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Mark Stouse is the Chairman and CEO of Proof. With an extensive CMO background, Mark shares his career history as well as lessons learned as a CEO, including how to get out of your own way and keeping your ego in check. Learn more about Mark’s career path to becoming a CEO, the roles of leaders, as well as the top challenges in B2B marketing. 

 

Key Takeaways:

[1:40] An introduction of Mark and his education background.

[4:40] How a degree in the liberal arts prepared him well for a career in marketing

[6:55] How Mark transitioned from CMO to CEO

[9:55] How Mark overcame the challenge of being heavily involved in the day-to-day marketing operations once a CEO

[11:15] Life is a series of numerator and denominator relationships. Mark explains what this means.

[13:45] Although Mark has become a much better person and leader, being a CEO has been the most challenging role he’s taken on to date

[17:30] Mark has a policy that he doesn’t sell on LinkedIn. Here’s why.

[22:45] Are CMOs well suited to be CEOs?

[31:00] What are the six responsibilities of a CEO?

[37:35] What does Proof Analytics do?

[45:45] Marketing is the first one to get their budgets cut because they do not have the data to prove their ROI

[47:50] No matter how good Mark’s marketing team did, they simply weren’t taken seriously. Mark got into analytics to fix that.

[49:10] Mark answers the rapid-fire marketing questions.

 

Mentioned in This Episode:

Demandspring.com

Proofanalytics.ai

Mark on LinkedIn