55 minutes | Apr 16th 2020

Carol Meyers — The Challenges of Bringing a Company Public

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Carol Meyers recently left Rapid 7, where she served as CMO for nine years. Prior to this, she was the CMO for WorkHuman, LogMeIn, and Unica. Carol also served on the board of Advisors for WordStream, Brandeis University, MineralTree, and Emarsys. Carol discusses on this week’s show why it’s so important to be proactive in your career, the importance of diversity in the STEM community, and the most intimidating thing about bringing a company public, which she has done four times!   Key Takeaways: [3:55] Carol really enjoys seeing the kind of impact she is making on an organization. [4:20] When did Carol realize marketing was for her? [7:25] Carol only had about two years of experience in marketing before she became a CMO. Did she suffer from imposter syndrome? [11:00] How can sales teams better understand the role of marketing? [13:45] Carol explains why being on a board is so important to her. [16:55] Keep your network fresh as much as possible and say yes to coffee dates. [19:40] More women in STEM fields is always a good thing. The more diverse the people, the better STEM will be. [21:20] What are some of the challenges women have with joining STEM fields? [22:15] Carol has experienced four IPOs in her career. What makes these challenging as well as fun? [26:45] What has Carol been the proudest of so far? [28:55] A coach at every stage of your career is really important! [32:40] Are we in the golden age of marketing? [37:05] What are some of the key roles a CMO needs to pay the most attention to? [38:55] What will be the biggest change in B2B marketing five years from now? [41:10] We still make a lot of manual decisions on where to send our marketing message and AI will be changing that in the future. [44:00] ABM can be so much more than just very targeted marketing or account profiling. [47:50] What advice would Carol give her 20-year-old self? [50:00] Just because you haven’t done it doesn’t mean you won’t be great. [51:15] What fascinated Carol in the last year and how did she go about satisfying her curiosity?   Mentioned in This Episode: Rapid7.com Carol on LinkedIn “The 5 Roles of the CMO”
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