60 minutes | Jan 7th 2021

Peter Mahoney — The road from CMO to CEO

Peter Mahoney is the CEO of Plannuh, a SaaS company that provides cloud-based tools to help marketers build, manage, and share their marketing budgets. Peter has over 30 years of marketing experience and has worked in a variety of CMO roles. He is also a passionate supporter of the rights of people with disabilities. Join Peter as he discusses his journey from CMO to CEO, how to embrace your nerd status, and the inner workings of building a company on your money vs. on investors’ money.


Key Takeaways:

[1:45] For 30 years Peter was a CMO, now he considers himself a “recovering CMO” as he takes on a CEO role. Why has his marketing journey been like thus far?

[5:00] What makes a good CEO?

[7:55] Is there a lot of friction when it comes to a CMO taking on a CEO role?

[11:35] What were some of the surprises along the way that Peter encountered as a new CEO?

[13:05] Peter shares the differences going from a $2B company to a startup.

[16:15] Network is hugely important in both your success and your growth.

[17:25] Peter had to learn for the very first time how to raise money.

[19:15] What has Peter enjoyed the most about running his own company?

[21:00] What keeps Peter up at night?

[28:45] Peter learned an important lesson as a CEO about how his team sees him.

[30:20] Why should more people unleash their inner nerd?

[32:40] Why did Peter decide to write a book for CMOs?

[39:05] People often confuse goals with strategy.

[40:35] Without getting alignment with your peers and CEO, you’re always going to have to be justifying budget spend.

[43:15] No matter who you are, your marketing plan has changed dramatically.

[45:25] What investments are people making in their technologies right now?

[46:25] As a board member, Peter shares what he has been up to in this arena.

[50:25] How does Peter structure his day and get the most out of his time?

[54:00] The pandemic has changed the way Peter works, and for the better. They’re a remote company right now.

[57:05] What advice would Peter give to his younger self?


Mentioned in This Episode:


Peter on LinkedIn

The Next CMO: A Guide to Operational Marketing Excellence, by Peter Mahoney, Scott Todaro, and Dan Faulkner

Good Strategy Bad Strategy: The Difference and Why It Matters, by Richard Rumelt

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