26 minutes | Nov 23rd 2020

Strategic Marketing Theories Explained – Ansoff's Matrix (5 of 6) - Episode 139

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Enjoy the Episode - Happy Marketing!

Website Thingy: www.marketingstudylab.co.uk  The Professional Bit: https://www.linkedin.com/in/petersumpton/  Facebook Community: https://www.facebook.com/groups/marketingstudylab/  Tweet Tweet: https://twitter.com/cousinp81 

Intro This is part five of six.

Over the next six weeks we’ll have a slightly different feel on the podcast, It’s just going to be me, myself and I, as I chat through six of the most important and influential theory’s within Marketing

This six part series is actually the second season in reviewing, explaining and demonstrating how to use these powerful Marketing tools, but it’s the first time I’ve shared it on the podcast.

Why am I doing this? I’ve partnered up with Professional Academy (intro to them later) to bring all those aspiring Marketers six explainer live episodes, which you can catch on a Thursday (link in the show notes)

This has been put together to make you a better All-Round Marketer, from Auditing, right through to controls and measurements.

This week we take a look at Ansoff’s Matrix

Watch the video series: https://bit.ly/35AEWrA 

Podcast Summary

How can Ansoff’s Matrix Help YOU As A Strategic Marketer?

1 - Provides a focus for a company and the strategic direction that is required to achieve buy-in

2 - Simple to use, four components to consider leading to four top level strategic directions

3 - Review a number of strategic directions using two factors and in turn analyse the risks associated with each

Music Featured on this Podcast: Sleepy in the Garden Lobo Loco www.musikbrause.de  Creative Commons License

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