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This month on the podcast Jade talks about the lucrative customer segment that you may be failing to target. Aleesha looks at a major marketing event and the term 'purpose washing'. We then dive into our vulnerable question for the podcast; advice we would give our younger self.  Links: https://www.cmo.com.au/article/691133/brands-ignoring-lucrative-customer-segment-failing-older-people/ https://adage.com/article/special-report-ana-annual-meeting/2021-ana-masters-marketing-trends/2371806?adobe_mc=MCMID%3D33614230946380163510617897231045129809%7CMCORGID%3D138FFF2554E6E7220A4C98C6%2540AdobeOrg%7CTS%3D1634026459&CSAuthResp=1%3A%3A5421612%3A0%3A24%3Asuccess%3A205B9D198D3429BE7949CD22ED39606D

In this month's podcast J&A talk about the rise of streaming services and everything marketers need to know about streaming TV vs linear TV. Aleesha also reflects on a famous Superbowl ad from 2019 with purpose at it's core. We also get vulnerable with you and talk about what we strongly dislike. Links: https://www.voxer.com/ https://trello.com/ https://adage.com/article/marketing-news-strategy/streaming-wars-everything-marketers-should-know/2362826 https://www.nytimes.com/2021/03/23/business/media/branded-content-movies.html https://www.youtube.com/watch?v=kW46iX_2tFo https://youtu.be/2UqNw1mvTXc

On this week's episode J&A chat about the hidden bias in all of us and even our marketing campaigns. We also question is being too productive is an issue - do you write things on your list when you've done them just to cross them off? You can find out in this episode. Aleesha and Jade tell us the one quality they would change about themselves.   Links: https://www.mamamia.com.au/bridie-jabour-trivial-grievances/ https://www.triplepundit.com/story/2018/how-pg-prioritizes-diversity-inclusion-and-gender-equality-create-global-impact/55431 https://youtu.be/Y20otHyFVys https://www.youtube.com/watch?v=bxZBtWGYV1c https://www.thelookinglass.com/fearless-episodes/105-the-vulnerable-leader-marc-pritchard

On this weeks episode we talk about the recent Qantas ad and the emotion it brought up for everybody. Aleesha breaks down the new trend where big brands are using mass marketing, and we question if it's the right strategy. We introduce a new segment where we get a little vulnerable and talk about the scariest things we've ever done.   Links: https://www.theguardian.com/business/2021/aug/23/qantas-ad-promoting-vaccines-brings-stranded-and-separated-australians-to-tears https://www.marketingweek.com/mark-ritson-boots-brand-refresh-targeting-mass-marketing/  

This week on the podcast, Jade gets mad about the brands making sustainability goals that they can't meet and Aleesha talks about how she has a digital leash to work and the business. Our brand feature this week is good-different brand, Aldi.   Links: - https://adage.com/article/cmo-strategy/why-more-brands-are-making-environmentalism-central-marketing/2327601 - https://www.abc.net.au/news/2021-04-06/right-to-disconnect-gives-workers-their-lives-back/100040424 - https://www.supermarketnews.com/sustainability/aldi-adopts-new-sustainability-charter - https://www.youtube.com/watch?v=pbFjHR075C4  

Welcome back to the podcast for Season 2! In this week's ep, we chat about how influencers are a key tool to get the public on board with vaccinations. Aleesha tells us about her new mentor, Whitney Wolfe Herd from Bumble. Our brand feature this week is Dove, and how we love what this brand stands for.   PLEASE NOTE: This discussion is not about whether or not people should be getting a COVID vaccination. Please consult your medical practitioner for this advice.   Links: - https://www.theatlantic.com/technology/archive/2021/02/vaccine-influencers-covid-anti-vax-instagram/618052/ - https://www.politico.com/news/2021/01/30/vaccine-rollout-influencers-463917 - https://hbswk.hbs.edu/item/how-influencers-celebrities-and-fomo-can-win-over-vaccine-skeptics - https://adage.com/article/twitter/how-brands-can-play-role-todays-covid-19-vaccine-conversation/2341271 - https://www.vogue.co.uk/arts-and-lifestyle/article/who-is-whitney-wolfe-herd - https://www.dove.com/au/stories/about-dove/introducing-the-no-digital-distortion-mark---dove.html - https://www.thinkwithgoogle.com/marketing-strategies/video/dove-real-beauty-sketches/ - https://www.youtube.com/watch?v=litXW91UauE  

This week we chat about Nerf have advertised for a Chief TikTok Officer and Aleesha wants in! Jade chats about Nike's new ad for their maternity line, Nike M. Our brand feature this week is Aussie women's duo and podcast hosts of hit show, Shameless.   Links: - https://www-adweek-com.cdn.ampproject.org/c/s/www.adweek.com/agencies/with-a-stunning-new-ad-nike-and-wiedenkennedy-salute-moms-as-the-toughest-athletes/amp/ - https://www.insider.com/allyson-felix-nike-maternity-ad-brilliant-but-hard-to-watch-2021-3 - https://adage.com/article/digital/nerf-seeking-chief-tiktok-officer-latest-marketer-add-gimmick-title/2324566 - https://businesschicks.com/shameless-podcast/ - https://www.pedestrian.tv/podcast/shameless-podcast-most-popular/

This week we chat about how brands like Dettol have created some amazing brand partnerships amidst a pandemic. We also dive into how brand's can create value and discuss the most valuable brands in the US. Our brand feature this week is underwear brand Tradie.   Links:  - https://www.cmo.com.au/article/686633/how-dettol-finding-purpose-new-consumer-footing-through-partnerships/?utm_campaign=digest-2021-03-04&utm_medium=newsletter&eid=467&utm_source=digest&uid=621895&uid_hash=59e7770a14ef0ae2ba69ee237be9eec74fbd36f9 - https://andjelicaaa.substack.com/p/how-brands-create-value?token=eyJ1c2VyX2lkIjoxNzMxMjg0OCwicG9zdF9pZCI6MzIyMDA1NTEsIl8iOiJObllYQSIsImlhdCI6MTYxNTI0NDQzNSwiZXhwIjoxNjE1MjQ4MDM1LCJpc3MiOiJwdWItMTg4MzEiLCJzdWIiOiJwb3N0LXJlYWN0aW9uIn0.EU5fS8ukOIrCf1lQuwuwcdqHgZQS4ibANsKxb_LUMQY -  https://www.forbes.com/the-worlds-most-valuable-brands/#6a7849a5119c   - https://smallbusinessbigmarketing.com/how-to-make-your-brand-a-household-name/

This week on the podcast we chat about hustle culture and question if we're also to blame for glamourising 'being busy'? Aleesha talks about the new code of conduct for influencers and how this affects the brands that work with them. Our brand feature this week is Uber.   Links: - https://www.mamamia.com.au/hustle-culture-opinion/ - https://www.marketingmag.com.au/hubs-c/opinion-unlocking-the-power-of-influencer-marketing/ - https://www.annexcloud.com/blog/ubers-marketing-strategy-in-7-steps/ - https://www.uber.com/en-AU/newsroom/mptp/

This week on the podcast we discuss women falling for the 'wellness industry' and ask if we're to blame as marketers? Aleesha schools Jade on teen TikTok influencer Charli and Dixie D'Amelio and we chat about how brands can use influencers to maximise their reach. Our brand feature this week is Canva.   Links: - https://www.nytimes.com/2019/06/08/opinion/sunday/women-dieting-wellness.html - https://www.tubefilter.com/2021/02/17/charli-damelio-tiktok-dunkin-donuts-second-signature-drink/ - https://podcasts.apple.com/au/podcast/views-with-david-dobrik-jason-nash/id1236778275?i=1000510548709 - https://www.cnbc.com/2020/01/09/canva-how-melanie-perkins-built-a-3point2-billion-dollar-design-start-up.html - https://www.growthmanifesto.com/canva-growth-study - https://www.canva.com/newsroom/news/women-in-tech/

This week we chat about understanding influencer marketing, debate organic and paid social media strategies and chat about leading brand HeadSpace. Links: - https://wa.campaignbrief.com/embracing-influence-the-kardashian-effect/ - https://www.smartinsights.com/social-media-marketing/social-media-strategy/understanding-role-organic-paid-social-media/ - https://www.talkwalker.com/blog/user-generated-content-how-to - https://medium.com/better-marketing/what-you-can-learn-from-headspaces-winning-marketing-strategy-9ff3a789908f - https://www.nytimes.com/2021/02/17/magazine/wellness-apps.html

In this episode we chat about what brands and marketers need to know to connect with millennials, why procrastination helps with creativity, and Jade's experience with Aussie brand EcoNaps. - https://www.cmo.com.au/article/686123/new-rules-millennial-marketing-2021/?utm_campaign=digest-2021-02-11&utm_medium=newsletter&eid=467&utm_source=digest&uid=621895&uid_hash=59e7770a14ef0ae2ba69ee237be9eec74fbd36f9  - https://jingdaily.com/gucci-success-millennials-gen-z/  - https://www.ted.com/talks/adam_grant_the_surprising_habits_of_original_thinkers?referrer=playlist-simple_ways_to_spark_your_creativity  - https://www.econaps.com.au/

On this episode we chat about how COVID has changed consumer behaviour, and that includes revenge spending. Aleesha discussed Brene Brown's Netflix show, and how her concept of vulnerability is relevant in marketing. Our brand feature this week is Kayla Itsines and her Sweat app.   Links: - https://www.cmo.com.au/article/685560/ces-4-new-covid-consumer-behaviours-marketers-need-know/?utm_campaign=digest-2021-01-14&utm_medium=newsletter&eid=467&utm_source=digest&uid=621895&uid_hash=59e7770a14ef0ae2ba69ee237be9eec74fbd36f9 - https://www.forbes.com/sites/daniellebrooker/2019/04/29/why-you-need-to-watch-the-new-brene-brown-netflix-special-immediately/?sh=255c5cc43f7d - https://www.cmo.com.au/article/685555/sweat-embraces-augmented-reality-latest-consumer-engagement-challenge/?utm_campaign=digest-2021-01-14&utm_medium=newsletter&eid=467&utm_source=digest&uid=621895&uid_hash=59e7770a14ef0ae2ba69ee237be9eec74fbd36f9 - https://www.cmo.com.au/article/665589/cmo-interview-what-sweat-chief-brand-marketing-officer-doing-support-fast-growth/ - www.marketingthatmatters.com.au 

This week we talk about stepping down the corporate ladder - is it even a thing? We discuss employee experience and what this means for your brand. The brand feature this week is mexican with a mission, Zambreo.   Links: - https://www.mamamia.com.au/downshift-career/ - https://www.marketingmag.com.au/news-c/news-employer-brand/ - https://www.news.com.au/finance/business/retail/how-young-rich-lister-sam-prince-built-the-zambrero-fast-food-empire/news-story/67f37140c5d399dfec7acd4501f57d63

This week we uncover what Aussie consumers think of the brands who've succeeded amongst a global pandemic, the unlived lives in all of us and have fun chatting about Bonds Australia. Links: - https://www.adnews.com.au/campaigns/bonds-celebrates-pride-with-out-now-campaign#:~:text=The%20campaign%2C%20created%20by%20Leo%20Burnett%2C%20stars%20Australians,common%20fashion%20phrase%20into%20an%20expression%20of%20pride. - https://www.bandt.com.au/bonds-forced-scrap-christmas-ad-featuring-two-men-kissing-following-homophobic-tirade/ - https://www.ragtrader.com.au/news/bonds-marketing-manager-it-s-important-to-challenge-what-we-see  - https://www.newyorker.com/magazine/2020/12/21/what-if-you-could-do-it-all-over?utm_source=nl&utm_brand=tny&utm_mailing=TNY_Daily_121620&utm_campaign=aud-dev&utm_medium=email&bxid=5e98d59e7e553f08f32ed26e&cndid=60711680&hasha=9177f14c91184efe06c61bc711344898&hashb=a8a926ec12d7e71da663d80d2c0c0b37ec6b6acd&hashc=e747b79c7c38e36765233db31192e4c931f61e8312151cc0fbb6dbbde3e86ef9&esrc=bounceX&mbid=mbid%3DCRMNYR012019&utm_term=TNY_Daily - https://www.adnews.com.au/news/perspectives-the-importance-of-knowing-your-brand-s-social-role

In this week's episode we discuss the nice-ities in our emails - is this being courteous or a product of sexism? We chat about flex commerce, and how brands can encourage consumers to flex. Our brand feature is JS Health and the vitamins that are taking over Instagram.   Links: - https://www.mamamia.com.au/positive-rudeness/ - https://www.tandfonline.com/doi/abs/10.1080/07491409.2014.911231?scroll=top&needAccess=true&journalCode=uwsc20 - https://andjelicaaa.substack.com/p/the-flex-commerce-era-?utm_campaign=post&utm_medium=email&utm_source=copy - https://dynamicbusiness.com.au/leadership-2/entrepreneur-profile/jessica-sepel-on-mastering-organic-instagram-growth-for-a-7m-year.html - https://www.smartcompany.com.au/finance/boost-your-company-valuation-from-thousands-to-millions/ - https://www.dailymail.co.uk/femail/article-3372845/Jessica-Sepel-s-clean-wedding-sees-guests-doing-sunrise-yoga-dine-wholesome-gluten-sugar-free-menu-toast-organic-wine.html 

Aleesha interviews Jade on her career to date. We chat about how Jade started in Financial Planning but ended up in PR, plus her move from an ad agency to marketing work boots. https://www.marketingthatmatters.com.au

Jade interviews Aleesha on her career to date. We chat about working full-time and being a full-time student, plus Aleesha's move from marketing at a TV station to an ad agency. https://www.marketingthatmatters.com.au

This week we disagree with Seth Godin about consumers wanting consistency over authenticity and Aleesha wants to know how we can get involved in CX trend, voice strategy. Our brand feature this week in audio streaming giant Spotify. Links: - https://www.marketingthatmatters.com.au - https://www.marketingovercoffee.com/2020/11/06/seth-godin-on-the-practice/ - https://www.frontify.com/en/blog/the-age-of-authenticity-why-brands-need-to-get-real/ - https://www.marketingmag.com.au/hubs-c/opinion-the-cx-trends-set-to-take-hold-of-2021/ - https://awario.com/blog/spotify-the-masters-of-marketing-campaigns/ - https://mobilemarketingmagazine.com/spotify-2020-wrapped-advertisers - https://heycontrolfreak.com.au/

In this week's episode we wonder where all the famous female partnerships are hiding, the Thank You campaign that's got everyone talking and why Grill'd Burgers risky marketing is paying off. Links: - https://www.marketingthatmatters.com.au - https://she-explores.com/features/the-power-of-female-partnerships/ - https://www.porchlightbooks.com/blog/changethis/2019/why-women-are-especially-well-suited-for-professional-partnerships - https://www.smartcompany.com.au/coronavirus/thankyou-global-partnership-unilever-pg/ - https://www.marketingmag.com.au/hubs-c/brand-profile-how-grilld-rescued-the-burger-and-how-it-plans-to-avoid-mainstream/ - https://www.sbs.com.au/news/grill-d-settles-dispute-with-paul-hogan - https://www.amazon.com.au/Discover-Your-Strengths-Marcus-Buckingham/dp/0743518136