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Marketing Tales with Advit Sahdev

32 Episodes

6 minutes | Jul 31, 2020
IKEA effect hack to Increase Conversions by 3X
"Make them Do things and they will be more engaged" Let's talk about this concept today and how it helped an e-commerce brand, but also applicable for every other brand in the world This is the story of conversion rate optimisation for an eCom brand. Learn about the behind-the-scenes story in this episode, and if you have questions, would be happy to answer in comments :)  #GrowthHack #MarketingTales #marketing #ecommerce #innovation --- Send in a voice message: https://anchor.fm/advitsahdev/message
7 minutes | Jul 29, 2020
Techno-social Hack to sell Cars to a New audience.
Long time ago, when facebook was in the nascent stage in India, we did a campaign which leveraged a common technology which is offered today as a standard feature. This is when we had poor networks, we had limited features, but very high determination.  This is the story of an innovative marketing campaign which got the brand to win top awards at Asia innovation level. Learn about the behind-the-scenes story in this episode, and if you have questions, would be happy to answer in comments :)  #GrowthHack #MarketingTales #marketing #automobiles #innovation --- Send in a voice message: https://anchor.fm/advitsahdev/message
6 minutes | Jul 24, 2020
Follow up hack to get repeat visits up by over 25%
Another story for Doctors and how they can grow Learn about the behind-the-scenes story in this episode, and if you have questions, would be happy to answer in comments :) #GrowthHack #MarketingTales #medical #doctor #hospital --- Send in a voice message: https://anchor.fm/advitsahdev/message
6 minutes | Jul 22, 2020
Broadcast-podcast Sales Hack to get 100 B2B leads
Today's episode is very special to me. It is special because it is my own story and everyone who has listened to my podcasts in the last 1.5 months and everyone who interacted and appreciated the Marketing Tales. This episode is for all of you and for everyone who wants to learn something new in business, in marketing, in life .. Thanks to you and everyone who has contributed Learn about the behind-the-scenes story in this episode, and if you have questions, would be happy to answer in comments :) #GrowthHack #MarketingTales #marketing #podcast --- Send in a voice message: https://anchor.fm/advitsahdev/message
6 minutes | Jul 22, 2020
Broadcast-podcast Sales Hack to get 100+ B2B leads
Today's episode is very special to me. It is special because it is my own story and everyone who has listened to my podcasts in the last 1.5 months and everyone who interacted and appreciated the Marketing Tales. This episode is for all of you and for everyone who wants to learn something new in business, in marketing, in life .. Thanks to you and everyone who has contributed Learn about the behind-the-scenes story in this episode, and if you have questions, would be happy to answer in comments :) #GrowthHack #MarketingTales #marketing #podcast --- Send in a voice message: https://anchor.fm/advitsahdev/message
7 minutes | Jul 21, 2020
Uncopyable hack to create 10x more sales
Doctor's special Want to know what a doctor can do, or rather anyone, to ensure that the competition can never catch with them? Learn about the behind-the-scenes story in this episode, and if you have questions, would be happy to answer in comments :) #GrowthHack #MarketingTales #medical #doctor #hospital --- Send in a voice message: https://anchor.fm/advitsahdev/message
7 minutes | Jul 17, 2020
Segmentation hack for doctor to double his fees
Doctor's week special So today let's learn about segmentation and the value it adds in any targeting Learn about the behind-the-scenes story in this episode, and if you have questions, would be happy to answer in comments :)  #GrowthHack #MarketingTales #medical #doctor #hospital --- Send in a voice message: https://anchor.fm/advitsahdev/message
7 minutes | Jul 16, 2020
COVID hack for general practice to mega practice
Doctor's week special So what does a Doctor do when he has no patients coming to him during COVID times? What can he do to not only help patients who are scared to come to her clinic, but also make sure that a long term benefit is given to all the patients? This is the story of such a doctor, where we turned things around in just a matter a few weeks. Learn about the behind-the-scenes story in this episode, and if you have questions, would be happy to answer in comments :) #GrowthHack #MarketingTales #medical #doctor #hospital --- Send in a voice message: https://anchor.fm/advitsahdev/message
7 minutes | Jul 15, 2020
OPD to Surgery Hack to grow treatments by 40%
Doctor's week special What does a doctor do when he wants to setup a large clinic, even a hospital, but he realises that he is the eal bottleneck. What does he really do to remove that bottleneck and improve his treatments? This is the story of such a doctor, where we turned things around in just a matter a few weeks. Learn about the behind-the-scenes story in this episode, and if you have questions, would be happy to answer in comments :) #GrowthHack #MarketingTales #medical #doctor #hospital --- Send in a voice message: https://anchor.fm/advitsahdev/message
7 minutes | Jul 13, 2020
Pareto principle to grow medical practice by 5x
Today we will focus on medical practice and how marketing can help them or not just marketing, but it is more of optimization of marketing, operations, patient communication and a lot more and how they can grow their practices by these simple methods This is the story of a clinic which increased its patients and conversions by 5x with proper prioritization. Learn about the behind-the-scenes story in this episode, and if you have questions, would be happy to answer in comments :) #GrowthHack #MarketingTales #medical #doctor #hospital --- Send in a voice message: https://anchor.fm/advitsahdev/message
6 minutes | Jul 9, 2020
How 1 view hack grew traffic by 800%
In 2014, a luggage brand was trying to set its footprint in the online space. They had everything setp, but were just not able to crack the Online advertising piece even after months of hard and smart work. This is the story of how a single impresion policy, implemented by us, changed their fortunes almost overnight Learn about the behind-the-scenes story in this episode, and if you have questions, would be happy to answer in comments :) #GrowthHack #MarketingTales #marketing #online #luggage --- Send in a voice message: https://anchor.fm/advitsahdev/message
5 minutes | Jul 8, 2020
How Ring @ 7 Hack increased adoption by 300%
4 years back, one of the largest dairy brands in India was struggling to find a new way to sell to its customers. They wanted to go online but in a way were competing with their own retail arm and had no way to enter and create a new buying behaviour. This is when we came up with a unique solution based discovering and creating unique convenience points. This is the story of how a retail brand created space in the online world and offered solutions which no one was offering. Learn about the behind-the-scenes story in this episode, and if you have questions, would be happy to answer in comments :) #GrowthHack #MarketingTales #marketing #ecommerce #digitalmarketing --- Send in a voice message: https://anchor.fm/advitsahdev/message
5 minutes | Jul 7, 2020
How bold public display hack got 70 U-HNI clients
In 2015, a website development company was struggling to target clients above a certain value. They were not happy with just attracting customers at a smaller scale, but they wanted to get large and the best of customers, but had no clue how to do it. They had good market relations, but not the marketing tactic. This is when we came up with a first of its kind campaign, that turned the entire story upside down. This is the story of a influencer marketing and Halo effect used effectively on a print campaign to get the biggest possible clients.. Learn about the behind-the-scenes story in this episode, and if you have questions, would be happy to answer in comments :) #GrowthHack #MarketingTales #marketing #online #print --- Send in a voice message: https://anchor.fm/advitsahdev/message
6 minutes | Jul 6, 2020
How 3-sense hack increased sales by 2.5x
2 years back, a real estate firm was looking to innovate and drastically improve it's conversion rates. They had the best of teams but were out of ideas on what they could do and how they could stand out of the crowd and create a huge impact. That is when we went to the human core and created a campaign that not only touched them but much more than that. This is the story of a sensory campaign that led to not just innovation, but also sales by creating a deep connection with the audience. Learn about the behind-the-scenes story in this episode, and if you have questions, would be happy to answer in comments :) #GrowthHack #MarketingTales #marketing #realestate #digitalmarketing --- Send in a voice message: https://anchor.fm/advitsahdev/message
6 minutes | Jul 3, 2020
How happy-go-lucky hack led to 50% higher NPS
5 months back, an eCommerce business owner was frustrated and angry at his customers. He was so upset, that he even started righting wit customers, and his brand reputation started nose-diving. That is when we looked at their refund policy and made a few minor adjustments This is the story of those minor adjustments, which resulted in unprecedented NPS growth.   Learn about the behind-the-scenes story in this episode, and if you have questions, would be happy to answer in comments :) #GrowthHack #MarketingTales #marketing #ecommerce #nps --- Send in a voice message: https://anchor.fm/advitsahdev/message
7 minutes | Jul 2, 2020
How tokens-hack led to 5x growth in trust
12 months ago, a large hospital chain had a big challenge of growing it's customer base's Lifetime Value. They were looking for a solution that had never been done anywhere and were really struggling to come up with new ideas This is when we focused on the single most important trigger and delivered results beyond anyone's imagination. This is the story of social proof generation that helped us to win back the market.  Learn about the behind-the-scenes story in this episode, and if you have questions, would be happy to answer in comments :) #GrowthHack #MarketingTales --- Send in a voice message: https://anchor.fm/advitsahdev/message
6 minutes | Jul 1, 2020
How Use-Case hack led to 3X Sales growth
In 2017, a very old Indian brand was struggling to keep up with the market due to a sudden influx of competition from all over the globe. They had lesser product range, lesser quality and were more expensive too. Things were not easy for them and it was all going downhill. That's when I remembered one of my favorite tech terms - Use case! This is the story of use-case advertising that helped us to win back the market.  Learn about the behind-the-scenes story in this episode, and if you have questions, would be happy to answer in comments :) #GrowthHack #MarketingTales --- Send in a voice message: https://anchor.fm/advitsahdev/message
7 minutes | Jun 30, 2020
Survey hack which improved Ads ROI by 32X
Last year, a mobile accessories brand with a very diverse range of products was struggling to drive growth.  Their customers ranged from a teenager to 60 year olds, from a high flying traveler to a student, cutting across genders, interests, towns and all possible segmentations. This is the story of using a simple survey to crack the problem and create personalised ads to capture the market and become the largest player in the market.  Learn about the behind-the-scenes story in this episode, and if you have questions, would be happy to answer in comments :) #GrowthHack #MarketingTales --- Send in a voice message: https://anchor.fm/advitsahdev/message
6 minutes | Jun 26, 2020
A/B testing hack which drove 1.5X ROI
In 2017, an online diamond store was struggling with social media creatives. The brand understood the importance of every creative and product image and used to spend 4-5 hours for every social media post, but they had no way to know if the product image and the banner would be liked and loved by the audience. This is the story of how a virtual art gallery became a solution to test engagement and eventually get killer ROI. Learn about the behind-the-scenes story in this episode, and if you have questions, would be happy to answer in comments :) #GrowthHack #MarketingTales --- Send in a voice message: https://anchor.fm/advitsahdev/message
6 minutes | Jun 25, 2020
Hack which got 40% more repeat sales
Last year, a high-flying online delivery brand was planning to conquer the next big challenge. They were doing excellent in sales and had a pretty decent CRM system too. However, the challenge was to increase the base of loyalists and advocates, and in a fast changing world, where the customers can be fickle minded, it seemed like an impossible task. This is the story of a customer's journey from buyer to advocate, and the one hack which got it done. Learn about the behind-the-scenes story in this episode, and if you have questions, would be happy to answer in comments :) #GrowthHack #MarketingTales --- Send in a voice message: https://anchor.fm/advitsahdev/message
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