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The New Business Show
83 minutes | Apr 9, 2021
What Else Can Live Streaming Do - 07 Live Stream
More opportunities than you can imagine: Going live isn't just for B2C organisations, it's a complete approach to communicating who and what you are as a business. When it comes to B2B, live streaming has so many possibilities and opportunities, it's mind-boggling. Join Nigel, Liz and Dean as the talk about what else live streaming can do for your business.
48 minutes | Apr 4, 2021
The Pillars to New Business Success - 06 Live Stream
Institutional Descriptions Damage BusinessWe have all accepted the demands of financial institutions to conform to the compliance guidelines for our businesses. Well, we would wouldn't we, especially as no one wants to get in to trouble with the Tax Man. However, some of the descriptions unwittingly force businesses to adopt unworkable practices that do far more harm than good. This is the most important B2B Live Stream you will ever hear...
48 minutes | Apr 2, 2021
Getting Sales Digitally Ready for Streaming - 05 Live Stream
Telesales is unsustainable and not financially viable!First you need to grasp the cost side of things! A telesales person or Business Development Representative will cost you about £4k per month and 'dial' approximately 1400 times per month (60-70 calls per day). Live Streaming will cost you about £1000 per month and you will email 40,000 people per month and a percentage will be looking to buy your product. But there's even more to Live Streaming than just the cost and exposure benefit.
41 minutes | Mar 31, 2021
Where do Prospects Go After a Live Stream - 04 Live Stream
Is your digital content accessible and up for the job?After spending time preparing and setting up your live stream, once it's over, where can your prospects go and what would they expect?Join me today as I cover this important element of the new business generation process.
60 minutes | Mar 29, 2021
The Kit Needed for Live Streaming - 02 Live Stream
Getting Ready to Live StreamThe tech or kit you need to start live streaming is so basic that all you need is an iPhone. But we both know there's more to presenting your company than tapping on your phone and going live on Facebook or YouTube. This livestream recording talks about the reasons behind going live, the equipment we use and why we use it.
36 minutes | Mar 27, 2021
Live Streaming vs Cold Calling - 01 Live Stream
Business Expectations Have Changed, but B2B Has Not...Taking the plunge and going live is one of the most exciting things you can do in business. I did it, I know. It's a bit daunting at first, but the long term benefits are incalculable. Join me as I take apart the marketing industry...and show you how to turn your business into a NEW BUSINESS GENERATION MACHINE.
66 minutes | Mar 9, 2021
Customer Acquisition on Steroids and for Peanuts
Join us as we discuss some of the war-stories about cold calling and how you can change your exposure to new prospects, almost over night through live streaming and exploiting that database sitting on your servers that no amount of telesales people could never ring up and talk to.We also have Alex Hilditch from Marketscan who are the experts at delivering the most accurate data you need, by applying a blend of ABM know-how and market intelligence, they will bring your data up to a capacity that returns the best 'odd' you've ever obtained in B2B selling.
89 minutes | Nov 4, 2020
B2B Marketing Guide to Surviving Lockdown 2.0
Nigel, Liz and Dean talk about the latest lockdown in the UK and the historic problem that marketers have caused business owners. It's not a pleasant subject, but the facts speak for themselves; 500,000 businesses start every year, of those, 20% fail...
65 minutes | Oct 15, 2020
Is Marketing Technology the Kiss of Death for Business - White Paper
Our research identifies marketers and technology being responsible for the failure of businesses (B2B).
59 minutes | Sep 6, 2020
Don't Let Marketing Go Back to the Old Normal
Nigel and Liz Maine, the Founders of salesXchange give you an insight to some of the problems associated with current day marketing and give some cast-iron reasons to not go back to the way marketing has been done in the past.There really is a powerful...
75 minutes | May 1, 2020
State of Play - Lockdown May 2020
In this episode we are joined by Dean Grimshaw, our Head of Syndicate Management to discuss the 'State of Play in May 2020'.We are five weeks into the Global Lockdown and we all think most businesses are in for a rough ride for the foreseeable future,...
41 minutes | Apr 18, 2020
The Lockdown COVID-19 Special - For Business Owners
This is no time to be finger-pointing. Governments around the world have done something unheard of and unprecedented. The world is closed for business!Seeing as we're all in the same boat, except for 'essential services', now is the time to evaluate...
82 minutes | Feb 12, 2020
Entry to the UK for Tech Businesses via the Reseller Channel
In today's podcast we were joined by Graham Bunting and Dave Pitts, the joint founders of Trust Partners who advise and help execute sales and marketing strategies for businesses who want to enter the UK technology market, but don't have a UK...
75 minutes | Jan 14, 2020
The salesXchange 2019 Review and More
What we did last year and why it will change B2B Marketing...
53 minutes | Dec 17, 2019
The Background to the Founders of salesXchange
Nigel & Liz talk about their journey into the world of B2B Sales & Marketing
33 minutes | Dec 16, 2019
To Pay Per Click or Not to PPC for B2B, That is the Question?
A review about B2B pay per click and how it needs to be set up to work effectively
68 minutes | Dec 15, 2019
Is SEO Really That Important to B2B Sales?
Analysing the reasons behind using SEO and what their alternatives could/should be
20 minutes | Nov 19, 2019
The B2B Marketing Moments of Truth
How the marketing moments of truth affect the marketing mix and the technology needed to make your business successful
34 minutes | Nov 18, 2019
The Rise of the B2B Chief Growth Officer
Why sales and marketing is dead and how a CEO can adapt a business to exploit new revenue
42 minutes | May 3, 2019
Why should CEOs know all about marketing?
Marketing Talk for CEOs - This episode tackles the misnomer that all CEOs are expected to be marketing experts, even though they employ CMOs.
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