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Marketing TidBits with ComboApp: Mobile App Marketing | Trends | Analytics
25 minutes | Jun 17, 2015
Sleep Disorder Treatment Apps with Melissa Lim, MobileSleepDoc app CEO and Managing Partner
This week we feature a special guest, Melissa Lim, the MobileSleepDoc app CEO and Managing Partner. We’re focusing on the app history, marketing challenges Melissa faced when the app was released on a market and how mobile apps help people with a sleep disorder in general. We also touch upon advantages and disadvantages mobile apps have, compared with other...
24 minutes | Jun 10, 2015
Mobile Game Analytics with Allison Bilas, VP of Product at GameAnalytics
App user behavior analysis it’s not an easy task, but when it comes to mobile game user behavior it’s when things become really complicated! There are only a few companies on the market that tackle this hard task and empower game developers with the right toolbox. This week I’m talking to Allison from GameAnalytics and we’re covering the range...
31 minutes | May 19, 2015
App Engagement with Dennis Mink, VP Marketing at Liftoff
What is the most important metric for you to measure as an app owner? It’s not how many installs your app is getting, it’s about engagement inside of the app! This week I’m talking to Dennis Mink, VP at Liftoff, Inc. From the average price to acquire a registered user to the cost of acquiring a user that purchases a...
19 minutes | Apr 22, 2015
Apple Watch Notifications with Spencer Burke, Mobile Strategist at Appboy
Apple Watch Notifications and Apple Watch as the rising smartwatch star are on the table for me and Spencer Burke to talk about this week. At the beginning of April Appboy announced the support for customizing both short-look and long-look Apple Watch interface notifications. We’re talking about how these notifications may change the dynamics of iOS app user interaction...
25 minutes | Apr 1, 2015
Mobile App Surveying with Pollfish
User feedback is highly beneficial and most valuable to mobile app owners. The range of use cases is very broad. Use cases range from deciding what app features should be improved or dropped to whether an app owner should display ads inside of an app to monetize it or choose another way of making a profit. So how can...
30 minutes | Mar 11, 2015
State Of The Developer Nation Q1 2015 report
Quarterly, VisionMobile, the UK-based leading research company in the app economy, issues a comprehensive report that provides a snapshot of the mobile app world. This week we welcome back Mark Wilcox, Business Analyst at VisionMobile. We talk about competition between iOS, Android, Windows Mobile and other mobile app development platforms along with Apple’s Swift programming language stellar adoption. We also...
30 minutes | Mar 5, 2015
Mobile App Marketing with Charlyn Keating
On this week episode I cover a number of mobile app marketing aspects with Charlyn Keating, the host of Appreneur Summit, mobile app & game developer. We talk about steps for an app developer to launch his mobile app on a market, common mistakes app developers do, differences between consumer and enterprise app marketing and app marketing trends for...
18 minutes | Feb 27, 2015
MAT Essential Reports To Master with Sandor Jones and Justin Romaniuk at TUNE
According to a recent VisionMobile whitepaper article, there are about 5.5 million app developers in the world. Global mobile ad spend is projected to reach $125 billion in 2018, this growth is fueled by an enormous number of mobile ad campaigns. A robust analytical tool for your mobile ad campaign is a must. This week we have two guests,...
26 minutes | Feb 19, 2015
Video-Game Industry Disruption in 2015 with JOOST VAN DREUNEN, CEO at SuperData Research
According to this year’s forecast, the video gaming industry will reach a $90 billion threshold. This week we welcome back Joost Van Dreunen, CEO of SuperDataResearch.com. The SuperDataResearch team specializes in digial game research as well as publishing comprehensive reports. In this interview we discuss what aspects will disrupt the video-game industry in 2015. According to Joost, the following 5...
28 minutes | Feb 10, 2015
App Annie Index: 2014 Retrospective report with Oliver Lo, EVP of App Annie
App Annie is the equivalent to ComScore for the mobile app ecosystem. During this episode we look at what the mobile app world looked like in 2014 with App Annie’s EVP Oliver Lo. On January 28th the company issued the App Annie Index: 2014 Retrospective report. In this interview we cover top app trends, top apps and publishers by country,...
27 minutes | Feb 3, 2015
Social Media Marketing with Brett Relander, digital marketing author and speaker at BrettRelander.com
Social media marketing is one of the time tested app marketing channels. Many app developers either promote their apps or use Google+ and Twitter. This week I decided to cover some ground for both platforms and help app owners to be more efficient in their app marketing efforts. My guest is Brett Relander, contributor for Entrepreneur.com and HuffingtonPost. Brett...
29 minutes | Jan 27, 2015
App Marketing in Australia with Marie-Pier Rochon, marketing and PR professional at ThisAppGirl
This week we take a virtual trip to the Australian app ecosystem to talk about local app marketing topics. We cover the differences between US and Australian app markets as well as the best techniques to gain loyal users for a mobile app. We also talk about what app marketing techniques are the hardest to crack for a mobile app...
33 minutes | Jan 20, 2015
App Development with Brant DeBow, CTO of BiTE Interactive
This week we have a very special guest with us. We usually cover the marketing side of mobile app development, but in this episode we’re talking to Brant DeBow, CTO of BiTE Interactive. In this segment we cover topics related to app development. We also cover Swift language and its adoption, app development for enterprise and problems associated with...
36 minutes | Jan 13, 2015
Digital Marketing with Magdalena Georgieva, product manager at HubSpot
There is no doubt that mobile app marketing has brought some specific techniques into the mobile world, but we have to remember that this is just a branch of digital marketing and there are many digital marketing principles that apply to it. This week we’re talking to Magdalena Georgieva, product manager at HubSpot. We cover topics such as what marketing...
34 minutes | Dec 24, 2014
Christmas Special: 2014 Recap and 2015 Forecast
As 2014 is coming to an end, we want to take a look at what happened this year in the mobile world and what we may expect in 2015. On this special Christmas episode, we’re talking with five guests who have previously been on the show. We wanted to hear their thoughts about this past year and their forecasts for...
23 minutes | Dec 17, 2014
App Store Optimization with Laurie Galazzo, Content Strategist at AppTweak
This week we bringing the conversation back to App Store Optimization (ASO). We are specifically discussing what mistakes people make with ASO, what App Store categories are easier and more difficult to do App Store Optimization for and how important it is to be objective while doing a keywords analysis. We are also looking back into what 2014 brought to...
26 minutes | Dec 2, 2014
App Marketing Challenges with Sheila Bhardwaj, Director of Account Management at Tune
There are many app marketing challenges that make the lives of app developers insanely difficult these days. What are those challenges you may ask? This week I want to figure it out with Sheila Bhardwaj, Director of Account Management at TUNE. If the company name doesn’t immediately ring a bell, HasOffers and MAT should! Apart from these challenges, we...
38 minutes | Nov 25, 2014
Mobile App Search with Brent Harrison, VP Marketing and Consumer Products Content at QUIXEY
How do we search for apps? Could there be a better way than just launching the App Store app on an iOS device or a Google Play market app on an Android smartphone? In many ways the mobile app ecosystem follows the same path as websites did. This week we are talking about mobile app search with Quixey VP Marketing,...
24 minutes | Nov 20, 2014
App Store Optimization with Hugh Kimura, Content Strategist at SensorTower
ASO is one of the best known acronyms in the mobile app development ecosystem. There are a handful of companies that provide a platform for performing App Store Optimization for an app. SensorTower, in my opinion, is the leading service provider among these various companies. This week we are talking about ASO with Hugh Kimura, the SensorTower Content Strategist....
34 minutes | Nov 11, 2014
Game App Economy with JOOST VAN DREUNEN, CEO at SuperData Research
Games is the driving force behind the growth of major app stores both in terms of revenue and app numbers. This week we decided to invite an expert in the gaming field who comes from one of the leading mobile game analytical companies. Our guest is Joost Van Dreunen, CEO of SuperDataResearch.com. The topics we discuss range from the...
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