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Welcome to the third episode of this year’s AMA. I do these episodes every once in a while, and I love your questions, so thank you to all of you who submitted your question. In this episode we’re going to talk about direct outreach to client as a marketing method, especially if you are currently … Episode 278: Advertising Your Translation Services When Employed Read More »

Welcome to the second episode of this year’s Ask me Anything. I do these series every once in a while, and I love your questions, so thank you to all of you who submitted your question. Today will be all about pricing and in this episode, I answer the following questions: How do you work … Episode 277: AMA Pricing – Pricing Packages and Strategies Read More »

Many freelancers feel stressed and anxious, at least some of the time. Our lonely jobs at our desks, with deadlines to meet and fluctuating workloads, can lead to extra stress. In this episode I am interviewing a fellow translator, Claire Wenngren, who teaches relaxation procedures and resilience techniques so that we can enjoy more peace … Episode 276-2: Relaxation and Resilience Tips for Translators – Interview with Claire Wenngren Read More »

Welcome to the first episode of this year’s AMA. I do every once in a while, and I love your questions, so thank you to all of you who submitted your question. In this episode we’re going to talk about how to nurture customer relationships after you have delivered the first project. I will also … Episode 276: AMA Podcast Episode – How to Nurture Customer Relationships Read More »

There’s a lot of talk about a general downward trend in pricing in the translation industry, especially since the pandemic. But lowering our fees is not the solution. Instead, we should focus on the value we can provide to our clients and on value based pricing. Value-based pricing means that we set prices based on … Episode 275: How to Charge Based on the Value You Provide – Interview Moira Monney Read More »

Content marketing means creating and sharing valuable, relevant and consistent content to attract and retain a clearly defined audience. I think Content Marketing is one of […] The post Episode 274: 5 Steps to Successful Content Marketing for Translators – Interview with Anastasia Giagopoulou appeared first on Freelance Translator Business: Marketing Tips for Translators and Companies.

iSEO and SEO translation is becoming more and more in demand. My colleague Maria Scheibengraf just published a book for translators on how to add this […] The post Episode 273: How to Diversify Into SEO Translations – Interview with Maria Scheibengraf appeared first on Freelance Translator Business: Marketing Tips for Translators and Companies.

A little planning goes a long way. With a written marketing plan, we can focus on our translation work but still continue with our marketing efforts […] The post Episode 272: Simple and Practical Marketing Plan for Freelancers – Interview with Ilise Benun appeared first on Freelance Translator Business: Marketing Tips for Translators and Companies.

I’ve received requests for more information on content marketing for translators and this episode is focused on just that. Content marketing is an important part of […] The post Episode 271: Content Marketing Tips to Attract Clients – Interview with Maeva Cifuentes appeared first on Freelance Translator Business: Marketing Tips for Translators and Companies.

In this episode, I discuss transcreation, how to start working with transcreation, and how to market transcreation services. I am interviewing Nina Sattler-Hovdar, a transcreator and […] The post Episode 270: Marketing Transcreation as a High-Value Service – Interview with Nina Sattler-Hovdar appeared first on Freelance Translator Business: Marketing Tips for Translators and Companies.

This is the first part in a series of reruns this summer of episodes with tons of value that you might have missed. In this episode, […] The post Episode 248: Rerun – How to Use Information Products to Add Client Value on Website appeared first on Freelance Translator Business: Marketing Tips for Translators and Companies.

In previous episodes I have talked about how we can focus on making sure our online platform is optimized right now to attract clients to us, […] The post Episode 247: How to Turn Happy Clients Into Promoters – Interview with Virginia Katsimpiri appeared first on Freelance Translator Business: Marketing Tips for Translators and Companies.

Business Intelligence (BI) refers to technologies, applications, and practices for the collection, integration, analysis, and presentation of business information. The purpose of Business Intelligence is to […] The post Episode 246: Using Business Intelligence to Grow Your Business and Find Your Dream Clients – Interview with Vasiliki Prestidge appeared first on Freelance Translator Business: Marketing Tips for Translators and Companies.

In this episode we talk about the mindset of freelance linguists and how this can hinder our success. If you feel that you’re always working and […] The post Episode 245: Don’t Let Your Mindset/Thinking Sabotage Your Success as a Translator – Interview with Jennifer Nielsen appeared first on Freelance Translator Business: Marketing Tips for Translators and Companies.

The current crisis (Covid-19 pandemic) means that offline networking won’t be possible for a long time to come still. Many, if not everyone is turning to […] The post Episode 243: Multiply Your Income with Inbound Marketing – Interview with Maria Scheibengraf appeared first on Freelance Translator Business: Marketing Tips for Translators and Companies.

In a market as saturated as the translation industry, a well-defined USP is key. There can be hundreds of translators with a similar skill set and […] The post Episode 242: How to Stand Out and Define Your Unique Selling Point appeared first on Freelance Translator Business: Marketing Tips for Translators and Companies.

This episode was recorded before the pandemic changed the world and I want to keep providing you with marketing and business tips. I also want to […] The post Episode 241: How to Align Your Marketing with Your Work/Life Priorities – Smart Habits for Translators appeared first on Freelance Translator Business: Marketing Tips for Translators and Companies.

This episode was recorded before the pandemic changed the world and I want to keep providing you with marketing and business tips. I also want to […] The post Episode 240: Raising Rates Without Scaring Away Clients – Interview with Martina Russo appeared first on Freelance Translator Business: Marketing Tips for Translators and Companies.

This episode was recorded before the pandemic changed the world and I want to keep providing you with marketing and business tips. I also want to […] The post Episode 239: Business Tips for New Freelance Translators – Interview with Vasiliki Prestidge and Valeria Aliperta appeared first on Freelance Translator Business: Marketing Tips for Translators and Companies.

This episode was recorded before the pandemic changed the world and I want to keep providing you with marketing and business tips. I also want to […] The post Episode 238: How Freelancers Can Plan for Retirement – Interview with Jennifer Harter appeared first on Freelance Translator Business: Marketing Tips for Translators and Companies.