the most celebrated chefs in the world. As he was sharing, something remarkable became evident and in this episode I talk all about it. Listen now. I hope you enjoy. Thanks for all you do. Keep saving lives. AngusSee omnystudio.com/listener for privacy information.
39 minutes | 4 months ago
Ep158. How To Get More Patients By Leveraging Reviews. Brian Greenberg
My guest on the show today is Brian Greenberg, he’s the author of The Salesman Who Doesn’t Sell. He’s generated over $50million dollars in revenue from his businesses and has over 10000 reviews and testimonials from happy customers. On the show today we’re talking all about the power of reviews. You’ll learn how to collect more 5 star reviews, we talk about the right and wrong way to get a review. Brian shares the ingredients of great review ( I was surprised by this). We also talked about the biggest mistake businesses make with their reviews and of course we discussed what to do when you get a bad review…I loved Brians system for dealing with negative reviews. Reviews should be a huge part of your marketing arsenal. More and more potential patients are looking at reviews before going to your website and before making an appointment. In todays episode you’ll learn how to leverage the power of reviews. Enjoy the show. Thanks for all you do. Keep saving lives Angus Click Here To Get a Free Copy of Brian’s Book How to link directly to Leave a Google Business Review. Bio Brian J. Greenberg, aka The Salesman Who Doesn't Sell, has founded businesses in e-commerce, marketing, and financial services. He has generated over 50 million in revenue from his businesses and collected over 10,000 reviews and testimonials from customers. Brian is the founder and president of True Blue Life Insurance, and Quoteplicity, whose mission is to be transparent, honest and helpful to their customers without ever bugging or pushing them. Brian also runs e-commerce websites at Touchfree Concepts and Wholesale Janitorial Supply and is the chief marketing officer for Love Fitness and You. Marketing Your Practice listeners can download my audiobook and book on pdf for free.See omnystudio.com/listener for privacy information.
57 minutes | 5 months ago
Ep156. How To Create More Raving Fans. Tony Ebel
Todays guest on the show is one of your favourites…Dr Tony Ebel. He’s no stranger to the show and has the most downloaded episode of all time! In the past Tony has shared how he’s successfully used Facebook ads and events to fill his practice and in todays episode we shift gears a little and we dive DEEP into retention. It makes no sense to be brining all these amazing people to your practice if you’re not KEEPING them. Tony shares exactly what he does in his practice to create RAVING fans. If you’re looking for implementable strategies to grow your impact, reach, enjoyment and profitability in practice then look no further. Enjoy the show Thanks for all you do. Keep saving lives Angus Links: Website: www.premierwellnesschiro.com Facebook: Premier.Wellness.Chiropractic Instagram: drt.pxkidchiro Bio:Dr. Tony Ebel is a Pediatric and Wellness Certified Chiropractor who specializes in and has extensive education, experience, and passion in neuro-developmental disorders and other special needs cases, as well as general pediatric, pregnancy, and family wellness care. Dr. Tony truly runs and operates his dream practice (one of the largest pediatric practices in the county) or what he also now terms “the practice of the future” for chiropractic. Partnering with Dr. David Jackson, Dr. Tony co-created the first ever online pediatric training program, Epic Pediatrics. He again joined with Dr. Jackson and his incredible practice-building and training program, Epic Accelerators, as an Epic Coach. Having himself benefited tremendously from his 3 years as an Epic Accelerator Client, it was time for him to simply turn around and “lend a hand up” to as many chiropractors as possible in this area as well. Tony's amazing wife Kristina keeps his craziness in check, three incredibly beautiful and gifted daughters Addison, Alaina, and Emilia, and an amazing little boy Oliver who himself went through “the perfect storm” spending 6 weeks in the NICU with a very grave prognosis of seizures and severe neurological damage and delays, only to come through that with zero seizures or developmental delays thanks to the early application of Pediatric Chiropractic. He is a health and wellness “junkie” who loves CrossFit, reading and learning, spending time with his family, and sports.See omnystudio.com/listener for privacy information.
8 minutes | 5 months ago
Ep155. What No One Tells You About Marketing! Angus Pyke
In todays episode I share with you what no one (including me) is telling you about marketing. You’d be forgiven for thinking that marketing your practice is a simple as making a video or running a Facebook ad and then just sitting back and watching the new patients role in. Sadly in the vast majority of cases your marketing will fail...don’t worry though, the same is true for big companies like Coca Cola, Nike and even MacDonalds. However, to succeed even in the face of these failures big companies have 2 important systems. In todays episode I’ll share what these systems are how you can implement them into your practice to improve your marketing strike rate. Enjoy the show. Thanks for all you do. Keep saving lives Angus P.S In this episode I’ll also share an embarrassing story about me getting dog poo all over my hand..yep all over it. Disgusting!See omnystudio.com/listener for privacy information.
44 minutes | 5 months ago
Ep154. Is Your Body Language Pushing Clients Away? Louise Mahler
Did you know that research shows that non verbal skills carry over 4 times the weight of words? What this means is that we can be saying all the right things but our body/posture and gestures can be projecting a completely different message. Amazing…right!! I’ll be the first to admit that I put a lot of effort into my words but I almost never think about the silent but powerful messages by body language is sharing. My guest today is Dr Louise Mahler and she’s an expert in body language, voice and emotion. She has a PhD in business, and degrees and masters in organisational psychology as well as music. In today’s episode Louise pulls back the curtains and shares with us how to make sure our non verbal communication isn’t turning people away. This episode is CHOCK FULL of fabulous tips that will help you to improve your presentations and communication skills. Here’s some of what we covered:• why it’s important to start you video/presentation with movement followed by stillness• the right way to use your hands, what gestures to make and what ones you MUST stop• learn why Louise thinks authenticity can be totally misleading (this was a totally new way of looking at things for me) Louise’s suggestions were simple, made total sense and you’ll be able to implement them right away. Listen now Angus P.S. This is actually a great episode to watch rather than listen to if possible. Lots of what Louise shares will make WAY more sense when you can see her. Enjoy! LinksWebsite: louisemahler.com.auFacebook: louise.mahler.54Instagram: lousiemahler BioWhile completing her awarded PhD, Louise observed a missing ingredient in corporate leadership, an understanding of the mind-body-voice connection she calls Vocal Intelligence. By helping people to develop the skills behind each she is able to create discernible, positive change. Added to her understanding of the psychology behind high-stake engagements and the structures for handling emotion, these became the foundation of the Mahler Method, a program for leaders who wish to excel. Mahler is an expert in body language, voice and emotion, with a PhD in business, and degrees and masters in organisational psychology as well as music. Her skills as a master practitioner in neuro-linguistic programming combine with her professional performance experience on the worldwide opera stage to give her a unique perspective on what presence and authority entail.See omnystudio.com/listener for privacy information.
6 minutes | 5 months ago
Ep153. Stop Saying These 3 Words! Angus Pyke
In this episode I share with you the 3 words that I think you should remove from your vocabulary…more about that in a moment. I recently came across an encouraging statistic revealing that world wide literacy is at an all time high. I’m an avid reader and come from a family of readers and I credit reading as one of the habits that’s helped me most in life. Moments after reading this statistic I was shocked to read that last year, 80% of American families did not buy a book (sadly I would think these statistic might be similar around the world). It got me wondering…how much of a difference is there between not being able to read and choosing NOT to read? To hear my thoughts and find out those 3 words, listen to the episode now. As always friends, thanks for all you do. Keep saving lives AngusSee omnystudio.com/listener for privacy information.
42 minutes | 5 months ago
Ep152. How To Show Up Unapologetically. Philip McKernan
Do you ever get the feeling that you’re not living the your best life? If you do, then you’re not alone. It’s common especially in these trying times. Searching for a deeper meaning and a greater sense of purpose in life can be painful, frustrating and difficult. My guest on the podcast this week is world renowned at helping people in this exact situation. When people are seeking clarity about their future or want to move through roadblocks, seen and unseen, they call Philip McKernan. As a speaker, he has inspired and challenged the Canadian Olympic Team and The Pentagon to name a few. This conversation was one of the deepest and most enjoyable I can remember having. Here’s some of what we spoke about: what does it mean to show up unapologetically why Philip has gone on record stating that goals are unhelpful. the most important step we should take whenever we lack clarity what our deepest fears are and so so so MUCH more! If you’re looking to live a deeper and more meaningful life then be sure to listen to this episode. Thanks for all you do. Keep saving lives Angus Bio Philip works with entrepreneurs and business leaders all over the world. When people are seeking clarity about their future or want to move through roadblocks, seen and unseen, they call Philip. As a speaker, he has inspired and challenged the Canadian Olympic Team and The Pentagon to name a few. He is also the founder and is spearheading the One Last Talk™ movement. He helps people get clear on who they are and where they need to go. He helps them transition in their personal and professional lives so people feel aligned in all areas of life. Philip believes who and what we do ‘off the ice’ has a huge impact on our results ‘on the ice’. His groundbreaking Team Deepening™ work with organizations gives teams a refreshing way to connect and build real and collective resilience. What separates Philip from a lot of coaches, speakers and gurus is originality. He brings new conversations to the table and spends an obscene amount of time thinking and challenging the status quo, instead of simply repackaging business & life hacking strategies. Philip McKernan is a philosopher, a modern day philosopher of the human experience. His pioneering philosophy around SoulSet™ equips and empowers people to uncover their gifts and impact the world. With a knack of getting into all sorts of scenarios – he’s caddied in golf for the President of Ireland, been chased and nearly killed by a bull elephant in Nigeria and made wine in Australia. He has traveled to 80 countries around the globe, built an orphanage in Peru, written 5 books despite being dyslexic and created his first documentary film called Give & Grow. The film explores how the gift of giving makes us feel more worthy and alive. It also explores the science behind the impact of giving on our emotional well being, our mental health, our physiology, and our businesses. Philip believes the path to a happy and fulfilling life is found through the meaning we derive in life through the WORK we do, our relationship to OTHERS and the most important relationship of all, the one with one’s SELF.See omnystudio.com/listener for privacy information.
13 minutes | 5 months ago
Ep151. What Can You Learn From The Businesses That Are Thriving Right Now? Angus Pyke
In todays episode I talk about what you can learn from the businesses that are currently thriving. Regardless of the economy, throughout history there’s always been businesses that have managed to thrive when others have failed. Right now, education businesses like Masterclass, Udemy and Creative Live are experiencing record growth. The reason these businesses are doing well is firstly, the shift towards remote working has meant that our time “online” is at a record high but secondly there has been a drastic shift in how customers are consuming information. Think about it for a moment…why would customers be happy to pay for courses and training when they can learn just about everything they want for free on sites like Youtube? Listen in now and I’ll share with you why this is and how you can capitalise on this growing trend. Thanks for all you do. Keep saving lives. AngusSee omnystudio.com/listener for privacy information.
44 minutes | 5 months ago
Ep150. Lessons From An Instagram Expert. Shanté Cofield.
If you’ve got questions about how to grow the reach and impact of your instagram account then you’re in the right place! My guest on the show this week is Shanté Cofield aka The Movement Maestro. Shanté is Physical therapist turned entrepreneur and the founder of The Movement Maestro LLC, a social-media based company that provides both online and in-person education for movement professionals around the world. And…let me admit it right here…my wife Lauren and I have a total Insta crush on Shanté. (There’s a moment in this episode where I get super embarrassed from a dorky thing is said…arghhhh!) Today we went deeeeeep on the how to grow your instagram reach and impact. Here’s a sneak peak into what we chatted about. what to post when and how to use IG Stories, IG Live, IGTV and the IG feed. how to deal with trolls (Shanté thoughts and insights on this were brilliant) how often to post and heaps and heaps more Shanté is the real deal. If you’re wanting more impact, reach and fun without the fuss then be sure to check out this episode. Thanks for all you do. Keep saving lives Angus Links Web -www.TheMovementMaestro.com Instagram themovementmaestro Facebook. TheMovementMaestro Bio Dr. Shanté Cofield, PT, DPT, OCS, CSCS Physical therapist turned entrepreneur, Dr. Shanté Cofield, aka The Movement Maestro, is the founder of The Movement Maestro LLC, a social-media based company that provides both online and in-person education for movement professionals around the world. Shanté’s passion for digital business has helped her amass a social media following of over 56,000 people, become an international speaker, and launch her own podcast, Maestro on the Mic, which has been downloaded over 415,000 times to date. With her continued success in the digital space, Shanté’s professional pursuits now center around providing business coaching to movement professionals, with a focus on brand strategy and development and the ever-growing digital marketplace. Shanté is a proud instructor for RockTape, drives a hypergreen Jeep Wrangler, and wishes to leave you with this message: Be fearless in the pursuit of what sets your soul on fire. See omnystudio.com/listener for privacy information.
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