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Marketing to Millionaires

36 Episodes

28 minutes | Nov 11, 2020
EP 036 Dr. Joseph Michelli: The Gold Standard in Customer Service
My guest, Dr. Joseph Michelli is a world renown speaker, author and consultant who shares his knowledge of exceptional business practices with corporate leaders to develop productive workplaces with a focus on customer experiences. He is a Wall Street Journal, USA Today, Publishers Weekly, Nielson BookScan, and New York Times #1 bestselling author. One of my favorite books he wrote is The New Gold Standard. It’s a must for training my team to specifically learn how to adopt the principles of the Ritz-Carlton level of customer care and service, which is essential for servicing our affluent clientele. Our discussion starts with Dr. Michelli telling us about customer service. And by sharing examples from some of the companies he has consulted with he describes what is important for our affluent market - the journey to a great customer experience. According to Dr. Michelli, a great customer experience is when companies and their employees meet customer expectations and exceed them. They develop emotional connections and then customized the service delivery to the wants, needs and desires of their customers, both stated and unstated. In my opinion, a great customer service experience is not some strategy that’s “nice to have.” It’s a requirement if you want to build loyal, affluent customers. Dr. Michelli’s new book, Stronger Through Adversity is really fascinating. In our conversation we did a deep dive about leadership: ·        Some of the challenges company leaders are facing because of Covid. ·        How leadership is changing. ·        How it relates to how we work with each other, as well as our clients. ·        The opportunities and need for investing in elevating experiences. In the process of writing this book Dr. Michelli interviewed 140 leaders of major corporations around the world. The goal of the book is to help current and future leaders manage in times of crisis and beyond those critical times to position their brands for lasting success. I hope you will be inspired by our stimulating and thought-provoking conversation.  Enjoy the show! Links Mentioned: Marketing to Millionaires Success Circle on Facebook Dr. Michelli’s new book, Stronger Through Adversity https://www.josephmichelli.com/stronger-through-adversity/ Connect with Dr. Joseph Michelli Website: https://www.josephmichelli.com/speaking/ Facebook: https://www.facebook.com/TheMichelliExperience Connect with Kelly Website: www.MarketingToMillionairesPodcast.com Facebook: www.facebook.com/officialkellyoneil Instagram: www.instagram.com/officialkellyoneil/ Linked In: https://www.linkedin.com/in/officialkellyoneil/ YouTube: https://www.youtube.com/c/KellyONeil Learn more about your ad choices. Visit megaphone.fm/adchoices
25 minutes | Oct 23, 2020
EP 035 Troy Howard: How to Use Social Proof to Seal the Deal with Affluent Clients
More than ever, people make purchases based on social proof. That’s especially true of affluent buyers. My guest today is one of my partners, Troy Howard, owner of So Tell Us, an industry disruptor in online reviews and referrals. Troy has always had a passion for combining technology and marketing, leading him from selling yellow page ads to becoming the youngest executive of a publicly traded marketing company producing over $160-million in annual revenue. Troy ultimately started his own marketing agency with 3,800 clients in 27 countries. Troy’s current business is called So Tell Us, the world’s only software review platform that lets businesses instantly capture video, audio and written reviews from their customers using an app in less than 30 seconds. The very best reviews are automatically marketed online for businesses through their website, social media sites and search engines. This combination of video reviews, powerful review marketing and automated referral system has changed the review industry as we know it. During our conversation, you will learn: Why social proof is so important. How social proof is almost as powerful as a personal referral. How social proof increases profit. How social proof can even be better than a personal referral. How social proof increases profit. Enjoy the show and the generous offer from Troy noted below! Claim these special bonus / gifts from our Summit Expert by joining the Marketing to Millionaires Success Circle on Facebook Free: So Tell Us Lite Account plus the ebook: The Power of Online Reviews (Value: $499) Connect with Troy Facebook: https://www.facebook.com/sotellus/ Connect with Kelly Website www.MarketingToMillionairesPodcast.com Facebook www.facebook.com/officialkellyoneil Instagram www.instagram.com/officialkellyoneil/ Linked In https://www.linkedin.com/in/officialkellyoneil/ Youtube https://www.youtube.com/c/KellyONeil Learn more about your ad choices. Visit megaphone.fm/adchoices
31 minutes | Oct 21, 2020
EP 034 Ryan Fenn: How to Effectively Use Mobile Marketing with Affluent Clientele
I recommend mobile marketing for my clients that own a company that’s my size or larger. It’s also a great marketing tool for new entrepreneurs. Mobile marketing, or as Ryan Fenn calls it “conversational marketing” is a mix of automation and human interaction. Ryan is one of my partners and a master at mobile marketing. Ryan is the President of Chiirp Mobile Marketing.  His success includes building multiple successful online courses that sold exclusively through text message marketing. His first course did $1.4 million in sales with only a $250-thousand Facebook ad spend. He built CHIIRP, a software platform that automates outbound marketing with a focus on text messaging.  That platform and how it’s used makes mobile marketing so effective with the affluent market. It has been a game changer in my business and I recommend you try it with your affluent clients. In our very thorough conversation, you’ll learn: ·        The "kiss of death" when marketing to the affluent and how mobile marketing helps you avoid that. ·        How mobile marketing cuts to the chase and speeds up the conversation with your affluent clientele. ·        The two most important needs of the affluent market and how mobile marketing delivers. ·        How to stay legal with mobile marketing. Enjoy the show and take advantage of Ryan’s very generous offer! Claim these special bonus / gifts from our Summit Expert by joining the Marketing to Millionaires Success Circle on Facebook Special Discounted Price on Chiirp Single User Subscription - Get It for only $149/Month (Actual Price: $400) Connect with Ryan Facebook: http://facebook.com/chiirp Connect with Kelly Website www.MarketingToMillionairesPodcast.com Facebook www.facebook.com/officialkellyoneil Instagram www.instagram.com/officialkellyoneil/ Linked In https://www.linkedin.com/in/officialkellyoneil/ Youtube https://www.youtube.com/c/KellyONeil Learn more about your ad choices. Visit megaphone.fm/adchoices
22 minutes | Oct 16, 2020
EP 033 Jordan McAuley: How to Get Celebrity Clients
The idea of contacting a celebrity to endorse or showcase your product or cause can be intimidating. But it’s not impossible. And getting a celebrity client to become your affluent client is a real possibility. For the past ten years, I’ve relied on Jordan McAuley for his expertise to help me make inroads to reach celebrities and influencers. Jordan is the founder of Contact Any Celebrity, an online database that helps entrepreneurs, marketers and small businesses contact celebrities, influencers and public figures. He is the editor of The Celebrity Black Book and author of Secrets to Contacting Celebrities: 101 Ways to Reach the Rich & Famous, plus Celebrity Leverage: Insider Secrets to Getting Celebrity Endorsements, Instant Credibility, and Star-Powered Publicity. Jordan’s books and services have been featured by American Express OPEN, The Associated Press, CNN, E! News, Entrepreneur Magazine, Forbes, Fox News, Investor's Business Daily, New York Daily News, The 4-Hour Workweek, The Guardian UK, USA Today and more. During our conversation, you will learn: How marketing to celebrities is an untapped-resources that anyone can access. The three best tips for accessing and converting celebrities to clients. The easiest celebrities to target and why they are the best. The little secret of many celebrities and how you can make that work for you. The ONE THING that celebrities cherish and if you do it right will make them your raving fan. I hope you will put Jordan’s expertise and advice into your projects. And take advantage of his very generous gift. Enjoy the show! Claim these special bonus / gifts from our Summit Expert by joining the Marketing to Millionaires Success Circle on Facebook 7 Days FREE Trial Access on Private Online Database Of 59,000+ Celebrities, Influencers & Public Figures Worldwide (Value $297) Connect with Jordan Twitter: @contactcelebs  Instagram: @jordanmcauley Connect with Kelly Website www.MarketingToMillionairesPodcast.com Facebook www.facebook.com/officialkellyoneil Instagram www.instagram.com/officialkellyoneil/ Linked In https://www.linkedin.com/in/officialkellyoneil/ Youtube https://www.youtube.com/c/KellyONeil Learn more about your ad choices. Visit megaphone.fm/adchoices
27 minutes | Oct 14, 2020
EP 032 Karen Yankovich: Three Strategies to Book Appointments on LinkedIn with Affluent Prospects
The LinkedIn strategist and expert I depend on is Karen Yankovich, CEO of Uplevel Media. Karen’s company is a LinkedIn marketing firm delivering profitable, cutting-edge LinkedIn strategies.  A popular trainer and international speaker, Karen’s social media advice and expertise can be found in guest contributions to Costco Connection, Huffington Post, Social Media Examiner and Career Talk Radio on Sirius XM Radio. She is also the host of the popular podcast “Good Girls Get Rich.” We had a really interesting conversation with a number of insights including: ·        Why LinkedIn is currently THE hottest place to reach affluent clientele. ·        How to mine LinkedIn to mimic referral-based marketing (the best kind). ·        How to build solid trust at first glance for your brand through expert profile-development. ·        What a high-converting lead relationship management strategy looks like with the busy affluent market. ·        Why you should not look at LinkedIn as social media, but as virtual networking and how that makes a HUGE difference. I’m sure you’ll learn a lot from our conversation and I hope you will participate in the special marketing technique that Karen shares. Enjoy the show! Claim these special bonus / gifts from our Summit Expert by joining the Marketing to Millionaires Success Circle on Facebook Get Started On LinkedIn E-Book (Value: $500) Live Q&A LinkedIn Profile Optimization (Value: $500) Connect with Karen Linkedin.com/in/karenyankovich Twitter.com/karenyankovich Facebook.com/karenyankovich Instagram.com/karenyankovich Connect with Kelly Website www.MarketingToMillionairesPodcast.com Facebook www.facebook.com/officialkellyoneil Instagram www.instagram.com/officialkellyoneil/ Linked In https://www.linkedin.com/in/officialkellyoneil/ Youtube https://www.youtube.com/c/KellyONeil Learn more about your ad choices. Visit megaphone.fm/adchoices
23 minutes | Oct 9, 2020
EP 031 Nathan Hirsch: 3 Ways to Use Virtual Assistants to Market to Your Ideal Affluent Clients
In my company, we are highly strategic and believe in systemizing everything. My partner, Nathan Hirsch and I have the same practice when it comes to the world of virtual assistants. Nathan is an entrepreneur and expert in remote hiring and eCommerce. In 2015 Nathan co-founded FreeUp.com with an initial $5,000 investment, scaled it to $12-million per year in revenue and sold it in 2019. Today, Nathan is a co-founder of Outsource School, a company working to educate entrepreneurs on how to effectively hire and scale with virtual assistants through in-depth courses. Nathan has appeared on over 300 podcasts, is a social media personality and loves sharing advice on scaling remote businesses. In this eye-opening interview about virtual assistants, you’ll learn: ·        Profit inducing tips for utilizing virtual assistants to generate affluent client leads in your business. ·        How to hire, train and guide outsourced virtual assistants to become profit centers for your business. ·        Why hiring a virtual assistant allows you to focus on your zone of genius and get day-to-day tasks off your plate. ·        Why the trifecta of skill, attitude and communication can be more important than experience when hiring a virtual assistant. Enjoy the show and the incredible, generous gifts listed below. Claim these special bonus / gifts from our Summit Expert by joining the Marketing to Millionaires Success Circle on Facebook Cracking The VA Code: Get Free Access To The First 5 Modules Of Cracking The VA Code (Value: $497) The VA Calculator: Want To Know How May VAs You Can Afford? (Value: $100) Sign Up for Outsource School VA Crack Code and Get 15% Discount. Use Coupon Code: PROFITOLOGY (Value: $997) Connect with Nathan Facebook: https://www.facebook.com/outsourceschool1 LinkedIn: https://www.linkedin.com/company/outsourceschool  Twitter: https://www.twitter.com/SchoolOutsource  OutsourceSchool: https://www.outsourceschool.com Email: support@outsourceschool.com Connect with Kelly Website www.MarketingToMillionairesPodcast.com Facebook www.facebook.com/officialkellyoneil Instagram www.instagram.com/officialkellyoneil/ Linked In https://www.linkedin.com/in/officialkellyoneil/ Youtube https://www.youtube.com/c/KellyONeil Learn more about your ad choices. Visit megaphone.fm/adchoices
30 minutes | Oct 7, 2020
EP 030 Bridget Brady: Using Social Media to Convert Affluent Leads to Prospects
My friend, Bridget Brady is my go-to person regarding social media marketing to not only build a brand, but to strategically attract affluent clients. Bridget’s company, Amp Up My Biz is a leader in the world of online marketing. Bridget and her team provide full-service, soup-to-nuts marketing solutions including: social media marketing and training, website design and development, graphic design, email marketing and more. Her latest book, “Jobs to Jammies! Get out of your J.O.B. and Be a Work-in-Your-PJs Entrepreneur” is a #1 International Bestseller. Bridget has had the opportunity to speak internationally for audiences large and small. She has spoken on stage with many industry greats, including the legendary, Les Brown; Ernst & Young’s Entrepreneur of the Year Larry Broughton and “Rockstar” marketing expert Craig Duswalt. Bridget also facilitates private corporate trainings for sales teams and high-level executives. In our fast-moving conversation, we discussed: How an "Insta-famous" social strategy will hurt instead of helping you with affluent clientele. How to use social strategy to zero-in on your ideal affluent client. The number one mistake to avoid on social media when marketing to the affluent. How social media can be a force-multiplier for your company or totally tank your sales. How the perfect "perception" on social media is enough to establish you as an absolute pro in your field.   I’m sure you will gain a lot of insights from our conversation. Enjoy the show and the special gifts! Claim these special bonus / gifts from our Summit Expert by joining the Marketing to Millionaires Success Circle on Facebook The 3 Behind-the-Scenes Secrets to Social Media Success in 2020 and Beyond - Free Webinar   Connect with Bridget  Facebook.com/AmpUpMyBiz Twitter.com/AmpUpMyBiz YouTube.com/AmpUpMyBiz LinkedIn.com/in/TheBridgetBrady Instagram.com/AmpUpMyBiz Pinterest.com/AmpUpMyBiz    Connect with Kelly Website www.MarketingToMillionairesPodcast.com Facebook www.facebook.com/officialkellyoneil Instagram www.instagram.com/officialkellyoneil/ Linked In https://www.linkedin.com/in/officialkellyoneil/  Youtube https://www.youtube.com/c/KellyONeil Learn more about your ad choices. Visit megaphone.fm/adchoices
28 minutes | Oct 2, 2020
EP 029 Meg Clarke: Why SEO Is Critical In Marketing to Affluent Clients
Meg Clarke is the owner and founder of Clapping Dog Media where she is a master at growing organic traffic. By using data, proven techniques and years of experience, Meg and her team help to turn web visitors into raving fans that stick around. Meg understands the power of SEO – search engine optimization. Meg teaches entrepreneurs how they can harness the power of Google so that they can make a larger impact on the world. Meg has personally helped me understand how our website can be improved and the importance of SEO. Highlights of our conversation include: ·        What "death by a thousand paper cuts" is and why it keeps you from being found by the affluent. ·        Why a designer and developer aren’t enough to create a high-performance website. ·        Why a mentor-style SEO expert is needed to bring your WHOLE team up to speed to reach your organic traffic goals. ·        How spot-on SEO keeps you nimble in a constantly changing digital environment. ·        How SEO and lean social media marketing work together to help you get seen by affluent clientele. ·        How most of the strategy that courses and coaches will not help you be seen by affluent clientele. SEO can be a mystery and Meg clarifies how to better reach our target market. Enjoy the show! Claim these special bonus / gifts from our Summit Expert by joining the Marketing to Millionaires Success Circle on Facebook Comprehensive Web Audit (Value $150) Connect with Meg Instagram: https://www.instagram.com/clappingdogmedia/ Facebook: https://www.instagram.com/clappingdogmedia/ Connect with Kelly Website www.MarketingToMillionairesPodcast.com Facebook www.facebook.com/officialkellyoneil Instagram www.instagram.com/officialkellyoneil/ Linked In https://www.linkedin.com/in/officialkellyoneil/ Youtube https://www.youtube.com/c/KellyONeil Learn more about your ad choices. Visit megaphone.fm/adchoices
21 minutes | Sep 30, 2020
EP 028 Roberto Candelaria: Using Sponsorships to Attract Affluent Clients
Roberto C. Candelaria is the CEO and Co-Founder of Ready to Propel, LLC, a purpose-driven marketing and talent agency. He is the best-selling author of "Sponsorship for Influencers" and host of “The Connected Community Leader” Podcast. As a business profit strategist and sponsorship consultant working with over $25-million in funding, his strategies have changed the way brands build their platforms, connect with partners and sponsors and generate even more profits through sponsorships and partnerships. Roberto has worked with companies such as American Airlines, BMW, DELL, Disney, Enterprise Car Rentals, Hilton Hotels, Southwest Airlines, State Farm Insurance, Wells Fargo, and Zappos – to name a few. His clients and students have been sponsored by brands such as Accelerant, Adobe, Bell Helicopter, Black Enterprise, B.E.T., Capital One, Disney Parks, Disney Animation Studios, Cadillac, Dove, Microsoft, US Bank, Vocus and the WWE. A recognized industry leader, Roberto’s products and presentations have made him a renowned, innovative expert. As one client recently said, “If you follow his plan, success is inevitable.” Our conversation included: How to use sponsorships to sit at the table with your affluent clientele at high end events. What you need to have in place to not lose your new ideal affluent clientele. The biggest mistake entrepreneurs make when trying to reach affluent clients through sponsorships and how to avoid it. How sponsorships could be your most profitable and reliable marketing strategy to affluent clientele. Top three profit-inducing tips for sponsorships done right. Sponsorships are a great way to work with your affluent clientele. Enjoy the show! Claim these special bonus / gifts from our Summit Expert by joining the Marketing to Millionaires Sucess Circle on Facebook Sponsorship for Influencers: Profitable Partnerships in 5 Simple Steps (Value: $299 - Use Code: KELLY) Sponsorship Sales Overview Checklist (Value: $299) Connect with Roberto Instagram: http://instagram.com/robertocandelaria  Facebook: https://www.facebook.com/groups/propelyourprofits/  Website: https://www.facebook.com/robertoteaches  LinkedIn: https://www.linkedin.com/in/robertoccandelaria Connect with Kelly Website www.MarketingToMillionairesPodcast.com Facebook www.facebook.com/officialkellyoneil Instagram www.instagram.com/officialkellyoneil/ Linked In https://www.linkedin.com/in/officialkellyoneil/ Youtube https://www.youtube.com/c/KellyONeil Learn more about your ad choices. Visit megaphone.fm/adchoices
22 minutes | Sep 25, 2020
EP 027 Sohail Khan: Creating Profitable Partnerships to Reach Affluent Clientele
My guest today is a genius at connecting millionaires and billionaires. He’s a Joint Venture expert and knows how to create profitable partnerships. Sohail Khan is the founder of The Venture Group. Prior to starting The Joint Venture Group, Sohail has had over 15 years of sales, joint venture marketing and business experience. Having previously built a multi-million-dollar internet training business, which he started with just $1,000 in 2000, he then sold a majority stake to a $150M IT company in 2006. In 2008, the IT company went bust and Sohail lost everything. However, he retained the knowledge and expertise of building a business with over $10 Million in sales using just joint ventures. In 2009 Sohail set himself a challenge to make one-million dollars within 12 months using nothing but just his joint venture marketing expertise. He managed to close a $1.5 million joint venture in just 30 days! In 2011 Sohail launched BrokeringBootcamp.com to train individuals worldwide to operate their own six and seven figure Joint Venture Brokerage, also giving business owners access to a specialist professional support network to help them create high-level and low-cost joint ventures to double or even triple their sales and profits! In 2014 Sohail published his first #1 International Bestselling book with the late Jay Conrad Levinson, titled "Guerrilla Marketing and Joint Ventures." Here are some of his strategies: ·        The biggest mistake entrepreneurs make when arranging joint ventures. ·        How to use joint ventures to get access to your ideal affluent client base. ·        How your most profitable strategy can cost you nothing. ·        The one thing that is at the core of developing a sustainable, profitable business in an every-changing market. ·        The winning approach to take when reaching out to potential joint venture partners and what to absolutely NOT do. Sohail has taught me so much and I hope you will benefit from his expertise. Enjoy the show! Claim these special bonus / gifts from our Summit Expert by joining the Marketing to Millionaires Success Circle on Facebook The Million Dollar Joint Venture Agreement Templates The JV University Online Program (MPS’s Make 6 & 7 Figures A Year Using Joint Ventures) Connect with Sohail Facebook https://www.facebook.com/thejvguy LinkedIn https://www.linkedin.com/in/sohailkhan/ Connect with Kelly Website www.MarketingToMillionairesPodcast.com Facebook www.facebook.com/officialkellyoneil Instagram www.instagram.com/officialkellyoneil/ Linked In https://www.linkedin.com/in/officialkellyoneil/ Youtube https://www.youtube.com/c/KellyONeil Learn more about your ad choices. Visit megaphone.fm/adchoices
25 minutes | Sep 23, 2020
EP 026 Matt Johnson: How To Use Podcasting To Reach Affluent Clients
My go-to podcast expert is Matt Johnson, the host of the podcast called MicroFamous. Matt is a musician and a marketing, podcast and production agency founder based in San Diego. He has an international team that helps business coaches, consultants and thought leaders use done-for-you podcasting to attract an audience, build influence and become MicroFamous. He is a frequent podcast guest and event speaker to audiences around the U.S., Canada and Australia. Matt has recently released an excellent book titled MicroFamous: Here are some of the insights he shared with me: ·        How the two most essential purposes of podcasting work hand-in-hand to land you affluent clients. ·        What a robust podcast strategy really means to grow your audience of affluent buyers. ·        Why getting the attention of affluent clientele is not a problem. ·        Why podcasting is especially important for reaching the affluent market and converting sales. ·        What kind of messaging is especially powerful for the affluent market and how anyone can do this regularly. Whether you are a guest or have our own show, podcasts are a great way to reach out to affluent clients. Enjoy the show! Claim these special bonus / gifts from our Summit Expert by joining the Marketing to Millionaires Success Circle on Facebook Get Your FREE copy of Matt's book MicroFamous Connect with Matt Facebook https://www.facebook.com/getmicrofamous Connect with Kelly Website www.MarketingToMillionairesPodcast.com Facebook www.facebook.com/officialkellyoneil Instagram www.instagram.com/officialkellyoneil/ Linked In https://www.linkedin.com/in/officialkellyoneil/ Youtube https://www.youtube.com/c/KellyONeil Learn more about your ad choices. Visit megaphone.fm/adchoices
20 minutes | Sep 17, 2020
EP 025 Jacqueline Nagle: How to Reach Affluent Clients Through Speaking
Jacqueline Nagle has forged a successful career based on redefinition, evolution and left of center thinking. She has deployed strategies and projects which has led to helping companies reach seven and eight figure growth and even selling businesses to the Australian Securities Exchange. Her resume is so unique including taking on hostile negotiation as CEO in traffic control, an expert enterprise agreement negotiator with a 100% success rate, securing a Hollywood A-Lister for a project and so much more. In each and every one of her ventures, she has used speaking-centric strategies to launch, pivot, manage rapid growth and even rescue companies in times of crisis. Prior to launching SpeakableYOU, Jacqueline spent more than 15 years successfully training consultants, professionals, business owners and executives in speaking, sales, presenting, messaging and negotiating. She has worked with hundreds of speakers, experts and entrepreneurs across Australia and the USA since 2017. Her training has been delivered to some of Australia's major corporations including Tattersalls (The Lott), Anglicare and The Australian Institute of Sport Gold Medal Olympians. She has recently been awarded the global designation of Certified Speaking Professional. Jackie is my expert partner and longtime friend. In our conversation she shares how to speak for profit! You’ll learn: How to use public speaking correctly and strategically to attract affluent clientele. Exactly why speaking is such a powerful strategy in building your brand in the affluent market. Why speaking is the FASTEST route to your goal of attracting an affluent client base. How speaking builds trust automatically with your affluent client. The biggest mistake people make when entering the speaking world. Enjoy the show! Claim these special bonus / gifts from our Summit Expert by joining the Marketing to Millionaires Success Circle on Facebook The Ted Talk Lab: Power Up your Speaking Skills Connect with Jacqueline LinkedIn: https://www.linkedin.com/in/jacquelinenagle1/ Connect with Kelly Website www.MarketingToMillionairesPodcast.com Facebook www.facebook.com/officialkellyoneil Instagram www.instagram.com/officialkellyoneil/ Linked In https://www.linkedin.com/in/officialkellyoneil/ Youtube https://www.youtube.com/c/KellyONeil Learn more about your ad choices. Visit megaphone.fm/adchoices
24 minutes | Sep 16, 2020
EP 024 Brielle Cotterman: Using Free Publicity To Establish Credibility And Create Profitable Client Relationships
Brielle Cotterman is a TEDx Speaker, Publicity Expert and Celebrity-Maker. She has spent the better part of the last decade helping clients to craft and scale dream careers to seven-figures and beyond, by leveraging their personal stories and passions in order to create speaking tours, author award-winning books, procure media placements, and inspire the millions of people that need to hear their story. She is a survivor of attempted murder and domestic violence and an advocate for a world where intimate partner abuse is not tolerated, and survivors are met with empathy. Her clients are regularly featured in Entrepreneur, Forbes, Martha Stewart Living, Good Housekeeping, on the Racheal Ray Show and many more! She is a graduate of Indiana University in Bloomington, a World’s Grand Champion Equestrian, former National Spokesperson for multiple charitable organizations and 2019 Epic Award Nominee from the National Association of Women Business Owners. Brielle is my partner who understands my philosophy in business and uses PR to create profitability for clients. Together we share: ·        The main reason PR fails and how to avoid it. ·        How to capitalize on media exposure so you’re not wasting any time or missing opportunities. ·        Top three tips for getting into the media game to access the affluent market. ·        How to make media editors’ jobs easy s that they will love featuring you in their outlets. ·        How not to use an approach that sounds like a pitch. Enjoy the show! Claim these special bonus / gifts from our Summit Expert by joining the Marketing to Millionaires Success Circle on Facebook Publicity to Profit Guide Connect with Kelly Website www.MarketingToMillionairesPodcast.com Facebook www.facebook.com/officialkellyoneil Instagram www.instagram.com/officialkellyoneil/ Linked In https://www.linkedin.com/in/officialkellyoneil/ Youtube https://www.youtube.com/c/KellyONeil Learn more about your ad choices. Visit megaphone.fm/adchoices
25 minutes | Sep 11, 2020
EP 023 Kate Schnetzer: Three Strategies To Attract Affluent Clientele Using Video
Video is core way to reach your affluent clients.  My guest, Kate Schnetzer is a partner in my brand agency and an award-winning video producer. She is also the Founder and Director of Production for Female Entrepreneurs TV. Her work helps entrepreneurs and global leaders increase profits, grow their thought leadership, and reach their highest level of entrepreneurial success. Kate not only knows how to produce high quality video, but what to do with the finished product to make your creation time and distribution methods efficient and effective. In our conversation Kate discusses: Why video marketing is the key to rapidly building authority and rapport with affluent clientele. How to create videos that build your brand instead of breaking it. How to create a strategic plan for video content that scales your business with the right clients. Why you want to create video that repels the right people. How to present yourself on video to make your brand stand out in the crowed for your ideal, affluent client. It’s definitely time to incorporate video in your marketing plans. Enjoy the show! Claim these special bonus / gifts from our Summit Expert by joining the Marketing to Millionaires Success Circle on Facebook 7 Figure Video Masterclass The Roadmap to Your First 10k   Connect with Kelly Website www.MarketingToMillionairesPodcast.com Facebook www.facebook.com/officialkellyoneil Instagram www.instagram.com/officialkellyoneil/ Linked In https://www.linkedin.com/in/officialkellyoneil/  Youtube https://www.youtube.com/c/KellyONeil Learn more about your ad choices. Visit megaphone.fm/adchoices
22 minutes | Sep 9, 2020
EP 022 Ona Christie Martin: Copy That Captures The Attention Of The Affluent
I’m really proud to introduce you to my personal copywriting duo, Ona Christie Martin and Aster Mickelson. Most online or sales writing courses only focus on copywriting to the mass market. Using those techniques almost always results in the wrong outcomes for attracting affluent markets. Writing for affluent markets takes a different, strategic approach. That approach must be followed in all areas of your business, including blogs, emails, newsletters, promotions and other external communications. During this episode, my team and I will share: ·        What makes and breaks writing to the affluent market. ·        Why mass-market copywriting strategy won’t work with the affluent market. ·        The one thing affluent clients value most and how you can make that work for you. ·        The best work-flow to have fast, high-impact copy that appeals to the affluent market. Yes, it can be easy! ·        Who 85% of affluent market buyers are and how to appeal to them. I hope you will better understand the power of the written word and the “write” way to attract your affluent clients. Claim these special bonus / gifts from our Summit Expert by joining the Marketing to Millionaires Success Circle on Facebook Top 7 Copywriting Mistakes For Affluent Markets Connect with Kelly Website www.MarketingToMillionairesPodcast.com Facebook www.facebook.com/officialkellyoneil Instagram www.instagram.com/officialkellyoneil/ Linked In https://www.linkedin.com/in/officialkellyoneil/ Youtube https://www.youtube.com/c/KellyONeil Learn more about your ad choices. Visit megaphone.fm/adchoices
24 minutes | Sep 3, 2020
EP 021 Rachel Schenck: Profitable Brand Marketing To Attract Affluent Clients
Rachel Schenck is a brilliant graphic designer and a partner of mine in the Innovate Brand Agency. What makes Rachel’s talent so unique is that she truly understands what is needed to create affluent and attractive brands for our entrepreneurial clients. Her knowledge goes far beyond graphic design skills. Rachel understands how to create a branding vision that translates to a visual vocabulary that is strategic and effective. Here are just a few of the takeaways you’ll learn in this episode: ·        What branding really is and why yours might be repelling affluent clients. ·        Why you don’t want a graphic designer to create your brand. ·        What you absolutely need before you do any design of the visual brand. ·        Why the affluent are extra difficult to impress and how you can make that work in your favor. ·        The number one thing that gets in the way of branding for the affluent - you might be surprised! Enjoy the show and remember to claim these special bonuses / gifts from our Summit Expert by joining the Marketing to Millionaires Success Circle on Facebook Cash Infusion Brand Training (Value: $297) Apply for FREE Strategy Review Session Connect with Kelly Website www.MarketingToMillionairesPodcast.com Facebook www.facebook.com/officialkellyoneil Instagram www.instagram.com/officialkellyoneil/ Linked In https://www.linkedin.com/in/officialkellyoneil/ Youtube https://www.youtube.com/c/KellyONeil Learn more about your ad choices. Visit megaphone.fm/adchoices
26 minutes | Sep 2, 2020
EP 020 Natalee Champlin: Stop The Hustle And Start The Strategy
Welcome again to the Marketing to Millionaires Podcast. I am so thrilled to introduce you to my lead strategist in the Marketing to Millionaires Business Accelerator Program, Natalee Champlin. Natalee works with me as well as doing private consulting work with high-end clients. She is a successful finance and economics expert and sold her first company before she turned 30. Natalee has helped hundreds of entrepreneurs get started in their business with marketing and strategic positioning. During her presentation you will learn: ·        What holds back entrepreneurs more than anything else and how to fix that. ·        The game-changing move to get your business in level-up mode. ·        How to avoid the biggest mistake entrepreneurs are making that are costing them revenue and growth. ·        How leaning into your strengths can make you stand out in the affluent market. ·        Why the affluent market is especially fun and easy to work with. Enjoy the show and remember to claim your bonuses! Claim these special bonus / gifts by joining the Marketing to Millionaires Success Circle on Facebook Special Report : The 7 Most Effective Ways to Find and Connect with Your Affluent Clients (Value: $297) Masterclass: The 5 Keys to Enroll $100,000 in Affluent Clients in 90 Days or Less (Value: $297) Free Strategy Review Session Connect with Kelly Website www.MarketingToMillionairesPodcast.com Facebook www.facebook.com/officialkellyoneil Instagram www.instagram.com/officialkellyoneil/ Linked In https://www.linkedin.com/in/officialkellyoneil/ Youtube https://www.youtube.com/c/KellyONeil Learn more about your ad choices. Visit megaphone.fm/adchoices
20 minutes | Aug 28, 2020
EP 019 Kelly O'Neil: Strategic Positioning To Attract Affluent Clientele
I had a very successful corporate career helping small companies, emerging companies, technology companies and startups to position themselves to achieve specific results. Some of those results were helping them to get funding or to help position them to sell or go public.  Since 2001 I started my own company and used that same knowledge and strategies to help entrepreneurs achieve great results and success, catapulting them ahead of their competition.  In this first episode of the Marketing to Millionaires Podcast I’m starting out with: ·        What is positioning and what it’s not. ·        How to position yourself to attract affluent clients. ·        The challenge of getting a clear position strategy. ·        One can’t hustle out of a bad strategy no matter what tactics are used. ·        Differentiating your business from the competition. ·        Creating alignment with your products and services across multiple channels. ·        Strategy precedes action. ·        Developing a proprietary methodology. ·        Hiring someone for creating your profitable position in the marketplace.   I’m making a special offer for those of you listening to this Marketing to Millionaires Podcast. Listen for the details, fill out the form and we will do a complete strategy review – for free!  My team will analyze your business, look at where are you stuck, where you are leaking profit and analyze if your positioning is on track. We’ll tell you what your profit leaks are and how to fix them.   This is not a sales call. It’s our gift to bring you value to your business.  I hope you will act now and set yourself up for success! Claim these special bonus / gifts from our Summit Expert by joining the Marketing to Millionaires Success Circle on Facebook FREE Profit Analysis and Strategic Planning Session   Connect with Kelly Website www.MarketingToMillionairesPodcast.com Facebook www.facebook.com/officialkellyoneil Instagram www.instagram.com/officialkellyoneil/ Linked In https://www.linkedin.com/in/officialkellyoneil/  Youtube https://www.youtube.com/c/KellyONeil Learn more about your ad choices. Visit megaphone.fm/adchoices
20 minutes | Aug 26, 2020
EP 18 Jessica Lorimer: Three Strategies To Sell To Corporate Clients
Selling to the affluent is very similar to selling into the corporate market. In this episode my good friend Jessica Lorimer shares and expands upon those skills and requirements.  Jessica is an expert and international leader on selling to the corporate market. She is the UK’s most influential Sales Coach for service-based entrepreneurs who are looking to sell their services to corporate organizations.   Featured in Forbes, City AM, Good Morning Britain and a “We Are the City Most Inspirational Woman,” Jessica is responsible for helping thousands of business owners scale their businesses through simple, integrity-based sales techniques in a sustainable and lifestyle focused way.  With a successful corporate background as a top performing sales consultant and leader across EMEA and Asia Pacific, responsible for new business development in a variety of FTSE 500 companies, Jessica brings a unique understanding of new business development and fast sales growth in new markets to the table.  Jessica is also the host of the Selling to Corporates Podcast and author of the #1 Amazon Bestseller, Smart Leaders Sell. Here are some of the things I hope you will learn and put into practice: ·        Three profit-inducing tips or selling to corporate clients. ·        How to leverage personal relationships for growth in the impersonal world of online marketing. ·        The five questions you MUST ask when qualifying potential corporate clients. ·        How to double down and use the same strategies to land affluent and corporate clients.  Enjoy the show! Claim these special bonus / gifts from our Summit Expert by joining the Marketing to Millionaires Success Circle on Facebook Top 5 Business Development Questions (Value: £150) The C-Suite Purchase (£150)   Connect with Jessica Website https://selltocorporates.com/ Facebook https://www.facebook.com/SellingToCorporate/ Instagram https://www.instagram.com/jess_lorimer/ Linked In https://www.linkedin.com/in/jesslorimer/?originalSubdomain=uk Connect with Kelly Website www.MarketingToMillionairesPodcast.com Facebook www.facebook.com/officialkellyoneil Instagram www.instagram.com/officialkellyoneil/ Linked In https://www.linkedin.com/in/officialkellyoneil/  Youtube https://www.youtube.com/c/KellyONeil Learn more about your ad choices. Visit megaphone.fm/adchoices
33 minutes | Aug 21, 2020
EP 17 Caitlin Cogan Doemner: How To Hire A High-Performance Sales Team
Selling to the affluent is one of the most critical skillsets you can master in business. Are you wondering what it takes to build a rock-star sales team that will accelerate growth in ways you never imagined? It starts with knowing how to tap into the affluent mindset and ends with a well-formed and replicable process. In today’s interview, I talk with Caitlin Cogan Doemner, a renowned author and co-founder of SalesMAP. Caitlin and her team have built and managed sales teams for some of the most prestigious names in the coaching industry, including Deepak Chopra. In this illuminating interview, Caitlin shares her insider tips for selling to the affluent and so much more! Including: How to hire and train a high-performance sales team that can effectively sell to the affluent. Three things millionaires need for you to close the deal. The biggest mistake entrepreneurs make when hiring a high-powered sales team. How to create an offer that busts the most common affluent client objections. Three essential ingredients in building a high-powered affluent-focused sales team. And you can chat with her and ask your questions today in our Marketing to Millionaires Success Circle group on Facebook! Plus, she has 2 special gifts for all Summit registrants: “Cold-to-Closed” Survey ($997) - SalesMap’s script and curriculum to sell high-end programs to strangers. Connect with Caitlin https://www.linkedin.com/company/salesmap-me/ Connect with Kelly Website www.MarketingToMillionairesPodcast.com Facebook www.facebook.com/officialkellyoneil Instagram www.instagram.com/officialkellyoneil/ Linked In https://www.linkedin.com/in/officialkellyoneil/  Youtube https://www.youtube.com/c/KellyONeil Learn more about your ad choices. Visit megaphone.fm/adchoices
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