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When you are just starting with your new business, it can be difficult to compete with big companies. They can beat you with ad spend and resources. Your advantage is being small and able to adjust as the customers need. Use this to your advantage. This episode addresses several ways you can grow your company from the ground up. 

Wellness has become a buzzword that has left many stuck in a cloud of ambiguity. What is wellness, and how does it affect you? Today's show analyzes wellness from an individual standpoint, a marketing standpoint, and a position standpoint. 

Building a community doesn't happen overnight. It can be one of the most effective ways to market yourself. It's also pretty cheap to do. Join Mike and Carmela as they discuss the principles behind how to build a community. 

How did a small soap business become the industry darling? Why did its creator pivot and leave it all behind? This show discusses the importance of authenticity and boundaries as a business and as an individual. 

What is a brand and how do companies use it to drive sales? This episode discusses all things branding. Learn how to build brand campaigns, stick to your core values, and how to address trending topics (when it makes sense). 

Do you hire first or wait for the business to come? This episode discusses the principle of change and how to address the issues that come when you grow as a business. 

This week, Tracy joins the show and discusses the big pitfalls as to why businesses struggle to connect with the press room and get published. Learn how to position yourself so you can create a powerful PR strategy. 

This week, Hiba Amin joins the show and discusses how she was able to grow Soapbox HQ's newsletter to 70k and increase sales by 2x. Oh, and by the way, she did it as a team of one. Check out what it takes to write quality content, how to grow your list, and the principles behind it. 

This week, Braxton joins the show looking to improve his paid ad campaigns. Mike and Braxton discuss what is currently being done and how looking to the principles of marketing can lead to increased results. 

Have you ever had a good product or idea but was not sure who the audience would be? At the end of the day, all you can do is test. This episode addresses the process of of finding your target audience, based on the principle of permission. 

What is the purpose of PR? If it is to pitch your new product to the world, you may be in for a pleasant surprise as this episode dives in to the do's and do not's of public relations marketing. 

When a new product hits the shelf, it can be challenging if no one is looking for it. When water resistant ink was first introduced, it faced a similar problem. Today's show discusses about how the guest, Ralph, took the product to the people and got them to notice something remarkable. 

At the height of her success, Alaina left it all. This episode dives into Alaina's story of leaving it all and how she built all back, but this time it was done right. The show is intended for those who feel stuck and want to make a change but for one reason or another can't seem to make it happen. 

Have you ever considered launching a new website? Scared that if you do you will lose your rankings and "backlink juice"? What if that wasn't true? What if you could migrate to a new site and increase the strength of your rankings? On today's show, Mike interviews Michael Harrington on SEO myths that continue to drive poor decisions in the SEO world. 

Having too many leads or people that want to do business with you can be a problem in itself. This episode discusses how one company took their event to the next level by following the principles of marketing. The result? Listen to hear how they were about to significantly increase their next event, even when the previous event didn't go so well. 

Have you ever been to a conference where everyone wanted to grab your attention and would do anything to get it? That is not principle-based, neither is it very effective. Today's show discusses how something as simple as Legos was able to drive significant success without being loud or demanding. 

Marketing tends to be a creative space full of ambiguity. Instead of throwing "spaghetti" against the wall and seeing if it sticks, consider using principles. There are three principles of marketing that make up the entire marketing process. The principle of change. The principle of permission. The principle of direction. When you understand these principles, you start to understand what may work and what won't work.    The purpose of this podcast is to bring marketing clarity to those stuck in campaign ambiguity. Today's episode features Dr. Richard Himmer of the Himmer Institute.