39 minutes | Oct 26th 2020

Strategic Marketing Theories Explained – Marketing Audit (1 of 6) - Episode 135

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Marketing Theories Explained Series Link: https://bit.ly/3mi35di 

Enjoy the Episode - Happy Marketing!

Website Thingy: www.marketingstudylab.co.uk  The Professional Bit: https://www.linkedin.com/in/petersumpton/  Facebook Community: https://www.facebook.com/groups/marketingstudylab/  Tweet Tweet: https://twitter.com/cousinp81 

Intro This is part one of six.

Over the next six weeks we’ll have a slightly different feel on the podcast, It’s just going to be me, myself and I, as I chat through six of the most important and influential theory’s within Marketing today.

This six part series is actually the second season in reviewing, explaining and demonstrating how to use these powerful Marketing tools, but it’s the first time I’ve shared it on the podcast.

Why am I doing this? I’ve partnered up with Professional Academy (intro to them later) to bring all those aspiring Marketers six explainer live episodes, which you can catch on a Thursday (link in the show notes)

This has been put together to make you a better All-Round Marketer, from Auditing, right through to controls and measurements.

This week we take a look at THE MARKETING AUDIT

Watch the video series: https://bit.ly/35AEWrA 

Podcast Summary The best audits don’t assume anything, it is a fact-finding mission form which analysis can be drawn

To do this correctly you need to understand the various models that are available and their place with the audit

Data overload is a thing. You can analysis to much without any action. Get what you need to draw conclusions and implement.

Don’t be scared to use models in part, mix and match or develop them yourself, it’s all about getting the best data in a manageable format for you to draw conclusions, do worry about getting the models wrong or using them in a way that is slightly different to the norm.

It’s all about gaining the best insight and learning from what is available to you in order to develop strategic decisions to move forward

Music Featured on this Podcast: Sleepy in the Garden Lobo Loco www.musikbrause.de  Creative Commons License